MEDIALOGIC MONTHLY REVIEW JANUARY 2018 The Only Overnight TAM data providing Company in Pakistan.
CONTENTS.. Ratings Slide # o Market Share% By Genre 3 o Time Band Utilization 4 o Target Group Share Ratings 5 o Top 15 channel Overall C&S Total Ind 6 o Channel-wise Breakup by Genre 10 CAT (Commercial Airtime ) Slide # CAT Comparison by Genre 27 Top 10 Categories 28 Top 10 Advertisers 29 Top 10 Brands 30 Channel-wise Breakup By Genre 31 o Top programs C&S Total Ind 21 o Top 10 Talk Shows 23 o Top Infotainment Shows 24 o Top Morning Shows 25 Data Source: 2
Market Share% Market Share% MARKET SHARE% BY GENRE Local Ent News/Current Affairs Kids Foreign Ent Sports Movie Documentry Religious Music Regional Cooking/Food 8% 2% 2% 4% 3% 3% 4% 24% 1% 1% TOTAL IND 48% Local Ent News/Current Affairs Kids Foreign Ent Sports Movie Documentry Religious Music Regional Cooking/Food 9% 4% 4% 4% 2% 1% 2% 0% 3% 25% C&S IND 46% Day-wise Progression Top (5) Genre Day-wise Progression Top (5) Genre Local Ent News Kids Foreign Ent Movie 60 Local Ent News Kids Foreign Ent Movie 60 50 40 30 20 10 0 50 40 30 20 10 0 Genre-Wise market share is based on the total viewing of Around 100 + channels being monitored in the new system. Viewing of the In-House cable channels is not included to calculate market share. 3
Average Ratings% Average Ratings% TIME BANDS UTILIZATION 50.0 45.0 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0 Total Males Females Time Slot wise Viewership 50.0 45.0 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0 16.8 15.7 18.0 Morning 0800-1100 Total Males Females 19.2 17.3 Gender wise Split of Viewership 21.1 Noon/AfterNoon 1100-1700 27.1 25.4 28.7 Pre-PrimeTime 1700-1900 42.1 40.1 44.2 Prime Time 1900-2100 38.4 36.9 40.0 Post-Prime Time 2100-2300 23.7 23.0 24.4 Late Night 2300-2400 4
TARGET GROUP SHARE RATINGS BY Age Group BY SEC 15% 4% 20% M/F 05-14 M/F 15-25 29% 6% 15% SEC A SEC B 34% 27% M/F 26-45 M/F 46-59 22% 28% SEC C SEC D SEC E M/F 60+ *TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV) 5
TOP 15 CHANNEL OVERALL PAKISTAN TOTAL PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas HUM TV lead on C&S followed by ARY DIGITAL Total Ind Jan-18 C&S Ind Jan-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 PTV HOME 1.56 1 HUM TV 0.91 2 ATV 1.27 2 ARY DIGITAL 0.90 3 HUM TV 0.64 3 GEO ENTERTAINMENT 0.77 4 ARY DIGITAL 0.63 4 GEO NEWS 0.61 5 GEO ENTERTAINMENT 0.54 5 CARTOON NWK 0.56 6 GEO NEWS 0.43 6 FILMAZIA 0.54 7 CARTOON NWK 0.40 7 DISNEY 0.39 8 FILMAZIA 0.38 8 A PLUS 0.39 9 DISNEY 0.28 9 URDU 1 0.37 10 A PLUS 0.27 10 ARY NEWS 0.37 11 URDU 1 0.26 11 GEO KAHANI 0.36 12 ARY NEWS 0.26 12 EXPRESS ENTERTAINMENT 0.33 13 GEO KAHANI 0.25 13 EXPRESS NEWS 0.32 14 PTV NEWS 0.24 14 TV ONE 0.28 15 EXPRESS ENTERTAINMENT 0.23 15 SAMAA 0.27 Note: Raking is based on 24 Hours Avg Ratings 6
