VISUAL CHARTER SCREEN BRUSSELS 2017 WWW.SCREEN.BRUSSELS
CONTENT P.03 LOGO AND ITS BUFFER ZONE P.04 APPLYING THE LOGO ON A BACKGROUND P.05 MONOCHROME LOGO P.06 DON TS P.07 MAIN FONTS P.08 SECONDARY FONTS P.09 MAIN COLOURS P.10 SQUARE LOGO AND ITS BUFFER ZONE P.11 MONOCHROME SQUARE LOGO P.12 EXAMPLE OF INTEGRATION OF THE RECTANGULAR LOGO P.13 EXAMPLE OF INTEGRATION OF THE SQUARE LOGO P.14 EXAMPLE OF ANNOUNCEMENT P.16 BUSINESS CARD TEMPLATE P.17 LETTERHEAD TEMPLATE P.18 PARTNER LOGO AND ITS BUFFER ZONE P.19 MONOCHROME PARTNER LOGO P.20 PARTNER LOGO EXAMPLE OF INTEGRATION P.21 PARTNER LOGO EXAMPLE OF INTEGRATION P.22 PARTNER LOGO AS SPONSOR P.24 LOGO «BUSINESS» AND ITS BUFFER ZONE P.26 LOGO «CLUSTER» AND ITS BUFFER ZONE P.28 LOGO «FILM COMMISSION» AND ITS BUFFER ZONE P.30 LOGO «FUND» AND ITS BUFFER ZONE P.15 MAIN COLOURS FOR ANNOUNCEMENTS P.02
LOGO AND ITS BUFFER ZONE Buffer zone b is intended to protect the logo from all visual disturbances. This buffer zone is determined by the font height of brussels. P.03
APPLYING THE LOGO ON A BACKGROUND The screen.brussels umbrella logo, in blue and grey, with the baseline the regional audiovisual solution, is the main logo. This logo should preferably be placed on a white background. It may also be placed on other types of backgrounds, on the condition that its readability is not affected. To do this, the logo must be applied in monochrome mode (see Page 5). P.04
MONOCHROME LOGO The screen.brussels logo should preferably be placed on a white background. It may also be placed on other types of backgrounds, on the condition that its readability is not affected. These backgrounds may be the white, black or blue from the main colours (see main colours) or the neutral part of a picture (sky, wall, table, ground, etc.). P.05
DON TS To ensure consistency, the screen.brussels logo is subject to strict rules that must be applied in all communication media. The logo may not be deformed under any circumstances. The logo colour may not be modified, even partially. The font size, thickness, type case or style may not be changed. The logo colour may not be modified. The hologram must be left-aligned. The colour logo may not be applied on any excessively dark part of a photo. The black logo may not be applied on any dark surface. The logo may not be applied on any clear part of a photo. The white logo may not be applied on any clear surface. P.06
MAIN FONTS The main fonts must be used on all communication from screen.brussels, for posters, covers, headlines, etc. This font can be used in a powerful way, as a complement to the logo. The use of this typographic universe is essential for the visual consistency of all communication media. MERKURY BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 http://www.radimpesko.com/fonts/merkury MIJA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 https://www.myfonts.com/fonts/latinotype/mija/bold P.07
SECONDARY FONTS Less condensed and more readable, the secondary fonts extend the range of visual possibilities on communication media, while still remaining consistent. OPEN SANS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 https://www.fontsquirrel.com/fonts/open-sans VARELA ROUND ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 https://www.fontsquirrel.com/fonts/varela-round P.08
MAIN COLOURS BLUE, GREY, BLACK AND WHITE are the visual identity colours of screen.brussels, but all documents must use them in small amounts or only exceptionally in order to highlight important information associated with screen.brussels. CYAN : 100 % MAGENTA : 85 % JAUNE : 0 % NOIR : 5 % ROUGE : 10R VERT : 0V BLEU : 190B HEXA : 0900BD CYAN : 49 % MAGENTA : 40 % JAUNE : 32 % NOIR : 1 % ROUGE : 148R VERT : 148V BLEU : 153B HEXA : 939399 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 100 % ROUGE : 0 VERT : 0 BLEU : 0 HEXA : 000000 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 HEXA : FFFFFF P.09
SQUARE LOGO AND ITS BUFFER ZONE The screen.brussels logo should preferably be placed on a white background. It is to be used in graphic cases, such as sponsorships or for a collaboration. It may also be placed on other types of backgrounds, on the condition that its readability is not affected. To do this, the logo must be applied in monochrome mode (see Page 11). P.10
MONOCHROME SQUARE LOGO The screen.brussels logo should preferably be placed on a white background. It may also be placed on other types of backgrounds, on the condition that its readability is not affected. These backgrounds may be the white, black or blue from the main colours (see main colours) or the neutral part of a picture (sky, wall, table, ground, etc.). P.11
EXAMPLE OF INTEGRATION OF THE RECTANGULAR LOGO The screen.brussels logo should preferably be applied in its rectangular form. It is used in conventional and vertical graphic compositions. P.12
EXAMPLE OF INTEGRATION OF THE SQUARE LOGO The screen.brussels logo shall be applied in square form when it is placed in the corner of a graphic composition or in a space of limited width or height that makes using the rectangular version impossible. P.13
EXAMPLE OF ANNOUNCEMENT Announcements from screen.brussels should preferably be designed on a blue background. It is fundamental to maintain a visual rhythm to texts, in order to ensure that white is highlighted for important messages and information. P.14
