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ISDB-T seminar in Brazil Seminar #1-b Outline of Digital Broadcasting in Japan/ Outline of ISDB-T System 28 th March, 2005 Digital Broadcasting Expert Group (DiBEG) Yasuo TAKAHSHI /Yoshiharu DEWA (Toshiba) / (Sony)

Contents 1. Overview of Broadcasting in Japan 2. Strategy for Terrestrial Television Broadcasting 3. Promotion of digital broadcasting 4. Migration pass to digital 5. ISDB-T as DTTB systems 6. Standardization structure for digital broadcasting. 7. Standardization organization in Japan 8. Current DTTB service in Japan (note) Main part of Chapter 1. 3. and 5. are presented by MIC (Ministry of Internal Affairs and Communication) (note) main part of Chapter 4. is presented by DTV workshop held in Inter BEE last November at Makuhari (note) main part of chapter 7. is presented by ARIB separately

1.Overview of Broadcasting in Japan

Japan's Profile Population 127 million Number of households 48 million Area of Japan 378,000 km 2 TV receivers 100 million Terrestrial TV networks - 3-9 stations/region with many relay stations (including 2channels by public broadcaster, NHK) - NHK: reception license fee based, nation wide network - Private broadcasters: regional based (30 regions in Japan) - 5 major networks + independent stations

Schedule for Digital Broadcasting in Japan 1950 1970 2003 Terrestrial Television monochrome (1953) Color TV (1960) Analog Digital End 2011 Start of broadcasting (1 December 2003) BS (High output satellite broadcasting) Analog broadcasting start (1989) Digital Start of broadcasting (December 2000) End 2011 CS (Medium output satellite broadcasting) Analog Digital Start of broadcasting (1996)

Cable Televisions Broadcasting Cable and community reception penetration 47% Cable TV with own programming penetration 32% Cable TV operators are shifting full service; more channels, internet services Legislation Cable TV law: must carry rule of terrestrial TVs. Internet service subject to Telecommunication business law

Satellite Television Broadcasting Analog Satellite BS, SDTV 3ch 12 million subscribers (25% penetration) Digital BS Satellite, HDTV 7ch 5.25 million subscribers (10%) since 2000 including cable reception SkyPerfecTV, digital SDTV 200plus ch 3.5 million (7%) subscribers since 1996

1.Strategy for Digital Terrestrial Television Broadcasting

Policies and Bottleneck for DTTB Assign 6MHz channels for incumbent terrestrial broadcasters Simulcast of Analog, but something more values ; i.e. HDTV, SDTV multichannels, datacast, etc Different and additional value more than satellite digital TV (SDTV more channel) Digital Television set as integrated home information terminal Massive reallocation of existing relay station channels

The Merits of Digital Broadcasting HDTV Multiple programs Data broadcasting Merits Mobility Hour respectively 10th ( Fri ) Broadcasting PM 16:35 Ch Program 6 World music 1 Drama in Friday 3 Sports 4 Human documents 10 News stadium 2 12 Friday Movie Detail l Ch respectivelyhour selection 14 New noted places in Tokyo 38 Pro-wrestling hour 42 Quiz show - bikkuri gyouten 46 Italian lesson Advanced caption etc. Interactive TV Summer in Hokkaido is

Actual schedule of implementing Digital Terrestrial Television Broadcasting in Japan Dec 1. st 2003 Start of DTTB! (Tokyo, Nagoya, Osaka) Apr. 2003 Provisional licenses were awarded Feb.2003 Start of Analog channel reallocation Sep. 2002 MPHPT established license conditions and requirements 1999-2003 Real Scale Experiment Broadcasting 1999 MPT established technical standard 1998 Issue of Digital Broadcasting Study Group Report 1994 MPT asked to Council for technical requirement

Conditions and Requirements for DTTB licensee in Japan Over 2/3 simultaneous per day HDTV is more than 50% of all programs Broadcasting using subtitles and commentary Covered same areas as analog Updating the receiver's by data broadcast

Service area of DTTB in Japan Digital Terrestrial Television Broadcasting (DTTB) started in three main areas (Tokyo, Nagoya and Osaka) on December 1 st, 2003. DTTB will be started in Ibaraki (Oct. 2004), Toyama (Oct. 2004),Gifu (Nov. 2004), Kanagawa (Dec. 2004) and Hyogo (Dec. 2004). Toyama Gifu Ibaraki Hyog o Tokyo Kanagawa Osaka Nagoya