TOP 15 CHANNEL OVERALL PAKISTAN UPRABN ARY DIGITAL lead the overall top 15 channels charts on both Total Ind and C&S Ind Total Ind C&S Ind Jan-18 Jan-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 ARY DIGITAL 0.84 1 ARY DIGITAL 0.90 2 HUM TV 0.82 2 HUM TV 0.87 3 GEO ENTERTAINMENT 0.70 3 GEO ENTERTAINMENT 0.75 4 GEO NEWS 0.56 4 GEO NEWS 0.60 5 FILMAZIA 0.54 5 FILMAZIA 0.58 6 CARTOON NWK 0.50 6 CARTOON NWK 0.53 7 PTV HOME 0.45 7 DISNEY 0.42 8 DISNEY 0.39 8 A PLUS 0.42 9 A PLUS 0.39 9 GEO KAHANI 0.41 10 GEO KAHANI 0.38 10 URDU 1 0.38 11 ATV 0.38 11 ARY NEWS 0.36 12 URDU 1 0.35 12 EXPRESS ENTERTAINMENT 0.32 13 ARY NEWS 0.34 13 EXPRESS NEWS 0.31 14 EXPRESS ENTERTAINMENT 0.30 14 SAMAA 0.27 15 EXPRESS NEWS 0.29 15 TV ONE 0.27 Note: Raking is based on 24 Hours Avg Ratings 7
TOP 15 CHANNELS BY REGION TOTAL IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 PTV HOME 1.56 ARY DIGITAL 0.84 GEO ENT 0.98 GEO NEWS 1.09 ARY DIGITAL 0.79 GEO KAHANI 1.28 2 ATV 1.27 HUM TV 0.82 HUM TV 0.90 HUM TV 1.00 HUM TV 0.75 FILMAZIA 1.00 3 HUM TV 0.64 GEO ENT 0.70 ARY DIGITAL 0.80 ARY DIGITAL 0.99 FILMAZIA 0.65 PTV HOME 0.95 4 ARY DIGITAL 0.63 GEO NEWS 0.56 CARTOON NWK 0.63 DISNEY 0.94 ATV 0.64 ARY DIGITAL 0.83 5 GEO ENT 0.54 FILMAZIA 0.54 GEO NEWS 0.50 GEO ENT 0.50 GEO ENT 0.61 ATV 0.75 6 GEO NEWS 0.43 CARTOON NWK 0.50 A PLUS 0.41 PTV HOME 0.50 GEO KAHANI 0.46 URDU 1 0.59 7 CARTOON NWK 0.40 PTV HOME 0.45 EXPRESS ENT 0.39 FILMAZIA 0.48 PTV HOME 0.45 GEO ENT 0.59 8 FILMAZIA 0.38 DISNEY 0.39 SAMAA 0.35 CARTOON NWK 0.44 CARTOON NWK 0.44 EXPRESS ENT 0.50 9 DISNEY 0.28 A PLUS 0.39 ARY NEWS 0.34 A PLUS 0.38 URDU 1 0.42 A PLUS 0.49 10 A PLUS 0.27 GEO KAHANI 0.38 URDU 1 0.33 DUNYA NEWS 0.36 DISNEY 0.37 GEO NEWS 0.46 11 URDU 1 0.26 ATV 0.38 FILMAZIA 0.31 EXPRESS NEWS 0.34 A PLUS 0.36 TV ONE 0.42 12 ARY NEWS 0.26 URDU 1 0.35 EXPRESS NEWS 0.30 TV ONE 0.34 GEO NEWS 0.35 CARTOON NWK 0.42 13 GEO KAHANI 0.25 ARY NEWS 0.34 TV ONE 0.29 8XM 0.31 ARY NEWS 0.34 HUM TV 0.38 14 PTV NEWS 0.24 EXPRESS ENT 0.30 PTV HOME 0.28 DAWN NEWS 0.31 EXPRESS NEWS 0.25 FILM WORLD 0.38 15 EXPRESS ENT 0.23 EXPRESS NEWS 0.29 TEN SPORTS 0.23 ARY NEWS 0.30 FILM WORLD 0.22 DUNYA NEWS 0.38
TOP 15 CHANNELS BY REGION C&S IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 HUM TV 0.91 ARY DIGITAL 0.90 GEO ENT 1.01 GEO NEWS 1.15 ARY DIGITAL 0.88 GEO KAHANI 1.43 2 ARY DIGITAL 0.90 HUM TV 0.87 HUM TV 0.92 HUM TV 1.06 HUM TV 0.83 FILMAZIA 1.12 3 GEO ENT 0.77 GEO ENT 0.75 ARY DIGITAL 0.82 ARY DIGITAL 1.04 FILMAZIA 0.72 ARY DIGITAL 0.93 4 GEO NEWS 0.61 GEO NEWS 0.60 CARTOON NWK 0.65 DISNEY 0.99 GEO ENT 0.67 URDU 1 0.67 5 CARTOON NWK 0.56 FILMAZIA 0.58 GEO NEWS 0.51 GEO ENT 0.53 GEO KAHANI 0.51 GEO ENT 0.66 6 FILMAZIA 0.54 CARTOON NWK 0.53 A PLUS 0.42 FILMAZIA 0.50 CARTOON NWK 0.48 EXPRESS ENT 0.56 7 DISNEY 