Japan s No.1 LCD TV* LCD Panels made in Japan The Sharp Sale! Promotion Period: 1 July - 31 July 2009 LED TV 2.3cm * Note: Based on Large-screen LCD TV unit sales of mass retailers in Japan 2006 and 2007. Survey by GfK Japan
LCD Panels Made In Japan Ecologically conscious Sharp. AQUOS LCD TVs leading with global distinction World s Most Advanced Technology The AQUOS incorporates state-of-the-art environment technologies from top to bottom. Its finely honed features deliver performance befitting this era of the environment, including energy efficiency, low resource utilization, long service life, use of green materials and design for recycling. Products and Devices Products and Devices Technologies Products and Devices Kameyama Modern production plant with advanced environmental technology Sakai Sharp to develop a manufacturing complex for the 21 st century Management Promoting the Strategy Placing environmental protection at the core of Sharp s management system, the corporation will exercise efficient energy usage, less resource utilization, usage of green materials, employment of recyclable designs and the creation of products with longer service life. Full-HD Panel RGB-LED Backlight Technology WXGA Full-HD Sharp s new generation ASV LCD Panel is able to achieve Mega contrast ratio of 1,000,000:1 to give you super vivid colours for more lifelike images. RGB-LED backlight technology, each of the primary colours of Red, Green and Blue is controlled independently to dramatically expand the colours of reproduction to more than 166% / 150% than that of PAL / NTSC. 768 1,080 Comparison of colour reproduction ranges between the new technology and conventional technology (CIE 1976) 0.6 0.5 Standard panels deliver only about 50% of the image information. Full-HD panels deliver high-resolution pictures with twice the precision. v 0.4 0.3 1,366 Conventional WXGA Panel 1,366 x 768 1,920 AQUOS (A77/66M series) 1,920 x 1,080 0.2 0.1 0.0 0.0 SOCS data 0.1 0.2 0.3 0.4 0.5 0.6 u 1 Conventional colour reproduction range (91%) New (XS1M) colour reproduction range (150%) NTSC is a conventional (terrestial analog) TV system established by the National Television System Committee. SOCS: Standard Object Colour Spectra.
ASV Superlucent Panel The polished surface of the polarizing plates decreases the influence of outside light which reproduce images with magnificent colours and clarity. 50,000:1 Dynamic Contrast The ASV superlucent panel achieves a high contrast ratio of 50,000:1. This enhances the clarity and expressiveness of black colours, providing more realistic pictures with fine gradations for movies and other video content. Conventional Panel Uneven surface Ambient light Diffused reflected light (influences white turbidity) The large degree of unevenness on the surface causes the diffusion of reflected light as occurs with the cloudy whiteness of frosted glass. It also enables the panel to produce blacker blacks and vivid colours even in brightly lit living rooms to a degree possible only with LCD. Brilliant fireworks in a night sky can be viewed in vivid and realistic colours without blackout. Image with poor contrast Ambient light ASV Superlucent Panel Polished surface Smoothing out the unevenness on the surface limits the diffusion of reflected light and reduces the sense of cloudy whiteness. Crisp and clear AQUOS high-contrast image 100Hz/120Hz Fine Motion Advanced AQUOS LCD TVs with 100Hz/120Hz Fine Motion Advanced Technology (double the conventional 50/60 frames per second). Coupled with the new ASV LCD developed to deliver high speed moving visuals for sports scenes and clear lettering in moving captions without motion blur images. Example with motion blur image Example of 100Hz/120Hz Fine Motion Advanced picture without motion blur image OPC (Optical Picture Control) OPC automatically adjusts the screen brightness according to the ambient room brightness. Thanks to an ambient light sensor on the front bezel, the picture brightness is intelligently adjusted to match the viewing environment. OPC will automatically increase picture brightness where there is a high degree of ambient light and reduce the backlight intensity when the TV is viewed in darker surroundings. This function helps to reproduce the best picture quality in any viewing environment, reduces stress on the eyes, and also conserves energy. Conventional 50Hz/60Hz drive LCD (50/60 frames/second) Double Frame 1 Frame 3 Frame 5 Frame 100/120 indicator 100Hz/120Hz Fine Motion Advanced LCD (100/120 frames/second) Frame 2 Compensation Frame 4 Compensation One second * Fine Motion Advanced is compatible with any visual source at either 50 Hz or 60 Hz. 2
