HARRY STYLES VS ZAYN MALIK King of the Mountain BRAND COMPARISON ANALYSIS BY ANTHONY OLEN SMITH The University of Georgia Jen Osbon Mark 4450 October 2017
Table of Contents 2u3,njCq3hbnLLawhYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYzkh?CcjRawhR8h?aawhbjwI3cYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYz:h?CcjRawhR8hxwNhKICGYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYz9h QN3h/Ca3,jCRNhQaC<CNcYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYzfh T3acRNIhr3$cCj3chN0h+RLUaCcRNcYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYzOh 7,3$RRGhT<3chN0h+RLUaCcRNcYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYSfh BNcj<aLh,,RnNjchN0h+RLUaCcRNcYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYSOh iscjj3ah,,rnnjchn0h+rluaccrncyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyllh br,cihk3njcrnhniwcccyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyl9h `3,Ra0hbI3chNIwcCcYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYleh i@3hfcn<_ch+rarnjcrnhh+irccn<hbjj3l3njchyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyl4aloh brna,3cyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyykz
Executive Summary h h?aawhbjwi3chn0hxwnhkicgha3hjsrhr8hj@cch,3njnaw_chlrcjhcn,,3cc8nih<ir$ihlncc,ihajccjch$wh8ayh i@3hjsrh@3ajj@ar$ch$rj@hcjaj30hr88hcnhj@3cah$rwh$n0.hqn3h/ca3,jcrn.hcnhlzszyhbnhka,@hr8hlzs9.hxwnh I38jh8Nch@3aj$aRG3Nh$whI3qCN<hLC0AjRnahN0hR88C,CIIwhUnjjCN<h@Cch<aRnUhsRaGhRNh@CjncYhxwN.hcCN,3h @CchQN3h/Ca3,jCRNh03Uajna3.h@cha3I3c30hh03$njhI$nLhsCj@h`+ha3,Ra0chj@jh83jna30h,@ajAjRUUCN<h @CjcYhb@RajIwh8j3a.hbjwI3chcC<N30hsCj@h+RInL$Ch`3,Ra0chchhcRIRhajCcjYh2q3NhIj3a.hbjwI3chcjaj30h@Cch RsNh$aN,@hR8h+RInL$Ch`3,Ra0c_chI$3I.h2acGCN3h`3,Ra0chHj0YhCNhlzSehN0hscha3,3NjIwh,cjhCNhj@3h +@accjru3ahmrinhj@acii3a.h/nngcagy h h h /n3hjrhj@3cahlnjnihcjajcn<hurcnjhrnhi@3hth7,jrahvmfhb3ac3chew.hcjhcchnrshurccc$i3hjrhc33hs@c,@h URUhC,RNhjanIwh$3,L3hj@3hLRcjhL3LRa$I3h8,3hN0h@3CahjRhj@3h$Rwh$N0hj@aRN3YhmcCN<hcR,CIhL30Ch jrric.hcn,@hchbr,cik3njcrn.hniwc3ch,nh$3h0rn3h8rah$rj@hr8hj@3c3hwrnn<hl3nhcnhc33cn<h@rshj@3cah U3acRNIh$aN0hCL<3hN0hcR,CIhL30Chcjaj3<whCN8In3N,3hj@3CahnNC\n3h,3I3$aCjwhcjjncYhi@3CahU3acRNIIwh,a8j30ha3UnjjCRNcha3h038CNCj3Iwh^cC<NchR8hj@3hjCL3^hnc30hjRhsC03Nhj@Cch$aN0hUaCjwh$3js33Nhj@3hjsRYh