0.39 DISNEY 0.42 EXPRESS ENT 0.41 CARTOON NWK 0.47 URDU 1 0.46 A PLUS 0.55 8 A PLUS 0.39 A PLUS 0.42 SAMAA 0.36 A PLUS 0.40 DISNEY 0.41 GEO NEWS 0.51 9 URDU 1 0.37 GEO KAHANI 0.41 ARY NEWS 0.35 DUNYA NEWS 0.38 A PLUS 0.39 CARTOON NWK 0.47 10 ARY NEWS 0.37 URDU 1 0.38 URDU 1 0.34 EXPRESS NEWS 0.35 GEO NEWS 0.39 TV ONE 0.47 11 GEO KAHANI 0.36 ARY NEWS 0.36 FILMAZIA 0.32 TV ONE 0.35 ARY NEWS 0.38 HUM TV 0.43 12 EXPRESS ENT 0.33 EXPRESS ENT 0.32 EXPRESS NEWS 0.31 8XM 0.33 EXPRESS NEWS 0.27 FILM WORLD 0.43 13 EXPRESS NEWS 0.32 EXPRESS NEWS 0.31 TV ONE 0.30 DAWN NEWS 0.32 FILM WORLD 0.25 DUNYA NEWS 0.42 14 TV ONE 0.28 SAMAA 0.27 TEN SPORTS 0.23 ARY NEWS 0.32 DUNYA NEWS 0.22 ARY NEWS 0.42 15 SAMAA 0.27 TV ONE 0.27 DAWN NEWS 0.23 GEO KAHANI 0.30 EXPRESS ENT 0.21 SAMAA 0.38
ENTERTAINMENT CHANNELS 24 HOURS ARY DIGITAL is Leading on both Total and C&S Ind. Total Ind Jan-18 C&S Ind Jan-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 ARY DIGITAL 0.84 1 ARY DIGITAL 0.90 2 HUM TV 0.82 2 HUM TV 0.87 3 GEO ENTERTAINMENT 0.70 3 GEO ENTERTAINMENT 0.75 4 FILMAZIA 0.54 4 FILMAZIA 0.58 5 PTV HOME 0.45 5 A PLUS 0.42 6 A PLUS 0.39 6 GEO KAHANI 0.41 7 GEO KAHANI 0.38 7 URDU 1 0.38 8 ATV 0.38 8 EXPRESS ENTERTAINMENT 0.32 9 URDU 1 0.35 9 TV ONE 0.27 10 EXPRESS ENTERTAINMENT 0.30 10 PLAY ENTERTAINMENT 0.17 10
ENTERTAINMENT CHANNELS PRIME TIME (19.00-22.00) HUM TV is leading on Prime Time followed by Geo Ent on Total and C&S Ind Total Ind Jan-18 C&S Ind Jan-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 HUM TV 2.73 1 HUM TV 2.93 2 GEO ENTERTAINMENT 2.49 2 GEO ENTERTAINMENT 2.67 3 ARY DIGITAL 2.28 3 ARY DIGITAL 2.45 4 FILMAZIA 1.66 4 FILMAZIA 1.78 5 PTV HOME 1.35 5 A PLUS 1.37 6 A PLUS 1.28 6 GEO KAHANI 1.19 7 GEO KAHANI 1.11 7 URDU 1 0.96 8 ATV 0.99 8 EXPRESS ENTERTAINMENT 0.71 9 URDU 1 0.90 9 TV ONE 0.53 10 EXPRESS ENTERTAINMENT 0.66 10 AAJ ENTERTAINMENT 0.39 11
TOP NEWS CHANNELS - 24 HOURS GEO News is on top followed by ARY News on both Total and C&S Individuals. Total Ind C&S Ind Jan 18 Jan 18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 GEO NEWS 0.56 1 GEO NEWS 0.60 2 ARY NEWS 0.34 2 ARY NEWS 0.36 3 EXPRESS NEWS 0.29 3 EXPRESS NEWS 0.31 4 SAMAA 0.25 4 SAMAA 0.27 5 DUNYA NEWS 0.22 5 DUNYA NEWS 0.24 6 DAWN NEWS 0.15 6 DAWN NEWS 0.17 7 NEWS ONE 0.15 7 NEWS ONE 0.16 8 NINETY 2 NEWS 0.15 8 NINETY 2 NEWS 0.16 9 AAJ NEWS 0.13 9 AAJ NEWS 0.14 10 ABB TAKK 0.11 10 ABB TAKK 0.12 12
TOP NEWS CHANNELS PRIME TIME (20.00-00.00) GEO News is on top during prime time followed by ARY News Total Ind C&S Ind Jan 18 Jan 18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 GEO NEWS 1.20 1 GEO NEWS 1.29 2 ARY NEWS 0.65 2 ARY NEWS 0.70 3 EXPRESS NEWS 0.61 3 EXPRESS NEWS 0.65 4 DUNYA NEWS 0.55 4 DUNYA NEWS 0.59 5 SAMAA 0.51 5 SAMAA 0.55 6 NEWS ONE 0.32 6 NEWS ONE 0.34 7 NINETY 2 NEWS 0.30 7 NINETY 2 NEWS 0.32 8 AAJ NEWS 0.28 8 AAJ NEWS 0.30 9 DAWN NEWS 0.25 9 DAWN NEWS 0.27 10 24 NEWS 0.21 10 24 NEWS 0.22 13
