Circuit Cellar is my hardware engineer litmus test: any HW engineer that doesn t subscribe to CC isn t a top-shelf HW engineer in my book. ok. George Warner, Apple Developer Technical nical Support (DTS) Advertising Contact: Strategic Media Marketing, Inc. / 2 Main Street, Gloucester, MA 01930 / 978.281.7708 www.smmarketing.us / sales@smmarketing.us
About Circuit Cellar 2012 marks a milestone for Circuit Cellar magazine. 25 years of delivering readers with the information they need to thrive and excel in the ever-evolving world of embedded design. While the content, owners, and staff may have evolved over the years, the mission remains the same: Deliver a publication that helps each reader become a well-rounded, multidisciplinary practitioner who can confidently bring innovative engineering ideas to bear on any number of relevant tasks, problems, and technologies. All while connecting them directly with qualified software and hardware vendors to help them achieve these goals. Circuit Cellar maintains a business model and editorial policy that delivers advertisers with one of the most focused and engaged audiences in the embedded systems industry. At a time where the publishing industry is rapidly evolving, Circuit Cellar s commitment to excellence has catapulted its success with its print and digital editions, sampling programs, and design challenges. Circuit Cellar continues to break barriers by succeeding with a paid circulation model, editorial that s 100% focused on workbench-level tools and techniques, and a venue where it s expected that all of the design details are published. Pair that with a sampling program that delivers thousands of hardware and software products to engineers around the globe, and you can see why Circuit Cellar has become a recognized standard that is never far from an engineer s workbench. Est. 1988, Vernon, CT, USA Published 12x year, monthly in print and digital format Distribution: 24,000 CC Quick Stats 78% of readers have contacted an advertiser after seeing ads in Circuit Cellar 97% of readers have visited the websites of Circuit Cellar advertisers 98% of readers say Circuit Cellar infl uences their design decisions
9% 5% 6% Reader Profiles 46% Equally Split Hardware & Software Design Academic job function 36% Software Design Hardware Design Management Research & Development 25% 16% Less than 100 Academic 500-999 15% 5% 53% 1,000-9,999 10,000 or more 12% employee count 2% 8% 13% age 21% Over 65 56-65 46-55 36-45 25-35 Under 25 22% 33% 7% education Doctorate Masters Degree Bachelors Degree 11% 13% 29% Associates Degree High School Diploma 40%
Reader Profi les Actuators (relays and motors) ASIC (mask programmed) Desktop computer peripherals (CRT) Desktop computers/workstations DSPs Development tools hardware (emulators & PROM/PLD programmers) Development tools software (C compilers, debuggers, etc.) Displays Enclosures LEDs MCU/MPU-8+ bit MCU/MPU-16+ bit MCU/MPU-32+ bit Memory (SRAM and DRAM) Memory (EPROM) PCBs (design services) PCBs (manufacturing services) PLD/FGA (field programmed) RTOS Sensors (temperatures, pressure, and optical Single-board computers (PC104, VME, and ISA/PCI/CompactPCI) Test and measurement devices (oscilloscopes and logic analyzers) 5% 33% 34% 32% 30% 39% 46% 51% 52% 41% 50% 56% 49% 53% 44% 56% 48% 42% 59% 68% 65% 67% 0 10 20 30 40 50 60 70 80 Automotive (components/subassembly) Consultant/engineering services Consumer products Electronic components or subassemly Embedded computer hardware Embedded computer software Industrial automation/robotics Medical electronics Military/avionics Wired communications Wireless communications Test equipment 12% 11% 19% 21% 24% 25% 32% 33% 32% 36% 55% 58% 0 10 20 30 40 50 60