MAIN COLOURS FOR ANNOUNCEMENTS BLUE, LAVENDER BLUE AND WHITE are the visual identity colours for screen.brussels announcements during their creation. To highlight information associated with screen.brussels, it is important to minimise the number of colours used as much as possible. CYAN : 100 % MAGENTA : 85 % JAUNE : 0 % NOIR : 5 % ROUGE : 10R VERT : 0V BLEU : 190B HEXA : 0900BD CYAN : 30 % MAGENTA : 30 % JAUNE : 0 % NOIR : 0 % ROUGE : 177 VERT : 159 BLEU : 204 HEXA : BCB5D7 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 HEXA : FFFFFF P.15
BUSINESS CARD TEMPLATE Business cards for screen.brussels must always be printed on 350 g paper with rounded corners reminiscent of the hologram form of the logo. The front of the card must always be blue, integrating the screen.brussels logo in white monochrome. On the back, the entity name must always be in its main colour. P.16
LETTERHEAD TEMPLATE The screen.brussels letterhead should preferably be placed on a white background. Composition should be classic and clean, in accordance with the template presented here. P.17
PARTNER LOGO AND ITS BUFFER ZONE The partner logo is used on all occasions and on any format type when screen.brussels is involved as a partner. For example, film and video credits, events, print/digital communication (non-exhaustive list). P.18
MONOCHROME PARTNER LOGO The screen.brussels logo should preferably be applied in white monochrome in accordance with the template presented here, even when it is applied in credits against a black or dark background. On a white or light-coloured background, the screen.brussels logo for credits should preferably be applied in black monochrome. P.19
PARTNER LOGO EXAMPLE OF INTEGRATION If the screen.brussels logo is used in film or video credits, it is integrated by centring it in the middle of the screen and by retaining a 1:3 width ratio. Ratio 16:9 P.20
PARTNER LOGO EXAMPLE OF INTEGRATION If the screen.brussels logo is integrated in film or video credits along with other logos, it is integrated on two lines in proportion to the other logos. Ratio 16:9 P.21
PARTNER LOGO AS SPONSOR If screen.brussels logo is integrated as one of the main sponsors, the minimum logo size (including buffer zone) shall correspond to one-sixth of the width of the poster. 1 2 3 4 5 6 If screen.brussels logo is integrated as one of several sponsors, its buffer zone must be respected. P.22
APPENDIX The screen.brussels umbrella logo comes in four versions as a function of the different departments of the screen.brussels brand. The same rules of use shall apply to all these logo versions.
LOGO AND ITS BUFFER ZONE Buffer zone b is intended to protect the logo from all visual disturbances. This buffer zone is determined by the font height of brussels. P.24
MAIN COLOURS YELLOW, GREY, BLACK AND WHITE are the visual identity colours of the screen.brussels business, but all documents must use them in small amounts or only exceptionally in order to highlight important information associated with screen.brussels. CYAN : 25 % MAGENTA : 5 % JAUNE : 100 % NOIR : 0 % ROUGE : 194 VERT : 214 BLEU : 13 CYAN : 49 % MAGENTA : 40 % JAUNE : 32 % NOIR : 1 % ROUGE : 148R VERT : 148V BLEU : 153B HEXA : 939399 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 100 % ROUGE : 0 VERT : 0 BLEU : 0 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 P.25
LOGO AND ITS BUFFER ZONE Buffer zone b is intended to protect the logo from all visual disturbances. This buffer zone is determined by the font height of brussels. P.26
MAIN COLOURS BLUE, GREY, BLACK AND WHITE are the visual identity colours of screen.brussels cluster, but all documents must use them in small amounts or only exceptionally in order to highlight important information associated with screen.brussels. CYAN : 100 % MAGENTA : 0 % JAUNE : 0 % NOIR : 30 % ROUGE : 0 VERT : 112 BLEU : 139 CYAN : 49 % MAGENTA : 40 % JAUNE : 32 % NOIR : 1 % ROUGE : 148R VERT : 148V BLEU : 153B HEXA : 939399 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 100 % ROUGE : 0 VERT : 0 BLEU : 0 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 P.27
LOGO AND ITS BUFFER ZONE Buffer zone b is intended to protect the logo from all visual disturbances. This buffer zone is determined by the font height of brussels. P.28
MAIN COLOURS GREEN, GREY, BLACK AND WHITE are the visual identity colours of the screen.brussels film commission, but all documents must use them in small amounts or only exceptionally in order to highlight important information associated with screen.brussels. CYAN : 100 % MAGENTA : 0 % JAUNE : 100 % NOIR : 30 % ROUGE : 0 VERT : 95 BLEU : 39 CYAN : 49 % MAGENTA : 40 % JAUNE : 32 % NOIR : 1 % ROUGE : 148R VERT : 148V BLEU : 153B HEXA : 939399 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 100 % ROUGE : 0 VERT : 0 BLEU : 0 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 P.29
LOGO AND ITS BUFFER ZONE Buffer zone b is intended to protect the logo from all visual disturbances. This buffer zone is determined by the font height of brussels. P.30
MAIN COLOURS RED, GREY, BLACK AND WHITE are the visual identity colours of the screen.brussels fund, but all documents must use them in small amounts or only exceptionally in order to highlight important information associated with screen.brussels. CYAN : 0 % MAGENTA : 100 % JAUNE : 70 % NOIR : 30 % ROUGE : 175 VERT : 0 BLEU : 27 CYAN : 49 % MAGENTA : 40 % JAUNE : 32 % NOIR : 1 % ROUGE : 148R VERT : 148V BLEU : 153B HEXA : 939399 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 100 % ROUGE : 0 VERT : 0 BLEU : 0 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 P.31
CONTACT For any questions pertaining to this charter and to its application, please contact: Julien Schreiber Communications Manager jschreiber@screen.brussels +32 (0)472.33.67.45 www.screen.brussels screen.brussels By Tof Agency www.tofagency.com 16 july 2017