MUSIC CHANNELS Rank Channel Name TRPs Relative Share% 1 8XM 171.3 65.4% 2 JALWA 84.6 32.3% 3 ARY MUSIK 3.6 1.4% 4 OXYGENE 2.1 0.8% 8XM* Captures the 1 st position as the most watched music channel with 71% share in music Genre 5 VIBE TV 0.4 0.2% Total 262.2 100% 14
SPORTS PAKISTAN TOTAL Total Ind Jan-18 Rank Channel Name TRPs Relative Shr% 1 PTV SPORTS 244 46% 2 TEN SPORTS 207 39% 3 GEO SUPER 83 16% Grand Total 535 100% C&S Ind Jan-18 Rank Channel Name TRPs Relative Shr% 1 TEN SPORTS 296 44% 2 PTV SPORTS 250 38% 3 GEO SUPER 119 18% Grand Total 666 100% PTV SPORTS is leading on Total Ind and TEN SPORTS is leading on C&S Ind 15
SPORTS PAKISTAN URBAN Total Ind Jan-18 Rank Channel Name TRPs Relative Shr% 1 TEN SPORTS 280 44% 2 PTV SPORTS 247 38% 3 GEO SUPER 115 18% Grand Total 643 100% C&S Ind Jan-18 Rank Channel Name TRPs Relative Shr% 1 TEN SPORTS 300 45% 2 PTV SPORTS 247 37% 3 GEO SUPER 124 18% Grand Total 671 100% TEN SPORTS is leading on Total Ind and C&S Ind on Pak Urban 16
Movie Channels Film World captures 1 st Position on 24 hours and on Prime time 24 Hours C&S Ind Prime Time 20.00-00.00 C&S Ind Jan 18 Jan 18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 FILM WORLD 0.21 1 FILM WORLD 0.45 2 FILMAX 0.07 2 SILVER SCREEN 0.21 3 SILVER SCREEN 0.06 3 FILMAX 0.20 4 HBO 0.05 4 HBO 0.13 5 WB 0.03 5 WB 0.10 6 AXN 0.02 6 RAAVI TV 0.06 7 RAAVI TV 0.02 7 AXN 0.05 8 STAR LITE TV 0.00 8 STAR LITE TV 0.00 9 STAR MOVIES 0.00 9 STAR MOVIES 0.00 17
FOOD CHANNELS C&S Ind Jan 18 Rank Channel Name TRPs Relative Share% 1 MASALA TV 101 96% 2 ZAIQA 4 4%.. Grand Total 105 100% 18
KIDS Cartoon NWK Holds 49% Of Kids Channels Viewership Rank Channel TRPs Relative Share% 1 CARTOON NWK 790 49% 2 DISNEY 620 38% 3 POGO 107 7% 4 NICKELODEON 88 5% 5 CINEMACHI KIDS 14 1%. Grand Total 1619 100% 19
TOP REGIONAL C&S IND TIME BAND 18:00 23:00 PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 APNA CHANNEL 0.095 APNA CHANNEL 0.087 KTN 0.110 AVT KHYBER 0.369 PTV BOLAN 0.105 2 KTN 0.045 PUNJAB TV 0.019 APNA CHANNEL 0.106 AVT KHYBER NEWS 0.281 AVT KHYBER 0.078 3 AVT KHYBER 0.031 KAY2 0.014 SINDH TV 0.045 PASHTO 1 0.206 PASHTO 1 0.071 4 AVT KHYBER NEWS 0.020 PASHTO 1 0.008 KTN NEWS 0.030 ARUJ TV 0.115 ARUJ TV 0.056 5 PASHTO 1 0.019 ARUJ TV 0.008 KASHISH 0.025 APNA CHANNEL 0.108 AVT KHYBER NEWS 0.055 6 SINDH TV 0.019 AVT KHYBER 0.007 DHARTI TV 0.017 MASHRAQ TV 0.099 VSH NEWS 0.012 7 ARUJ TV 0.016 PTV NATIONAL 0.007 MEHRAN TV 0.017 PTV NATIONAL 0.036 KTN 0.011 8 KTN NEWS 0.012 WASEB 0.002 SINDH TV NEWS 0.016 KAY2 0.018 KAY2 0.011 9 PUNJAB TV 0.012 AVT KHYBER NEWS 0.002 AWAZ 0.015 KASHISH 0.010 APNA CHANNEL 0.010 10 KASHISH 0.011 KTN 0.001 ARUJ TV 0.010 PUNJAB TV 0.003 WASEB 