Electronics and Internet Market Potential

Electronics and Internet Market Potential Demographic Summary 2014 2019 Population 127,879 133,898 Population 18+ 92,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Own any e-reader/tablet (such as Kindle or ipad) 22,643 24.4% 115 Own e-reader/tablet: ipad 9,335 10.0% 97 Own e-reader/tablet: Barnes&Noble Nook 2,491 2.7% 106 Own e-reader/tablet: Amazon Kindle 7,544 8.1% 102 Own any portable MP3 player 35,390 38.1% 114 Own Apple ipod classic 11,190 12.0% 120 Own Apple ipod nano 10,599 11.4% 119 Own Apple ipod shuffle 4,500 4.8% 106 Own Apple ipod touch 11,239 12.1% 119 Purchased portable MP3 player in last 12 months 5,906 6.4% 123 Spent $200+ on MP3 player in last 12 months 2,051 2.2% 106 Own digital point & shoot camera 28,888 31.1% 96 Own digital single-lens reflex (SLR) camera 9,445 10.2% 118 Own Canon camera 16,003 17.2% 101 Own Fujifilm camera 2,609 2.8% 103 Own Kodak camera 8,410 9.0% 102 Own Nikon camera 8,841 9.5% 103 Own Olympus camera 3,327 3.6% 102 Own Panasonic camera 1,680 1.8% 82 Own Sony camera 5,575 6.0% 92 Bought any camera in last 12 months 6,753 7.3% 101 Spent on cameras in last 12 months: $1-99 7,812 8.4% 88 Spent on cameras in last 12 months: $100-$199 5,629 6.1% 108 Spent on cameras in last 12 months: $200+ 5,881 6.3% 105 Own telephoto/zoom lens 5,852 6.3% 100 Own wideangle lens 3,497 3.8% 106 Own memory card for camera 27,457 29.5% 103 Bought memory card for camera in last 12 months 5,916 6.4% 111 Own photo paper 13,491 14.5% 96 Own photo printer 11,672 12.6% 95 Printed digital photos in last 12 months 3,375 3.6% 108 Bought film in last 12 months 6,792 7.3% 96 Use a computer at work 41,861 45.0% 112 Use desktop computer at work 26,285 28.3% 114 Use laptop/notebook at work 13,908 15.0% 112 HH owns a computer 30,346 81.3% 106 Purchased home computer in last 12 months 6,031 16.2% 111 HH owns desktop computer 18,138 48.6% 100 HH owns laptop/notebook 21,321 57.2% 112 HH owns netbook 1,436 3.8% 104 Child (under 18 yrs) uses home computer 6,028 16.2% 93 HH owns any Apple/Mac brand computer 6,010 16.1% 112 HH owns any PC/non-Apple brand computer 27,018 72.4% 105 Brand of computer HH owns: Acer 3,029 8.1% 108 Brand of computer HH owns: Compaq 1,955 5.2% 108 Brand of computer HH owns: Dell 11,019 29.5% 103 Brand of computer HH owns: Gateway 1,754 4.7% 106 Brand of computer HH owns: HP 7,965 21.4% 108 2014 Esri Page 1 of 5

Electronics and Internet Market Potential Brand of computer HH owns: Sony 1,144 3.1% 101 Brand of computer HH owns: Toshiba 3,062 8.2% 103 Purchased most recent home computer 1-2 years ago 7,827 21.0% 111 Purchased most recent home computer 3-4 years ago 6,404 17.2% 113 Purchased most recent home computer 5+ years ago 2,984 8.0% 101 Spent on most recent home computer: <$500 5,661 15.2% 108 Spent on most recent home computer: $500-$999 8,691 23.3% 115 Spent on most recent home computer: $1000-$1499 4,235 11.4% 114 Spent on most recent home computer: $1500-$1999 1,866 5.0% 109 Spent on most recent home computer: $2000+ 1,500 4.0% 104 Purch most recent hm computer at computer superstr 5,517 14.8% 112 Purch most recent hm computer at dept/discount str 3,014 8.1% 100 Purch most recent hm computer direct from manufact 4,104 11.0% 105 Purch most recent hm computer at electronics store 5,138 13.8% 112 Purch most recent hm computer from online-only co. 1,463 3.9% 106 HH owns Blu-ray drive 2,050 5.5% 113 HH owns CD drive 15,437 41.4% 114 HH owns DVD drive 10,199 27.3% 120 HH owns external hard drive 7,003 18.8% 113 HH owns flash drive 11,030 29.6% 117 HH owns LAN/network interface card 3,249 8.7% 113 HH owns inkjet printer 14,493 38.9% 103 HH owns laser printer 5,931 15.9% 112 HH owns document scanner 7,618 20.4% 112 HH owns computer speakers 14,086 37.8% 113 HH owns webcam 8,800 23.6% 122 HH owns wireless router 13,433 36.0% 112 HH owns software: accounting 2,353 6.3% 95 HH owns software: communications/fax 2,105 5.6% 97 HH owns software: database/filing 2,446 6.6% 105 HH owns software: desktop publishing 4,039 10.8% 116 HH owns software: education/training 4,050 10.9% 126 HH owns software: entertainment/games 9,858 26.4% 116 HH owns software: personal finance/tax prep 4,775 12.8% 107 HH owns software: presentation graphics 3,029 8.1% 122 HH owns software: multimedia 6,659 17.9% 133 HH owns software: networking 6,303 16.9% 121 HH owns software: online meeting/conference 1,159 3.1% 106 HH owns software: security/anti-virus 10,965 29.4% 113 HH owns software: spreadsheet 8,592 23.0% 115 HH owns software: utility 2,366 6.3% 115 HH owns software: web authoring 1,131 3.0% 130 HH owns software: word processing 12,788 34.3% 114 HH owns camcorder 5,764 15.5% 99 HH owns CD player 7,305 19.6% 103 HH owns DVD/Blu-ray player 23,858 64.0% 103 HH purchased DVD/Blu-ray player in last 12 months 3,269 8.8% 102 2014 Esri Page 2 of 5

