PRASAR BHARATI (Broadcasting Corporation of India) Doordarshan Commercial Service

1 PRASAR BHARATI (Broadcasting Corporation of India) Doordarshan Commercial Service RATE CARD In-house Programmes

2 GENERAL GUIDELINES FOR IN-HOUSE PROGRAMMES 1. In-house Sponsorship of Programmes i) Booking is acceptable either of a client or of a product/service. In case of a product, Free commercial Time () can be utilised for the advertisements of that product/service only. ii) The Sponsor(s)/Client(s) is allowed to advertise any number of products in the admissible commercial time. iii) Advertisements featuring the artist participating in a particular serial / programme are also accepted for telecast along with the same programme. 2. Number of Sponsors Allowed & Programme Duration:- i) Ordinarily there shall be no limit to the number of sponsors for a programme. Multiple sponsorships could be sold for any given programme. ii) Ordinarily, the programme duration of a time slot is considered for 30 mins. The actual duration of the programme will not exceed 24 minutes for a 30 minutes slot and 48 minutes for a 60 mts. Slot. In case of a programme not of 30 minutes slot duration, the sponsorship fee will be charged iii) on pro-rata basis. The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructions issued in national interest will be over and above the permissible commercial time. 3. Free Credit Lines& Commercial Breaks :- i) In addition to (Free Commercial Time), the sponsor (s) are allowed Free credit lines including display of product &services with the pack shot spoken or written on any style, with or without accompanying music alongwith punch line of upto 5 seconds at the beginning and end of the programme telecast on all the channels including Regional Kendras. ii) iii) In case of multiple sponsors, each sponsor will be entitled for opening & closing credit line as specified above. In case of long duration cultural and sports events & feature films etc. the credit lines can be appropriately slotted at regular intervals aesthetically. Commercial Breaks permitted in all programmes are Ordinarily three commercial breaks in a 30 minute slot, four commercial breaks in a 45 minute slot and six commercial breaks in a 60 minute slot will be allowed. In case of Special Events/Feature Films, Relays or any such exigencies, the commercial breaks could be taken at the interval of 10 minutes to 15 minutes or natural intervals in the interest of revenue maximization. Note:In House Sponsorships are to be allowed only to the primary clients booked through the accredited agencies. In House Sponsorships cannot be sold to middlemen/private marketing agents. 4. In House Booking in Sponsored Programme/Private Produced Programme: DD will retain rights to use up to 60 seconds in-between the sponsored programme(s) or privately produced programmes with every 30 minute slot and 120 seconds in every 60 minute slot to be reserved for in house booking of advertisements, channel promotion, public service messages etc. For this purpose, a break bumper is to be provided by the producer in the mid-break position for insertion of the material from Doordarshan end.

3 5. Banking/Spreading of across similar category of programmes OR Lower category of Programmes: (i) The primary clients who book sponsorship of in-house programmes through its accredited/registered agencies will only be allowed to bank and spread their not only in the programme sponsored by them but also in other on-going in-house programmes which are in the same time band or in a time band lower than the concerned programme sponsored by them. (ii) However, while allowing banking, it should be ensured that banking is to be allowed only against such air time inventory which is otherwise going waste. Ordinarily such utilization of banked should be consumed within a period of one month from the date of booking of the sponsorship. 6. Branding: (i) Ordinarily one (spot buy rate) applicable for the said programme will be charged towards Branding of a programme(30mins). In case of programmes lesser than 30 mins, the Branding Charges will be equivalent to one. This is applicable for all channels of Doordarshan & regional kendras. (ii) Branding entitlements includes 5 seconds punch line with packshot of the brand shall be allowed in the voice over & visuals for the branding. For branded quiz shows, interview based programmes and other programme where the microphone is visible in the camera frame, the producer can carry the brand of the product alongwith the name of the programme on the cube of the microphone. 7. Set Branding:- For set branding one normal sponsorship fee with admissible of the slot + 50% of the sponsorship fee without + One spot buy rate will be charged for every slot of 30 minutes. This principle will be applicable to all Doordarshan Channels including regional and RLSS. Such set branding should be in an imaginative manner so that it does not appear to be out of sync with the tone and tenor of the programme. 8. Advertisement Duration :- i)advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted. ii) Advertisement below 5 seconds will be treated as a 5 seconds commercial. If the duration of the spot is above 5 seconds and below 10 seconds then it shall be charged for 10 seconds. 9. Time Check for News(except DD-National):- i) Mute/Creative/Audio visual of upto 7 seconds displaying the name of the product/services of the client will be permitted. ii) 40% of spot buy rate in the Before/After position of the News in the relevant time band will

4 be charged for Time Check. 10. Penalty for telecast of Unapproved Advertisements:- i) All advertisements will be governed by the Code for Commercial advertising of Doordarshan. Hindi and English advertisements approved by Doordarshan Commercial Service. ii) Regional language advertisement approved by Regional Kendras shall be allowed for telecast. iii) If any unapproved commercial is telecast, the agency will be charged penalty of five (5) times the rate of the normal spot buy for the programme where such advertisement appeared. 11. All Values Inthe Rate Cardarein Gross: 12. Definition of Unit: Spot buy rate unit : 10 seconds Sponsorship Fee rate unit: 30 minutes 13. Programmes Falling inmorethanone : In case of programmes falling in more than one time band, sponsorship fee will be the consolidated amount of the slots covered by the programme. 14. Release Orders for Bookings on Doordarshan : A signed and stamped release order by the client on the letterhead/standard template of the authorised agency giving the details of the bookings including rates, time of the programmes, programme selection and telecast instructions with dates will constitute a legitimate instruction for commercial booking equivalent to a contract as per the market practice. 15.Cancellation Charges:- (for Spots booking/sponsorship): In the spot booking/sponsorship, contract can be cancelled by an agency giving a notice of 3 working days or more before the telecast date. If the notice is served less than 3 days before the telecast date, billing will be done as per contract filed. 16. Doordarshan reserves the right to upgrade or downgrade a slot for the purpose of charging sponsorship fee/spot buy rate depending upon commercial considerations. 17. In case of any dispute or interpretation arising out of the Rate Card, the decision of Doordarshan will be final.