2012 Advertising Calendar Contact Strategic Media Marketing, Inc. to obtain the most up-to-date distribution schedule or to receive Circuit Cellar s Advertiser s Broadcast which contains valuable details about articles, components to be featured, bonus distributions, and more! Bonus Distributions are added throughout the year and are subject to change. Theme-related content amounts to 20% of editorial and is subject to change. Strategic Media Marketing, Inc. 2 Main Street Gloucester, MA 01930 978.281.7708 sales@smmarketing.us Issue Theme space Close Bonus Distribution Material Close Mailing Date 258 January Embedded Applications Nov. 11, 2011 International CES Nov. 17, 2011 Dec. 20, 2011 259 February Wireless Communications Dec. 12, 2011 APEC; DesignCon; IPC APEX Expo Dec. 19, 2011 Jan. 20, 2012 260 March Robotics Jan. 13, 2012 Trinity College Jan. 20, 2012 Robotics Contest; DESIGN West* Feb. 21, 2012 261 April Embedded Programming Feb. 12, 2012 Feb. 22, 2012 Mar. 21, 2012 262 May Measurement & Sensors Mar. 12, 2012 CTIA Wireless Mar. 19, 2012 Apr. 20, 2012 263 June Communications Apr. 16, 2012 SID Symposium; Sensors Expo Apr. 23, 2012 May 22, 2012 264 July Internet & Connectivity May 14, 2012 Great Plains Super Launch May 21, 2012 June 21, 2012 265 August Embedded Development June 11, 2012 Hot Chips; Flash Memory Summit June 18, 2012 July 20, 2012 266 September Data Acquisition July 16, 2012 DESIGN East*; PCB West July 23, 2012 Aug. 21, 2012 267 October Signal Processing Aug. 13, 2012 Sensors Tech Forum; ARM TechCon; Aug. 20, 2012 AES Convention Sept. 20, 2012 268 November Analog Techniques Sept. 13, 2012 SoC Conference; RoboBusiness; Sept. 20, 2012 electronica Oct. 19, 2012 269 December Programmable Logic Oct. 15, 2012 Oct. 22, 2012 Nov. 20, 2012 *Formerly known as ESC Silicon Valley and ESC Boston
2012 Print Advertising Rates & Artwork Guidelines Black & White Rates 2 PG Spread FULL PG 1/2 PG 1/3 PG 1/4 PG 2/9 PG 1/9 PG 1x $6,480 $3,250 $2,030 $1,350 $1,140 $860 $450 3x $6,150 $3,090 $1,930 $1,280 $1,080 $820 $430 6x $5,830 $2,930 $1,830 $1,220 $1,030 $770 $410 12x $5,180 $2,600 $1,620 $1,080 $910 $690 $360 Premium Positions Premium positions are available at the publisher s discretion Add 10% to the Net Rate Any ad designed to be positioned ONLY at a right- or left-hand page will be charged for premium position Size Specifications All elements must fit within the live copy area: Two-page spread...16.50" 11.125 (bleed size)...15.25 10 (live copy area with 1 gutter) Full page & covers...8.375 11.125 (bleed size)... 7 10 (live copy area) All elements must fit within the border size. Please specify ad shape when reserving space. 1/2 horizontal... 7 4.75 1/2 island... 4.50 7 1/3 vertical... 2.25 10 1/3 square... 4.625 4.75 1/4 page... 3.375 4.75 1/9 page... 2 3 2/9 page vertical... 2 6.25 2/9 page horizontal... 4.25 3 Artwork Guidelines Advertisements submitted to Circuit Cellar should be submitted in printer-ready PDF format. Artwork should be in vector-based format to ensure similar presentation in Circuit Cellar s digital edition at various onscreen sizes. However, advertisements posted with the digital edition may still exhibit subtle, unavoidable differences in apparent resolution from that of press-optimized files. PDF Checklist 4 color ads should be in CMYK format Black and white ads should be in grayscale Fonts should be embedded Graphics need to be high resolution (300 DPI or higher) Ad materials/questions may be sent to Kim Hopkins, e-mail adcopy@circuitcellar.com (Use Winzip/Stuffit for large files or send to Circuit Cellar s YouSendIt Dropbox: yousend.it/gvl3xo Color Rates Four-Color Add $400 to B&W rates, $175 for 1/9 pg Second Color CYAN Add $175 to B&W rates, $75 for 1/9 pg Second Color (other) Billed at the four-color process rate Cover Rates (Includes four-color processing. Frequency discounts do not apply.) Cover II... $3,950 Cover III... $3,610 Cover IV... $4,240 Terms 1. Prepay U.S. 3-11 months receive 5% off net price discount. Prepay 12 months receive 10% discount off net ad price. Please confirm prepayment plans with your SMM sales representative when reserving advertising space. 2. U.S. Advertiser Credit Terms: Net 30 - New Advertisers: First ad prepaid, then Net 30 on approved credit. 3. Outside U.S. Terms: Ads must be prepaid prior to space closing date. 4. All payment must be made in U.S. dollars and drawn on a U.S. bank. Funds may be wired. Contact Circuit Cellar s Advertising Department. Special Billing Charges * Digital ads are required. Corrections/changes to existing ads and manipulation of digital files will incur additional production charges and will be reflected on the invoice for that issue month. * Production charges apply for the conversion of files from RGB into either CMYK for color ads or to grayscale for 2-Color and B&W ads. (Note: Photos and graphics found on websites are usually in RGB mode and are often of poor quality for printing.)