Electronics and Internet Market Potential HH owns portable GPS navigation device 10,439 28.0% 101 HH purchased portable GPS navigation device/12 mo 1,613 4.3% 102 HH owns headphones (ear buds) 14,426 38.7% 113 HH owns noise reduction headphones 3,218 8.6% 115 HH owns home theater/entertainment system 4,471 12.0% 108 HH owns MP3 docking station 3,956 10.6% 110 HH owns 1 TV 7,726 20.7% 103 HH owns 2 TVs 10,181 27.3% 104 HH owns 3 TVs 7,957 21.3% 99 HH owns 4+ TVs 7,011 18.8% 95 HH owns DLP TV 633 1.7% 93 HH owns LCD TV 14,521 38.9% 104 HH owns plasma TV 5,852 15.7% 102 HH owns projection TV 1,410 3.8% 118 HH has HDTV 17,483 46.9% 102 HH has Internet connectable TV 6,823 18.3% 105 HH owns miniature screen TV (<13 in) 2,024 5.4% 102 HH owns regular screen TV (13-26 in) 11,809 31.7% 98 HH owns large screen TV (27-35 in) 14,528 38.9% 100 HH owns big screen TV (36-42 in) 12,065 32.3% 101 HH owns giant screen TV (over 42 in) 9,425 25.3% 106 Most recent HH TV purchase: miniature screen (<13 in) 674 1.8% 109 Most recent HH TV purchase: regular screen (13-26 in) 5,570 14.9% 100 Most recent HH TV purchase: large screen (27-35 in) 9,025 24.2% 103 Most recent HH TV purchase: big screen (36-42 in) 8,071 21.6% 95 Most recent HH TV purchase: giant screen (over 42 in) 7,074 19.0% 105 HH owns Internet video device for TV 1,705 4.6% 105 HH purchased video game system in last 12 months 3,202 8.6% 93 HH owns video game system: handheld 6,356 17.0% 105 HH owns video game system: attached to TV/computer 18,291 49.0% 109 HH owns video game system: Nintendo DS/DS Lite 2,653 7.1% 105 HH owns video game system: Nintendo DSi/DSi XL 1,904 5.1% 97 HH owns video game system: Nintendo Wii 9,648 25.9% 106 HH owns video game system: PlayStation 2 (PS2) 4,364 11.7% 102 HH owns video game system: PlayStation 3 (PS3) 5,991 16.1% 119 HH owns video game system: Sony PSP/PSPgo 1,157 3.1% 95 HH owns video game system: Xbox 360 7,625 20.4% 112 HH purchased 5+ video games in last 12 months 2,876 7.7% 110 HH spent $101+ on video games in last 12 months 4,126 11.1% 114 Have access to Internet at home using a computer 79,983 86.0% 110 Connection to Internet at home: dial-up modem 1,453 1.6% 73 Connection to Internet at home: cable modem 32,489 34.9% 111 Connection to Internet at home: DSL 16,314 17.5% 104 Connection to Internet at home: fiber optic 8,021 8.6% 97 Connection to Internet at home: wireless 30,735 33.1% 116 Connection to Internet at home: any high speed 76,751 82.5% 113 Time online in a typical day: 10+ hours 3,314 3.6% 121 Time online in a typical day: 5-9.9 hours 13,038 14.0% 151 Time online in a typical day: 2-4.9 hours 20,014 21.5% 117 Time online in a typical day: 1-1.9 hours 16,186 17.4% 103 Time online in a typical day: 0.5-0.9 hours 11,306 12.2% 96 Time online in a typical day: <0.5 hours 10,922 11.7% 110 Any Internet usage in last 30 days 80,429 86.5% 109 Used Internet/30 days: at home 76,739 82.5% 112 Used Internet/30 days: at work 39,802 42.8% 116 Used Internet/30 days: at school/library 20,798 22.4% 199 2014 Esri Page 3 of 5

Electronics and Internet Market Potential Used Internet/30 days: not hm/work/school/library 28,125 30.2% 126 Device used to access Internet/30 days: computer 76,894 82.7% 110 Device used to access Internet/30 days: cell phone 51,926 55.8% 119 Used Wi-Fi/wireless connection outside hm/30 days 32,837 35.3% 133 Internet last 30 days: visited chat room 5,252 5.6% 106 Internet last 30 days: used email 73,905 79.5% 114 Internet last 30 days: used IM 49,837 53.6% 119 Internet last 30 days: made personal purchase 41,228 44.3% 113 Internet last 30 days: made business purchase 11,084 11.9% 111 Internet last 30 days: paid bills online 48,599 52.3% 123 Internet last 30 days: looked for employment 17,636 19.0% 120 Internet last 30 days: traded/tracked investments 11,322 12.2% 110 Internet last 30 days: made travel plans 19,896 21.4% 120 Internet last 30 days: obtained new/used car info 12,134 13.0% 120 Internet last 30 days: obtained financial info 35,655 38.3% 132 Internet last 30 days: obtained medical info 21,546 23.2% 108 Internet last 30 days: checked movie listing/times 25,077 27.0% 126 Internet last 30 days: obtained latest news 46,845 50.4% 116 Internet last 30 days: obtained parenting info 4,557 4.9% 98 Internet last 30 days: obtained real estate info 11,606 12.5% 108 Internet last 30 days: obtained sports news/info 33,207 35.7% 125 Internet last 30 days: visited online blog 16,286 17.5% 144 Internet last 30 days: wrote online blog 3,652 3.9% 128 Internet last 30 days: used online dating website 1,903 2.0% 121 Internet last 30 days: played games online 28,137 30.3% 114 Internet last 30 days: sent greeting card 4,710 5.1% 101 Internet last 30 days: made phone call 18,238 19.6% 139 Internet last 30 days: shared photos via website 31,487 33.9% 126 Internet last 30 days: looked for recipes 34,707 37.3% 121 Internet last 30 days: added video to website 7,007 7.5% 130 Internet last 30 days: downloaded a movie 9,058 9.7% 147 Internet last 30 days: downloaded music 25,992 28.0% 127 Internet last 30 days: downloaded podcast 5,760 6.2% 165 Internet last 30 days: downloaded TV program 6,124 6.6% 152 Internet last 30 days: downloaded a video game 9,005 9.7% 116 Internet last 30 days: watched movie online 21,078 22.7% 167 Internet last 30 days: watched TV program online 19,611 21.1% 157 Purch/rntd video download/strm/30 days: amazon.com 2,887 3.1% 113 Purch/rntd video download/strm/30 days: itunes.com 3,661 3.9% 125 Purch/rntd video download/strm/30 days:netflix.com 13,161 14.2% 125 Visited any Spanish language website last 30 days 2,187 2.4% 92 Visited website in last 30 days: facebook.com 58,981 63.4% 123 Visited website in last 30 days: LinkedIn.com 9,071 9.8% 118 Visited website in last 30 days: MySpace.com 2,248 2.4% 115 Visited website in last 30 days: photobucket.com 2,861 3.1% 124 Visited website in last 30 days: picasa.com 2,966 3.2% 111 Visited website in last 30 days: shutterfly.com 2,536 2.7% 89 Visited website in last 30 days: tumblr.com 3,446 3.7% 152 Visited website in last 30 days: twitter.com 15,769 17.0% 185 Visited website in last 30 days: yelp.com 2,693 2.9% 93 Visited website in last 30 days: YouTube.com 48,679 52.4% 128 Used website/search engine/30 days: ask.com 6,979 7.5% 106 Used website/search engine/30 days: bing.com 17,348 18.7% 113 Used website/search engine/30 days: google.com 73,572 79.1% 112 Used website/search engine/30 days: yahoo.com 31,726 34.1% 95 2014 Esri Page 4 of 5