5 PRASAR BHARATI (Broadcasting Corporation of India) Doordarshan Commercial Service Rate Card for In-house Programmes Marketing DD-National DD-News DD-India DD-Bharati DD-Sports DD-Urdu Delhi LPT DD High Definition

6 CATEGORISATION DD-1 National Network Prime Time 8.00 PM to 8.30 PM (All days - News) Band-1 9.00 PM to 10.00 PM (All days) Band-2 (i) 8.30 PM to 9.00 PM (All days) (ii) 10.00 PM to 11.00 PM (All days) Band-3 8.00 AM to 3.00 PM (Sunday) Mid Prime Time 12.00 Noon to 3.00 PM (Monday to Saturday) Non-Prime Time Band-111.00 PM to 12.00 Mid-night (All days) Band-210.00 AM to 12.00 Noon (Monday to Saturday) Band-3 (i) 12.00 Mid-night to 10.00 AM (Monday. to Saturday.) (ii) 12.00 Mid-night to 8.00 AM (Sunday) Note : The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructions issued in national interest will be over and above the permissible commercial time.

7 SPOT BUY RATE ( PER 10 SECONDS) News Before/After Rs. 80000 (8.00 PM to 8.15 PM) Mid-Break Rs. 90000 DD-NATIONAL: NEWS/ SAMACHAR Samachar Before/AfterRs. 80000 (8.15 PM to 8.30 PM) Mid-Break Rs. 90000 Samachar Before/After Rs. 20000 ( 7.00AM to 7.15AM) Mid-Break Rs. 25000 Time Check (5 Sec.) News & Samachar Rs. 35,000 (8.00 PM & 8.15 PM) Samachar Rs. 15,000 (7.00 AM ) Note : In the morning Samachar & Evening News/ Samachar there will be a minimum of two breaks of 60 seconds each. Segment i. Branding of weather Rs. 35,000 per insertion. Branding segment in Prime Time includes Opening & Closing Credit News/Samachar. Lines with pack shots & Punch Line. ii. Branding of weather segment in Morning Samachar. Rs. 15,000 per insertion. Branding includes Opening & Closing Credit Lines with pack shots & Punch Line. (iii) Branding of Sports Segment/Business Segment in Prime Time News/ Samachar (8.00 PM/8.15 PM). Rs. 35,000/- per insertion.

8 Branding includes free Opening & closing Credit Lines with Pack shots and punch line. (iv) Branding of Sports Segment/Business Segment In Morning Samachar (7.00AM). Branding includes free Opening & closing Credit Lines with Pack shots and punch line. (v) Aston Band/Logo Insertion (duration upto 5 secs.) in Prime Time News/Samachar or Morning Samachar. Rs. 15,000/- per insertion. 1/4 th of 10 secs rate (mid-break) of respective Samachar /News Bulk Booking package (i) Weather Report Branding with Logo:Rs. 35.00 lakh. Pop Up integration One Month Activity on Prime time News/Samachar & MorningNews/ Samachar (Weather Segment Branding alongwith the logo/pop ups. It will also include free opening& closing Credit Lines with pack shots and Punch line. The logo pop up will remain throughout the Weather Segment as per the existing technical specifications) (ii)sports Bulk Booking Branding:Rs. 35.00 lakh. with Logo Pop Up integration One Month Activity on Prime time News/Samachar & MorningNews/ Samachar (Sports Segment Branding alongwith the logo/pop ups. It will also include free opening& closing Credit Lines with pack shots and punch line. The logo pop up will remain throughout the Sports Segment as per the existing technical specifications) In-house Programmes Time Category DD-1 (National) Prime Time

9 (i)band-1: 9:00 PM to 10.00PM (All days) 4,00,000 150 65,000 (ii)band-2 8.30 PM to 9.00 PM (All days) 10.00PM to 11.00PM(All days) 3,80,000 150 60,000 (iii)band-3 : 8.00AM to 3.00PM(Sundays) 3,50,000 150 60,000 Mid Prime Time 12:00Noon-3.00PM (Monday to Saturday) 1,50,000 150 25,000

10 Non Prime Time Time Category i)band-1 : 11:00 PM to 12:00 mid-night 1,00,000 150 20,000 (ii)band-2 :10.00AM to 12.00pm(Mon to Sat) 75,000 150 15,000 iii)band-3 12:00mid-night to 10:00AM (All days except Sundays) 50,000 150 7,500 Note : Terms applicable to all s(prime Time/Mid-Prime Time & Non- PrimeTime): 1. A sponsorshippackage will denote a minimum amount of money/investment/ spend i.e. 4.00 lacs/3.80 lacs/3.50 lacs. Each package may have any amount of falling between 0 seconds to 150 seconds. (reference Board Note/DCS letter no.dcs/sale commercial time dated 23.12.2005). 2. A client/agency is free to buy a single sponsorship/ package or multiples sponsorship/packages in a single programme. 3. The opening & closing credit line would be free of charge to any client investing any of the above sponsorship/packages. The credit line will include punch line and pack shots for a duration of upto 5 secs. 4. Even Spot Buyers in all categories will qualify for the facility of free opening & closing credit lines with punch line & pack shot provided the minimum total amount of purchase of Spot Buys in the related time band is equivalent or exceeds the Sponsorship /Package Value of that time band.(eg.prime time @Rs.60,000/- or above exceeds Rs.3.50 lacs/3.80 lacs/4.00 lacs which is the minimum sponsorship value of that time band). 5. Sponsorship Tags will be broadly categorized as Presenting Sponsor/Main Sponsor, Co- Presenting Sponsor, Powered by Sponsor and Associate Sponsor. The basis of categorization of status of a sponsor will depend on the bulk spends alongwith first come first commitment towards the programme.

11 DD Bharati I. Prime Time - 7:30PM 10:00PM II. Mid Prime Time - 12.00 Noon 3.00PM III. Non Prime Time - Remaining Time Zones. In-house Programmes Prime Time 10000 180 5000 Mid Prime Time 7000 180 3000 Non Prime Time 5000 180 2500 DD Sports In-house Programmes Prime Events :International Cricket, Tennis, Football, hockey etc. 15000 150 4000 Non Prime Events : Magazine programmes, Sports News and other sports events 7500 150 4000

12 DD India In-houseProgrammes 7000 150 2500 DD -Urdu Prime Time - 7:30PM 10:00PM Non Prime Time - Remaining Time Zones. In-house Programmes Prime Time 6000 150 2000 Non Prime 4000 150 1500 Time

13 DD News PRIME TIME : 6.30PM TO 11.30PM NON PRIME TIME : ANY OTHER TIME BAND In House programmes Prime Time 30000 150 5000 Non Prime Time 15000 150 2500 Other properties of DD-News a b c Properties Fee Description Rs. 5 Lacs for One Month Stock Ticker/ Crawler [Branding] Branding of coming up next Graphic Slides of forthcoming programme Branding of Special Segments (Weather / Sports/ business etc.) One Spot Buy Rate of the time band in which it appears. One Spot Buy Rate of the time band in which it appears. d News Digest Branding One Spot Buy Rate of the time band in which it appears. e Headline News Sponsorship One Spot But Rate of the time band in which it appears. The brand logo would be displayed in the ticker, twice in the alphabet series A-Z depicting the price movements. In Crawler branding, the message up to 25 words shall be run once in a single cycle. Right bottom corner for the brand name/logo as Super. OR 5 Second Tag with punch line (opening &closing of the segment). 5 second Tag with punch line (opening and closing of the segment). Right bottom corner for the brand name/ logo as Super. 5 second Tag with punch line (opening and closing of the segment)

