The importance of crafting language in UX KAH CHAN, FLICK ELECTRIC CO.

why we need to write well for other people. KAH CHAN, FLICK ELECTRIC CO.

who is this guy? (and why is he here?) 4

UX is a team effort. 5

in an ideal world 6

the impact of words. 8

language as a sub-culture identifier. 9

inclusive or exclusive words. 10

verbal design? We talk about the power of words both content and style all the time. When it comes to friendships, romance, work dynamics, and, dare we even mention it though nothing is more telling, more relevant politics, words have the power to change our opinions, incite action, divide or unify us, move us. Words can shape reality. - Jennifer Vano, Associate Director, Verbal Design https://designintechreport.wordpress.com/2017/03/11/design-in-tech-report-2017/ https://rgabydesign.com/words-are-missing-from-the-conversation-about-brand-design-a8045c4d175f 11

words can shape reality. We talk about the power of words both content and style all the time. When it comes to friendships, romance, work dynamics, and, dare we even mention it though nothing is more telling, more relevant politics, words have the power to change our opinions, incite action, divide or unify us, move us. Words can shape reality. - Jennifer Vano, Associate Director, Verbal Design https://designintechreport.wordpress.com/2017/03/11/design-in-tech-report-2017/ https://rgabydesign.com/words-are-missing-from-the-conversation-about-brand-design-a8045c4d175f 12

NO excuses. 13

words are part of your product personality 14

words do your job for you when you re not there empathy simplicity clarity 15

state 16

WHERE state Bresolin sign [picture to come] Reserved sign at The Bresolin 17

tone. 18

hint at your content. 19

reassure 20

boost 21

elevate to joyful 22

persuade 23

Voice 24

what is the function of a good error message? 25

fail with good humour. 28

fail with good humour. 29

fail with good humour. 30

relentless positivity 31

my extremely murky magic eight ball 32

conversational interfaces 33

are not perfect. http://www.damnyouautocorrect.com/82133/thanksgiving-autocorrects/ 34

complex ideas translated into mostly simple words, then back again. 35

http://uxchat.me/ 38

bot ad school https://www.facebook.com/messages/t/botadschool 39

https://www.messenger.com/t/ebayshopbot 40

what can I help you with? 41

alexa 42

It is decidedly so. 43

please write carefully words are very important we can do better. 44

thanks! 45