0.009 11 KAY2 0.010 KASHISH 0.001 AVT KHYBER 0.006 KTN 0.003 KASHISH 0.006 12 DHARTI TV 0.007 SINDH TV 0.001 KAY2 0.004 PTV BOLAN 0.001 SINDH TV NEWS 0.004 13 MEHRAN TV 0.007 VSH NEWS 0.001 PUNJAB TV 0.004 SINDH TV 0.001 SINDH TV 0.003 14 MASHRAQ TV 0.007 DHARTI TV 0.001 VSH NEWS 0.002 DHARTI TV 0.001 PUNJAB TV 0.003 15 SINDH TV NEWS 0.007 SINDH TV NEWS 0.001 PASHTO 1 0.002 KTN NEWS 0.001 AWAZ 0.001 16 AWAZ 0.006 MASHRAQ TV 0.001 PTV NATIONAL 0.001 AWAZ 0.000 DHARTI TV 0.001 17 PTV NATIONAL 0.006 PTV BOLAN 0.001 WASEB 0.001 WASEB 0.000 MASHRAQ TV 0.000 18 PTV BOLAN 0.002 AWAZ 0.001 PTV BOLAN 0.001 SINDH TV NEWS 0.000 PTV NATIONAL 0.000 19 VSH NEWS 0.002 MEHRAN TV 0.000 MASHRAQ TV 0.001 MEHRAN TV 0.000 MEHRAN TV 0.000 20 WASEB 0.002 KTN NEWS 0.000 AVT KHYBER NEWS 0.000 VSH NEWS 0.000 KTN NEWS 0.000 20
TOP PROGRAMS OVERALL Geo Ent Khani hits 8.77 ratings 22 nd Jan 2018 Top Programs Total Individuals Jan 18 Rank Date Channel Program Title Ratings% Ratings"000" Market Share 1 22-Jan-18 GEO ENTERTAINMENT Khani 8.776 4,042 16.5 2 16-Jan-18 HUM TV Alif Allah Aur Insan 5.829 2,685 11.6 3 11-Jan-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 5.715 2,632 11.7 4 27-Jan-18 HUM TV Khamoshi 5.565 2,564 10.7 5 14-Jan-18 ARY DIGITAL BulBulay 5.451 2,511 10.7 6 04-Jan-18 HUM TV Daldal 5.413 2,493 9.9 7 03-Jan-18 ARY DIGITAL Aisi Hai Tanhai 5.385 2,480 10.8 8 30-Jan-18 GEO ENTERTAINMENT silsilay 5.261 2,423 10.2 9 20-Jan-18 FILMAZIA Nagin 2 5.175 2,384 10.6 10 02-Jan-18 HUM TV Gumrah 5.127 2,362 11.7 *Top programs ranking is based on highest rated episode of each program during the reporting period 21
TOP PROGRAMS C & S Geo Ent Khani Hits 9.41 Ratings on 22 nd Jan 2018 Top Programs C&S Individuals Jan 18 Rank Date Channel Program Title Ratings% Ratings"000" Market Share 1 22-Jan-18 GEO ENTERTAINMENT Khani 9.41 4,042 17.50 2 16-Jan-18 HUM TV Alif Allah Aur Insan 6.25 2,685 12.50 3 11-Jan-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 6.13 2,632 12.40 4 27-Jan-18 HUM TV Khamoshi 5.97 2,564 11.40 5 14-Jan-18 ARY DIGITAL BulBulay 5.85 2,511 11.40 6 4-Jan-18 HUM TV Daldal 5.81 2,493 10.70 7 3-Jan-18 ARY DIGITAL Aisi Hai Tanhai 5.78 2,480 11.40 8 30-Jan-18 GEO ENTERTAINMENT silsilay 5.64 2,423 11.00 9 20-Jan-18 FILMAZIA Nagin 2 5.55 2,384 11.30 10 2-Jan-18 HUM TV Gumrah 5.50 2,362 12.40 *Top programs ranking is based on highest rated episode of each program during the reporting period 22