i@3hc3ncnih?aawhbjwi3chq3acnchj@3hc3unihxwnhkicgh,3ajcniwhlg3h8nch0rh@30acucnchcnh,@rrccn<h j@3cah8qracj3yhi@3h,naa3njhangcn<hn0hl3j@r0rir<wh$3@cn0h,@rrccn<hj@3hscnn3aha3hc@rsnhj@arn<@rnjh j@ccha3urajhjrh03,c03hs@rhjaniwhcchj@3hfcn<hr8hj@3hkrnnjcny
History of Harry Styles h h BNh3aIwh73$anawhR8hSOO:.h?aawh20sa0hbjwI3chsch$RaNhjRhNN3h+RuhN0h/3cLRN0hbjwI3cYhi@Cch rra,3cj3ac@ca3.hmncj30hfcn<0rlhnjcq3h<a3shnu N0h<a0nj30h8aRL?RIL3ch+@U3Ih+RLUa3@3NcCq3h b,@rriyhi@cch,rii3<3hua3uajrawhuar<alhcchs3iihgnrsnh8rahcrajcn<hcjn03njchcnjrh8rnah@rnc3chj@jh,rlu3j3h8rahurcnjc.hcclciahjrhj@3h?aawhtrjj3ah8an,@cc3y h h h jhj@3hwrnn<h<3hr8hsf.hkayhbjwi3ch,rlu3j30hrnhj@3hmncj30hfcn<0rl_chq3accrnhr8hj@3hta7,jrahcnh lzszyh/nacn<hj@cchc3q3nj@hc3crn.h?aawhsch,njh3aiwhrnhcnhj@3huar,3ccyh?rs3q3a.h?aaw.hhcl.hxwn.h MCII.hN0hHRnCc.hs3a3h,@Rc3NhjRhLRq3hRNhCNhj@3hN3ujhaRnN0hchh<aRnUhCNcj30hR8hcRIRhajCcjchchQN3h /Ca3,jCRNY h h h?aawhbjwi3chcch,naa3njiwhqin30hjh1e9hlciicrnh0riiacyhi@cchcchuajciiwh0n3hjrh@cch$i3n030hqr,ih N0h,jCN<h,a33acYh?3hschhcjahCNhj@3ha3,3Njh8CIL.h/nNGCaG.h8aRLhDnIwhR8hj@Cchw3aYh;3jjCN<hUC,G30hnUh $wh0ca3,jrah+@accjru@3ahmrin.hj@3hlnhs@rh0ca3,j30hbnj3acj3iia.hcchnhclua3cccq3h83jyh?aawhcchicrh <RCN<h8nIIh8Ra,3hsCj@h@CchRN<RCN<hsRaI0AjRnah8Rah@CchNL3cG3h03$njhI$nL.h?aawhbjwI3cY BNhj@Cch I$nL.h?aawhc@Rs,c3ch@Cch,RncjC,hjI3Nj.h,I3NhcRnN0.hN0hcRIC0hqR,IhaN<3Yh
History of Zayn Malik h h hxcnhdq00hkicghr8hr3cjhvragc@ca3hmyfyhsch$ranhcnhdnnawhr8hsookyh?3h<a3shnuhcnhhlc00i3ah,icch@rnc3@ri0hchh#acjcc@htgccjncyht3a8ralcn<hcnhc3q3aihc,@rrihajhuar0n,jcrnc.hkicghgn3shj@jhh,a33ahcnhj@3hlncc,hcn0ncjawhsch8rah@clyh h h chnrj@3ahcncjcihirc3ahrnhj@3hmncj30hfcn<0rl_chq3accrnhr8hi@3hta7,jra.hxwnhschuca30hscj@h?aawhbjwi3chn0hj@3hrj@3achjrhccn<hj@3cah@3ajchrnjhicq3hrnacj<3yh8j3ahlgcn<hcjhjrhj@3hnnl$3ahj@a33hc3jh RNhj@3h,RLU3jCjCRN.hj@3h$Rwcha3,3Cq30hha3,Ra0h03IhsCj@h+RInL$Ch`3,Ra0cYhxwNh,RNjCNn30hjRhU3a8RaLh RNhN0hR88hcj<3h$whLGCN<h@Cch$Rj@h@CchcCN<CN<hIC83hN0h@CchIRq3hIC83hRU3NhUn$IC,Yh7Rahhs@CI3.h@3hsch 3N<<30hjRhHCjjI3hKCu_chT3aaC3h20sa0ch8aRLhj@3htA7,jRaYhi@3hjsRhs3a3hc33NhIIhRq3ahcR,CIhL30Ch