Population Coverage of DTTB in Japan Approximately over 12 million households (25% of total household in Japan) Expansion of population coverage (households) 2004 17 million (35%) 2005 23 million (48%) 2006 available at all prefectures (80%) Number of potential households via CATV networks 7 million households in total

Rapid increase of DTTB Receiver Shipment Number of DTTB Receivers (thousand) 1200 1000 800 600 400 200 0Total Sum until Nov,2003 Per Month Total 331 169 500 555 55 71 Dec Jan,2004 DTTB Start 626 Fe b 116 742 825 83 98 923 144 1068 Mar Apr May Jun 1.3 million receivers are in the market now

All-in one DTTB Receiver 1.3 million of DTTB receiver are All-in one DTTB receivers Equipped with Digital Terrestrial and Satellite Tuner Compatible with HDTV (1080i) Equipped with Data Broadcasting decoder Capability to connect Network Some models have internet web browsing function In addition, more than 3 million of HDTV ready TV (HDTV display without digital tuner) are in the market

DTTB transmission by CATV Analog CATV Update Digital CATV for DTTB transmitting Systems Pass-through System Transmodulation System Modulation Schemes DTTB format (ISDB-T, OFDM) Digital Cable format (256 or 64 QAM) Advantages Direct connection to DTTB receiver Mix with Satellite Programming Digital Cable STB is available in the market

3.Promotion of Digital Broadcasting

Status of Terrestrial Digital Television Broadcasting at its Initial Stage 1. Services provided during the initial stage of terrestrial digital broadcasting (October 2004) <Number of potential households by aerial> Approximately over 14 million Reference Number of potential households via CATV networks: 9.8 million households in total 2. Terrestrial digital broadcasting receivers <Number of shipped units> Total of approximately 1,346,000 units (as of end of August)

Approach to the DTTB in Tokyo Tokyo Metropolitan Area Dec.1st,2003 NHK General NHK Educational Private Network(6) Tokyo Tower End of Dec,2004 NHK General NHK Educational Private Network(6) End of Dec,2005 (maximum output) All Broadcasters

Stage by Stage Enlargement of DTTB Service Area(1/3) Kanto wide Area Should be covered by translator by 2008-2009 Tokyo Tower Dec.1st,2003 NHK General NHK Educational Private Network(6) End of 2004 NHK General NHK Educational Private Network(6) End of 2005 (maximum output) All Broadcasters

Stage by Stage Enlargement of DTTB Service Area(2/3) Chukyo wide Area Should be covered by translator by 2008-2009 Seto tower Dec.1st,2003 NHK and Private Network End of 2005 (maximum output) NHK and Private Network

Stage by Stage Enlargement of DTTB Service Area(3/3) Kinki wide Area Should be covered by translator by 2008-2009 Dec.1st,2003 NHK and Private Network End of 2004 NHK and Private Network Ikoma Mt. End of 2005 (maximum output) NHK and Private Network

Strategy to promote DTTB End of Analog Broadcasting; July 2011 mandated by Radio Law Replace all analog receiver into digital by the time Promote DTTB receivers DTV as integrated home information terminal Need of collaborative work among government, broadcasters and industry

Gateway to the ICT Society 1. Digitalization of terrestrial TV broadcasting promotes the formation of accessible and convenient ICT foundations in all households. 2. Digital broadcasting will be available for Interactive and two-way services in conjunction with the Internet. [Examples for Digital broadcasting services] TV programs General information from municipalities Travel information program Select a desired event in the region using TV remote control. (Detailed information on the event such as contents, time and date, location, etc.) Select a hot-spring hotel of choice using TV remote control. (Detailed information on the hotel such as vacancies, types of rooms and rates) Internet Make an application via the Internet Make a reservation via the Internet

Digital Broadcasting ~Home gateway to the ICT society~ お問合せは高齢介護課 E-Government 介護保険 Service - 市役所からの訪問看護お知らせ 公共施設予約 福祉用具貸与 Captioning Home doctor Broadcasting Contents 北海道の夏はラベンダーの香りで始まります Metadata On-Line Shopping Home Gateway 商品説明 Broadband Internet Homepage Home Network 購入する ( はい ) Emergency Alert System

