Publish Your Book with the Experts

Publish Your Book with the Experts

Welcome to Trafford We are the first and the future of publishing. Trafford is known for innovation and dedication to the author s right to total creative control. These days, the process of writing and publishing is increasingly about the authors and their work. Writers have more say than ever before in what they publish and in how much they earn. With the advent of self-publishing, authors can get exactly what they want from their publishing experience. We are proud to stand on the forefront of print-on-demand technology and the new wave of publishing history. We look forward to having you with us. 1

04 05 07 09-10 11-13 14-15 16-17 18-19 20-21 22-23 24-25 26-27 28-29 30-31 32-33 34-35 Why go with Trafford? Who We Are The Gold Seal Getting Started Publishing Packages: E-novo Novo Scribe Tablet Vellum Scroll folio Tapestry Spellbinder Dreamcatcher Imaginarium 36 37 38 39 Distribution & Pricing Post-Production Support Lifetime Support What our Authors are Saying 2

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Why Go with Trafford? As technology advances, so do the industries that depend on it. With the changing environment comes a whole new way of thinking. series that would be too expensive for traditional printers. Authors may want to keep all rights to their book instead of giving them up to a publisher. What is a book, and how is it made? These days there is more than one answer to this question. E-books are read on computers and other devices, and printers now make books in square or long format, with extras like DVDs or audiobook players. With selfpublishing, authors now have the final word on design and content. There are more options than ever for publishing, and more reasons to do it. An author may write a book for a small, targeted audience, or produce a limited Complete customization is also a huge advantage as the author, you work with our creative team to get the book you want. Your book is you, and self-publishing gives you the means to express yourself fully through your work. Trafford is ready to help you self-publish, for all of these reasons. We are here to help your book meet the goals you set. 4

Who We Are As the first publisher to offer digital print-on-demand in 1995, Trafford Publishing has established a reputation for always taking the initiative. We provide a high-quality book experience with various options to suit our authors individual personalities. Our editing, publishing and marketing experts have years of experience in their fields. Now after years of major breakthroughs in the publishing field, Trafford once again leaps into a new territory with our revolutionary and more fully customizable book packages. We are bringing in big and exciting innovations to our print-ondemand services, and we invite you to join us as we usher in a new dawn in the publishing arena. Our most anticipated development is the Trafford Publishing Gold Seal of Excellence. Titles credited with our Gold Seal of Literary Excellence will stand out from the work of any other self publisher or publishing company. Read on to find out what the Trafford Gold Seal could mean for you. 5

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Guaranteed Literary Excellence Setting the Standard for Publishing s Elite We all want and need validation. As writers, the best validation that can be received is a positive book review. Authors who take advantage of Trafford s Gold Seal Opportunity get their books externally critiqued by the highly respected book reviewers in the industry such as Kirkus, ForeWord Clarion, and the US Review of Books. Trafford books with positive reviews are rewarded with that much-coveted stamp of excellence the Trafford Gold Seal. 7

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Every author knows that writing is an arduous process, and the best writers are well equipped to deal with that. The difficult part is what comes after that. Many long months, even years, may be spent on a book shaping the flow of ideas into a cohesive whole; laboring over narrative and grammar; doing exhaustive research; writing and rewriting drafts. When all is done and taken care of, writers ask themselves the biggest and sometimes most difficult question: How do I get my book published? 9

The answer comes in four easy steps. 1. Contact a publishing consultant and tell us about your book. Publishing is an exhilarating learning experience with the support of a well-informed and friendly staff. Our publishing consultants are available from 10am 9pm ET to answer your questions about your book and the publishing process. Call us at 1.888.232.4444 or e-mail us at sales@trafford.com. 2. Choose your publishing package. Take your time and pick out the publishing bundle that best fits your book. Trafford has a wide array of services which you can tailor-fit to your exact purpose. 3. Submit your manuscript. Our highly competent author support team will guide you through the process of submitting your materials and working through the details of your manuscript. 4. Get your galley proof. A PDF file of your book will be sent to you for review. Your author support team will assist you with any lastminute corrections you may have. You always keep 100% control of your book s copyright and appearance. Skilled prepress technicians will use your directions to produce a unique book equal in quality to those found in any bookshop. And before you know it, you ll be a published author! 10