jr<3j@3ahicqcn<hhiqcc@hic83y h h h 8j3ah@Cchc@R,GCN<h03Uajna3.h@3hI38jhjRhcjajh@CchcRIRh,a33aYh?3h0aRUU30h@CchcnaNL3hN0h,UCjICy30h IIhR8h@CchI3jj3achjRh$3,RL3hxvMY h?3hicrh0aruu30h@cch8cn,3hvrq3ahj3ujwhn0hcrrnhcjaj30hjrh0j3h L3aC,NhLR03I.h;C<Ch?0C0YhbCN,3hj@3N.h@3h@cha3I3c30hj@3h@C<@Iwhc3unIhN0hUaRqR,jCq3 KCN0hR8 KCN3 I$nL VKa,@hlzSfW. i@3hxh+rii3,jcrnhvb3uj3l$3ahlzsew.hn0h@c<@huar8ci3h0n3jchscj@hajccjchcn,@h chiwirahbsc8jh8rah$c<huar0n,jcrnchicg3h7c8jwhb@03chr8h;a3wyhi@cch,naa3njiwhunc@30h@clhjrh@cch,naa3njh N3jhqIn3hR8hRq3ah1:f.zzz.zzzY h
Origins of One Direction h h hxwnhkicg.h?aawhbjwi3c.hhrncchirlicncrn.hhclhtwn3.hn0hmciih?ranh,rnjcnn30h8j3ahj@3hc@rshu3a8ralcn<hjr<3j@3ayhbnhlzss.hj@3h8riirscn<h w3a.hj@3h$rwcha3i3c30hj@3cah8cacjhi$nl.hmuhiihmc<@j scj@h+rinl$ch `3,Ra0cYh8j3ah$3CN<hha<CN<hcn,,3cc.hj@3wh,RNjCNn30hjRha3I3c3h8RnahLRa3h cjn0crhi$nlcyh2,@ha3,ra0.hj@rn<@h03,cncn<hcnhci3c.hcjw30h,rncccj3njhcnh 0RLCNjCN<hCNj3aNjCRNIha3,Ra0h,@ajchN0hcjjCcjC,cY h h h QN3h/Ca3,jCRNhRahS/h$3,L3h$aRG3hc3q3aIha3,Ra0ch0naCN<hj@3Cah:hsRaI0h jrnahj3nna3y,,ra0cn<hjrh;ncnn3cchrrai0h`3,ra0c.hqn3h/ca3,jcrnhschj@3h 8Cacjh<aRnUhjRh@q3h8RnahI$nLch03$njhjhj@3hjRUhcURjhCNhj@3hmNCj30hbjj3cYh i@3whs3a3hj@3hlrcjh8riirs30hlncc,h<arnuhrnhiscjj3ayhi@3whicrh@0hj@3hlrcjh vrnin$3hcn$c,ac$3achr8hiihjcl3h8rah$n0cy h
One Direction's Legacy h h h7riirscn<hqn3h/ca3,jcrn_ch8cnihi$nl.hk03hcnhj@3hyky. j@3h$rwchc3jhrnjh8rah NRj@3ah<IR$IhjG3Rq3ahqCh,RN,3ajhjRnaYhb@R,GCN<Iw.h0naCN<hj@3hLC00I3hR8hj@3hjRna.hxwNh cj3uu30h0rsnyh?3h,icl30h@3hn33030hjrhi3q3h8rah@cchl3njih@3ij@yh`nlrachcu3,nij3h N0hcRL3s@jhcn<<3cjhj@jhxwNhschjj3LUjCN<hjRhc@R,GAInN,@h@CchcRIRhLncC,h,a33ah scj@hh0aljc,h3ucjh8arlhqn3h/ca3,jcrny h h h,,ra0cn<hjrh7ra$3c.h@rs3q3a.hj@cchja<c,h03uajna3h0c0n_jhc@g3hj@3ha3lcncn<h$n0h L3L$3a_chjC,G3jhcI3chRahUaC,3cYhTaC,3chcjCIIha3LCN30hf:YOXhLRa3h3uU3NcCq3hj@Nhj@3h q3a<3hr8hj@3hua3qcrnchr@3a3hr3ha3hirnahjharnn0h1l9zhu3ahjc,g3jy bcn,3hxwnh@0h I38j.hj@3h$N0h,L3hjRhh@Cjnchc@RajIwh8j3ahj@3h8CNIhjRnaYhi@3h8Cq3h$Rwc.hHRnCc.hMCII.h HCL.h?aaw.hN0hxwNh03,C030hjRh8R,nchRNh3,@hR8hj@3CahCN0CqC0nIhjI3Njchchj@3whRN,3h @0h$38Ra3hj@3CahnNICG3IwhERCNCN<hRN i@3hta7,jray IIh8Cq3hR8hj@3Lh@q3h3Cj@3aha3I3c30hh ccn<i3hrahh8niih8i30<30hi$nlhn0h@q3h$33nhlerahcn,,3cchcjrac3cy h
