Universität Bremen, Fachbereich Wirtschaftswissenschaft Wilhelm-Herbst-Str. 5, D-28359 Bremen Fachbereich Wirtschaftswissenschaft (FB7) Professur für Betriebswirtschaftslehre, insbes. Management und Organisation Prof. Dr. Carolin Decker Wilhelm-Herbst-Str. 5 D-28359 Bremen Phone +49 (0)421 218 66600 Fax +49 (0)421 218 98 66605 E-Mail carolin.decker@uni-bremen.de Internet www.mo.uni-bremen.de Writing Seminar Papers Guidelines for Writing Term Papers General Instructions: Seminar papers help prepare students to write their final bachelor and master theses. They must not be longer than 15 pages (title page, table of contents, appendix, list of references excluded). A printed and an electronic version of the seminar paper need to be submitted. For relevant dates, please refer to the syllabus that outlines the details of the seminar that you are attending. Structure of Seminar Papers (and all other manuscripts): Title page Table of contents Tables of figures, tables (if necessary) and abbreviations (if necessary) Body of the manuscript (15 pages) Appendix (if necessary) References Formatting Issues: Paper format DIN A 4, 1,5-spaced and printed on one side of the paper Margins: one-inch margins on all sides (equivalent to 2,5 cm on all sides) Font (body of the manuscript): Times New Roman, 12 pt, justify, 1,5-spaced Pagination: The title page gets no page number. Tables of contents, figures, tables and abbreviations get roman page numbers. The text body is paginated with arabic numbers. All page numbers are inserted in the footer (right hand side, 10 pt Times New Roman, single-spaced). Footnotes: If you insert footnotes for citations and additional information that you do not want to include in your text, use Times New Roman, 10 pt, justify, single-spaced. Figures and Tables that are as large as or even larger than a single page need to be included in the appendix; smaller figures and tables can be inserted in the body of the manuscript. Please add a note with the information from which source the figure or table has been adopted in brackets behind or below the caption. Structure and Table of Contents: The table of contents provides a short overview on the issues that you refer to in your paper. Please use Arabic numbers for the headings at the various levels (three levels are enough for a 1
2 15-page thesis). Headings and page numbers in the text body need to correspond exactly to the information provided in the table of contents. Literature Search: Look for scientific journal articles! A list of highly ranked management journals is attached. Use the literature databases that are available at University Bremen. o http://www.suub.uni-bremen.de/ o https://opac.suub.uni-bremen.de/ o http://www.suub.uni-bremen.de/fachinformationen/wirtschaftswissenschaft/ Use key words for your search that best describe and match your specific topic. Relevant Management Journals: 1. Strategic Management Journal 2. Academy of Management Journal 3. Academy of Management Review 4. Administrative Science Quarterly 5. Journal of Management 6. Journal of Management Studies 7. Organization Science 8. Management Science 9. Strategic Organization Citations: Footnotes: Use footnotes placed on their respective pages. Links: Cf. Name (Year), p. x. Direct citations: Name (Year), p. x. Order: Order citations alphabetically. Designate two or more works by one author (or by an identical group of authors) published in the same year by adding a, b, and so forth, after the year. Examples: Cf. Simonin (1999a), p. 35; Simonin (1999b), pp. 127 f. Cf. North/Weingast (1989), pp. 803 ff. Multiple authors: If a work has two authors, give both names every time you cite it. For three or more authors use et al. in citations. Example: Foster et al. (2000), p. x. Citation with no author: For an article with no author, cite the periodical as author. Example: Wall Street Journal (1999). For reports, handbooks and the like, cite the corporate author that produced them.
3 Example: U.S. Department of Commerce (1992). Electronic sources: Use a regular citation (author, (year)) if you can identify an author. If not, give the web address that was your source in parentheses. References: References are your entries in the alphabetical list at the end of your article. This list should include only work you have cited. Order: Alphabetize references by the last name of a sole author, a first author, or an editor, or by the name of a corporate author or periodical if there is no human author or editor. Order works by identical author by year of publication, listing the earliest first. If the years of publication are also the same, differentiate entries by adding small letters ( a, b etc.) after the years. Repeat the authors name for each entry. Books: Follow this form: One author: Last names, initials (Year): Title. City where published. Two or more authors: Last name, initials/last name, initials (Year): Title. City where published Example: Kahn, R. L./Bouldingm, R. (Eds.) (1964): Power and conflict in organizations. Glencoe. Periodicals: Follow this form: Last Names, initials (Year): Title. Name of Periodical, volume number(issue number), p. x. Example: Nonaka, L. (1991): The knowledge creating company. Harvard Business Review, 69(6), pp. 96-104. Chapters in books, including annuals: Follow this form: Last names, initials (year): title of chapter. In: Editors last names, initials, title of book. City, p. x. Example: Levitt, B./March, J. G. (1988): Organizational learning. In: Scott, W. R./ Short, J.F. (Eds.), Annual review of sociology, 14, Palo Alto, pp. 319-340. The title page, tables of contents, figures, tables and abbreviations, the body of the manuscript, all figures and tables as well as the references and the appendix must be placed in a single electronic file written in MS Word (preferably 2003 or higher). Electronic files (both Word and pdf) of the final manuscript (CD ROM) are required with a printed paper (to be submitted during the office hours at room 1.10 Noelle Singer). For deadlines, please refer to the syllabus of the course that you are attending.
