Demographic Summary 2017 2022 Population 13,137 14,431 Population 18+ 12,597 13,795 Households 6,613 7,410 Median Household Income $45,679 $57,369 Participated in aerobics in last 12 months 1,261 10.0% 121 Participated in archery in last 12 months 278 2.2% 78 Participated in backpacking in last 12 months 736 5.8% 182 Participated in baseball in last 12 months 510 4.0% 89 Participated in basketball in last 12 months 1,063 8.4% 100 Participated in bicycling (mountain) in last 12 months 587 4.7% 114 Participated in bicycling (road) in last 12 months 1,859 14.8% 144 Participated in boating (power) in last 12 months 766 6.1% 121 Participated in bowling in last 12 months 1,520 12.1% 126 Participated in canoeing/kayaking in last 12 months 976 7.7% 134 Participated in fishing (fresh water) in last 12 months 1,209 9.6% 80 Participated in fishing (salt water) in last 12 months 632 5.0% 121 Participated in football in last 12 months 537 4.3% 84 Participated in Frisbee in last 12 months 815 6.5% 143 Participated in golf in last 12 months 1,390 11.0% 126 Participated in hiking in last 12 months 1,643 13.0% 126 Participated in horseback riding in last 12 months 225 1.8% 77 Participated in hunting with rifle in last 12 months 307 2.4% 55 Participated in hunting with shotgun in last 12 months 205 1.6% 44 Participated in ice skating in last 12 months 441 3.5% 128 Participated in jogging/running in last 12 months 2,483 19.7% 147 Participated in motorcycling in last 12 months 304 2.4% 80 Participated in Pilates in last 12 months 582 4.6% 173 Participated in ping pong in last 12 mos 575 4.6% 108 Participated in rock climbing in last 12 mos 597 4.7% 242 Participated in roller skating in last 12 mos 281 2.2% 116 Participated in skiing (downhill) in last 12 months 559 4.4% 164 Participated in soccer in last 12 months 747 5.9% 137 Participated in softball in last 12 months 499 4.0% 121 Participated in swimming in last 12 months 2,204 17.5% 112 Participated in target shooting in last 12 months 594 4.7% 102 Participated in tennis in last 12 months 704 5.6% 147 Participated in volleyball in last 12 months 525 4.2% 125 Participated in walking for exercise in last 12 months 3,106 24.7% 91 Participated in weight lifting in last 12 months 1,785 14.2% 140 Participated in yoga in last 12 months 1,833 14.6% 191 Participated in Zumba in last 12 mos 751 6.0% 139 Spent on sports/rec equip in last 12 months: $1-99 1,067 8.5% 134 Spent on sports/rec equip in last 12 months: $100-$249 641 5.1% 81 Spent on sports/rec equip in last 12 months: $250+ 1,013 8.0% 104 Attend sports events 2,640 21.0% 105 Attend sports events: baseball game - MLB reg seas 1,198 9.5% 129 Attend sports events: basketball game (college) 366 2.9% 129 Attend sports events: basketball game-nba reg seas 361 2.9% 138 Attend sports events: football game (college) 726 5.8% 129 Attend sports events: football game-nfl Mon/Thurs 365 2.9% 147 Attend sports events: football game - NFL weekend 598 4.7% 138 Attend sports events: high school sports 359 2.8% 64 2017 Esri Page 1 of 6
Listen to sports on radio 1,848 14.7% 109 Watch sports on TV 7,239 57.5% 95 Watch on TV: alpine skiing/ski jumping 970 7.7% 134 Watch on TV: auto racing (NASCAR) 1,134 9.0% 73 Watch on TV: auto racing (not NASCAR) 400 3.2% 63 Watch on TV: baseball (MLB regular season) 2,590 20.6% 96 Watch on TV: baseball (MLB playoffs/world Series) 2,304 18.3% 93 Watch on TV: basketball (college) 1,586 12.6% 87 Watch on TV: basketball (NCAA tournament) 1,673 13.3% 94 Watch on TV: basketball (NBA regular season) 2,142 17.0% 106 Watch on TV: basketball (NBA playoffs/finals) 2,400 19.1% 107 Watch on TV: basketball (WNBA) 482 3.8% 102 Watch on TV: bicycle racing 506 4.0% 131 Watch on TV: bowling 266 2.1% 79 Watch on TV: boxing 629 5.0% 69 Watch on TV: bull riding (pro) 315 2.5% 64 Watch on TV: Equestrian events 414 3.3% 117 Watch on TV: extreme sports (summer) 785 6.2% 125 Watch on TV: extreme sports (winter) 892 7.1% 122 Watch on TV: figure skating 1,126 8.9% 100 Watch on TV: fishing 472 3.7% 67 Watch on TV: football (college) 2,479 19.7% 78 Watch on TV: football (NFL Mon/Thurs night games) 4,054 32.2% 97 Watch on TV: football (NFL weekend games) 4,294 34.1% 96 Watch on TV: football (NFL playoffs/super Bowl) 4,287 34.0% 93 Watch on TV: golf (PGA) 1,351 10.7% 81 Watch on TV: golf (LPGA) 477 3.8% 90 Watch on TV: gymnastics 790 6.3% 103 Watch on TV: high school sports 424 3.4% 63 Watch on TV: horse racing (at track or OTB) 417 3.3% 101 Watch on TV: ice hockey (NHL regular season) 1,485 11.8% 126 Watch on TV: ice hockey (NHL playoffs/stanley Cup) 1,452 11.5% 122 Watch on TV: marathon/road running/triathlon 362 2.9% 133 Watch on TV: mixed martial arts (MMA) 494 3.9% 84 Watch on TV: motorcycle racing 305 2.4% 69 Watch on TV: Olympics (summer) 2,343 18.6% 94 Watch on TV: Olympics (winter) 2,507 19.9% 93 Watch on TV: rodeo 282 2.2% 64 Watch on TV: soccer (MLS) 937 7.4% 141 Watch on TV: soccer (World Cup) 1,733 13.8% 132 Watch on TV: tennis (men`s) 1,153 9.2% 125 Watch on TV: tennis (women`s) 1,040 8.3% 116 Watch on TV: track & field 633 5.0% 103 Watch on TV: volleyball (pro beach) 363 2.9% 84 Watch on TV: wrestling (WWE) 420 3.3% 59 Interest in sports: college basketball Super Fan 402 3.2% 86 Interest in sports: college football Super Fan 849 6.7% 97 Interest in sports: golf Super Fan 349 2.8% 150 Interest in sports: high school sports Super Fan 293 2.3% 68 Interest in sports: MLB Super Fan 703 5.6% 104 Interest in sports: NASCAR Super Fan 403 3.2% 99 Interest in sports: NBA Super Fan 785 6.2% 111 Interest in sports: NFL Super Fan 2,123 16.9% 120 Interest in sports: NHL Super Fan 653 5.2% 144 Interest in sports: soccer Super Fan 572 4.5% 142 2017 Esri Page 2 of 6
Member of AARP 895 7.1% 59 Member of charitable organization 563 4.5% 105 Member of church board 265 2.1% 66 Member of fraternal order 264 2.1% 83 Member of religious club 473 3.8% 97 Member of union 409 3.2% 91 Member of veterans club 236 1.9% 80 Attended adult education course in last 12 months 1,261 10.0% 135 Went to art gallery in last 12 months 1,485 11.8% 159 Attended auto show in last 12 months 636 5.0% 78 Did baking in last 12 months 2,757 21.9% 93 Went to bar/night club in last 12 months 3,091 24.5% 146 Went to beach in last 12 months 3,252 25.8% 101 Played billiards/pool in last 12 months 1,458 11.6% 150 Played bingo in last 12 months 490 3.9% 97 Did birdwatching in last 12 months 465 3.7% 82 Played board game in last 12 months 2,068 16.4% 122 Read book in last 12 months 3,707 29.4% 87 Participated in book club in last 12 months 491 3.9% 137 Went on overnight camping trip in last 12 months 1,884 15.0% 123 Played cards in last 12 months 1,788 14.2% 94 Played chess in last 12 months 429 3.4% 107 Played computer game (offline w/software)/12 months 985 7.8% 121 Played computer game (online w/software)/12 months 1,049 8.3% 115 Played computer game (online w/o software)/12 months 1,206 9.6% 105 Cooked for fun in last 12 months 3,390 26.9% 114 Did crossword puzzle in last 12 months 1,462 11.6% 116 Danced/went dancing in last 12 months 1,423 11.3% 148 Attended dance performance in last 12 months 887 7.0% 159 Dined out in last 12 months 5,779 45.9% 102 Participated in fantasy sports league last 12 months 805 6.4% 141 Did furniture refinishing in last 12 months 573 4.5% 127 Gambled at casino in last 12 months 