One Direction's Legacy 2q3NhsCj@hj@3Cahc0h3N0CN<hjR<3j@3a.hj@3c3h$RwchL03hEsA0aRUUCN<ha3,Ra0hcI3cYhMC3IcRNhKncC,h a3uraj30hcnhj@3hcnll3ahr8hlzsfhj@jh3,@hi$nlhq3a<30hjrh$3hsy9lhlciicrnhcnhci3cyhrcj@ h K03hCNhi@3hYKY c3iicn<hjhey991hrnhlyrnhn0hmuhiihmc<@j UaC,30hjh9YOO1.hj@3h8Cq3h3cCIwhL03h $3js33Nh1O.Sz:.4zzhN0h1SS.:ef.zzzYhi@j_ch3u,In0CN< IIhjC,G3jhcI3c.hL3a,@N0Cc3.hUaCqj3hc@Rsc.h N0hNwhRj@3ahQN3h/Ca3,jCRNhcc3jYhi@3hj$I3h$3IRshc@Rschj@3hCN0CqC0nIhNnL$3ahR8h3,@hI$nLhchR8h DnN3hR8hlzSf- h One Direction's Album Sales Up All Night (2012) Take Me Home (2012) Midnight Memories (2013) Four (2014) Made In The A.M. (2015) 2,095,000 Albums Sold 2,043,000 Albums Sold 1,552,000 Albums sold 1,064,000 Albums Sold 853,000 Albums Sold
Harry Styles's Website +I3N.h bcluiccjc,h733i 2cwh MqC<jCRN 2LCI h KCICN<hHCcj KncC,hpC03RhRNh?RL3hT<3 :hbr,cihk30ch +@NN3Ic
Harry Styles's Emails BLL30Cj3h+RN8CaLjCRNh CNhBN$Ru mnc\n3h3j@3jc,c HCNGhjRhM2rhbCj3h cjra3
Harry Styles's Store Shop M3shlzSehbjRa3 /ag3a.hkra3hb3unih 3cj@3jC, MRjhc@Rs,cCN<hNwh UaR0n,jchRNh@RL3hU<3 QI0.h$aRG3Nhs3$cCj3h cjciih,jcq3
ZAYN's Website Highly unique, less cookie cutter website Highlights dark themes Gives access to listen Intragrates several and tattoos on Spotify direcly social media platforms
ZAYN's Emails 2cwhN0h\nC,Gh a3<ccjajcrn +IIch@Ccha3<Ccj3a30h 3LCIh8Nch^i@3hxAHCcj bnu3ahc3li3cchuar,3cc
br,cihk30ch BNj3<ajCRN ZAYN's Store /CcUIwchhqaC3jwhR8hUaR0n,jchRNh@RL3h U<3 +I3N3a.hLRa3h c@ruaicg3h833i
Website Analysis & Verdict Even though Harry has a decent website, ZAYN has the the better website, email server, and site store. Signing up for Harry's emails was very cumbersome, and it was not userfriendly. Also, Harry failed to integrate his social media accounts within his new store, old store, and email. ZAYN was accessible and easy to navigate. ZAYN's store also was showcased the store. Harry's store seemed like a knock-off of ZAYN's in reverse. ZAYN has a black website and a white store-front, while Harry's newer pages seemed to be an inverse and less original since Zayn released his solo career first.