Digitalization of Broadcasting in e-japan e Strategy e-japan Strategy II (July,2 2003 by IT Strategic By By 2011, 2011, the the digitalization digitalization Headquarters) of of terrestrial terrestrial broadcasting broadcasting will will be be completed completedand and an an environment environment to to receive receive digital digital broadcasting broadcasting programs programs throughout throughoutthe the country country will will be be put put in in place. place. e-japan Priority Policy Program - 2004 (June 15, 2004 by IT Strategic Digitalization Digitalization of of Broadcasting Headquarters) Broadcasting (1) (1) In In order order to to promote promote digitization digitization of of broadcasting broadcasting as as the the basis basis of of the the IT IT revolution revolution at at home, home, terrestrial terrestrial digital digital broadcasting broadcasting is is set set to to start start in in the the three three major major areas areasof of Kanto, Kanto, Kinki Kinki and and Chukyo Chukyo in in December December 2003 2003and and in in other other areas areas by by CY2006. CY2006. (2) (2) With With this this in in mind, mind, readjust readjust frequencies frequencies for for analog analog broadcasting broadcastingalong along with with digitization digitization of of broadcasting. broadcasting. (3) (3) For For the the smooth smooth transition transition to to digital digital broadcasting, broadcasting, widely widely publicize publicize merits, merits, schedule schedule and and how how digital digital broadcasting broadcasting can can be be received, received, and andthe the timing timing of of analog analog broadcasting broadcasting termination, termination, etc. etc. Promotion Promotion of of New New Service Service Utilization Utilization by by Terrestrial Terrestrial Digital Digital Broadcasting Broadcasting For For the the advanced advanced utilization utilization of of terrestrial terrestrial digital digital broadcasting broadcastingas as one one of of the the measures measures to to promote promote telemedicine telemedicine and and remote remote education education etc., etc., and and for for the the promotion promotion of of the the practical practical use use of of broadcasting broadcasting services services for for portable portable devices devices by by 2006 2006 and and of ofserver type type broadcasting broadcasting and and related related new new application application services services by by 2008, 2008, consider consider how how to to promote promote utilization utilization of of terrestrial terrestrial digital digital broadcasting broadcasting in in the the public public sector, sector, such such as as education, education, medical medical services services or or disaster prevention. (* unofficial translation)

Action Plan to Promote DTTB Decision of the DTTB promotion conference (Oct 31 th 2003) composed by government, broadcasters and industries Set objectives for the penetration of DTTB receivers including cable reception Set objectives for expansion in the coverage rate of digital broadcasting in the three main areas (Tokyo, Osaka, Nagoya) Action items for government, broadcasters, manufactures, retailers

Objectives for the penetration of terrestrial digital broadcasting receivers (households) Number of households (10,000 households) 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 Penetration into 10 million Penetration into 24 million Penetration into 48 million Beijing Olympics World Cup held in Germany 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 End of analog broadcasting Year

Penetration of HDTV receivers The number of shipment HDTV receivers now HDTV integrated receiver (with DTTB tuner) 0.7 million sets since 2003 HDTV ready receiver (without DTTB tuner) 2 million sets since 2000

Subject for promotion of Terrestrial TV Broadcasting Key of promotion of DTTB > 10C 1. Contents 2. Customer cognition 3. Copyrights 4. Cable standard 5. Cable retransmission 6. Cost of receiver 7. Common service = ubiquity 8. Cinch to operate 9. Certain to buy everywhere 10. Connection to the network

4. Migration pass to digital As mentioned in section 3., digital terrestrial TV broadcasting was standardized, and by 2011 analog TV will be changed. In this section, the process of digitalization program has been done are explained mainly. Because of copyright, the text for this section(note) should be prepared separately (note) the text of this section is a part of The migration pass and the experiences to the digital terrestrial broadcasting,which is presented by DTV workshop held in Inter BEE last November at Makuhari

5. ISDB-T T as DTTB standard

Requirements for Digitilization Multimedia-service High-Quality TV/ Multi-Channels Flexible/Versatile Effective frequency utilization Mobile and handheld service (ground wave) Commonality of receiver At first, the requirement of digital broadcasting should be established. The requirements described above are for digitalization in Japan.