TALK SHOWS Current Affairs Talk Shows C&S Ind Jan-18 Rank Date Channel Program Title Host Rtg% [Net] Rtg(000) [Net] Share [TTV] 1 11-Jan-18 GEO NEWS Capital Talk Hamid Mir 2.073 890.21 4.17 2 25-Jan-18 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada 1.913 821.69 5.25 3 12-Jan-18 GEO NEWS Lekin Rabia Anum 1.662 713.86 4.52 4 27-Jan-18 NEWS ONE Live With Dr.Shahid Masood Dr.Shahid Masood 1.592 683.67 3.11 5 09-Jan-18 ARY NEWS The Reporters Sami Ibrahim 1.471 631.65 3.29 6 11-Jan-18 DUNYA NEWS On The Front Kamran Shahid 1.467 629.99 3.00 7 10-Jan-18 ARY NEWS Off The Record Kashif Abbasi 1.431 614.75 3.04 8 17-Jan-18 GEO NEWS Aapas Ki Baat Muneeb Farooq 1.342 576.53 5.05 9 25-Jan-18 GEO NEWS Report Card Aeysha Bakhsh 1.139 488.98 2.90 10 27-Jan-18 GEO NEWS Jirga Saleem Safi 1.112 477.42 2.99 GEO NEWS Capital Talk is on Top amongst talk shows during Jan 2018 Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59 23
RATINGS% INFOTAINMENT SHOWS Express News Khabardar is on top followed Mazaq Raat Date CHANNEL Title Rtg% [Net] Rtg(000) [Net] Share [TTV] 28-Jan-18 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.837 788.99 7.911 16-Jan-18 DUNYA NEWS Mazaaq Raat 1.256 539.438 4.921 07-Jan-18 DUNYA NEWS Hasb-e-Haal 1.189 510.446 4.046 18-Jan-18 GEO NEWS Khabar Naak 1.185 508.793 4.734 02-Jan-18 EXPRESS NEWS Siyasi Theatre 1.063 456.682 3.068 27-Jan-18 24 NEWS Kyun Key Jamhuryat Hai 0.491 211.07 1.721 07-Jan-18 NEO TV Sawa Teen 0.222 95.352 1.097 2.00 1.00 1.84 1.26 1.19 1.19 1.06 0.49 0.22 0.00 Khabardar Naqalo Se Hoshiyar EXPRESS NEWS Mazaaq Raat Hasb-e-Haal Khabar Naak Siyasi Theatre Kyun Key Jamhuryat Hai DUNYA NEWS DUNYA NEWS GEO NEWS EXPRESS NEWS Sawa Teen 24 NEWS NEO TV 28-Jan-18 16-Jan-18 07-Jan-18 18-Jan-18 02-Jan-18 27-Jan-18 07-Jan-18 Ranking of shows is based on highest rated show during the reporting period. 24
MORNING SHOWS FEMALE 15-45 ALL Hum TV s Jago Pakistan Jago leading on Females 15-45 All followed by Ary Digital s Good Morning Pakistan Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net) 1 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.54 208 7.5 2 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.49 200 7.2 3 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.95 128 4.6 4 Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi 0.91 123 4.4 5 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.79 107 3.9 6 Mon-Fri ATV Mehekti Morning Sundas Khan 0.65 87 3.1 7 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.57 77 2.8 8 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.49 66 2.4 9 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.44 59 2.0 10 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.41 56 2.0 11 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.36 48 1.7 13 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.35 47 1.7 14 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.18 25 0.9 12 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.14 19 0.7 15 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.04 5 0.2 16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.03 4 0.2 17 Mon-Fri SEE TV Sunrise From Istanbul Maria Wasti 0.02 3 0.1 18 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.00 1 0.0 19 Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia 0.00 0 0.0 Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 25