E-Newsletter Advertising: CC News Notes CC News Notes hits the inboxes of more than 18,000 opt-in subscribers every month! Deliver your messages directly to Circuit Cellar s targeted markets in a quick and easy-to-read e-newsletter. Surround your promotions with technical content, contest announcements, and special offers that keep CC News Notes opt-in subscribers coming back for more! 74% of subscribers read CC News Notes monthly CC News Notes is published the third week of the month to correlate with issue mailing dates. Materials are due by the 15 th each month. See advertising calendar or contact Circuit Cellar s advertising coordinator for details. Main Body 468 60 Banner & 50 words of text $1,830 Side Panel 100 100 Button & 15 words of text $800 Banner 120 240 Banner $600
Web Advertising Circuit Cellar s website, www.circuitcellar.com, is the world s portal to hands-on embedded design projects! For advertisers, Circuit Cellar s website is an ideal location to offer exclusive discounts and special offers to Circuit Cellar s sprawling subscription base. Multiple banners running in strategic, high-traffic areas of the website deliver your advertising to readers who are visiting the site for: Instant access to issue & article PDFs Subscriber-reserved specials (that s you!) Need-to-know news & product announcements Web Banner Rates Banner Type Dimensions Material Max. Size Rate Large Rectangle 300 250 JPG, GIF or Flash 40kb $650/month Half Banner 300 100 JPG, GIF or Flash 40kb $300/month Button 125 125 JPG, GIF or Flash 40kb $125/month Lower Banner 728 90 JPG, GIF or Flash 40kb $500/month Vendor Directory Listing Circuit Cellar s Vendor Directory is a virtual yellow pages for engineering products and services! Secure your listing at www.circuitcellar.com/vendor today. Listing Type Dimensions Material Max. Size Rate Vendor Directory Listing: Premium 300 100 Banner Company name, URL, 50-word description & logo/graphic (JPG, GIF) 40kb $250/annual Vendor Directory Listing: Free Company name w/url No Charge * Introductory Rates: Subject to Change **Unless noted, web banners rotate throughout entire site www.circuitcellar.com
Circuit Cellar and Elektor Design Contests Bank on more than two decades of design contest experience with Circuit Cellar magazine! An ever-evolving model enables your company to customize a program for your target market, deliver samples straight to engineers in the field, and interact with them through a variety of print and web advertising, social media, and editorial coverage. Find out why dozens of sponsors are calling Circuit Cellar s Design Contests some of the best avenues for market penetration and successful build-ins. By joining forces with Elektor International Media in 2009, Circuit Cellar has taken the meaning of global contest to new levels. Ask how your company can target markets in the U.S., Germany, Netherlands, France, Spain, and England (among others), with one comprehensive contest package. Circuit Cellar and Elektor s contest management team is here to help guide you through a process where success is as crucial to our editorial product as it is to you, the contest sponsor. Why contact Circuit Cellar for your next design contest? Ready-made audience: Proven doers, decision makers, and hands-on design engineers who actively participate in CC s design community, often contributing full-length feature articles for print Proven track record: 81% of our readers claim Circuit Cellar contests are the best or are better than average Powerhouse publishing: Contest sponsorship guarantees the best projects become a part of Circuit Cellar s publishing experience, both in print and online Ongoing benefits: 85% of those receiving Circuit Cellar contest samples are also using them in commercial designs or in the workplace Turn-key management: Circuit Cellar takes care of all the grunt work, from promotion and sample qualification to distribution, judging, and postcontest presentation Thanks to your contests, I now have serious, documented experience with Renesas, Zilog, Atmel, and now PIC microcontrollers. After my participation p s. in these contests I have been inundated with a lot of design work and I also became a consultant for Cypress PSoC family.