Publishing Packages Black & White / Full Color E-novo $599 Novo $699 Scribe $1,499 Tablet $2,499 Reach the widest possible audience for your book with our electronic publishing package combined with Internet and e-mail marketing. Novo provides a pared-down but still exceptional product, with services like custom layout and e-book availability for less. Scribe takes a practical approach to design, letting the work speak for itself. This enhanced publishing package provides more design options and free printed copies of your book. 11

Trafford Publishing s brand-new publishing packages are designed to provide you, the author, the best possible range of options. Receive extensive support from a team of experts and take advantage of our exclusive custom sizes and unique collectible options. Whatever your book type or genre, Trafford is here to help you achieve your publishing goals. Vellum $3,599 Scroll $5,799 Folio $7,999 Tapestry $10,999 Publish a book with Vellum and enjoy a range of quality premanuscript services designed to speed up the publishing process and deliver an even more attractive book. This mid-range publishing Folio takes your book Tapestry presents a package delivers the to an entirely new level complete array of services multiple advantages of Vellum, with an added punch. with a stunning range of quality services for the serious publishing author. to ensure the very highest quality for your published book. DISCLAIMER: Prices subject to change without prior notice. Some restrictions may apply. Speak with a Publishing Consultant for more details. 12

Publishing Packages Children s Packages Spellbinder $999 Dreamcatcher $1,499 Imaginarium $1,999 Publish your children s book in both full-color paperback and e-book formats and make it even more appealing and enjoyable to read, with the Spellbinder publishing package. Realize your dream of becoming a published author with the Dreamcatcher. Publish in full color or e-book format and get services to promote your book online. Ready to spark your readers imagination? Create a full color fete by publishing your book with the Imaginarium package and turn mere words into wondrous worlds. 13 DISCLAIMER: Prices subject to change without prior notice. Some restrictions may apply. Speak with a Publishing Consultant for more details.

ISBN Assignment Electronic Galley Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in the Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Image Insertions (10 for Black and White, 30 for Full-Color) Google and Amazon Book Search Social Media Marketing Setup $599 14 Publishing Package DISCLAIMER: Prices subject to change without prior notice. Some restrictions may apply. Speak with a Publishing Consultant for more details.

E-Novo is the perfect choice for testing the waters of e-publishing or re-issuing a book in an electronic format. Internet and e-mail marketing clear the path to finding the most widespread audience for your book. 15

ISBN Assignment Electronic Galley Paperback Format Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Image Insertions 16 $699 Publishing Package (10 for Black and White, 30 for Full-Color) Author Softcover Copies (3 for Black and White, 1 for Full-Color) Google and Amazon Book Search Social Media Marketing Setup Barnes and Noble See Inside DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Novo provides a pared-down but still exceptional product, with services like custom layout and e-book availability for less. 14 17

Electronic Galley ISBN Assignment Paperback Format Digital 5 Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Hardback Availability (for Black and White Only) Library of Congress Control Number US Copyright Registration Image Insertions (15 for Black and White, 50 for Full-Color) Author Softcover Copies (8 for Black and White, 5 for Full-Color) Author Hardcover Copy (1 for Black and White Only) Google and Amazon Book Search Social Media Marketing Setup Barnes and Noble See Inside Book Marketing Kit (100 Pieces) Book Buyer s Preview $1,499 18 Publishing Package DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary book are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Scribe is a streamlined, straightforward, and no-frills publishing package. High quality publishing for less. 16 19