MORNING SHOWS FEMALE 15-45 C&S Hum TV s Jago Pakistan Jago leading on Females 15-45 C&S followed by Ary Digital s Good Morning Pakistan Rank Days Channel Program Name Host R % R T MS 1 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.66 208 8.1 2 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.60 200 7.7 3 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 1.02 128 5.0 4 Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi 0.98 123 4.7 5 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.85 107 4.2 6 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.53 66 2.6 7 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.47 59 2.2 8 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.44 56 2.1 9 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.39 48 1.9 10 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.38 47 1.9 11 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.20 25 1.0 13 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.15 19 0.7 14 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.14 17 0.7 12 Mon-Fri ATV Mehekti Morning Sundas Khan 0.06 8 0.3 15 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.04 5 0.2 16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.03 4 0.2 17 Mon-Fri SEE TV Sunrise From Istanbul Maria Wasti 0.02 3 0.1 18 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.00 1 0.0 19 Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia 0.00 0 0.0 Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 26
CAT Minutes Thousands COMMERCIAL AIRTIME SUMMARY BY GENRE Genre-wise Airtime Share% News Entertainment Regional 2% 1%1% 0% 5% 3% Music Movie Kids Sports Food Islamic 14% 43% 180 160 140 120 100 80 60 40 20-31% 162 117 52 19 9 7 4 2 0 News Entertainment Regional Music Movie Kids Sports Food Islamic Highest CAT Share Going To News Channels Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27
Thousands Thousands TOP 10 CATEGORIES 3% Relative Share 7% 5% 3% 5% 22% Personal Products Detergents & Soaps Beverages Confectionery 10% 10% 18% Construction Food Cullinary Cellular Communication 17% Automobiles & Transport Homecare Products 80 70 60 50 40 30 20 10-188 162 126 134 Airtime (Mins) Spot's Freq 55 63 63 45 23 27 67 53 52 30 28 20 16 14 9 8 200 180 160 140 120 100 80 60 40 20 - Personal Care Products Leading CAT Share Followed By Beverages 28
Thousands Thousands TOP 10 ADVERTISERS IN TERMS OF CAT Relative Share 4% 5% 7% 4% 4% 3% 42% UNILEVER PAKISTAN LTD PROCTER & GAMBLE PAKISTAN LTD NESTLE PAKISTAN LIMITED RECKITT BENCKISER PAKISTAN LTD. The Coca-Cola Export Corporation 7% COLGATE PALMOLIVE LTD. 9% PEPSI COLA INTERNATIONAL (PVT.) LTD. CONTINENTAL BISCUIT LTD. 15% KRAFT FOODS PAKISTAN LTD. GOLDEN PEARL COSMETICS 90 80 70 60 50 40 30 20 10-205 Airtime (Mins) Spot's Freq 69 67 51 45 32 23 19 30 17 83 30 18 14 13 9 8 8 7 7 250 200 150 100 50 - For The Month Of Jan 18 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29