10-bit Colour Depth Panel Panel Bit-Depth Overview: Bit depth defines the number of colours that a pixel is capable of reproducing. Traditional LCD TV panels are able to reproduce eight bits of colour, but advanced LCD panels have the ability to process ten bits of data per sub-pixel. The more data that can be processed, the more accurately a panel can reproduce colour. 8-bit Processing Green sub-pixel 1 2 3 4 253 254 255 256 LCD RGB pixel A 10-bit panel can select from one of 1,024 different shades of green, blue or red for a more exact colour 1021 representation. 1022 1023 1024 10-bit Processing 1 2 3 4 Green sub-pixel AQUOS LINK What is AQUOS LINK? AQUOS LINK is the control system connecting an AQUOS unit and a Sharp Blu-ray Disc player, enabling easy operation with a single remote control. A panel with 10-bit colour depth enables the A77M to reproduce over 1 billion colours, 64 times the number of a traditional 8-bit panel. 8-bit = R (2 8 ) G (2 8 ) B (2 8 ) Blue Red 2 8 = 256 colours 2 8 = 256 colours Green 2 8 = 256 colours 256 x 256 x 256 = 16,777,216 colours Connection Usability Smooth 10-bit = R (2 10 ) G (2 10 ) B (2 10 ) TVs in the A77/66M series are equipped with three HDMI terminals to meet all your current and future digital HD connection needs including set top boxes, BD players, game players, PCs, digital video cameras and more. These TVs also have a D-sub terminal for use as a PC monitor. Blue Red 2 10 = 1,024 colours 2 10 = 1,024 colours Green 2 10 = 1,024 colours Smoother! 1,024 x 1,024 x 1,024 = 1,073,741,824 colours ECOLOGIC Model LC-52A77M LC-46A77M LC-42A77M LC-46A66M LC-42A66M LC-37A66M LC-32A66M LC-37A37M LC-32A37M Energy Savings - Save up to 40% energy consumption with Sharp AQUOS LCDs! Fixed Power Consumption 294W 249W 216W 250W 215W 196W 158W 126W 97W Power Consumption with OPC function on 116.8W 86.1W 82.9W 76.1W 70.1W 59.7W 51.5W 62.1W 48.2W Energy consumed based on 4.5hrs/day Jan - Mar 09 AQUOS LCD TVs Other Brands $47.08 $116.89 $34.70 $96.74 $33.41 $88.68 $30.67 $96.74 $28.26 $88.68 $24.06 $76.58 $20.76 $72.55 $25.03 $76.58 $19.43 $72.55 Savings per year $69.81 $62.03 $55.26 $66.06 $60.42 $52.52 $51.79 $51.55 $53.12 PC Video camera x 3 Clause: Cost savings may vary for different households and the tariff unit rate for energy measurement is based on $0.2454 Set-top box BD player Game player 3
XS LC-65XS1M LED TV Full HD New ASV Panel (1920 x 1080 pixels) 100Hz/120Hz Fine Motion Advanced Technology 1,000,000:1 Mega Contrast Ratio RGB-LED Backlight Technology Delivers more lifelike images - Each colour is controlled independently to dramatically expand colour reproduction 4msec Response Time Slim 2.3cm Three HDMI Inputs (Ver 1.3) USB (Gallery Mode) PC Input (15 pin D-sub) 1080P/24Hz SRS Trusurround XT Sound and Bass Enhancer Ecological features Advanced Optical Picture Control (OPC) Years Warranty For all LCD * Terms & Conditions apply. Vouchers are on a while stocks last basis. Design and specifications are current as of July 2009 but are subjected to changes without prior notice. 4
RX LC-65RX1M Full HD Panel (1920 x 1080 pixels) 100Hz/120Hz Fine Motion Advanced Technology 15,000:1 High Dynamic Contrast Ratio RGB Plus Delivers Natural Pure Red (Fourth Colour Dimension) 4msec Response Time Three HDMI Inputs (Ver 1.3) PC Input (15-pin D-sub) AQUOS link compatibility 1080P/24Hz SRS Trusurround XT Sound and NICAM/A2 Stereo Ecological features Advanced Optical Picture Control (OPC) D85 LC-52D85M/LC-46D85M/ LC-42D85M Full HD Panel (1920 x 1080 pixels) 100Hz/120Hz Fine Motion Advanced Technology 10,000:1 High Dynamic Contrast Ratio Built-in Digital Tuner and Analog Tuner 12-bit video processor / 10-bit panel RGB Plus delivers natural pure red (Fourth Colour Dimension) 4msec Response Time Three HDMI Inputs (Ver. 13) PC Input Pure Black Filter Reproduces Deeper Black AQUOS Link Compatibility SRS TruSurround XT Sound and NICAM/A2 Stereo Ecological features Advanced Optical Picture Control (OPC) $400 LC-52D85M LC-46D85M $400 LC-42D85M $300 5 Years Warranty For all LCD * Terms & Conditions apply. Vouchers are on a while stocks last basis. Design and specifications are current as of July 2009 but are subjected to changes without prior notice.