Harry Style's Facebook Page mu,rlcn<h irnah/j3c Qq3ahS:h KCIICRNhHCG3c
ZAYN's Facebook Page Qq3ahlzh KCIICRNhHCG3c b3lcaa3<niahurcjchn0h nc3ah3n<<3l3nj b@ruh b3,jcrn
Facebook Analysis & Verdict Styles may be gaining media attention due to his ongoing tour and performances, but Zayn is the true winner between the two when it comes to Facebook. Zayn has an accessible listening widget for previewing singles. In addition, Zayn posts innovative and creative content more regularly and strategically than Styles. Styles posted once in September, and he has not touched the account since July. Let it also be noted that the official ZAYN Facebook page has interactive content. In September 2017, Zayn released video content solely on the activity of users. When he reached his views goal of a 100 million views on YouTube, he released a behind the scenes video featuring Sia on Twitter, Facebook, and Instagram. In addition, ZAYN has a consistent 60,000+ likes per post, while Harry struggles to lower his volatility.
Harry Styles On Instagram lsyohkciicrnh 7RIIRs3ac TaRLRjCRNIhURcjh 8RahN3shLRqC3
ZAYN On Instagram l:ylhkciicrnh 7RIIRs3ac +ncjrlh?c@j<
Instagram Analysis and Verdict h h?aawhbjwi3chjg3ch@rl3hj@3h<ri0hrnhbncj<alyhxwn Cch,RNcCcj3NjIwhURcjCN<hCNj3a3cjCN<hN0hnNC\n3h,RNj3Nj.h@3_ch IcRha3LCN0CN<h@Cchn0C3N,3hRNhhcRL3s@jha3<nIah$cCchR8h@CchUaR<a3cchchNhajCcjYh?3hIcRhnc3chj@3hBNcj<aLh cjrac3ch83jna3hjrha3<niaiwhnu0j3h@cch8nh$c3hr8h@cchs@3a3$rnjchn0hcn3ghu3gchr8hlncc,ih,rnj3njyh?aawhcch <CqCN<hxwNhhanNh8Rah@CchLRN3whsCj@hILRcjhSYkKhICG3chU3ahURcjYhxvMhCchaRnN0hezz.zzzASYlKhICG3chU3ahURcjYh?aaw_ch,RNj3NjhURcj30hc@Rschj@jh\nNjCjw RNhBNcj<aLh0R3cN_jhIswchRnjLj,@h\nICjwYhH3cch8RIIRs3achN0hLRa3h ICG3c]hi@j_chhcC<NY h h h BjhCchCNj3a3cjCN<hjRhNRj3.h@Rs3q3a.hj@jh?aaw_ch8RIIRs3acha3hcn$cjNjCIh0n3hjRh@RshCN8a3\n3Njh@CchURcjchRNh BNcj<aLh@q3h$33Nhj@Cchw3aYhi@3hc3,RN0hN3s3cjhU@RjRhschURcj30hCNhDnIwYh`3<a0I3cc.h@Cch8NchcjCIIhjIGh$Rnjh@CLh j@a33hjcl3chchln,@hrnhbncj<alyhkw$3h@cchn<3ic,hqrc,3hcchjaniwhs@jhl3cl3acy3ch@cchja<3jhn0c3n,3yh!csrrnc! Follwers Posts Following # Zayn Ranking ZAYN Statistics 24.2M 258 36 11M posts #56 Harry Styles Statistics Follwers Posts Following # HarryStyles Ranking 21.9M 405 197 35M posts #65
Harry Styles's Twitter Account
ZAYN's Twitter Account