Requiremens for Digitization Solutions High-Quality, Multi-Channels Multimedia-Service Flexible/Versatile -HDTV 1CH or SDTV 3CH within 6MHz band. -Robustness against multi-path -Integrated Service(Video/Audio/Data) -High quality Data Service -Bi-directional Service Efficient Spectrum utilization Single Frequency Network(SFN) Mobile and handheld service (ground wave) -Robustness against mobile/portable reception -Both fixed/mobile service within same band Layer Transmission Technology Commonality of receiver - Commonality for BS/Cable/Terrestrial Broadcasting.

Features of ISDB-T Technical Specification OFDM Japanese Requirements for DTTB Robustness, SFN Segment Structure Time Interleaving TMCC Extensible, Partial Reception Mobile Reception, Indoor Reception Flexible, Versatile

ISDB-T system Band Segmented OFDM : Orthogonal Frequency Division Multiplexing 1 segment 429KHz 6MHz 13 Segments Frequency Features Modulation: DQPSK, QPSK, 16QAM, 64QAM 1HDTV or 3 SDTV/channel Net data rate: 23.42Mbps Single Frequency Network Mobile reception (time interleaving) (6MHz)

Segmented Structure and Partial Reception HDTV + mobile reception within one 6MHz channel Sound/DATA Layer A Layer B HDTV ( or 3 SDTV ) Mobile reception 13segments (6MHz bandwidth) HDTV reception

Features of ISDB-T system (2) Comparison with other system Robustness against Impulse Noise(time interleave) ISDB-T> DVB-T Mobile Service (time interleave): ISDB-T> DVB-T Mobile/Stationary Hybrid Reception(segment transmission): ISDB-T> DVB-T Commonality between Digital TV/Radio(segment transmission): ISDB-T OK DVB-T: Impossible

6. Standardization Structure of Digital broadcasting ARIB standards (ARIB STD) private technical standards which are to supplement the MPHPT regulations for telecommunications and broadcasting radio systems and are set for the purpose of guaranteeing compatibility of radio facilities and transmission quality as well as offering greater convenience to radio equipment manufacturers and users.

Layered Structure for Digital Broadcasting Video Audio Data Encode Encode Encode Multiplex Application Layer Commonality Interoperability MPEG-2 Standard MPEG-2 FEC/Interleaving Modulation Transmission Layer Optimized for each transmission system Satellite/Terrestrial/Cable Satellite: Single Carrier-8 PSK/QPSK Terrestrial(TV/Audio): OFDM-QAM/(DQPSK) Cable: Single Carrier-64QAM Satellite Audio: CDM

Digital Broadcasting Standard in Japan Source coding Video/Audio Coding (STD-B32) Data Broadcasting (STD-B24) Multi-plex (STD-B32,-B10) Transmission coding Satellite TV (STD-B20) Terrestrial TV (STD-B31) Terrestrial Audio (STD-B29) Satellite Audio (STD-B41) Receiver Satellite/ Terrestrial TV (STD-B21) Terrestrial Audio (STD-B30) Satellite Audio (STD-B42) RMP (STD-B25) Cable TV (JCL SPC-001) Cable TV (JCTEA STD-004) Source coding and MUX systems are common for each system Transmission systems are different Note: Cable transmission system standards are defined at another consortium

DTTB Standards Technical Standards for DTTB ARIB STD-B32 image encoding, sound encoding and multiplexing formats ARIB STD-B24 Data broadcasting encoding formats and transmission formats ARIB STD-B25 Restricted reception formats ARIB STD-B10 Program lineup information established 2001.5 1999.10 1999.10 1997.6 ARIB: Association of Radio Industries and Businesses Private standardization body in Japan ARIB STD-B31 transmission formats ARIB STD-B21 receiver device ARIB TR-B14 Terrestrial TV operation specification 2001.5 1999.10 2002.1

Outline of ARIB Standards Source coding & Multi-plex Name Video/Audio coding (STD-B32) Data Broadcasting (STD-B24) Outline -Based on MPEG-2 video coding -Cover 1080i,720p,480p,480i -Based on MPEG AAC audio coding -Up to 5.1 Stereo audio -Based on MPEG systems multi-plex -Data broadcasting description -Data transmission format -Small size Video coding(mpeg-4,h.264) note Program line-up information (STD-B10) -PSI/SI description -EPG description -Necessary for program selection