A77M LC-52A77M/LC-46A77M/ LC-42A77M Full HD New ASV Super Lucent Panel (1920 x 1080 pixels) 100Hz/120Hz Fine Motion Advanced Technology 50,000:1 High Dynamic Contrast Ratio 12-bit video processor / 10-bit panel RGB Backlight Delivers Natural Colour 4msec Response Time Three HDMI Inputs (Ver 1.3) PC Input (15 pin D-sub) 1080P/24Hz SRS Trusurround XT Sound and Bass Enhancer Ecological features Advanced Optical Picture Control (OPC) $400 LC-52A77M LC-46A77M $300 LC-42A77M $200 BACK LIGHT BACK LIGHT A66M LC-46A66M/LC-42A66M/ LC-37A66M/LC-32A66M Full HD New ASV Super Lucent Panel (1920 x 1080 pixels) 50,000:1 High Dynamic Contrast Ratio 10-bit video processor / 10-bit panel RGB Backlight Delivers Natural Colour 4msec Response Time Three HDMI Inputs (Ver 1.3) PC Input (15 pin D-sub) 1080P/24Hz SRS Trusurround XT Sound and Bass Enhancer Ecological features Advanced Optical Picture Control (OPC) $300 $150 LC-46A66M LC-42A66M $200 LC-37A66M LC-32A66M $100 * Terms & Conditions apply. Vouchers are on a while stocks last basis. Design and specifications are current as of July 2009 but are subjected to changes without prior notice. Years Warranty For all LCD 6
A37M LC-37A37M/LC-32A37M High Resolution WXGA (1366 x 768 pixels) ASV LCD Panel 10,000:1 High Dynamic Contrast Ratio 8-bit video processor / 8-bit panel 4msec Response Time Two HDMI Inputs (Ver 1.3) PC Input (15 pin D-sub) NICAM/A2 Stereo Ecological features Advanced Optical Picture Control (OPC) $150 LC-37A37M $100 LC-32A37M D30 LC-32D30M-BK/WH/RD High Resolution WXGA (1366 x 768 pixels) Panel 7,500:1 High Dynamic Contrast Ratio 6msec Response Time Two HDMI Inputs (Ver 1.3) PC Input (15 pin D-sub) Unique Side-Port Bass Reflex Speaker System NICAM/A2 Stereo Ecological features Advanced Optical Picture Control (OPC) Colours Available: Black (BK), Red (RD), White (WH) LC-32D30M-BK/WH/RD $150 A35 LC-19A35M-BK/WH/RD High Resolution WXGA (1366 x 768 pixels) Panel 4,000:1 High Dynamic Contrast Ratio 6msec Response Time One HDMI Inputs (Ver 1.3) PC Input (15 pin D-sub) Surround Sound and NICAM / A2 Stereo Ecological features Advanced Optical Picture Control (OPC) Colours Available: Black (BK), Red (RD), White (WH) Years Warranty For all LCD * Terms & Conditions apply. Vouchers are on a while stocks last basis. Design and specifications are current as of July 2009 but are subjected to changes without prior notice. Sharp-Roxy Sales (Singapore) Pte Ltd 138 Robinson Road #21-00 The Corporate Office Singapore 068906 Tel : 6419 3388 Fax: 6419 3411 www.sharp.com.sg