Electronics and Internet Market Potential Visited news website in last 30 days: ABCnews.com 3,878 4.2% 100 Visited news website in last 30 days: CBSnews.com 2,333 2.5% 94 Visited news website in last 30 days: cnn.com 15,172 16.3% 153 Visited news website in last 30 days: foxnews.com 8,777 9.4% 114 Visited news website in last 30 days: msnbc.com 6,036 6.5% 103 Visited news website in last 30 days: Yahoo! News 12,621 13.6% 100 2014 Esri Page 5 of 5

Restaurant Market Potential Demographic Summary 2014 2019 Population 127,879 133,898 Population 18+ 92,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Number of Product/Consumer Behavior Adults Percent MPI Went to family restaurant/steak house in last 6 mo 73,967 79.5% 105 Went to family restaurant/steak house 4+ times/mo 29,282 31.5% 110 Spent at family rest/steak hse last 6 mo: <$31 6,150 6.6% 92 Spent at family rest/steak hse last 6 mo: $31-50 8,951 9.6% 113 Spent at family rest/steak hse last 6 mo: $51-100 16,916 18.2% 121 Spent at family rest/steak hse last 6 mo: $101-200 12,139 13.1% 107 Spent at family rest/steak hse last 6 mo: $201-300 6,103 6.6% 111 Spent at family rest/steak hse last 6 mo: $301+ 6,837 7.4% 99 Family restaurant/steak house last 6 mo: breakfast 11,622 12.5% 100 Family restaurant/steak house last 6 mo: lunch 19,078 20.5% 106 Family restaurant/steak house last 6 mo: dinner 50,442 54.2% 113 Family restaurant/steak house last 6 mo: snack 2,436 2.6% 149 Family restaurant/steak house last 6 mo: weekday 31,653 34.0% 107 Family restaurant/steak house last 6 mo: weekend 42,896 46.1% 109 Fam rest/steak hse/6 mo: Applebee`s 24,902 26.8% 108 Fam rest/steak hse/6 mo: Bob Evans Farms 3,264 3.5% 94 Fam rest/steak hse/6 mo: Buffalo Wild Wings 9,422 10.1% 133 Fam rest/steak hse/6 mo: California Pizza Kitchen 2,755 3.0% 91 Fam rest/steak hse/6 mo: Carrabba`s Italian Grill 2,915 3.1% 102 Fam rest/steak hse/6 mo: The Cheesecake Factory 7,832 8.4% 123 Fam rest/steak hse/6 mo: Chili`s Grill & Bar 13,769 14.8% 122 Fam rest/steak hse/6 mo: CiCi`s Pizza 4,599 4.9% 112 Fam rest/steak hse/6 mo: Cracker Barrel 8,915 9.6% 99 Fam rest/steak hse/6 mo: Denny`s 8,239 8.9% 93 Fam rest/steak hse/6 mo: Golden Corral 8,058 8.7% 101 Fam rest/steak hse/6 mo: IHOP 12,157 13.1% 112 Fam rest/steak hse/6 mo: Logan`s Roadhouse 3,259 3.5% 98 Fam rest/steak hse/6 mo: LongHorn Steakhouse 4,129 4.4% 103 Fam rest/steak hse/6 mo: Old Country Buffet 1,971 2.1% 101 Fam rest/steak hse/6 mo: Olive Garden 18,662 20.1% 115 Fam rest/steak hse/6 mo: Outback Steakhouse 9,889 10.6% 107 Fam rest/steak hse/6 mo: Red Lobster 11,283 12.1% 96 Fam rest/steak hse/6 mo: Red Robin 5,407 5.8% 97 Fam rest/steak hse/6 mo: Ruby Tuesday 6,407 6.9% 100 Fam rest/steak hse/6 mo: Texas Roadhouse 8,419 9.1% 122 Fam rest/steak hse/6 mo: T.G.I. Friday`s 7,244 7.8% 97 Fam rest/steak hse/6 mo: Waffle House 5,663 6.1% 112 Went to fast food/drive-in restaurant in last 6 mo 85,151 91.6% 101 Went to fast food/drive-in restaurant 9+ times/mo 40,623 43.7% 108 Spent at fast food/drive-in last 6 mo: <$11 3,863 4.2% 95 Spent at fast food/drive-in last 6 mo: $11-$20 7,709 8.3% 108 Spent at fast food/drive-in last 6 mo: $21-$40 11,451 12.3% 102 Spent at fast food/drive-in last 6 mo: $41-$50 6,596 7.1% 94 Spent at fast food/drive-in last 6 mo: $51-$100 16,010 17.2% 104 Spent at fast food/drive-in last 6 mo: $101-$200 12,343 13.3% 111 Spent at fast food/drive-in last 6 mo: $201+ 13,401 14.4% 118 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. 2014 Esri Page 1 of 3

Restaurant Market Potential Number of Product/Consumer Behavior Adults Percent MPI Fast food/drive-in last 6 mo: eat in 36,032 38.8% 107 Fast food/drive-in last 6 mo: home delivery 7,677 8.3% 105 Fast food/drive-in last 6 mo: take-out/drive-thru 48,225 51.9% 111 Fast food/drive-in last 6 mo: take-out/walk-in 20,922 22.5% 115 Fast food/drive-in last 6 mo: breakfast 31,042 33.4% 101 Fast food/drive-in last 6 mo: lunch 51,461 55.3% 110 Fast food/drive-in last 6 mo: dinner 47,580 51.2% 116 Fast food/drive-in last 6 mo: snack 12,910 13.9% 111 Fast food/drive-in last 6 mo: weekday 58,209 62.6% 106 Fast food/drive-in last 6 mo: weekend 44,342 47.7% 104 Fast food/drive-in last 6 mo: A & W 2,420 2.6% 80 Fast food/drive-in last 6 mo: Arby`s 16,475 17.7% 105 Fast food/drive-in last 6 mo: Baskin-Robbins 2,887 3.1% 89 Fast food/drive-in last 6 mo: Boston Market 3,398 3.7% 106 Fast food/drive-in last 6 mo: Burger King 30,862 33.2% 105 Fast food/drive-in last 6 mo: Captain D`s 3,464 3.7% 109 Fast food/drive-in last 6 mo: Carl`s Jr. 5,847 6.3% 108 Fast food/drive-in last 6 mo: Checkers 2,721 2.9% 100 Fast food/drive-in last 6 mo: Chick-fil-A 21,695 23.3% 142 Fast food/drive-in last 6 mo: Chipotle Mex. Grill 9,884 10.6% 114 Fast food/drive-in last 6 mo: Chuck E. Cheese`s 3,246 3.5% 97 Fast food/drive-in last 6 mo: Church`s Fr. Chicken 3,142 3.4% 94 Fast food/drive-in last 6 mo: Cold Stone Creamery 3,606 3.9% 115 Fast food/drive-in last 6 mo: Dairy Queen 13,006 14.0% 101 Fast food/drive-in last 6 mo: Del Taco 3,424 3.7% 105 Fast food/drive-in last 6 mo: Domino`s Pizza 12,256 13.2% 112 Fast food/drive-in last 6 mo: Dunkin` Donuts 8,730 9.4% 83 Fast food/drive-in last 6 mo: Hardee`s 4,929 5.3% 88 Fast food/drive-in last 6 mo: Jack in the Box 9,069 9.8% 114 Fast food/drive-in last 6 mo: KFC 20,190 21.7% 94 Fast food/drive-in last 6 mo: Krispy Kreme 4,205 4.5% 108 Fast food/drive-in last 6 mo: Little Caesars 12,838 13.8% 126 Fast food/drive-in last 6 mo: Long John Silver`s 5,410 5.8% 104 Fast food/drive-in last 6 mo: McDonald`s 53,113 57.1% 103 Fast food/drive-in last 6 mo: Panera Bread 12,259 13.2% 126 Fast food/drive-in last 6 mo: Papa John`s 11,800 12.7% 135 Fast food/drive-in last 6 mo: Papa Murphy`s 4,452 4.8% 115 Fast food/drive-in last 6 mo: Pizza Hut 18,037 19.4% 96 Fast food/drive-in last 6 mo: Popeyes Chicken 6,283 6.8% 87 Fast food/drive-in last 6 mo: Quiznos 4,040 4.3% 105 Fast food/drive-in last 6 mo: Sonic Drive-In 11,149 12.0% 116 Fast food/drive-in last 6 mo: Starbucks 19,189 20.6% 141 Fast food/drive-in last 6 mo: Steak `n Shake 5,702 6.1% 127 Fast food/drive-in last 6 mo: Subway 35,437 38.1% 114 Fast food/drive-in last 6 mo: Taco Bell 37,364 40.2% 127 Fast food/drive-in last 6 mo: Wendy`s 29,893 32.1% 112 Fast food/drive-in last 6 mo: Whataburger 3,409 3.7% 97 Fast food/drive-in last 6 mo: White Castle 3,197 3.4% 103 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. 2014 Esri Page 2 of 3