20 Electronic Galley Copyediting Service ISBN Assignment (up to 75,000 words for Black and Paperback Format White, up to 10,000 words for Full-Color) Hardback Format (for Black and Image Insertions White Only) (25 for Black and White, 75 for Full- Digital Formatting and Distribution Color) (e-book) Author Softcover Copies Worldwide Book Distribution (12 for Black and White, 8 for Full-Color) Personal Web Page in Author Hardcover Copies Trafford Online Bookstore (3 for Black and White Only) One-on-One Author Support Book Marketing Kit (100 Pieces) Custom Layout Technician Google and Amazon Book Search Book Design and Interior Page Barnes and Noble See Inside Layout Book Buyer s Preview Author Volume Discount Social Media Marketing Setup Library of Congress Control Number Free BookStub cards Illustration Service (10 for Black and White, 10 for Full- (3 Fresco for Color) $2,499 Full-Color Only) Basic Website Setup US Copyright Registration Add-On Options for Full-Color Publishing - Group 1 10 Additional Softcover Copies Publishing Package 5 Fresco Illustrations DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Tablet is a practical choice for the costconscious author, providing an enhanced publishing experience with more custom design options and free printed copies of your book. 18 21

Electronic Galley ISBN Assignment Paperback Format Hardback Format (for Black and White Only) Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Library of Congress Control Number US Copyright Registration $3,599 Copyediting Service (up to 100,000 words for Black and White, up to 15,000 words for Full-Color) Image Insertions (40 for Black and White, 100 for Full-Color) Illustration Service (3 Fresco for Full-Color Only) Author Softcover Copies (25 for Black and White, 15 for Full-Color) Author Hardcover Copies (8 for Black and White Only) Book Marketing Kit (100 Pieces) Google and Amazon Book Search Barnes and Noble See Inside Social Media Marketing Setup Book Buyers Preview Publicity Plan - Pressroom Edition 22 Publishing Package DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Bookseller s Return Program Free BookStub cards (10 for Black and White, 10 for Full-Color) Add-On Options for Full-Color Publishing (choose 2) Options - Group 1 Vellum gives your book more legroom for customization giving you a better chance to produce the kind of book that you have always envisioned. 10 Additional Softcover Copies 5 Additional Fresco Illustrations Options - Group 2 5 Additional Fresco Illustrations 10 Additional Softcover Copies 23 20

24 Electronic Galley ISBN Assignment Paperback Format Hardback Format (for Black and White Only) Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Library of Congress Control Number US Copyright Registration $5,799 Publishing Package Image Insertions (60 for Black and White, 150 for Full-Color) Copyediting Service (up to 250,000 words for Black and White, up to 30,000 words for Full-Color) Indexing Service (up to 500 entries for Black and White, up to 500 entries for Full-Color) Illustration Service (10 Fresco for Full-Color Only) Author Softcover Copies (40 for Black and White, 25 for Full-Color) Author Hardcover Copies (12 for Black and White Only) Book Marketing Kit (100 Pieces) Google and Amazon Book Search Barnes and Noble See Inside Social Media Marketing Setup Basic Website Setup (Premium) Book Buyers Preview Publicity Plan - Pressroom Edition Pre-Live Publicity - Pressroom Edition DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Bookseller s Return Program Free BookStub cards (15 for Black and White, 15 for Full-Color) Add-On Options for Black and White Marketing Services (any one) Option Group 1 Premium Book Trailer - Stand Alone Hollywood Audition Add-On Options for Full-Color Publishing (choose 2) Options - Group 1 10 Additional Softcover Copies 5 Fresco Illustrations Options - Group 2 5 Additional Fresco Illustrations 10 Additional softcover Options - Group 2 DIY Audiobook Ingram Children s Advance Mag - Single Slot Scroll is perfect for authors who are more serious about competing in the highly saturated book market. More services, better flexibility. 22 25