Twitter Analysis and Verdict h h xwnhkicgha3c<nchcnua3l3hrnhiscjj3ayhmrjhrniwh0r3ch@3hc@a3h8nh,rnj3njhilrcjh0ciw.h$njhxvmhicrh a3curn0chjrh@cch8nchr,,ccrniiwhvjruhi38jwhn0hrj@3ah,3i3$acjc3chvjruhac<@jwyh?3ha3iiwhcnj3<aj3chiihr8h@cchcr,cih L30ChUIj8RaLchN0hs3q3chj@3LhjR<3j@3aYh7RahCNcjN,3.hxwNhsch$I3hjRh<CNhcRhLn,@hvRnin$3p2pQhja,jCRNh qchiscjj3ahv#rjjrnhi38j.hse:hlciicrnhqc3scw.hj@jhxvmhilrcjhjruu30h?aawhbjwi3c_chbc<nhr8hj@3hicl3c LncC,hqC03Rh V$RjjRLhI38j.hS4lhLCIICRNhqC3scWh8aRLh9hLRNj@ch<RYhK3Ns@CI3.h?aawhbjwI3chCchw3jh<CN.h@a0Iwh3q3Nh,jCq3hRNhj@3h UIj8RaLY
!/j,rii3,j30hs33giwh8rah8cq3hs33gchj@3nhq3a<30yhhcjhnu0j30hq,jr$3ahszj@.hlzse Social Media Presence Comparison Harry Styles Zayn Malik Strength: 53% Sentiment: Positive: 28 Neutral: 84 Negative: 3 Strength: Sentiment: 3:1 3:1 30% Positive: 3 Neutral: 18 Negative: 1 Passion: Reach: Passion: Reach: 25% 41% 16% 34% khlcnnj3hq<yhu3ahl3njcrnh HcjhL3NjCRNhschlz LCNnj3ch<Rh SzhnNC\n3hnj@Rach zha3js33jc 9ehKCNnj3 q<y T3a K3NjCRNh Hcj K3NjCRNhsc Se KCNnj3c <R lzhmnc\n3 nj@rach zh`3js33jc
Social Media Presence Comparison Strength: Even though ZAYN is more active and aggressively trying to pursue and gain market share, Harry Styles is still mentioned significantly more on social media by a difference of 23%. This could be due to a combination of several things: raw talent, different genre style of singing, a less infamous love life, pure aesthetics, etc. However, it'll be interesting to watch and see in the near future if ZAYN will overcome Harry, since ZAYN is clearly trying to take away Styles's following. Sentiment: Surprisingly, after averaging the data, both of the music artists had a 3:1 ratio in terms of sentiment. In laymen's terms, this means that for every three positive comments both singers receive, they get one negative comment online as feedback. Passion: On this one, Harry takes home the prize for highest passion. Passion refers to how often users will talk about something repeatedly. Harry Styles has a 25% passion rating, and Zayn Malik is shown to have 16 percent. Reach: Harry Styles, even while lackluster on social media, has more in terms of amount of reach as well. Reach is defined by the amount of people and ease of reaching target audience. Harry has 25% and Zayn has 34%.