Restaurant Market Potential Went to fine dining restaurant last month 10,440 11.2% 97 Went to fine dining restaurant 3+ times last month 2,656 2.9% 88 Spent at fine dining rest in last 6 mo: <$51 1,534 1.6% 83 Spent at fine dining rest in last 6 mo: $51-$100 3,600 3.9% 104 Spent at fine dining rest in last 6 mo: $101-$200 3,037 3.3% 90 Spent at fine dining rest in last 6 mo: $201+ 3,256 3.5% 84 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. 2014 Esri Page 3 of 3

Sports and Leisure Market Potential Demographic Summary 2014 2019 Population 127,879 133,898 Population 18+ 92,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Participated in aerobics in last 12 months 9,820 10.6% 118 Participated in archery in last 12 months 2,490 2.7% 97 Participated in auto racing in last 12 months 1,435 1.5% 77 Participated in backpacking in last 12 months 3,711 4.0% 136 Participated in baseball in last 12 months 3,935 4.2% 94 Participated in basketball in last 12 months 8,355 9.0% 108 Participated in bicycling (mountain) in last 12 months 4,182 4.5% 112 Participated in bicycling (road) in last 12 months 10,146 10.9% 111 Participated in boating (power) in last 12 months 4,467 4.8% 91 Participated in bowling in last 12 months 10,891 11.7% 120 Participated in canoeing/kayaking in last 12 months 4,842 5.2% 97 Participated in fishing (fresh water) in last 12 months 11,404 12.3% 99 Participated in fishing (salt water) in last 12 months 3,461 3.7% 92 Participated in football in last 12 months 5,608 6.0% 121 Participated in Frisbee in last 12 months 6,782 7.3% 158 Participated in golf in last 12 months 9,196 9.9% 105 Participated in hiking in last 12 months 9,551 10.3% 103 Participated in horseback riding in last 12 months 2,586 2.8% 114 Participated in hunting with rifle in last 12 months 4,074 4.4% 95 Participated in hunting with shotgun in last 12 months 3,624 3.9% 96 Participated in ice skating in last 12 months 2,819 3.0% 118 Participated in jogging/running in last 12 months 17,596 18.9% 149 Participated in motorcycling in last 12 months 2,326 2.5% 82 Participated in Pilates in last 12 months 3,116 3.4% 120 Participated in skiing (downhill) in last 12 months 2,568 2.8% 96 Participated in soccer in last 12 months 4,711 5.1% 135 Participated in softball in last 12 months 3,990 4.3% 126 Participated in swimming in last 12 months 16,097 17.3% 109 Participated in target shooting in last 12 months 4,416 4.7% 105 Participated in tennis in last 12 months 4,062 4.4% 103 Participated in volleyball in last 12 months 4,401 4.7% 134 Participated in walking for exercise in last 12 months 29,077 31.3% 112 Participated in weight lifting in last 12 months 14,389 15.5% 146 Participated in yoga in last 12 months 7,128 7.7% 107 Spent on sports/rec equip in last 12 months: $1-99 6,396 6.9% 115 Spent on sports/rec equip in last 12 months: $100-$249 6,722 7.2% 111 Spent on sports/rec equip in last 12 months: $250+ 5,940 6.4% 92 Attend sports events 26,333 28.3% 121 Attend sports events: auto racing (NASCAR) 1,691 1.8% 90 Attend sports events: baseball game - MLB reg seas 9,789 10.5% 110 Attend sports events: basketball game (college) 3,300 3.5% 121 Attend sports events: basketball game-nba reg seas 3,707 4.0% 126 Attend sports events: football game (college) 6,579 7.1% 126 Attend sports events: football game-nfl Mon/Thurs 2,597 2.8% 108 Attend sports events: football game - NFL weekend 4,876 5.2% 113 Attend sports events: high school sports 3,908 4.2% 91 Attend sports events: ice hockey game-nhl reg seas 2,461 2.6% 95 2014 Esri Page 1 of 6