14 Packages For News Channel Package:-I : FOR ADVERTISERS COMMITTING Rs.50 LAKHS ( to be utilized within a period of upto 6 months) Co-Sponsorships of Prime Time News/Samachar and Co-Sponsorships of two DD-News produced In-House programmes for 3 months.(subject to availability) 15000 seconds on DD-News channel in the prime time band from 6.30p.m. to 11.30p.m. 13000 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm). Value Addition: 11000 seconds to be utilized on ROS basis either on DD-Bharati or DD-Urdu or DD-News in Non Prime Time wherever inventory is unused and going waste. Package: II: FOR ADVERTISERS COMMITTING Rs.25 LAKHS ( to be utilized within a period of upto 6 months) Co-Sponsorships of Afternoon/Morning Bulletin and one DD-News produced in-house programme for 3 months. (subject to availability) 7000 seconds in prime time band on DD-News from 6.30p.m. to 11.30p.m. 6500 seconds on the DD-News (in non prime time from 7.00 a.m. to 6.30 p.m.). Value Addition: 5000 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Time wherever inventory is unusedand going waste. Package: III: ADVERTISERS COMMITTING Rs.10 LAKHS ON THE NEWS CHANNEL( to be utilized within a period upto 3 months) Co-Sponsorships of Afternoon or Morning News Bulletin or DD-News in-house programmes for 1 month. (subject to availability) 2800 seconds in the prime time band of DD-News between 6.30 p.m. to 11.30p.m. 2500 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm).

15 Value Addition: 1500 seconds on ROSbasis on DD-Bharati or DD-Urdu or DD-News in Non PrimeTime wherever inventory is unused and going waste. Package: IV: ADVERTISERS COMMITTING Rs.5 LAKHS ON THE NEWS CHANNEL( to be utilized within a period upto 3 months) 1400 seconds in the prime time band of DD-News between 6.30p.m. to 11.30p.m. 1100 seconds on ROS on DD-News Channel (in non prime time from 7.00am to 6.30pm Value Addition: 800 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Time wherever inventory is unused and going waste.

16 Doordarshan Kendra, Delhi (Delhi-LPT) In-house Programme Super 7:30 PM to 8:00 PM Film Based 25000 90 8000 Non-Film Based 25000 120 8000 * Special 7:00PM- 7:30PM Film Based 20000 90 8000 Non-Film Based 20000 120 8000 6:00 PM to 7:00 PM 10000 120 4000 (Except Sunday 4:00PM to 6:30 PM) Before 6:00 PM 7500 120 3000 (Except Sunday 4:00PM to 6:30PM) News 20000 7:00 PM to 7:15 PM Time check 4500 * After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsorship. For this slot half of the sponsorship fee of the slot 7.00PM- 7.30PM will be charged. In House Programme Hindi Belt 3:00PM to 4:00PM 50000 150 15000 4.00PM to 6.30PM(Sun HFF) 200000 150 20000

17 DD HIGH DEFINITION I. Prime Time - 7:30PM 10:00PM II. Mid Prime Time - 12.00 Noon 3.00PM III. Non Prime Time - Remaining Time Zones. In-house Programmes Prime Time 10000 180 5000 Mid Prime Time 7000 180 3000 Non Prime Time 5000 180 2500

18 PRASAR BHARATI (Broadcasting Corporation of India) Doordarshan Commercial Service Rate Card for In-house Programmes Marketing Regional Kendras

19 DDK, Agartala In-house Programme Special 2800 120 600 7:00PM- 8:00PM 2300 120 550 6:30PM- 7:00PM 2000 120 500 5:30PM-6:30PM (Monday-Friday) 3:00PM-6:30PM (Saturday) News 1600 (Before/After) 1900 (Mid-Break)

20 DDK, Ahmedabad In-house Programmes Special : 7:00PM to 8:00PM Film Based 44000 90 10,000 Non Film Based 44000 120 10,000 6:30PM -7:00PM (All days) 8:30AM-9:00AM (Sunday) Film Based 15000 90 4000 Non Film Based 15000 120 4000 Before 6:30PM Film Based 9000 90 2000 Non film Based 9000 120 2000 News 12000 (Before/After) 15000 (Mid-Break)

21 RLSS, Ahmedabad (DD-Girnar) In-house Programmes Prime Time : 8.00PM-10:30PM Film Based 8000 180 3000 Non Film Based 8000 210 3000 Non Prime Time : 8.00 AM-8.00PM 10:30PM-8:00AM Film Based 5000 180 2000 Non Film Based 5000 210 2000

22 DDK-Aizwal In -house Programme Special 3000 120 600 7:00PM-8:00PM 2500 120 500 6:30PM-7:00PM 2000 120 400 5:30PM-6:30PM (Monday-Friday) 3:00PM- 6:30PM (Saturday & Sunday) News 700 (Before/After) 800 (Mid-Break)

23 DDK- Akola In-house Programmes Special 1500 180 400 6:30PM-7:00PM 6:00PM-6:30PM Film Based 1500 120 400 Non Film Based 900 150 300 DDK- Allahabad In-House Programmes 6:00PM-7:00PM 6000 100 1000

24 DDK- Bangalore In-house Programmes Features Film 100000 120 10000 (Any Time) Film Songs 60000 120 10000 Super 7:00PM-8:00PM Film Based 48000 120 8000 Non Film Based 40000 120 7500 Special 6:30PM-7:00PM Film Based 30000 120 5000 Non Film Based 20000 120 4000 3:00PM-6:30PM Film Based 12000 120 3000 Non Film Based 10000 120 2500 6:00AM-9:00AM Film Based 20000 90 10000 Non Film Based 8000 120 2000 Regional News 12000 (Before/After) 15000 (Mid-Break) Sponsorship of News Segments Rs.15000 (with opening & closing credit lines of 5 secs. each.)