1,647 13.1% 94 Gambled in Atlantic City in last 12 months 414 3.3% 143 Gambled in Las Vegas in last 12 months 475 3.8% 95 Participate in indoor gardening/plant care 1,356 10.8% 117 Attended horse races in last 12 months 335 2.7% 100 Participated in karaoke in last 12 months 451 3.6% 103 Bought lottery ticket in last 12 months 4,411 35.0% 98 Played lottery 6+ times in last 30 days 1,455 11.6% 100 Bought lottery ticket in last 12 months: Daily Drawing 494 3.9% 109 Bought lottery ticket in last 12 months: Instant Game 2,318 18.4% 100 Bought lottery ticket in last 12 months: Mega Millions 2,166 17.2% 100 Bought lottery ticket in last 12 months: Powerball 2,504 19.9% 97 Attended a movie in last 6 months 8,154 64.7% 109 Attended movie in last 90 days: once/week or more 382 3.0% 126 Attended movie in last 90 days: 2-3 times a month 804 6.4% 112 Attended movie in last 90 days: once a month 1,669 13.2% 134 Attended movie in last 90 days: < once a month 4,617 36.7% 105 Movie genre seen at theater/6 months: action 3,832 30.4% 121 2017 Esri Page 3 of 6
Movie genre seen at theater/6 months: adventure 4,811 38.2% 129 Movie genre seen at theater/6 months: comedy 3,689 29.3% 109 Movie genre seen at theater/6 months: crime 2,648 21.0% 139 Movie genre seen at theater/6 months: drama 3,778 30.0% 125 Movie genre seen at theater/6 months: family 1,163 9.2% 99 Movie genre seen at theater/6 months: fantasy 3,025 24.0% 146 Movie genre seen at theater/6 months: horror 1,216 9.7% 118 Movie genre seen at theater/6 months: romance 1,853 14.7% 154 Movie genre seen at theater/6 months: science fiction 2,812 22.3% 123 Movie genre seen at theater/6 months: thriller 2,893 23.0% 135 Went to museum in last 12 months 2,031 16.1% 131 Attended classical music/opera performance/12 months 730 5.8% 145 Attended country music performance in last 12 months 804 6.4% 109 Attended rock music performance in last 12 months 1,745 13.9% 148 Played musical instrument in last 12 months 847 6.7% 105 Did painting/drawing in last 12 months 1,234 9.8% 156 Did photo album/scrapbooking in last 12 months 591 4.7% 86 Did photography in last 12 months 1,613 12.8% 123 Did Sudoku puzzle in last 12 months 1,376 10.9% 119 Went to live theater in last 12 months 1,994 15.8% 122 Visited a theme park in last 12 months 2,004 15.9% 89 Visited a theme park 5+ times in last 12 months 446 3.5% 87 Participated in trivia games in last 12 months 940 7.5% 142 Played video/electronic game (console) last 12 months 1,443 11.5% 116 Played video/electronic game (portable) last 12 months 558 4.4% 98 Visited an indoor water park in last 12 months 366 2.9% 101 Did woodworking in last 12 months 565 4.5% 100 Participated in word games in last 12 months 1,170 9.3% 93 Went to zoo in last 12 months 1,487 11.8% 103 Purchased DVDs in last 30 days: 1 264 2.1% 69 Purchased DVDs in last 30 days: 2 193 1.5% 65 Purchased DVDs in last 30 days: 3+ 545 4.3% 85 Purchased DVD/Blu-ray disc online in last 12 months 869 6.9% 109 Rented DVDs in last 30 days: 1 425 3.4% 96 Rented DVDs in last 30 days: 2 650 5.2% 112 Rented DVDs in last 30 days: 3+ 1,603 12.7% 103 Rented movie/oth video/30 days: action/adventure 3,170 25.2% 107 Rented movie/oth video/30 days: classics 873 6.9% 109 Rented movie/oth video/30 days: comedy 3,601 28.6% 123 Rented movie/oth video/30 days: drama 2,616 20.8% 131 Rented movie/oth video/30 days: family/children 1,115 8.9% 84 Rented movie/oth video/30 days: foreign 507 4.0% 170 Rented movie/oth video/30 days: horror 1,339 10.6% 130 Rented movie/oth video/30 days: musical 409 3.2% 112 Rented movie/oth video/30 days: news/documentary 608 4.8% 134 Rented movie/oth video/30 days: romance 1,342 10.7% 126 Rented movie/oth video/30 days: science fiction 1,025 8.1% 104 Rented movie/oth video/30 days: TV show 1,436 11.4% 140 Rented movie/oth video/30 days: western 226 1.8% 71 2017 Esri Page 4 of 6