Record Sales Comparison h h mccn<hn0h,rncccj3njiwh3n<<cn<hcnhcr,cihl30c.hxvmhn0h?aawhbjwi3ch,rnjcnn3hjrhcn8in3n,3h,rncnl3ah$3@qcrahscj@hj@3cahnjnaihji3njhn0h3cj@3jc,ch,rl$cn30yh#3irsha3hj@3hcn0cqc0nihcn,rl3ch N0h03$njha3,Ra0hcI3cYhxvMhCchj@3h8CacjhmYFYhLI3hajCcjhjRh3q3ah@q3hj@3Cah8CacjhI$nLhaNGhNnL$3ahSh RNh#CII$Ra0_chlzzhI$nLh+@ajhCNhlzSfYh?Rs3q3a.h?aawhbjwI3chCNhKwhlzSehIcRhjRUU30hj@CchICcj.h $a3gcn<hj@3hkcn0hr8hkcn3_chi$nlha3,ra0y?aawhbjwi3chvlzsewh SOk.zzzhBNCjCIhI$nLchbRI0h iruhbcn<i3.^bc<nhr8hj@3h icl3c.^hl03hcjhjrhnnl$3ah:h RNh#CII$Ra0_ch?RjhSzzh KCN0hR8hKCN0 VlzSeWh SSl.zzzhBNCjCIhI$nLchbRI0h iruhbcn<i3.h^tciirsjig^h L03hCjhjRhNnL$3ahShRNh #CII$Ra0_ch?RjhSzzh
Comparison Standings Website Facebook Instagram Twitter Social Mention ZAYN ZAYN Harry ZAYN Harry h h BNhj3aLchR8hEn0<CN<hcR,CIhL30ChUa3c3N,3.hxvMh@ch$33Nhcn,,3cc8nIhjhLGCN<h@Cchs3$cCj3.h 7,3$RRGhU<3.hBNca<aLh,,RnNj.hN0hisCjj3aha3cURNc3chc@aUhN0hcURjhRNYh7RahcRL3RN3hjawCN<hjRh Rnjc@CN3hj@3CahRI0h,RLUNCRNhN0h8RaL3ahI303a.hxvMhCch0RCN<hhUa3jjwhcn,,3cc8nIhER$Yh?aawhbjwI3c.h 3q3NhsCj@RnjhncCN<hcR,CIhL30ChLaG3jCN<.hnN03acjN0chj@jh@CchIRwIh8Nch@q3ha3LCN30Yh?aawhbjwI3ch @ch@0hjrh0rhi3cchcnhj3alchr8h@qcn<hjrhicq3hh@c<@huar8ci3hic83cjwi3hcnhra03ahjrh<cnh3uurcna3.h<cnh LaG3jhc@a3.hN0h$3hL3NjCRN30hIIhRq3ahcR,CIhL30CYh?3hnN03acjN0chj@3hN3jhqIn3hR8h@CchU3acRNIh $an0hn0hrsnchcjh8rahs@jhcjhccy
Conclusion and declaration of king h h r@ci3h?aawhbjwi3chcch,naa3njiwhcnhj@3hi30hcnhj3alchr8h8riirscn<.hbjwi3chcchnrjhrujclcycn<h,@nn3icyh?aawh@chh,i3ahi,ghr8h,rnn3,jcrnchn0hl3njcrnchj@arn<@hrj@3ahu3rui3hcnh@cchi3<n3yh7naj@3alra3.h?aawhcchnrjh<cncn<hchlnwh 8RIIRs3achVS9:Fhq3a<3hU3ahLRNj@h,,Ra0CN<hjRhbR,CI#I03W.hs@CI3hxvMhV:llFhU3ahLRNj@WhCch<RCN<h8nIIh8Ra,3hCNh RNICN3h,LUC<NCN<.hLaG3jCN<.hN0hUaRLRjCRNYh?aawhc@RnI0h$3h,RN,3aN30hsCj@hj@3haUC0h<aRsj@haj3hj@jhxvMhCch a3,@cn<yhmrjhrniwhxvm.h$njhj@3hrj@3ahqn3h/ca3,jcrnhl3l$3achchs3iiyhmcii.hhrncc.hn0hhclh@q3hiiha3i3c30h ccn<i3chchs3ii.hn0hj@3wha3h8ra,3chjrh$3hsj,@h8rayhbnhra03ahjrhnrjh$3,rl3h$an0huar0c3chr8h3,@hrj@3a.h?aawhlncjh cj3uhnuhjrhj@3huij3yh h h BNh,IRcCN<hcjj3L3Njc.hxwNhKICGhCchj@3hjan3hGCN<hR8hj@3hjsRYhi@CchCch$3,nc3h@3hnN03acjN0ch@Cchn0C3N,3hN0h ICcj3NchjRh,aCjC\n3cYhxvMhnN03acjN0c.ha3,R<NCy3c.hN0h,jchICG3h@3hCchj@3hnN03a0R<YhxvMhCchUIwCN<hj@3hIRN<h<L3h