Sports and Leisure Market Potential Listen to sports on radio 16,111 17.3% 112 Listen to baseball (MLB reg season) on radio often 2,096 2.3% 95 Listen to football (NFL Mon/Thurs) on radio often 1,932 2.1% 108 Listen to football (NFL wknd games) on radio often 2,158 2.3% 105 Listen to football (college) on radio often 2,174 2.3% 108 Watch sports on TV 60,577 65.1% 104 Watch on TV: alpine skiing/ski jumping 4,491 4.8% 87 Watch on TV: auto racing (NASCAR) 12,134 13.0% 91 Watch on TV: auto racing (not NASCAR) 5,362 5.8% 96 Watch on TV: baseball (MLB regular season) 24,372 26.2% 111 Watch on TV: baseball (MLB playoffs/world Series) 22,507 24.2% 104 Watch on TV: basketball (college) 15,194 16.3% 106 Watch on TV: basketball (NCAA tournament) 15,422 16.6% 105 Watch on TV: basketball (NBA regular season) 17,932 19.3% 105 Watch on TV: basketball (NBA playoffs/finals) 18,390 19.8% 100 Watch on TV: basketball (WNBA) 4,181 4.5% 99 Watch on TV: bicycle racing 2,626 2.8% 96 Watch on TV: bowling 2,933 3.2% 92 Watch on TV: boxing 6,910 7.4% 86 Watch on TV: bull riding (pro) 4,443 4.8% 86 Watch on TV: Equestrian events 3,121 3.4% 101 Watch on TV: extreme sports (summer) 6,475 7.0% 113 Watch on TV: extreme sports (winter) 7,018 7.5% 111 Watch on TV: figure skating 9,203 9.9% 94 Watch on TV: fishing 5,232 5.6% 82 Watch on TV: football (college) 28,524 30.7% 116 Watch on TV: football (NFL Mon/Thurs night games) 33,081 35.6% 104 Watch on TV: football (NFL weekend games) 34,877 37.5% 103 Watch on TV: football (NFL playoffs/super Bowl) 35,227 37.9% 102 Watch on TV: golf (PGA) 13,784 14.8% 101 Watch on TV: golf (LPGA) 4,339 4.7% 94 Watch on TV: gymnastics 7,378 7.9% 97 Watch on TV: horse racing 2,948 3.2% 85 Watch on TV: ice hockey (NHL regular season) 8,646 9.3% 102 Watch on TV: ice hockey (NHL playoffs/stanley Cup) 9,165 9.9% 104 Watch on TV: marathon/road running/triathlon 2,029 2.2% 98 Watch on TV: mixed martial arts (MMA) 4,934 5.3% 105 Watch on TV: motorcycle racing 3,832 4.1% 90 Watch on TV: Olympics (summer) 25,484 27.4% 104 Watch on TV: Olympics (winter) 24,283 26.1% 102 Watch on TV: poker 5,710 6.1% 93 Watch on TV: rodeo 4,068 4.4% 88 Watch on TV: soccer (MLS) 6,389 6.9% 125 Watch on TV: soccer (World Cup) 11,408 12.3% 129 Watch on TV: tennis (men`s) 8,251 8.9% 98 Watch on TV: tennis (women`s) 7,663 8.2% 94 Watch on TV: track & field 4,831 5.2% 92 Watch on TV: truck and tractor pull/mud racing 2,815 3.0% 104 Watch on TV: volleyball (pro beach) 3,947 4.2% 96 Watch on TV: weightlifting 1,629 1.8% 99 Watch on TV: wrestling (WWE) 2,818 3.0% 92 2014 Esri Page 2 of 6

Sports and Leisure Market Potential Member of AARP 8,891 9.6% 81 Member of charitable organization 4,144 4.5% 98 Member of church board 2,837 3.1% 98 Member of fraternal order 2,456 2.6% 100 Member of religious club 3,804 4.1% 112 Member of union 3,638 3.9% 96 Member of veterans club 1,448 1.6% 66 Attended adult education course in last 12 months 6,079 6.5% 100 Went to art gallery in last 12 months 6,749 7.3% 99 Attended auto show in last 12 months 8,272 8.9% 108 Did baking in last 12 months 24,648 26.5% 115 Went to bar/night club in last 12 months 18,183 19.6% 114 Went to beach in last 12 months 23,542 25.3% 107 Played billiards/pool in last 12 months 8,090 8.7% 113 Played bingo in last 12 months 3,462 3.7% 89 Did birdwatching in last 12 months 3,942 4.2% 89 Played board game in last 12 months 13,057 14.0% 105 Read book in last 12 months 30,417 32.7% 95 Participated in book club in last 12 months 3,159 3.4% 124 Went on overnight camping trip in last 12 months 13,682 14.7% 116 Played cards in last 12 months 16,279 17.5% 106 Played chess in last 12 months 3,242 3.5% 108 Played computer game (offline w/software)/12 months 6,645 7.1% 99 Played computer game (online w/software)/12 months 7,725 8.3% 119 Played computer game (online w/o software)/12 months 8,656 9.3% 100 Cooked for fun in last 12 months 23,128 24.9% 113 Did crossword puzzle in last 12 months 9,488 10.2% 90 Danced/went dancing in last 12 months 10,434 11.2% 129 Attended dance performance in last 12 months 3,999 4.3% 105 Dined out in last 12 months 44,540 47.9% 106 Participated in fantasy sports league last 12 months 4,527 4.9% 120 Did furniture refinishing in last 12 months 3,010 3.2% 116 Gambled at casino in last 12 months 12,095 13.0% 88 Gambled in Atlantic City in last 12 months 1,455 1.6% 65 Gambled in Las Vegas in last 12 months 3,632 3.9% 95 Participate in indoor gardening/plant care 8,341 9.0% 93 Attended horse races in last 12 months 2,724 2.9% 106 Participated in karaoke in last 12 months 3,559 3.8% 105 Bought lottery ticket in last 12 months 30,257 32.5% 90 Played lottery 6+ times in last 30 days 9,163 9.9% 85 Bought lottery ticket in last 12 months: Daily Drawing 3,142 3.4% 81 Bought lottery ticket in last 12 months: Instant Game 14,105 15.2% 89 Bought lottery ticket in last 12 months: Mega Millions 14,078 15.1% 85 Bought lottery ticket in last 12 months: Powerball 16,452 17.7% 94 Attended a movie in last 6 months 61,989 66.7% 111 Attended movie in last 90 days: once/week or more 2,323 2.5% 108 Attended movie in last 90 days: 2-3 times a month 6,829 7.3% 120 Attended movie in last 90 days: once a month 12,136 13.1% 125 Attended movie in last 90 days: < once a month 36,058 38.8% 107 Movie genre seen at theater/6 months: action 29,201 31.4% 118 2014 Esri Page 3 of 6

