Making the Most Out of SMPTE 2012!

Making the Most Out of SMPTE 2012!

Thank you for your support of the SMPTE 2012 Annual Technical Conference and Exhibition. We are excited to have you on board! SMPTE 2012 is THE premier annual event for motion- imaging professionals in the media, entertainment, communications, and technology industries. SMPTE 2012 will bring together world- renowned academic, engineering, executive, and standards thought leaders across the broadcast, cinema, and IT industries. Based on prior conferences, attendees are expected to range from engineers and technical professionals to high- level business leaders from motion picture studios, broadcast and cable networks, production and post- production firms, software companies, systems integrators, equipment manufacturers, and distribution providers. SMPTE 2012 will feature numerous technical sessions from A/V- specific improvements in IP- based workflows and smart cloud migration strategies to critical advances in digital cinema, post- production, online captioning, and surround- sound audio. These presentations will highlight the key scientific, technology, and standards efforts poised to fundamentally advance the state of today s digital media ecosystem. They also underscore SMPTE s unrivaled ability to connect the dots between research, standards, and business success. This year s conference will also feature an Opening Keynote address by Mr. Anthony Wood, CEO of Roku, the leading streaming platform for delivering video, music, and casual games to the TV; a technology- focused exhibit hall featuring a popular welcome reception and great networking opportunities; a high- profile Industry Keynote Luncheon; the prestigious SMPTE Honors & Awards Ceremony and Dinner; and plenty of other invaluable opportunities to meet with fellow attendees. And this year, the Academy of Television Arts and Sciences will be holding its annual Technology Emmy ceremony in conjunction with SMPTE 2012. To kick off the week of SMPTE 2012, we will hold a special symposium on High Frame Rates for Digital Cinema. This one- day session will fully explore the impact that high frame rates have on the entire movie system, from capture through post- production, distribution, and exhibition. The symposium is designed for creative professionals as well as technical and production staff members who are involved in creating images or working with systems that handle them. More than just panels and presentations, this event will provide concrete examples that attendees will be able to apply immediately to their own work situations. We encourage you to use the tips in this guide to create visibility for your organization and brand at SMPTE 2012. Feel free to share it with the Marketing, Communications, and/or Media Relations department within your organization.

SMPTE 2012: Tentative Schedule Tuesday, 23 October 8:00AM 9:00AM 9:00AM - 10:15AM 10:15AM - 10:45AM 10:45AM 12 NOON 12:30PM 2:00PM 12:30PM 8:00PM 2:15PM - 5:45PM 3:45PM - 4:15PM 6:00PM 8:00PM Wednesday, 24 October 8:00AM 9:00AM 9:00AM - 12:30PM 10:30AM 11:00AM 10:30AM - 6:30PM 12:45PM 2:00PM 2:15PM - 5:45PM 3:45PM - 4:15PM 5:45PM - 6:30PM 6:30PM - 7:30PM Continental Breakfast Welcome & Opening Keynote Coffee Break Morning Sessions Industry Luncheon Exhibit Hall Open Afternoon Sessions Coffee Break in Exhibit Hall Opening Night Reception in Exhibit Hall Continental Breakfast Morning Sessions Coffee Break in Exhibit Hall Exhibit Hall Open Fellows Luncheon Afternoon Sessions Coffee Break in Exhibit Hall Exclusive Exhibit Time Annual Membership Meeting Thursday, 25 October 8 :00AM- 9:00AM Continental Breakfast 9:00AM - 12:30PM Morning Sessions 10:30AM 2:00PM Exhibit Hall Open 10:30AM 11:00AM Coffee Break in Exhibit Hall 12:30PM 2:00PM Boxed Lunch in Exhibit Hall 2:00PM - 5:30PM Afternoon Sessions 3:30PM 4:00PM Coffee Break 7:00PM 10:00PM Honors & Awards Dinner and Ceremony 10:15PM 12:15PM After Party: SMPTE Jam This schedule is subject to change without notice. The complete current schedule is posted at: http://www.smpte.org/atc2012/programs. Please be sure to check.

General Messaging SMPTE 2012 Annual Technical Conference & Exhibition SMPTE 2012 is the premier annual event for motion- imaging professionals in the media, entertainment, communications, and technology industries. This year's event will provide a numerous technical sessions spanning the broadcast, cinema, and IT industries; a technology- focused exhibit hall; an exciting welcome reception with unmatched networking opportunities; an Opening Keynote address by Mr. Anthony Wood, CEO of Roku, the leading streaming platform for delivering video, music, and casual games to the TV; a high- profile Industry Keynote Luncheon; the prestigious SMPTE Honors & Awards Ceremony & Dinner; and plenty of time to meet with fellow attendees. SMPTE 2012 will bring together world- renowned academic, engineering, executive, and standards thought leaders across the broadcast, cinema, and IT industries. Attendees will range from engineers and technical professionals to high- level business leaders from motion picture studios, broadcast and cable networks, production and post- production firms, software companies, systems integrators, equipment manufacturers, and distribution providers. As an accredited industry standards- setting body, SMPTE is the worldwide leader in motion- imaging standards and education for the media, entertainment, communications, and technology industries,. Pre- Conference Symposium The SMPTE 2012 Symposium on High Frame Rates for Digital Cinema will fully explore the impacts that high frame rates have on the entire movie system, from capture through post- production, distribution, and exhibition. The symposium is designed for creative professionals as well as technical, and production staff members who are involved in creating images or working with the systems that handle them. More than just talking panels and presentations, this event will provide concrete examples that attendees will be able to apply immediately to their own work situations. This timely symposium will also provide a progress report on how to effectively integrate, test, and exhibit high frame rate content.