25 In- house Programmes RLSS- Bangalore (DD-Chandana) Feature Film 25000 100 5000 Special Film Songs 10000 120 5000 Programme Prime Time 8:00PM-11:00PM (All Days) 7:30PM-3:00PM (Sunday & Holidays) Film Based 10000 120 3000 Non Film Based 8000 120 2500 Non Prime Time : Rest of the time Film Based 8000 120 2500 Non Film Based 5000 120 2000 News 3000 (Before/ After) 4000 (Mid-Break)

26 DDK-Barelly In- house Programmes 6:30PM-7:00PM 5:00PM- 6:30PM 4500 150 2000 3500 120 1000 DDK-Bhawanipatna In- house Programmes 5:00PM-5:30PM 1500 120 400

27 DDK- Bhopal In-house Programmes Special After 7:00PM Film Based 23000 90 8000 Non film Based 23000 120 8000 6:30PM-7:00PM Film Based 11500 90 4000 Non Film based 11500 120 4000 Kalyani 8000 Before 6:30PM Film Based 4600 90 2000 Non Film Based 4600 120 2000 News 7:00PM 8000 (Before/After) 12000 (Mid-Break)

28 DDK-Bhubneshwar In-house Programmes Super Special Oriya 35000 90 10000 Feature Film Mid Spot Oriya Feature 15000 Film Super 7:00PM-8:00PM Film Based 33000 90 10000 Non Film Based 22000 120 6000 Special 6:00PM- 7:00PM (Monday Saturday) Film Based 13500 90 4000 Non Film Based 6500 90 2000 Kalyani 6000 6:00AM-9:00AM Film based 12500 90 4000 Non film based 6500 90 2000 Regional News 7000 (Before/After) 9000 (Mid-Break)

29 RLSS-Bhubneshwar (DD-6) In-house Programmes Prime Time 8:00PM-10:30PM Film Based 4200 180 2000 Non Film Based 3200 210 1500 Non Prime Time 9:00AM-3:00PM, 10:30PM-6:00AM Film Based 3200 180 1500 Non Film Based 2200 210 1000 In- house Programmes DDK- Chandigarh Special 2300 180 550 6:30PM-7:00PM 6:00PM-6:30PM Film Based 2300 120 550 Non Film Based 1400 150 300

30 DDK- Chennai In-house Programmes Feature Film 100000 120 15000 Film Song 100000 120 15000 Based(OliyumOliyu m) Super 7:00PM 11:00PM Film Based 48000 150 7500 Non Film Based 40000 150 6000 Special 3:00PM- 7:00PM Film Based 22000 150 6000 Non Film Based 18000 150 3500 Regional News 5:00PM 7:00PM 8:15PM 12000 (Before) 15000 (Mid-Break) 12000 (Before/After) 15000 (Mid-Break) Sponsorship of News Segments in News Bulletin (Bullion 3000 rates/sports/weather report etc.) only caption without audio. Sponsorship of News Segments in News Bulletin (Bullion 6000 rates/sports/weather report etc.) Caption with audio with opening & closing credit lines of 5 secs. each

31 In- house Programmes RLSS- Chennai (DD-Podhigai) Prime Time Feature Film 25000 100 5000 Film Songs Programme 10000 120 3000 Non-Prime Time Film based 8000 120 2000 Non Film Based 6000 150 2000 Regional News 8:00AM 10:00AM 12:00Noon 2:30PM 10:00PM(Friday & Saturday) 2500 (Before/After) 3000 (Mid-Break) In-house Programmes DDK-Dehradoon Special 6:00PM-7:00PM (Monday to Friday) 6.30PM-7.00PM (Saturday & Sunday) Film Based 7500 120 1200 Non Film based 7500 150 1200 6000 150 900 5:00PM 6:00PM Kalyani 400

32 DDK-Dibrugarh In- house Programmes Super A 2500 150 600 7:00PM-8:00PM Special 2000 180 600 6:30PM- 7:00PM 1500 150 400 6:00PM 6:30PM 1000 120 400 5:30PM-6:00PM News 650 (Before/After) 750 (Mid-Break) In-house Programme DDK-Daltonganj 6:00PM- 6:30PM 5:30PM- 6:00PM 1600 120 400 1100 120 300

33 DDK-Gangtok In- house Programmes 6:00PM-6:30PM 5:30PM-6:00PM 2000 120 400 1500 120 300 DDK- Gorakhpur In- house Programmes Special 3:00PM 4:00PM (Sunday Only) Film Based 4800 90 2400 Non Film Based 4800 120 2400 6:30PM -7:00PM Film Based 4800 90 2400 Non Film Based 4800 120 2400 5:30PM 6:30PM Film Based 2400 90 1200 Non Film Based 2400 120 1200

34 DDK- Guwahati In-house Programmes Special 10000 150 5000 7:30PM-8:00PM 7000 90 3000 6:00PM-7:00PM Kalyani 9000 5500 90 2000 4:00PM-6:00PM (Sunday) 3500 90 1000 2:30PM-4:00PM *8:30 AM 6000 90 1500 North East English News 11000 (Before/After) 13750 (Mid-Break) Assamese News 10000 (Before/After) 12500 (Mid-Break) *Commercial terms are for 30 Minutes duration. For lesser duration programme commercial terms shall be on pro-rata basis.

35 In- house Programmes PPC- Guwahati (North East) 4:00PM-6:00PM 5500 120 2000 8:00PM-10:30PM Film Based 2500 150 1000 Non Film based 2000 210 1000 Other than 8:00PM-10:30PM &4:00PM-6:00PM Film Based 1400 150 1000 Non Film Based 1100 180 500 In-house Programmes DDK- Gulbarga 6:30PM-7:00PM 1000 150 400

36 DDK-Hisar In-house Programmes Super 7:00PM 7:30PM Film Based 3500 90 600 Non Film Based 3500 120 600 Special 6:30PM 7:00PM Film Based 3000 90 500 Non Film Based 3000 120 500 2500 120 500 6:00PM 6:30PM 2000 120 400 5:00PM 6:00PM Regional News 700 (Before/After) 800 (Mid-Break)

37 DDK- Hyderabad In- house Programmes Super Special 100000 90 15000 Any Time Special After 7:00PM Film Based 40000 90 13000 Non Film Based 30000 120 13000 Before 7:00PM Film Based 30000 120 13000 Non Film Based 20000 120 5000 10000 120 2500 Before 6:30PM Regional News 7:00PM 15000 (Before/After) 16000 Regional News 7:00AM (Mid-Break) 8000 (Before/After) 9000 (Mid-Break)

38 RLSS- Hyderabad (DD-Saptagiri) In- house Programmes Telugu Feature Film(Any time) 25000 100 5000 Prime Time 7:30PM -10:30PM Film Based 12000 120 4500 Non Film Based 10000 120 3500 Non Prime Time 10:30PM 7:30PM (Next day) Film Based 10000 120 3000 Non Film Based 10000 120 2500 Regional News 4000 In- house Programme DDK-Imphal Special 3000 120 600 7:00PM-8:00PM 2500 120 500 6:30PM-7:00PM 2000 120 400 5:30PM-6:30PM News 700 (Before/After) 800 (Mid-Break)