Rented/purch DVD/Blu-ray/30 days: from amazon.com 704 5.6% 110 Rented DVD/Blu-ray/30 days: from netflix.com 1,935 15.4% 123 Rented/purch DVD/Blu-ray/30 days: from Redbox 2,416 19.2% 101 HH owns ATV/UTV 101 1.5% 32 Bought any children`s toy/game in last 12 months 3,439 27.3% 84 Spent on toys/games for child last 12 months: <$50 628 5.0% 85 Spent on toys/games for child last 12 months: $50-99 250 2.0% 75 Spent on toys/games for child last 12 months: $100-199 764 6.1% 93 Spent on toys/games for child last 12 months: $200-499 1,057 8.4% 94 Spent on toys/games for child last 12 months: $500+ 380 3.0% 63 Bought any toys/games online in last 12 months 1,030 8.2% 107 Bought infant toy in last 12 months 912 7.2% 105 Bought pre-school toy in last 12 months 697 5.5% 83 Bought for child last 12 months: boy action figure 898 7.1% 90 Bought for child last 12 months: girl action figure 325 2.6% 75 Bought for child last 12 months: action game 244 1.9% 74 Bought for child last 12 months: bicycle 554 4.4% 67 Bought for child last 12 months: board game 1,167 9.3% 90 Bought for child last 12 months: builder set 491 3.9% 78 Bought for child last 12 months: car 979 7.8% 87 Bought for child last 12 months: construction toy 642 5.1% 93 Bought for child last 12 months: fashion doll 408 3.2% 72 Bought for child last 12 months: large/baby doll 709 5.6% 86 Bought for child last 12 months: doll accessories 366 2.9% 74 Bought for child last 12 months: doll clothing 382 3.0% 75 Bought for child last 12 months: educational toy 1,252 9.9% 88 Bought for child last 12 months: electronic doll/animal 268 2.1% 84 Bought for child last 12 months: electronic game 733 5.8% 79 Bought for child last 12 months: mechanical toy 323 2.6% 74 Bought for child last 12 months: model kit/set 379 3.0% 111 Bought for child last 12 months: plush doll/animal 972 7.7% 99 Bought for child last 12 months: sound game 137 1.1% 58 Bought for child last 12 months: water toy 936 7.4% 81 Bought for child last 12 months: word game 225 1.8% 59 2017 Esri Page 5 of 6
Bought digital book in last 12 months 2,327 18.5% 130 Bought hardcover book in last 12 months 3,156 25.1% 122 Bought paperback book in last 12 months 3,894 30.9% 104 Bought 1-3 books in last 12 months 2,671 21.2% 111 Bought 4-6 books in last 12 months 1,523 12.1% 117 Bought 7+ books in last 12 months 2,243 17.8% 104 Bought book (fiction) in last 12 months 3,302 26.2% 97 Bought book (non-fiction) in last 12 months 3,687 29.3% 126 Bought biography in last 12 months 1,227 9.7% 136 Bought children`s book in last 12 months 1,000 7.9% 87 Bought cookbook in last 12 months 1,075 8.5% 115 Bought history book in last 12 months 1,157 9.2% 117 Bought mystery book in last 12 months 1,501 11.9% 105 Bought novel in last 12 months 2,201 17.5% 114 Bought religious book (not bible) in last 12 mo 792 6.3% 98 Bought romance book in last 12 months 750 6.0% 88 Bought science fiction book in last 12 months 1,032 8.2% 142 Bought personal/business self-help book last 12 months 1,046 8.3% 141 Bought travel book in last 12 months 411 3.3% 160 Bought book online in last 12 months 2,750 21.8% 113 Bought book last 12 months: amazon.com 2,607 20.7% 113 Bought book last 12 months: barnes&noble.com 325 2.6% 97 Bought book last 12 months: Barnes & Noble book store 2,195 17.4% 127 Bought book last 12 months: other book store (not B&N) 1,819 14.4% 129 Bought book last 12 months: mail order 276 2.2% 99 Listened to/purchased audiobook in last 6 months 884 7.0% 154 2017 Esri Page 6 of 6