26 $7,999 Electronic Galley ISBN Assignment Paperback Format Hardback Format (for Black and White Only) Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Library of Congress Control Number US Copyright Registration Cover Copy Polish Image Insertions (80 for Black and White, 200 for Full-Color) Copyediting Service (Unlimited) Illustration Service (15 Impression for Full-Color Only) Publishing Package Data Entry Service (Unlimited) Indexing Service (up to 700 entries for Black and White, up to 700 entries for Full-Color) Rapid Release Google and Amazon Book Search Social Media Marketing Setup Barnes and Noble See Inside Book Marketing Kit (100 Pieces) Book Buyer s Preview Basic Website Set-up (Advanced) Publicity Plan - Pressroom Edition Pre-Live Publicity - Pressroom Edition (for Full-Color Only) Bookseller s Return Program Book Signing Kit Basic Website Setup (Advanced) Author Softcover Copies (55 for Black and White, 40 for Full-Color) Author Hardcover Copies (20 for Black and White Only) Free BookStub cards (20 for Black and White, 20 for Full-Color) DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Add-On Options for Black and White Marketing Services (any one) Option Group 1 Premium Book Trailer - Stand Alone Hollywood Audition ForeWord Ad - Single Slot Library Journal - Single Slot Advance Print Catalog Add-On Options for Full-Color Publishing (choose 2) Options - Group 1 10 Additional Softcover Copies 5 Fresco Illustrations Options - Group 2 5 Additional Fresco Illustrations 10 Additional softcover Options - Group 3 DIY Audiobook Ingram Children s Advance Mag - Single Slot Jumpstart your marketing campaign with online services aimed to promote your book upon completion. This publishing package is perfect for the competitive author who wants to get ahead in the publishing ballgame. 26 27

$10,999 Electronic Galley ISBN Assignment Paperback Format Hardback Format (for Black and White Only) Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Library of Congress Control Number US Copyright Registration Cover Copy Polish Image Insertions (120 for Black and White, unlimited for Full-Color) Copyediting Service (Unlimited) Illustration Service (25 Impression for Full-Color Only) Data Entry Service (Unlimited) Indexing Service (up to 1,000 entries for Black and White, up to 1,000 entries for Full-Color) Rapid Release Author Softcover Copies (75 for Black and White, 70 for Full-Color) Author Hardcover Copies (35 for Black and White Only) Google and Amazon Book Search Social Media Marketing Setup Barnes and Noble See Inside Book Marketing Kit (100 Pieces) Book Buyer s Preview 28 Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Basic Website Set-up (Advanced) Publicity Plan - Pressroom Edition Pre-Live Publicity - Pressroom Edition (for Full-Color Only) Bookseller s Return Program Book Signing Kit Website Setup Free BookStub cards (25 for Black and White, 25 for Full-Color) Add-On Options for Black and White Marketing Services (choose two) Options - Group 1 Premium Book Trailer - Stand Alone Hollywood Audition Options - Group 2 ForeWord Ad Library Journal - Single Slot Advance Print Catalog Add-On Options for Full-Color Publishing (choose 3) Options - Group 1 10 Additional Softcover Copies 5 Fresco Illustrations Options - Group 2 5 Additional Fresco Illustrations 10 Additional softcover Options - Group 3 DIY Audiobook Ingram Children s Advance Mag - Single Slot Options - Group 4 Standard Book Video - Stand Alone Tapestry, our top-of-the-line publishing package, offers a wide array of customizable services from editing, formatting, marketing and so much more. 29

$999 Electronic Galley ISBN and UPC Barcode Assignment Color Paperback Format Digital Formatting and Distribution (e-book format) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount 30 Image Insertions 3 Author Softcover Copies Google and Amazon Book Search Barnes and Noble See Inside 1 Fresco Illustration 30 Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Cast a spell and draw out the awe and wonder of young readers with the Spellbinder publishing package. Now, turning your story into a beautifully published children s book is effortless as casting a magical spell of wonder. 31