39 DDK- Indore In- house Programmes 5:30 PM to 6:00 PM 3000 120 1000 In-house Programmes DDK- Itanagar Special 4000 120 600 7:00PM- 8:00PM 3300 120 550 6:30PM- 7:00PM 2000 180 500 5:30PM - 6:30PM News 650 (Before/After) 750 (Mid-Break)

40 DDK- Jaipur In-house Programmes Super Special 7:30PM-8:00PM Film Based 50000 90 10000 Non Film Based 50000 120 10000 Super 7:00PM-7:30PM Film Based 24000 90 10000 Non Film based 24000 120 10000 Special 6:30PM-7:00PM Film Based 12000 90 5000 Non Film Based 12000 120 5000 Kalyani 8000 6:00PM-6:30PM Film Based 10000 90 4000 Non Film Based 10000 120 4000 5:00PM-6:00PM Film Based 8000 90 2000 Non Film Based 8000 120 2000 News 7:00PM 10000 (Before/After) 12000 (Mid-Break) Programme High Lights 8000 40 8000

41 DDK- Jalandhar In-house Programmes Special After 7:00PM Film Based 30000 90 9000 Non Film Based 30000 120 8000 News 7:00PM 9000 (Before/After) 10000 (Mid-Break) Before 7:00PM Film Based 20000 90 5000 Non Film Based 20000 120 4000 6:00PM-6:30 PM Film Based 12000 90 2500 Non Film Based 12000 120 2000 News 7:00PM 9000 (Before/After) 10000 (Mid-Break) News 3:00PM 5:00PM 5000 (Before/After) 6000 (Mid-Break)

42 RLSS- Jalandhar (DD-Punjabi) 2:00PM- 10:00 PM Film Based/Variety 7500 210 3000 Prog. Non-film based 5000 210 2000 10:00PM-6:00AM Film Based/Variety Prog. 4000 210 1000 Non-film based 3000 210 750 6:00AM-2:00PM Film based/variety 5000 210 2000 Prog Non-film based 4000 210 1000 LishkaraOctober to March Audio CD sponsored songs 10000 per song Vedio CD sponsored songs 15000 per song LishkaraApril to September Audio CD sponsored songs 7500 per song Vedio CD sponsored songs 10000 per song In- house Programmes DDK-Jagdalpur 5:30 PM to 6:00 PM 3000 150 500

43 DDK-Jalpaiguri In-house Programmes 5:30PM-6:00PM 3500 150 400 In-house Programmes DDK- Jammu Special 7:00PM-8:00PM 6:00PM-7:00PM 4:00PM-6:00PM (News) 7:00PM to7:15pm 4000 180 1000 3000 150 700 2000 120 600 1000 (Before/After) 2500 (Mid-Break)

44 DDK-Kohima In- house Programme Special 3000 120 600 7:30PM-8:00PM 2500 120 500 6:30PM-7:00PM 2000 120 400 5:30PM-7:00PM News 700 (Before/After) 800 (Mid-Break)

45 DDK- Kolkata In- house Programmes 4.00PM (Sunday) Feature Film 11.30AM/10.35PM Daily Feature Film & Serialized film Super Special 7.30PM-8.00PM Super 3:00PM-4.00PM (Sunday) Super 5:00PM-7:00PM 3:00PM-5:00PM Regional News 7:00PM Regional News 5:00PM 150000 120 15000 20000 120 6000 38000 120 9000 18000 120 3500 18000 90 3500 7000 90 2500 14000 (Before/After) 17000 (Mid-Break) 4000 (Before/After) 5000 (Mid-Break)

46 RLSS-Kolkata- (DD-Bangla) In-house Programmes Bengali Feature Film 10:45PM 25000 120 5000 Prime Time : 8:00PM-10:30PM Film Based 12000 120 3000 Non Film Based 12000 150 3000 Non Prime Time : Rest of the time Film based 6000 150 2500 Non-film based 5500 150 2000 In- house Programmes DDK- Lucknow Super After 7:00PM Film Based 45000 100 15000 Non film Based 30000 120 10000 Special 20000 120 5000 6:30PM-7:00PM Kalyani 9000 15000 120 2000 6:00PM-6:30PM 10000 120 2000 4:00PM-6:00PM Regional News 10000 (Before/After) 15000 (Mid-Break)

47 DDK- Leh In- house Programmes 6.00PMto7:00 PM 3300 150 300 In-house Programme DDK- Mau 6:00PM-6:30PM 5:30PM-6:00PM 1600 120 400 1100 120 300

48 DDK- Mumbai In - house Programme Super Special 90000 90 15000 Super After 7:00PM Film Based 80000 90 12000 Non-Film Based 60000 120 8000 Special 6:30PM- 7:00PM (Saturday & Sunday) Film Based 30000 90 8000 Non-Film Based 30000 120 7000 Special 6:30PM- 7:00PM (Monday-Friday) Film Based 30000 90 7000 Non-Film Based 20000 120 5000 News 12000 (Before/After) 15000 (Mid-Break)

49 RLSS-Mumbai (DD-Sahyadri) In-house Programmes Feature Film Prime Time 6:00AM-9:00AM : Monday to Saturday (With terrestrial support) Film Based 17000 120 6000 Non Film Based 15000 150 5000 Prime Time 8:00PM-11:00PM Film Based 15000 150 3500 None Film Based 11000 180 3000 Non-Prime Time 11:00PM - 2:00PM (Next day) Film Based 8000 150 2500 Non Film Based 6000 180 2000 Batmya (News) Headlines(Vruttasar) 3:30PM, 4:30PM, 5:30PM, 8:00PM (with terrestrial 8000 support) Batmya (Mon-Fri) 5:00PM (with terrestrial support) 8000 (Before/After) Batmya (all days) 7:00PM (with terrestrial support) 14000 (Before/After) 17500 (Mid-Break) Batmya (all days) 9:30PM 4000 (Before/After) 5000 (Mid-Break) Batmya (all days) 2:30PM 2500 (Before/After) 3125 (Mid-Break) Batmya (Mon-Sat) 8:30AM 8000 (Before/After) Batmya (Sunday) 8:30AM 2500 (Before/After) 3125 (Mid-Break)

50 DDK- Muzaffarpur In-house Programmes 5:00PM-6:00PM 4:30PM-5:00PM 3000 150 600 2000 150 500 DDK- Nagpur In-house Programme 6:30PM-7:00PM Film Based 4500 120 600 Non Film Based 3000 180 500 6:00PM-6:30PM 2000 150 500