Thousands Thousands TOP 10 BRANDS Relative Share 7% 8% 7% 8% 6% 9% 6% 20% 11% 18% Surf Excel Ariel Washing Powder Sunsilk Shampoo Coca Cola Sprite Osaka Battery Sabroso K&Ns Harpic Power Plus Lifebuoy Herbal Shampoo 16 14 12 10 8 6 4 2-33 19 16 18 15 15 15 13 8 7 6 6 5 5 5 5 Surf Excel Ariel Washing Powder Sunsilk Shampoo Coca Cola Sprite Osaka Battery Airtime (Mins) 23 25 Spot's Freq 15 Sabroso K&Ns Harpic Power Plus 11 Lifebuoy Herbal Shampoo 40 35 30 25 20 15 10 5 - Amongst Brands, Surf Excel is Leading the Industry 30
Thousands NEWS CHANNELS CAT COMPARISON AAJ NEWS DAWN NEWS EXPRESS NEWS ABB TAKK NEWS 8% 6% 6% Relative Share% CAPITAL TV NEWS ONE 42% 6% NEO ARY NEWS 6% CITY 42 others 24 NEWS 5% 5% 5% 5% 6% CAT Minutes In Thousands 14 12 10 8 6 4 2 0 13 AAJ NEWS 10 10 10 10 10 EXPRESS NEWS DAWN NEWS ABB TAKK NEWS 8 8 8 7 CAPITAL TV NEWS ONE NEO ARY NEWS CITY 42 24 NEWS Amongst News Channels AAJ NEWS is Airing The Highest CAT 31
ENT CHANNELS CAT COMPARISON Relative Share 5% 6% 28% 6% 7% 9% 7% 9% 7% 8% 8% PLAY ENTERTAINMENT GEO KAHANI EXPRESS ENT AAJ ENTERTAINMENT TV ONE ARY DIGITAL HUM TV GEO ENTERTAINMENT URDU 1 A PLUS Others CAT Minutes In Thousands 10 10 10 10 8 8 8 7 7 6 PLAY ENTERTAINMENT GEO KAHANI EXPRESS ENT AAJ ENTERTAINMENT TV ONE ARY DIGITAL HUM TV GEO ENTERTAINMENT URDU 1 A PLUS Amongst ENT Channels Play Entertainment is Airing The Highest CAT 32
MOVIE CHANNELS CAT COMPARISON 3% 12% 16% 12% 57% FILM WORLD FILMAX SILVER SCREEN HBO WB 6,000 5,000 4,000 3,000 2,000 1,000 0 5,173 1,488 1,143 1,067 FILM WORLD FILMAX SILVER SCREEN HBO WB 248 Amongst Movie Channels Film World is Airing The Highest CAT 33
REGIONAL CHANNELS CAT COMPARISON Relative Share RAAVI 13% others 23% APNA CHANNEL 13% MASHRIQ TV 4% AWAZ 6% DHARTI TV 6% WASEB 6% SINDH TV 6% MEHRAN TV 6% KTN 7% VSH 10% 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 6,951 6,924 RAAVI APNA CHANNEL 5,379 3,701 CAT (Minutes) 3,295 3,130 2,933 2,892 2,886 2,119 VSH KTN MEHRAN TV SINDH TV WASEB DHARTI TV AWAZ MASHRIQ TV Amongst Regional Channels Raavi Channel is Airing The Highest CAT 34
MUSIC, SPORTS, FOOD & KIDS CAT COMPARISON Music CAT (Minutes) Sports CAT (Minutes) 0 5,000 10,000 15,000 0 500 1,000 1,500 2,000 8XM 9,847 TEN SPORTS 1,792 JALWA 8,468 PTV SPORTS 1,264 THE MUSIK 202 GEO SUPER 1,080 MASALA ZAIQA Food CAT (Minutes) 0 500 1,000 1,500 2,000 1,826 171 NICKELODEO N CARTOON NETWORK CINEMACHI KIDS 0 1,000 2,000 3,000 4,000 5,000 148 Kids CAT (Minutes) 2,652 4,652 35
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