Logo and Usage SMPTE Logo: SMPTE 2012 Logo: For digital files, please email: marketing@smpte.org To keep consistent with branding, please use the following color scheme when creating any materials using our logos.

Social Media We use social media regularly and encourage you to do the same! Onsite, the live Twitter feed of posts with hashtag #SMPTE2012 will be displayed on an LCD screen. Please be sure to used the hashtag. Follow SMPTE and feel free to re- tweet and share our updates pertaining to SMPTE 2012. You may also post your own updates and can do so using these social- media channels. Sample Tweets: Come visit us at Booth # at #SMPTE2012! http://www.smpte2012.org We are demonstrating <insert product> at #SMPTE2012 stop by our Booth # http://www.smpte2012.org Meet our staff at #SMPTE2012 Booth # - http://www.smpte2012.org Want a FREE exhibits- only pass to #SMPTE2012? Register: http://www.smpte2012.org use Promo Code: <insert your promo code> SMPTE Social Media Links http://www.twitter.com/smpteconnect Use hashtag: #SMPTE2012 http://www.twitter.com/smpteatc Use hashtag #SMPTE2012 http://www.facebook.com/smpteconnect http://www.youtube.com/smpteconnect http://www.pinterest.com/smpte http://www.linkedin.com/groups?gid=71716&trk=hb_side_g

Media Relations We encourage you to announce your SMPTE Sponsorship to the media. However, we do request that all media outreach be a joint effort. In that regard, please coordinate with SMPTE Marketing and submit all pitches and media releases to marketing@smpte.org for approval, prior to distribution. We will guarantee a 2- business day turnaround. Additionally, if you wish to distribute any media releases at the conference you must do so by purchasing our press release package: We do not allow releases to be circulated on- site otherwise. Press Release Package - $1,500 $1,250 for Current Sponsors SMPTE will distribute your press release to all Annual Technical Conference attendees via email, and will also distribute hard- copies in a seat- drop in the Session rooms. Your company can choose the date and either the morning or afternoon Session for distribution. Please use the following as a style guide. In the first reference, please refer to SMPTE as: The Society of Motion Picture and Television Engineers (SMPTE), the professional membership association and worldwide leader in motion- imaging standards and education for the communications, media, entertainment, and technology industries. In the second reference, you may refer to: SMPTE In the third and subsequent references, you may refer to: SMPTE or The Society. When referring to the Conference, please use the following for the first reference: SMPTE 2012 Annual Technical Conference and Exhibition - - THE premier annual event for motion- imaging professionals in the media, entertainment, communications, and technology industries. In the second reference and subsequent references, you may refer to: SMPTE 2012 When referring to the SMPTE 2012 Symposium, please use the following for the first reference: SMPTE 2012 Symposium on High Frame Rates for Digital Cinema In the second and subsequent references, you may refer to: SMPTE 2012 Symposium.

Boilerplate: About the Society of Motion Picture and Television Engineers The Oscar and Emmy Award- winning Society of Motion Picture and Television Engineers (SMPTE), a professional membership association, is the worldwide leader in motion- imaging standards and education for the communications, technology, media, and entertainment industries. An internationally recognized and accredited organization, it spearheads multiple activities to advance moving- imagery education and engineering across the broadband, broadcast, cinema, and IT disciplines. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 600 standards, recommended practices, and engineering guidelines. SMPTE members include motion- imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students from around the world. To join the Society, please visit https://www.smpte.org/join. SMPTE Contact: Aimée Ricca Manager, Product Marketing aricca@smpte.org +1 914 205 2381 +1 973 975 3439 (Mobile for On- Site) SMPTE Media Relations: Laura Barber The Birkeland Group Laura.barber@thebirkelandgroup.com +1 503 703 3638

Media Partners Pre- Registered Media In addition to our Media Partners, listed above, journalists from the following media outlets have pre- registered for SMPTE 2012: Activate CineTechNews Computer Technology Review Content Creators DCinemaToday.com Digital Insight Digital Storage Technology Newsletter The Editor s Guild EBU Entertainment & Sports Today/TimeWarner Film and Digital Times Hollywood Insider Magazine The Hollywood Reporter Home Media Magazine Home Theater Review Hyphen Magazine Investor s Business Daily Johnson Interactive LA 411 NAB Numagic Consulting Popmatters.com Residential Systems SG Consulting SMPTE Motion Imaging Journal Uncouth Media Variety WLC GmbH

Email Marketing We encourage you to promote SMPTE 2012 in your email marketing and ask that you please use the correct logos, colors, and links when doing so. Please submit all drafts to marketing@smpte.org for approval prior to distribution. Website Marketing You may place the SMPTE and event logo or banners on your website. Please submit any new creative (i.e. banners, skyscapers, etc...) to marketing@smpte.org for approval, prior to posting on the Internet. Be sure that all graphics hyperlink back to http://www.smpte2012.org. Banners For digital files, please email: marketing@smpte.org Promotional Codes Feel free to broadcast any promotional codes provided by SMPTE specifically for the purpose of promoting registration via any of the channels listed in this guide.