Sports and Leisure Market Potential Movie genre seen at theater/6 months: adventure 31,623 34.0% 120 Movie genre seen at theater/6 months: comedy 28,760 30.9% 110 Movie genre seen at theater/6 months: crime 15,621 16.8% 113 Movie genre seen at theater/6 months: drama 31,887 34.3% 115 Movie genre seen at theater/6 months: family 13,578 14.6% 106 Movie genre seen at theater/6 months: fantasy 22,736 24.5% 132 Movie genre seen at theater/6 months: horror 7,611 8.2% 115 Movie genre seen at theater/6 months: romance 15,865 17.1% 111 Movie genre seen at theater/6 months: science fiction 19,199 20.6% 132 Movie genre seen at theater/6 months: thriller 18,609 20.0% 120 Went to museum in last 12 months 12,485 13.4% 104 Attended classical music/opera performance/12 months 3,680 4.0% 103 Attended country music performance in last 12 months 5,707 6.1% 112 Attended rock music performance in last 12 months 9,893 10.6% 109 Played musical instrument in last 12 months 7,919 8.5% 122 Did painting/drawing in last 12 months 6,076 6.5% 111 Did photo album/scrapbooking in last 12 months 5,316 5.7% 101 Did photography in last 12 months 10,823 11.6% 118 Did Sudoku puzzle in last 12 months 11,382 12.2% 115 Went to live theater in last 12 months 12,225 13.1% 105 Visited a theme park in last 12 months 17,743 19.1% 106 Visited a theme park 5+ times in last 12 months 3,857 4.1% 110 Participated in trivia games in last 12 months 6,012 6.5% 124 Played video/electronic game (console) last 12 months 13,803 14.8% 130 Played video/electronic game (portable) last 12 months 4,549 4.9% 109 Visited an indoor water park in last 12 months 2,877 3.1% 99 Did woodworking in last 12 months 3,811 4.1% 95 Participated in word games in last 12 months 11,350 12.2% 114 Went to zoo in last 12 months 12,802 13.8% 117 Purchased DVDs in last 30 days: 1 3,647 3.9% 104 Purchased DVDs in last 30 days: 2 3,204 3.4% 110 Purchased DVDs in last 30 days: 3+ 5,568 6.0% 107 Purchased DVD/Blu-ray disc online in last 12 months 6,221 6.7% 103 Rented DVDs in last 30 days: 1 5,012 5.4% 140 Rented DVDs in last 30 days: 2 4,663 5.0% 104 Rented DVDs in last 30 days: 3+ 18,896 20.3% 120 Rented movie/oth video/30 days: action/adventure 29,626 31.9% 123 Rented movie/oth video/30 days: classics 8,638 9.3% 122 Rented movie/oth video/30 days: comedy 27,272 29.3% 114 Rented movie/oth video/30 days: drama 19,976 21.5% 123 Rented movie/oth video/30 days: family/children 10,154 10.9% 98 Rented movie/oth video/30 days: foreign 2,569 2.8% 86 Rented movie/oth video/30 days: horror 9,490 10.2% 109 Rented movie/oth video/30 days: musical 3,548 3.8% 128 Rented movie/oth video/30 days: news/documentary 4,399 4.7% 114 Rented movie/oth video/30 days: romance 11,699 12.6% 119 Rented movie/oth video/30 days: science fiction 8,497 9.1% 112 Rented movie/oth video/30 days: TV show 9,753 10.5% 127 Rented movie/oth video/30 days: western 2,770 3.0% 90 2014 Esri Page 4 of 6

Sports and Leisure Market Potential Rented/purch DVD/Blu-ray/30 days: from amazon.com 3,305 3.6% 108 Rented DVD/Blu-ray/30 days: from netflix.com 14,163 15.2% 120 Rented/purch DVD/Blu-ray/30 days: from Redbox 23,206 25.0% 140 HH owns ATV/UTV 1,520 4.1% 74 Bought any children`s toy/game in last 12 months 30,876 33.2% 100 Spent on toys/games for child last 12 months: <$50 5,264 5.7% 92 Spent on toys/games for child last 12 months: $50-99 2,487 2.7% 100 Spent on toys/games for child last 12 months: $100-199 5,607 6.0% 97 Spent on toys/games for child last 12 months: $200-499 8,857 9.5% 99 Spent on toys/games for child last 12 months: $500+ 4,962 5.3% 107 Bought any toys/games online in last 12 months 6,600 7.1% 107 Bought infant toy in last 12 months 6,127 6.6% 101 Bought pre-school toy in last 12 months 6,003 6.5% 92 Bought for child last 12 months: boy action figure 6,181 6.6% 93 Bought for child last 12 months: girl action figure 3,187 3.4% 117 Bought for child last 12 months: action game 2,197 2.4% 90 Bought for child last 12 months: bicycle 6,133 6.6% 100 Bought for child last 12 months: board game 8,800 9.5% 94 Bought for child last 12 months: builder set 2,950 3.2% 80 Bought for child last 12 months: car 8,061 8.7% 92 Bought for child last 12 months: construction toy 3,944 4.2% 85 Bought for child last 12 months: fashion doll 4,108 4.4% 94 Bought for child last 12 months: large/baby doll 5,992 6.4% 96 Bought for child last 12 months: doll accessories 3,505 3.8% 105 Bought for child last 12 months: doll clothing 3,673 4.0% 104 Bought for child last 12 months: educational toy 11,212 12.1% 101 Bought for child last 12 months: electronic doll/animal 2,230 2.4% 100 Bought for child last 12 months: electronic game 7,345 7.9% 98 Bought for child last 12 months: mechanical toy 3,057 3.3% 91 Bought for child last 12 months: model kit/set 2,466 2.7% 109 Bought for child last 12 months: plush doll/animal 7,428 8.0% 108 Bought for child last 12 months: sound game 2,328 2.5% 116 Bought for child last 12 months: water toy 9,054 9.7% 104 Bought for child last 12 months: word game 2,782 3.0% 95 2014 Esri Page 5 of 6

Sports and Leisure Market Potential Bought digital book in last 12 months 11,417 12.3% 110 Bought hardcover book in last 12 months 22,136 23.8% 106 Bought paperback book in last 12 months 34,679 37.3% 110 Bought 1-3 books in last 12 months 18,481 19.9% 100 Bought 4-6 books in last 12 months 12,352 13.3% 124 Bought 7+ books in last 12 months 17,826 19.2% 106 Bought book (fiction) in last 12 months 28,421 30.6% 109 Bought book (non-fiction) in last 12 months 23,881 25.7% 109 Bought biography in last 12 months 6,139 6.6% 90 Bought children`s book in last 12 months 9,040 9.7% 101 Bought cookbook in last 12 months 7,689 8.3% 91 Bought history book in last 12 months 8,473 9.1% 115 Bought mystery book in last 12 months 10,391 11.2% 96 Bought novel in last 12 months 16,871 18.1% 111 Bought religious book (not bible) in last 12 mo 6,035 6.5% 99 Bought romance book in last 12 months 7,018 7.5% 105 Bought science fiction book in last 12 months 6,960 7.5% 133 Bought personal/business self-help book last 12 months 6,160 6.6% 110 Bought travel book in last 12 months 2,586 2.8% 117 Bought book online in last 12 months 21,072 22.7% 118 Bought book last 12 months: amazon.com 17,409 18.7% 115 Bought book last 12 months: barnes&noble.com 2,887 3.1% 94 Bought book last 12 months: Barnes & Noble book store 16,368 17.6% 111 Bought book last 12 months: other book store (not B&N) 13,630 14.7% 124 Bought book last 12 months: through book club 1,637 1.8% 96 Bought book last 12 months: mail order 1,596 1.7% 77 Listened to/purchased audiobook in last 6 months 4,407 4.7% 102 2014 Esri Page 6 of 6