51 DDK- Panaji (Goa) In- house Programmes Special 4500 120 2000 7:30PM-8:00PM 4000 150 1500 6:30PM-7:00PM 2500 150 1000 6:00PM-6:30PM (Konkani) Regional News 2500 (Before/After) 3000 (Mid-Break)

52 DDK- Patna In-house Programme Super Special 6:30PM onwards Film Based 30000 150 4000 Non-Film Based 25000 180 4000 Kalyani 8000 Super 20000 120 3000 6:00PM 6:30PM Special 12000 120 3000 5:30PM 6:00PM 10000 120 2000 5:00PM 5:30PM 8000 120 2000 4:00PM-5:00PM Regional News 10000 (Before/After) 15000 (Mid-Break)

53 DDK- Pondicherry In-house Programme 5:00PM-7:00PM Film Based 1200 120 250 Non Film Based 1100 150 250 In-house Programmes DDK- Portblair 7:00 PM to 7:30 PM Film Based 4000 90 500 Non Film Based 3000 150 500 6:00 PM to 7:00 PM Film Based 1500 90 200 Non Film Based 1000 120 200

54 DDK- Raipur In-house Programme Special 6000 150 2000 7:00PM 8:00PM 5000 150 1000 6:30PM 7:00PM Kalyani 4000 3000 120 500 5:00PM 6:30PM News 1800 (Before/After) 2000 (Mid-Break) In-House Programmes DDK- Rajkot 6:00PM 6:30PM 5:30PM 6:00PM 2000 150 400 1500 180 300

55 DDK- Ranchi In-house Programme Super 12000 120 4000 7:00 PM 8:00 PM Special 8000 90 3000 6:00PM- 7:00PM Kalyani 3000 4500 90 1500 5:00PM 6:00PM 4:00PM 5:00PM 3000 90 1000 Kalyani 6:30PM-7:00PM (Monday, Tuesday,Thursday, Friday) 3,000 News 7:00PM-7:15PM 4000 (Before/After) 5000 (Mid-Break)

56 DDK- Shimla In-house Programmes Special 7:00PM-8:00PM Film Based 7000 120 1000 Non Film Based 7000 150 1000 5000 150 700 6:00PM-7:00PM 3000 150 500 4:00PM-6:00PM News 1200 (Before/After) 1500 (Mid-Break) In-House Programmes DDK- Silchar Special 7:00PM-8:00PM 6:30PM-7:00PM 5:30PM-6:30PM 2500 180 600 2000 180 500 1500 150 400

57 DDK- Shillong In-house Programmes Special 7:00PM-8:00PM 6:30PM-7:00PM 5:30PM-6:30PM (Monday- Friday) 3:00PM-6:30PM (Sunday) 2500 120 750 2000 100 600 1700 100 500 DDK- Srinagar In-house Programmes Special 7:30PM- 8:00PM 10000 90 3000 Film Based Non-film based 10000 120 2000 8000 120 1500 6:30PM 7:00PM 5000 120 1000 4:00PM 6:30PM News 7:00PM 2000 (Before/After) 3000 (Mid-Break)

58 RLSS- Srinagar (DD-Kashir) In-house Programmes Prime Time 8:30PM-9:30PM 10000 180 1500 7:30PM-8:00PM Film Based 10000 90 2000 Non-film based 10000 120 2000 6:30PM - 7:00PM 8000 120 1500 9:30PM-10:30PM 5000 180 1000 4:00 PM - 6:30PM 5000 120 1000 8:00AM-10:00AM 5000 180 1000 Non Prime Time 10:30PM-12:00 Mid night 3000 180 750 6:00AM-8:00AM 3000 180 750 10:00AM-4:00PM 3000 180 1000 12:00Mid night-6:00am 1000 180 200 Hindi Feature film per half an hour slot 10000 120 1500 In House Programmes DDK- Sambalpur 5:00 PM to 5:30 PM 1500 120 400

59 DDK-Shantiniketan In-house Programmes 4:00PM- 4:30PM (Friday) 1500 120 400 DDK, Thiruvananthapuram In-House Programmes Malayalam Feature 100000 120 15000 Film (Saturday & Sunday) Chirtageetham 100000 120 15000 Super 7:00PM-8:00PM Film Based 50000 120 12000 Non-Film Based 40000 120 10000 Special 40000 120 9000 6:30PM-7:00PM 6:00PM-6:30PM 30000 100 7000 3:00PM-6:00PM 18000 90 5000 News 7:00PM & 7:30AM Head Line News 3:00PM & 5:00PM Sponsorship/Branding of News Segments 15000 12000 (Before/After) 15000 (Mid-Break) (with opening & closing credit lines of 5 secs. each) 6:00AM-9:00AM Film Based 25000 120 7000 Non Film Based 15000 90 5000

60 In-house Programmes RLSS-Thiruvananthapuram (DD-Malayalam) Malyalam Feature 25000 100 5000 Film Prime Time 8:00PM-10:00PM Film Based 10000 120 4000 Non Film Based 8000 120 4000 Non Prime Time 9:00AM-3:00PM Film Based 8000 100 4000 Non Film Based 6000 120 3000 Film Song Based 10000 100 4000 News 11:00AM&1:00PM Sponsorship/ Branding of News Segments 1500 3000 (Before/After) 4000 (Mid-Break) (with opening & closing credit lines of 5 secs. each)

61 DDK- Tura In-house Programmes Special 7:00PM-8:00PM 6:30PM-7:00PM 5:30PM-6:30PM 2000 180 600 1700 180 500 1300 180 400 DDK- Varanasi In-house Programmes 6:00PM-7:00PM 5:30PM-6:00PM 6000 100 1000 5500 100 1000

62 PRASAR BHARATI (Broadcasting Corporation of India) Doordarshan Commercial Service RATE CARD Outside Produced Sponsored Programmes

63 GUIDELINES FOR OUTSIDE PRODUCED SPONSORED PROGRAMMES 1.(A) SPONSORED PROGRAMMES a) Booking is acceptable either of a client or of a product / service. In case of a product, Free Commercial Time () can be utilised for the advertisements of that product / service only. b) The Sponsor (s) / Client (s) is allowed to advertise any number of products in the admissible commercial time c) Commercial Breaks permitted in all programmes are: i) Ordinarily three commercial breaks in a 30 minute slot, four commercial breaks in a 45 minute slot and six commercial breaks in a 60 minute slot will be allowed. ii) In case of sponsored programmes produced by outsiders, the Free Commercial Time () will be inserted by producer. iii) DD will retain right to use upto 60 seconds in-between the programme with every 30 minute slot and 120 seconds in every 60 minuteslot for advertisements, channel promotion, public service message. For this, a break bumper is to be provided by the producer at mid-break for insertion of the material from Doordarshan end. Advertising window provided above to Doordarshan can be sold either byspot buy or packages. iv) The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructions issued in national interest will be over and above the permissible commercial time. d) Advertisements featuring the artist participating in a particular serial/ programme are also accepted for telecast along with the same programme. (B) Commercial Credit Lines a) In addition to Free Commercial Time, the sponsor (s) are allowed commercial credit lines including display of product punch line upto 10 seconds at the beginning and upto 10 seconds at the end of the programme telecast on all the channels including Regional Kendras. In case of continuing programme (e.g. feature film, sports etc.) with various sponsors in each 30 minutes slots, the 10 seconds commercial credit lines in opening and 10 seconds at closing can be given in the programme aesthetically in such a manner that it does not obstruct the viewing of the programme. In case there are more than two sponsors in 30 minutes programme, credit lines shall not exceed 20 seconds in opening and 20 seconds at closing for all sponsors. For odd duration programme this facility will apply on prorata basis.