Outlines of Standards (continued) Transmission coding Name Satellite TV (STD-B20) Terrestrial TV (STD-B31) Terrestrial Audio (STD-B29) Satellite Audio (STD-B42) Outline -Slot structure -Trellis+RS(Concatenated coding) -Single carrier 8 PSK modulation -Segment structure -Viterbi+RS (Concatenated coding) -Multi-carrier(OFDM) transmission -1 and 3 segment transmission -Others are almost same as STD-B31 -Multiplex 64 CDM channel -Viterbi+RS (Concatenated coding) -CDM-BPSK/QPSK transmission note 2 HDTV programs are muliti-plexed into 1 transponder 1 segment transmission is available 1 segment system is compatible to 1 segment of TV Adopt AAC+SBR 2.6GHz Band

Outlines of Standards (continued) What is the operational guideline? All the technical elements required are written in ARIB STD. But, the details for operation of broadcasting are defined separately, even though based on ARIB STD. These documents are called Operational Guideline Examples ARIB TR-B13; Terrestrial Audio broadcasting operational guideline ARIB TR-B14; Terrestrial TV broadcasting operational guideline ARIB TR-B15; BS/wideband CS broadcasting operational guideline ARIB TR-B26; Satellite Audio broadcasting operational guideline

Purpose DiBEG The Digital Broadcasting Experts Group (DiBEG) was founded in September 1997 for the key forces to promote the Japanese Digital Terrestrial Broadcasting System ISDB-T and ISDB-T SB into the world. Today, DiBEG has 23 members, including broadcasters, broadcast equipment manufactures and consumer electronics manufactures etc. DiBEG is one committee of ARIB. Activities Research of the trend toward digital broadcasting in the world. Exchange of digital broadcasting technologies and facilitation of common understanding. Exchange of technologies and ways for interoperability toward smooth exchange of program.

8. Standardization organization in Japan In this section, as representative organization for digitalization we will introduce Association of Radio Industries and Business (ARIB) and its activites. Text for this section is presented by ARIB separately (note) (note) ARIB Activities related to Digital Broadcasting - R&D, Standardization, etc.

9. Current DTTB Service in Japan In this section, only introduce outline of current DTTB service. Details will be presented in seminar #9. (1)Hivision TV service (2)Multiple SDTV(Standard Definition TV) service (3)Data Broadcasting service (4)Interactive Broadcasting service (7)Contents Protection

Applications of Digital Terrestrial Television Broadcasting HDTV Data broadcasting Mobile reception 2 High quality image and sound services Multiple SDTV programs Simple program searching and retrieval of information at any time. Stable reception services Interactive TV Realization of multiple channels Communication services and linked services

HDTV is the mainstream of digital TV(1) HDTV services Wide screen High quality image High quality audio program 5.1ch surround audio program

HDTV is the mainstream of digital TV(2) High- Definition programs Pure HDTV: produced by HDTV 1080i format NHK provides pure HDTV more than 90% of all programs in the three metropolitan Area. Prime time : more than 90% Commercial Network stations provide pure HDTV about 50% of all programs in Tokyo Area. Prime time : more than 50%

Multiple SDTV programs within one channel(1) Digital TV makes transmission of three different programs possible within one channel independently. SD-1 SD-2 SD-3

Multiple SDTV programs within one channel(2) Example of multiple programs The drama you can choose as you like HD channel (common story) A man meets three ladies. The outline of story deployment of a drama SD:A ch. Kyoko s story SD:B ch. Yuka s story SD:C ch. Emi s story HD channel (common story) A hero worries about marriage partner selection SD:A ch. Marry with Kyoko SD:B ch. Marry with Yuka SD:C ch. Marry with Emi Selection point 1 Choose a lady among three Selection point 2 Choose a marriage partner

Data Broadcasting All DTTB Broadcasters are providing Data broadcasting (datacast) now Program related information Weather information Anytime news Report of sports game etc, Features urrently the description language is BML format Easy creation of contents Based on XHTML BML Functions for Broadcasting XHTML Facilitate convergence of internet Additional capability

Top menu Example for Data Broadcasting (1)

Interactive Broadcasting (1) Broadcasting station Home Program + data Interactive Response Internet Internet Request Send a request Contents server / Portal server You can enjoy the Quiz show by voting, purchase any goods on TV shopping

ビーキャスカード Content Protection Satellite CAS by B-CAS card Insert B-CAS card Terrestrial Digital Receive r Digital BS 地上波 Cancel the scramble Mandatory equipped Digital interface Digital Output Not insert B-CAS card DVR Not cancel the scramble Copy control In operation from April 2004

END of Seminar 1 Than you for your attention!