4 Title of the Seminar Paper Title of the Seminar in Winter Term/Summer Term 20XX Universität Bremen submitted to Professur für Betriebswirtschaftslehre, insbes. Management und Organisation Prof. Dr. Carolin Decker (Surname and family name) (Address) (Phone number) (E-mail-address) (Immatriculation number) (Bremen, submission date)
Sample Table of Contents Contents Contents Figures I II 1. Introduction 1 2. Conceptual framework 2 2.1 Knowledge sharing 2 2.2 Knowledge transfer 3 2.3 Knowledge creation 3 3. Analysis of studies 5 3.1 Studies on knowledge sharing 5 3.1.1 The impact of knowledge sharing on knowledge creation 5 3.1.2 The influences of social network ties on the knowledge-sharing process 8 3.1.3 The effect of using shared knowledge 12 3.2 Knowledge transfer 17 3.2.1 The moderating effect of causal ambiguity 17 3.2.2 The moderating role of trust in effective knowledge transfer 20 3.2.3 Knowledge transfer through inheritance 24 3.3 Knowledge creation 27 3.3.1 Knowledge creation through sharing information 27 3.3.2 Synergies through different types of knowledge 30 3.3.3 Existing knowledge and the creation of new capabilities 33 4. Conclusion 36 Appendix 39 References 44 5
Sample References References Barney, J. B. (1991): The Resource-based Model of the Firm: Origins, Implications, and Prospects. Journal of Management, 17, pp. 97-120. Barney, J. B./Arikan, A. M. (2001): The Resource-based View: Origins and Implications. In: Hitt, M. A./Freeman, R. E./Harrison, J. S. (Eds.): The Blackwell Handbook of Strategic Management, Oxford, pp. 124-179. Bronner, R. (2001): Grundlagen der Unternehmensführung. Edingen. Bühner, R. (1996): Die Größe von Konzernzentralen eine Benchmarking Studie, Zeitschrift für Organisation. 4, pp. 227-235. Bürki, D. M. (1996): Der 'resource-based view' Ansatz als neues Denkmodell des strategischen Managements. Bamberg. Feldmann, V. (2002): Competitive Strategy for Companies in the Mobile Internet. Schmalenbach Business Review, 54(4), pp. 351-371. Freiling, J. (2001): Resource-based View und ökonomische Theorie. Grundlagen und Positionierung des Ressourcenansatzes. Wiesbaden. Hamel, G./Prahalad, C. K. (1983): Managing Strategic Responsibility in the MNC. Strategic Management Journal, 4, pp. 341-351. Hansen, M. T. (1999): The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits, Administrative Science Quarterly, 44, pp. 82-111. Hansen, M. T. (2002): Knowledge Networks: Explaining Effective Knowledge Sharing in Multiunit Companies, Organization Science, 13(3), pp. 232-248. Hinterhuber, H. H./Friedrich, S. A./Matzler, K./Pechlaner, H. (2000): Die strategische Führung der diversifizierten Unternehmung: Wie schafft die Zentrale Werte? Zeitschrift für Betriebswirtschaft, 70(12), pp. 1351-1370. Liebeskind, J. P. (1996): Knowledge, Strategy, and the Theory of the Firm, Strategic Management Journal, 17, Winter Special Issue, pp. 93-107. Rumelt, R. P./Schendel, D. E./Teece, D. J. (1994): Fundamental Issues in Strategy. In: Rumelt, R. P./Schendel, D. E./Teece, D. J. (Eds.): Fundamental Issues in Strategy: a Research Agenda. New York, pp. 9-47. Tsai, W. (2000): Social Capital, Strategic Relatedness and the Formation of Intraorganizational Linkages. Strategic Management Journal, 21, S. 925-939. Tsai, W. (2001): Knowledge Transfer in Intraorganizational Networks: Effects of Network Position and Absorptive Capacity on Business Unit Innovation and Performance. Academy of Management Journal, 44(5), pp. 996-1004. 6
Content Creation Content Packaging Content Distribution Print Newspapers, Magazines, Books Producers of Pictures/ Graphics/Texts Publishers of Pictures/ Graphics/Texts Trade Electronic Offline, Online Multimedia Agencies POS/ISP* Recipient, Customer Broadcasting Radio, Television Sound/Film Producers Program Organizers Broadcasting Pre-recorded Video, Sound Carriers, Cinema Film/Video/ Sound Producers Video/Music Publishers, Film distributors Distribution, Trade, Cinema Advertisement Advertising Agencies Agencies * POS: Proprietary Online Service, ISP: Internet Service Provider Figure 1: The Value Chain of a Company 1 Company Sales volume Losses Debts Equity capital Market value in billion $ in billion $ in billion $ in % in billion $ in billion $ AOL Time Warner 38,2-4,9 22,1 61,1 98,0 49,5 Walt Disney 25,3-0,2 14,9 52,8 23,1 35,4 Vivendi Universal 24,9* -12,0 12,9 32,9 40,0 18,2 Viacom 23,2-0,2 11,4 70,4 63,9 66,1 Bertelsmann 14,2 +0,8 0,4 26,0 3,8 ** News Corporation 13,8-0,4 6,1 60,3 27,7 23,0 *only media sales, ** non-public stock corporation Table 1: The Six Most Influential Companies Worldwide 2 1 Slightly modified figure adopted from Hacker (1999), p. 162. 2 Self-designed table drawing on data provided by Steinkirchner (2002), p. 46. 7