Retail Market Potential Demographic Summary 2014 2019 Population 127,879 133,898 Population 18+ 92,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPI Apparel (Adults) Bought any men's clothing in last 12 months 45,585 49.0% 102 Bought any women's clothing in last 12 months 42,585 45.8% 102 Bought clothing for child <13 years in last 6 months 24,118 25.9% 93 Bought any shoes in last 12 months 52,681 56.7% 104 Bought costume jewelry in last 12 months 19,596 21.1% 105 Bought any fine jewelry in last 12 months 18,830 20.3% 104 Bought a watch in last 12 months 11,303 12.2% 106 Automobiles (Households) HH owns/leases any vehicle 32,070 86.0% 101 HH bought/leased new vehicle last 12 mo 3,159 8.5% 98 Automotive Aftermarket (Adults) Bought gasoline in last 6 months 78,924 84.9% 100 Bought/changed motor oil in last 12 months 45,236 48.6% 98 Had tune-up in last 12 months 28,875 31.1% 102 Beverages (Adults) Drank bottled water/seltzer in last 6 months 61,965 66.6% 102 Drank regular cola in last 6 months 44,931 48.3% 105 Drank beer/ale in last 6 months 39,730 42.7% 101 Cameras (Adults) Own digital point & shoot camera 28,888 31.1% 96 Own digital single-lens reflex (SLR) camera 9,445 10.2% 118 Bought any camera in last 12 months 6,753 7.3% 101 Bought memory card for camera in last 12 months 5,916 6.4% 111 Printed digital photos in last 12 months 3,375 3.6% 108 Cell Phones (Adults/Housholds) Bought cell phone in last 12 months 33,871 36.4% 100 Have a smartphone 53,554 57.6% 118 Have an iphone 23,116 24.9% 133 Number of cell phones in household: 1 12,606 33.8% 105 Number of cell phones in household: 2 14,612 39.2% 106 Number of cell phones in household: 3+ 9,495 25.5% 101 HH has cell phone only (no landline telephone) 18,424 49.4% 131 Computers (Households) HH owns a computer 30,346 81.3% 106 HH owns desktop computer 18,138 48.6% 100 HH owns laptop/notebook 21,321 57.2% 112 Spent <$500 on most recent home computer 5,661 15.2% 108 Spent $500-$999 on most recent home computer 8,691 23.3% 115 Spent $1,000-$1,499 on most recent home computer 4,235 11.4% 114 Spent $1,500-$1,999 on most recent home computer 1,866 5.0% 109 Spent $2,000+ on most recent home computer 1,500 4.0% 104 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or 2014 Esri Page 1 of 4

Retail Market Potential Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPI Convenience Stores (Adults) Shopped at convenience store in last 6 mos 60,586 65.2% 108 Bought brewed coffee at convenience store in last 30 days 13,617 14.6% 95 Bought cigarettes at convenience store in last 30 days 12,247 13.2% 100 Bought gas at convenience store in last 30 days 33,342 35.9% 108 Spent at convenience store in last 30 days: <$20 8,341 9.0% 109 Spent at convenience store in last 30 days: $20-$39 9,367 10.1% 111 Spent at convenience store in last 30 days: $40-$50 6,848 7.4% 96 Spent at convenience store in last 30 days: $51-$99 4,401 4.7% 104 Spent at convenience store in last 30 days: $100+ 22,161 23.8% 103 Entertainment (Adults) Attended a movie in last 6 months 61,989 66.7% 111 Went to live theater in last 12 months 12,225 13.1% 105 Went to a bar/night club in last 12 months 18,183 19.6% 114 Dined out in last 12 months 44,540 47.9% 106 Gambled at a casino in last 12 months 12,095 13.0% 88 Visited a theme park in last 12 months 17,743 19.1% 106 Viewed movie (video-on-demand) in last 30 days 15,578 16.8% 107 Viewed TV show (video-on-demand) in last 30 days 14,189 15.3% 125 Watched any pay-per-view TV in last 12 months 11,190 12.0% 92 Downloaded a movie over the Internet in last 30 days 9,058 9.7% 147 Downloaded any individual song in last 6 months 25,720 27.7% 135 Watched a movie online in the last 30 days 21,078 22.7% 167 Watched a TV program online in last 30 days 19,611 21.1% 157 Played a video/electronic game (console) in last 12 months 13,803 14.8% 130 Played a video/electronic game (portable) in last 12 months 4,549 4.9% 109 Financial (Adults) Have home mortgage (1st) 28,529 30.7% 97 Used ATM/cash machine in last 12 months 49,307 53.0% 109 Own any stock 6,732 7.2% 93 Own U.S. savings bond 5,353 5.8% 100 Own shares in mutual fund (stock) 5,585 6.0% 80 Own shares in mutual fund (bonds) 4,083 4.4% 89 Have interest checking account 27,639 29.7% 103 Have non-interest checking account 28,194 30.3% 107 Have savings account 54,794 58.9% 110 Have 401K retirement savings plan 13,896 14.9% 101 Own/used any credit/debit card in last 12 months 71,326 76.7% 104 Avg monthly credit card expenditures: <$111 13,024 14.0% 118 Avg monthly credit card expenditures: $111-$225 6,660 7.2% 111 Avg monthly credit card expenditures: $226-$450 5,801 6.2% 99 Avg monthly credit card expenditures: $451-$700 4,631 5.0% 91 Avg monthly credit card expenditures: $701-$1,000 4,040 4.3% 100 Avg monthly credit card expenditures: $1,001+ 7,666 8.2% 90 Did banking online in last 12 months 37,371 40.2% 115 Did banking on mobile device in last 12 months 12,497 13.4% 130 Paid bills online in last 12 months 44,317 47.7% 114 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or 2014 Esri Page 2 of 4