64 b) The telecast of commercial credit lines will be governed as follows:- (i) Programme Sponsored in the Name of the Client (Company): The commercial credit line may contain: Visual presentation of the name of the company in any lettering / style choice and / or name in audio (including accompanying music if desired). Visual presentation of the standard logo of the company, if desired. Any colour scheme of the company for visual presentation, and if so with special effects. (ii) Programme Sponsored in the name of a product : The commercial credit lines may contain the name of the product, spoken or written on any style, with or without accompanying music. Display of products with punch line is allowed. The duration of the sponsor / punch line can go upto a maximum of 5 seconds from theapproved commercial only. 2. REPEAT PROGRAMMES Approval of a programme for a particular Channel does not mean that the programme is automatically approved for another Channel of Doordarshan. The programme has to be submitted afresh to a Channel for approval as per the extant policy. For a programme being repeated on a particular Channel, the telecast fee charged sha ll be according to the following schedule. a) Doordarshan reserves the right to telecast the programme of DD-1 (Regional) once again within 24 hrs. on the RLSS channel for which no additional telecast fee shall be charged. The same tape along with commercials shall be played in the repeat telecast.10% premium of the slot fee shall be charged, if repeated on the request of producer/ agency. b) If a programme is repeated on the request of producer/ agency on thesame channel then 50% premium shall be charged on the telecast fee of the new slot. c) If a programme is repeated on DD-1, DD-News, DD-Bharati, DD-India, DD-Sports, DD-Urdu from Regional Kendra and vice versa, a premium of 40% will be added to Telecast/ Sponsorship Fees of the new slot without additional against the premium. No premium shall be charged, if a programme is repeated within RLSS channel/ from RLSS channels to above channels and vise versa. d) If a programme is repeated on the request of producer/ agency from one Regiona l Kendra/ Hindi Belt to another Regional Kendra then 20% premium shall be charged on the telecast fee of the new slot without additional against the premium.

65 3. BRANDING OF PROGRAMMES : a) Title Branding (i) For Branding of programme one spot buy rate will be charged. For the purpose of branding, the producer / marketing agency shall be allowed not more than 5 seconds for the usage of the punch line of the product in the voice over only. (ii) For branded quiz shows, interview based programmes, talk show and other programmes upto 30 minutes duration, where the microphone is visible in the cameraframe,two spot buy rate of the slot shall be charged, producer can carry the brand of the product as well as name of the programme on the cube of the microphonealong with voice over. b) Set Branding For set branding for every slot upto 30 minutes programmes, twice the telecast fee plus one spot buy rate shall be charged. On RLSS charges will be of normal telecast fee plus one spot buy. The client/ agency/ producer will not be allowed any additional other than the admissible given to them on payment of normal telecast fee. Such set branding should be in an imaginative manner so that it does not appear to be o ut of sync with the tone and tenor of the programme. It must merge in a natural manner with the content of the programme. 4. BANKING 100% continuous banking shall be allowed in all programmes till the end of the programmes. Each single episode shall not carry commercials more than admissible + 60 seconds of banked (per half an hour). No cross programme/cross channel banking shall be allowed. Banking shall lapse with the end of the programme. Doordarshan at its discretion may increase the banking cap upto another 60 seconds in deserving cases provided the payment behaviour of the concerned producer/ agency is satisfactory. 5. CANCELLATION CHARGES (i) Sponsored Programme : A contract can be cancelled by an agency giving a notice as per agreement signed with the channels at the time of allotment of programme/ slot. In this case mandatory notice according to the programme agreement shall apply. (ii) Spot : In the spot booking a contract canbe cancelled by an agency giving a notice of 3days or more before the telecast date. If the notice is less than 3 days before the telecast date, billing will be done as per contract filed.

66 6.ADVERTISMENT DURATION Advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted. If the duration of the spot is not in the multiple of five seconds then it will be charged at the rate of the next higher multiple of five seconds. For example, if the duration of the spot is above 5 seconds and below 10 seconds then it shall be charged for 10 seconds. Advertisement below 5 seconds will be charged for 5 seconds. 7. PROGRAMMES FALLING IN MORE THAN ONE TIME BAND In case of programmes falling in more than one time band, sponsorship fee will be the consolidated amount of the slots covered by the programme. 8. PENALTY FOR TELECAST OF UNAPPROVED ADVERTISEMENTS:- All advertisements will be governed by the Code for Commercial advertising of Doordarshan. Hindi and English advertisements approved by Doordarshan Commercial Service and regional language advertisements approved by Regional Kendras shall be allowed for telecast. If any unapproved commercial is telecast, the agency will be charged penalty of five (5) times the rate of the normal spot buy for the programme where such advertisement appeared. 9. ALL VALUES IN THE RATE CARD ARE IN GROSS 10. DEFINITION OF UNIT Spot buy rate unit : 10 seconds Sponsorship Fee rate unit: 30 minutes All programmes accepted for telecast on Doordarshan shall normally be of 30 minutes slot. In the event of the programme not being of 30 minutes duration, commercial terms will be on pro-rata basis. Such programmes should be in the multiple of five minutes and should not be less than five minutes. 11. PROGRAMMES TELECAST MORE THAN ONCE A WEEK For the purpose of application of commercial terms, such programmes/ serials which are telecast more than once in a week, all the episodes telecast in one particular week will be separately counted for the purpose of charging of telecast fee and submission of Bank Guarantee. For example, for such serials which are telecast five times a week and BG for 8 weeks is required then BG for 40 episodes will have to be submitted. Also telecast fee for all the 40 episodes will have to be paid.