N0hCchjj3LUjCN<hjRhN,@Rah@CchURcCjCRNhsCj@CNh@CchN3s3ah0nIjhURUhLncC,h<3Na3Yhi@3hRj@3ah8RnahR8hj@3h$N0hLC<@jh N330hjRhcj3Uh$,GhN0hNIwy3hxvM_chj,jC,chC8hj@3whsNjhjRh$3,RL3ha3L3L$3a30hLRa3hj@NhNwj@CN<hRj@3ahj@Nh xvm_chc@0rsyhi@3hlncc,hcn0ncjawhcchrn3hr8hj@3hlrcjhqrijci3.hn0hcjhcch,acjc,ihj@jhj@3c3h$rwchnn03acjn0h@rsh a3ui,3$i3hj@3whjaniwha3yhi@3whlwh@q3h,icl$30hjrhj@3hjruhr8hj@3cahrsnhclua3cccq3hu3gc.h$njhj@3a3hcchiswch NRj@3ahLRnNjCNhjRh,ICL$Y
Sources BL<3c-h @jjuc-ggsssy<rc33yncge,r$c3ncl<3h @jjuc-ggsssy<rc33y03gcl<3cgua3qc3sg99glzzzulzzza$c<zla@aawaz::zal384e0oyeu<h @jju-ggsiiuu3acsc03y,rlgywnolicgouciirsjigasiiuu3acy@jlih @jju-ggsiiuu3acsc03y,rlgywnolicgolasiiuu3acy@jlih @jju-ggsssyrnj@3lrq3srai0y,rlgrjla8agsua,rnj3njgnuir0cglzsfgzkgywnolcn0r8lcn3o9u9oll$ozyeu<h @jju-ggsssyjq<nc03y,rlgn3scg@aawacjwi3ca,awcn<arnacj<3aywnalicgarn3a0ca3,jcrngh @jju-ggsssy$cii$ra0y,rlg8ci3cgl30cgxwnan0a?aawabjwi3ca+nn3calzska$cii$ra0as9:4yeu<h @jjuc-ggjcl30rj,rly8ci3cysra0ua3ccy,rlglzsfgszgywnalicgarn3a0ca3,jcrnanuc3jwa$rrgyeu<]\nicjw549h ajc,i3chn0hr3$ccj3c-h @cjwi3cy,ryngh CNywNY,RLh 7,3$RRGY,RLg@aawcjwI3ch 7,3$RRGY,RLgywNh iscjj3ay,rlgywnlicgh iscjj3ay,rlg?aawobjwi3ch BNcj<aLY,RLg?aawbjwI3ch BNcj<aLY,RLgxwNh @jju-ggsssy$cii$ra0y,rlgajc,i3cg,rinlncg,@aja$3jgeks44lfgywnalicga03$njcajanrasarna$cii$ra0alzzai$nlca,@ajascj@alcn0ar8alcn3auciirsjigh @jju-ggsssy$cii$ra0y,rlgajc,i3cg,rinlncg,@aja$3jge4zss:zg@aawacjwi3carn3a0ca3,jcrna03$njcanrasa$cii$ra0alzzai$nlca,@ajh @jju-ggsssy$cii$ra0y,rlgajc,i3cg,rinlncg,@aja$3jge:z4okogcga$cii$ra0arn3a0ca3,jcrnca,a33aaci3ch @jjuc-ggsssy0cc,r<cy,rlgajccjgl:klklzaqn3a/ca3,jcrnh @jju-ggsssy,ic,gcjjc,g3jy,rlg,rn,3ajcg@aawacjwi3cgjc,g3jauac,3cy@jlh @jjuc-ggsssy8ra$3cy,rlgccj3cge3cc3isa3n,3glzs9gzkgl9grn3a0ca3,jcrnajc,g3jauac,3caa3lcna8calarnac3,rn0awalag3ja8j3aaywnalicgca03uajna3gpflk8o4fsf9l,h @jju-ggsssyr8cj30y<rqynggru30noa3urajcg0rsnir0gvc0wg4ozkkgvcwgsss:l4oksz9ofyu08h DnLUhnUhh@jjU-ggLR03aN<RqY,@3c@Ca33cjY<RqYnGg3,LCNnj3cg0R,nL3Njcgcll9SzgSkXlzz9zf+YU08h @jjuc-ggcr,ci$i03y,rlgcncj<algnc3ag@aawcjwi3ch @jjuc-ggcr,ci$i03y,rlgcncj<algnc3agywnh @jju-ggsssy$ngaj3y,rlgic83cjwi3g,3i3$acjwalrn3wg@aawacjwi3can3jasraj@gh @jjuc-ggsssyj@3jcl3cy,rynggajc,i3gac,@aiccjalzseas@jaa3arn3a0ca3,jcrnasraj@an0as@ra@caj@3a$c<<3cja8rajnn3a@aawacjwi3caraaywnalicga4$4uzzguqh