$1,499 Electronic Galley ISBN and UPC Barcode Assignment Color Paperback Format Digital Formatting and Distribution (e-book format) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount US Copyright Registration 50 Image Insertions 5 Author Softcover Copies Google and Amazon Book Search Barnes and Noble See Inside 2 Fresco Illustrations Social Media Setup Guide 32 Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Turn ephemeral dreams into wonderful and fantastic readable adventures with the Dreamcatcher publishing package. Make reading an exciting adventure filled with delight and wonder when you publish your book in either full color or e-book formats. 33

$1,999 Electronic Galley ISBN and UPC Barcode Assignment Color Paperback Format Digital Formatting and Distribution (e-book format) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount US Copyright Registration 100 Image Insertions 10 Author Softcover Copies Google and Amazon Book Search Barnes and Noble See Inside 4 Fresco Illustrations Social Media Setup Guide and Social Media Training Video Book Signing Kit Book Buyer s Preview 34 Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Create awe and marvel with the Imaginarium publishing package. A veritable emporium full of wonderful publishing tools and services, this package lets you publish in full color or e-book formats, and create a presence in the marketplace. 35

Distribution Once your book is published, we will make it available for order in the Trafford bookstore, Barnes & Noble.com, Amazon.com, and thousands of other retail outlets worldwide through the Ingram and Baker & Taylor book distribution networks. Our bookselling offerings also include special author-only volume book discounts and a Booksellers Return program that alleviates risk and allows bookstores to return unsold copies of your book. Pricing You determine the price of your book. Some constraints apply, such as a fixed cost for the cover and page count, plus the distribution cost and royalty amount, but ultimately you establish the final book price. The cover cost and page count determine the minimum base price for the production of your book. The distribution and royalty amounts are displayed after you choose the total selling price. 36

Post-Publication Customer Support Your publishing experience with Trafford does not end with the publication of a book. Our team of consultants will continue to be available for you whenever you have questions about your book or marketing campaigns. You can easily reach us at 1.888.232.4444 for 24-hour customer support. Author Circle Our website also has an author-only area where you can find or post news about your book, communicate with other authors, or learn about upcoming book events and ask about getting involved. Featured Author Recognizing your achievement is important to us. If your book makes it to our bestseller list, is featured in a media article, wins an award, or otherwise stands out, we may get in contact with you about being the Featured Author of the Month. 37 56

Lifetime Support One of the greatest benefits of self-publishing is the print-ondemand aspect: your book never goes out of print. Trafford s professional staff is available to you for just as long. These are some of the benefits of being part of the Trafford community. My Account When you become a Trafford author, you can access this webbased portal to keep up with the progress of your book. With My Account, you can: Check your book sales and royalties regularly Make changes to your book information on our website Place orders with your author s discount Take advantage of special offers only available to Trafford authors 38

What our authors are saying It is great that you have this publishing service for authors because if you re not a well known or established author and you send your book to a big time book company, it will probably get no further than the trash can. Think of how many great books never got published because of this. Many people, myself included, have been held back because of this. Finally, a way to get published without all the other problems. Tim Bramlett, author of Sharkey and the Space Pirates Thank you so much for a beautiful copy of my book. I was more than elated to see your beautiful handling of the cover and contents of Rhyme, Reason and Reverence. It was written with commemoration and honor in mind and you kept that theme in producing a beautiful cover for the thoughts contained in the book. Estella Davis, author of Rhyme, Reason and Reverence I am now working on a screenplay for a movie from another self-published author. Since the release of my book in May 2008, I have gained the momentum and self-confidence needed to write the press releases and really market my book to the audience which may benefit from reading my book. I am donating to libraries and selling to bookstores, as well as person to person. Christie O Neil Harrison, author of Dear Tommy 39

Trafford means Quality. Self-publishing does not sacrifice quality just the opposite. Trafford gives authors new standards of quality. Our Gold Seal of Literary Excellence rewards books of exceptional merit.