67 12. CATEGORISATION OF FILM BASED PROGRAMMES Categorisation of programmes will be made and decided by the Evaluation Committee depending on the film. content of the programme. In such case where rate for film based and non film based programme has not been mentioned separately, the telecast fee for film based programme will be charged 25% more than the telecast fee of the relevant slot. It is clarified that the term Film Based Progra mme is to be construed to mean and include album songs as well. 13. PRIZE SCHEME AND/ OR CONTEST SCHEME a) Prize Scheme / contest scheme can be part of but if it goes beyond admissible, the producer / agency will have to pay at the following flat rates: DD-1(National) : (i) Prime Time : Rs.20,000 (ii) Mid Prime Time : Rs.15,000 (iii) Non Prime Time :Rs.10,000 DD-News & Other channels (i) Prime Time :Rs. 10,000 (ii)mid Prime Time : Rs. 7,500 (iii)non Prime Time :Rs. 5,000 Regional Kendra : (i)prime Time : Rs. 8,000 (ii)mid prime time : Rs. 7,000 (iii)non-prime Time : Rs. 5,000 All RLSS Channels: Rs. 1000 b) If the Prize scheme / contest is not a part of admissible then it can go up to a maximum of one minute. c) In the prize scheme, the producer / marketing agency shall be allowed to announce and show the branded products being given as prizes.

68 14. SPONSORED SONGS : Where in the rate card of different Kendras/ Channels, rate for Sponsored Song has not been created, those Kendra/ Channel may charge Rs.3000/- (Per Song) except DD-1. 15. i) MAKING OF THE FILM ii) FILM PROMO PACKAGE i) For the programme On Making of the Film, telecast fee will be Two and half times (2 ½) of the normal fee of the slot on DD-1, DD-News, DD-India, DD-Bharati and DD-Urdu. For Regional Kendra fee will be Twice the normal fee under film based category of that slot. In case, rate card of any Kendra does not ha ve film based category in the concerned time band then 25% extra will be levied on the telecast fee of that time band before charging twice the telecast fee. On RLSS telecast fee will be One and half (1 ½) under film based category. No shall be allowed for the programme on Making of the Film on any channel/ Kendra. ii) Film Promo Package on DD-1: Rs.20 Lakhs with 54 exposures of 10 secs in prime time and 480 exposures of 10 secs in non-prime time on ROS basis. The period of consumption of the package will be 20 days Film Promo Package on Regional Kendras: One Spot Buy Rate of prime time (film based) with 1 free bonus spot in non-prime time on ROS basis. 16. TELE SHOPPING For Tele-shopping, telecast fee shall be Eight times on DD-1, Six timeson DD-News, DD-India, DD-Bharati, DD-Urdu, DD-Sports,Four times on Regional Kendra and on RLSS the telecast fee shall be Six times of the prevalent slot fee in which it will be telecast. For such programme, NO will be allowed

69. 17. CONCESSION FOR THE PROGRMMES FALLING IN SPECIAL CATEGORIES Programmes categorized under News & Current Affairs and Children s category in non-prime time band shall have concessional rates. However, no concession shall be available to these categories of p rogrammes in the prime time and mid prime time. The Selection Committee set-up at each Channel / Kendra for selection of sponsored programmes is empowered to take decisions on such categorisation. News & Current Affairs and Children s category programmes falling in non prime time shall be charged @ 75% of the slot fees and shall be allowed the admissible of that slot. It will not be applicable on DD-News channel. 18. PROMOS Doordarshan is allowing telecast of promos, both branded and unbranded, free of charge in accordance with the following guidelines: a) Branded and unbranded promos are allowed for on-going programmes as well as for such programmes which are likely to come on air soon. b) As Doordarshan is not charging any telecast fee for such promos, their telecast depends on the sole discretion of Doordarshan c) Duration of promos shall be 20 seconds. In case of branded promos, maximum of 5 seconds can be used for branding purpose without exceeding the total duration of 20 seconds d) For branding purpose pack shot and punch line of the product or service can be used. However, for the purpose of uniformity all branded / credit line promos shall be telecast subject to the pack shot being shown in a window (Approx. 2/3 the size of the total screen). The usage of the actual punch line of the commercial is not allowed. The credit line should be in a separate voice over saying brought to you by.. In the other words, the pack shot should be shown in a separate window and voice over used for the punch line should not be used in the promos.

70 19. CLASSIFIED ADS. : Classified ads. comprising of 60 characters (letters) will be allowed on payment of fee equivalent to Time check rates of the concerned Kendra. In case, number of characters exceed to the above limit, rate will be charged on pro-rata basis. 20. WIPES : Use of wipes meant for change over from programme to Commercial break and vice versa/one programme to another programme are allowed @ 50 % of the time check of the time band in which wipe will be used. 21. GENERAL a) The rates indicated in the Rate Card are the minimum that is to be charged for each slot. Doordarshan reserves the right to charge higher rates depending on commercial exigencies. b) In case of any dispute or interpretation arising out of the Rate Card, the decision of Doordarshan will be final. c) Utilisation of commercials in the programme shall not exceed the statutory limit prescribed by the competent authority i.ecable Television Networks (Regulation) Act-1994 from time to time. d) Film Trailer and Album Trailer will not be allowed within the commercial time admissible to the producer. e) Advertiser Funded/ Customized Programming There is a requirement for Advertiser Funded/ Customized Programming i.e. content which is backed with the advertisers support. The format proposed is similar to the sponsored programme wherein the advertiser will take up the cost of production of content on the specified theme based on entertainment, education etc. The advertiser approaches DD with the produced content for a slotting and will also take the sponsorship, branding & set branding of such content.

71 DD retains the right to market the inventory to other advertisers and maximize the revenues from the telecast of such content. Since several brands have started associating themselves with meaningful content, this will open a new source of revenue for Doordarshan from the mounting of such content The client will be allowed set branding, title branding, break bumpers (2 Astons/Innovations of 5 secs for every 30 mins. content, aston bands/ innovations). AFP will be allowed for a minimum of 13 weeks or for 26 weeks subject to approval of the content as per the existing guidelines specified for sponsored programmes. The exception to this will be in the case of one off programmes or short duration programmes which will be charged on a pro-rata basis. Rates Chargeable or AFP/Customized Programming for 30 mins. For AFP/Customized Programming, one basic/normal telecast fee (highest of the slot) with admissible of the slot + one basic/normal telecast fee(highest of that slot) without + 2 s (spot buy rate)(highest of that slot) without + 1 Additional with 10 secs (highest of that slot) as applicable for that slot will be charged for everyslot of 30 minutes. This principle will be applicable to all Doordarshan Channels including regional and RLSS.

72 PRASAR BHARATI (Broadcasting Corporation of India) Doordarshan Commercial Service Rate Card for Outside SponsoredProgrammes Marketing DD-National DD-News DD-India DD-Bharati DD-Sports DD-Urdu Delhi LPT DD High Definition