Retail Market Potential Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPI Grocery (Adults) Used beef (fresh/frozen) in last 6 months 65,200 70.1% 98 Used bread in last 6 months 88,373 95.0% 100 Used chicken (fresh or frozen) in last 6 mos 59,915 64.4% 90 Used turkey (fresh or frozen) in last 6 mos 14,998 16.1% 88 Used fish/seafood (fresh or frozen) in last 6 months 50,577 54.4% 97 Used fresh fruit/vegetables in last 6 months 76,963 82.8% 95 Used fresh milk in last 6 months 83,719 90.0% 100 Used organic food in last 6 months 18,613 20.0% 102 Health (Adults) Exercise at home 2+ times per week 28,195 30.3% 106 Exercise at club 2+ times per week 15,928 17.1% 133 Visited a doctor in last 12 months 68,668 73.9% 98 Used vitamin/dietary supplement in last 6 months 50,519 54.3% 101 Home (Households) Any home improvement in last 12 months 10,041 26.9% 98 Used housekeeper/maid/professional HH cleaning service in last 12 4,533 12.2% 93 Purchased low ticket HH furnishings in last 12 months 6,194 16.6% 107 Purchased big ticket HH furnishings in last 12 months 8,999 24.1% 115 Purchased bedding/bath goods in last 12 months 20,615 55.3% 104 Purchased cooking/serving product in last 12 months 9,765 26.2% 108 Bought any small kitchen appliance in last 12 months 9,320 25.0% 112 Bought any large kitchen appliance in last 12 months 4,904 13.1% 102 Insurance (Adults/Households) Currently carry life insurance 37,309 40.1% 92 Carry medical/hospital/accident insurance 58,759 63.2% 98 Carry homeowner insurance 38,478 41.4% 87 Carry renter's insurance 8,351 9.0% 121 Have auto insurance: 1 vehicle in household covered 13,064 35.0% 112 Have auto insurance: 2 vehicles in household covered 10,928 29.3% 105 Have auto insurance: 3+ vehicles in household covered 7,296 19.6% 89 Pets (Households) Household owns any pet 19,170 51.4% 97 Household owns any cat 8,030 21.5% 95 Household owns any dog 13,967 37.4% 94 Psychographics (Adults) Buying American is important to me 37,477 40.3% 94 Usually buy items on credit rather than wait 8,722 9.4% 82 Usually buy based on quality - not price 15,939 17.1% 96 Price is usually more important than brand name 24,306 26.1% 95 Usually use coupons for brands I buy often 16,078 17.3% 92 Am interested in how to help the environment 15,083 16.2% 97 Usually pay more for environ safe product 11,275 12.1% 96 Usually value green products over convenience 9,309 10.0% 98 Likely to buy a brand that supports a charity 31,709 34.1% 100 Reading (Adults) Bought digital book in last 12 months 11,417 12.3% 110 Bought hardcover book in last 12 months 22,136 23.8% 106 Bought paperback book in last 12 month 34,679 37.3% 110 Read any daily newspaper (paper version) 22,902 24.6% 87 Read any digital newspaper in last 30 days 32,648 35.1% 112 Read any magazine (paper/electronic version) in last 6 months 85,543 92.0% 101 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or 2014 Esri Page 3 of 4

Retail Market Potential Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPI Restaurants (Adults) Went to family restaurant/steak house in last 6 months 73,967 79.5% 105 Went to family restaurant/steak house: 4+ times a month 29,282 31.5% 110 Went to fast food/drive-in restaurant in last 6 months 85,151 91.6% 101 Went to fast food/drive-in restaurant 9+ times/mo 40,623 43.7% 108 Fast food/drive-in last 6 months: eat in 36,032 38.8% 107 Fast food/drive-in last 6 months: home delivery 7,677 8.3% 105 Fast food/drive-in last 6 months: take-out/drive-thru 48,225 51.9% 111 Fast food/drive-in last 6 months: take-out/walk-in 20,922 22.5% 115 Television & Electronics (Adults/Households) Own any e-reader/tablet 22,643 24.4% 115 Own any portable MP3 player 35,390 38.1% 114 HH owns 1 TV 7,726 20.7% 103 HH owns 2 TVs 10,181 27.3% 104 HH owns 3 TVs 7,957 21.3% 99 HH owns 4+ TVs 7,011 18.8% 95 HH subscribes to cable TV 20,487 54.9% 108 HH subscribes to fiber optic 2,421 6.5% 98 HH has satellite dish 7,223 19.4% 76 HH owns DVD/Blu-ray player 23,858 64.0% 103 HH owns camcorder 5,764 15.5% 99 HH owns portable GPS navigation device 10,439 28.0% 101 HH purchased video game system in last 12 mos 3,202 8.6% 93 HH owns Internet video device for TV 1,705 4.6% 105 Travel (Adults) Domestic travel in last 12 months 51,347 55.2% 110 Took 3+ domestic non-business trips in last 12 months 12,435 13.4% 107 Spent on domestic vacations in last 12 months: <$1,000 14,408 15.5% 138 Spent on domestic vacations in last 12 months: $1,000-$1,499 5,257 5.7% 94 Spent on domestic vacations in last 12 months: $1,500-$1,999 3,278 3.5% 100 Spent on domestic vacations in last 12 months: $2,000-$2,999 3,366 3.6% 95 Spent on domestic vacations in last 12 months: $3,000+ 5,009 5.4% 99 Domestic travel in the 12 months: used general travel website 6,599 7.1% 101 Foreign travel in last 3 years 23,454 25.2% 106 Took 3+ foreign trips by plane in last 3 years 3,309 3.6% 81 Spent on foreign vacations in last 12 months: <$1,000 3,890 4.2% 100 Spent on foreign vacations in last 12 months: $1,000-$2,999 2,468 2.7% 87 Spent on foreign vacations in last 12 months: $3,000+ 4,403 4.7% 96 Foreign travel in last 3 years: used general travel website 4,435 4.8% 87 Nights spent in hotel/motel in last 12 mo: any 41,255 44.4% 107 Took cruise of more than one day in last 3 years 8,649 9.3% 106 Member of any frequent flyer program 16,213 17.4% 105 Member of any hotel rewards program 12,767 13.7% 97 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or 2014 Esri Page 4 of 4

Finances Market Potential Demographic Summary 2014 2019 Population 127,879 133,898 Population 18+ 92,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Number of Product/Consumer Behavior Adults Percent MPI Did banking in person in last 12 months 51,640 55.5% 101 Bank/financial institution used: Bank of America 15,637 16.8% 114 Bank/financial institution used: Capital One 2,962 3.2% 80 Bank/financial institution used: Chase 11,741 12.6% 106 Bank/financial institution used: Citibank 2,784 3.0% 91 Bank/financial institution used: PNC 2,268 2.4% 76 Bank/financial institution used: U.S. Bank 2,907 3.1% 106 Bank/financial institution used: Wells Fargo 12,917 13.9% 121 Bank/financial institution used: credit union 18,326 19.7% 115 Did banking by mail in last 12 months 2,866 3.1% 90 Did banking by phone in last 12 months 8,781 9.4% 107 Did banking online in last 12 months 37,371 40.2% 115 Did banking on mobile device in last 12 months 12,497 13.4% 130 Used ATM/cash machine in last 12 months 49,307 53.0% 109 Used direct deposit of paycheck in last 12 months 38,430 41.3% 105 Did banking w/paperless statements in last 12 mo 18,954 20.4% 117 Have interest checking account 27,639 29.7% 103 Have non-interest checking account 28,194 30.3% 107 Have savings account 54,794 58.9% 110 Have overdraft protection 26,873 28.9% 110 Have auto loan 15,637 16.8% 99 Have personal loan for education (student loan) 8,681 9.3% 135 Have personal loan - not for education 1,912 2.1% 82 Have home mortgage (1st) 28,529 30.7% 97 Have 2nd mortgage (home equity loan) 5,568 6.0% 90 Have home equity line of credit 2,724 2.9% 72 Have personal line of credit 2,854 3.1% 93 Have 401(k) retirement savings plan 13,896 14.9% 101 Have 403(b) retirement savings plan 2,395 2.6% 94 Have IRA retirement savings plan 10,457 11.2% 88 Own any securities investment 27,886 30.0% 99 Own any annuity 2,439 2.6% 92 Own certificate of deposit (more than 6 months) 2,512 2.7% 73 Own shares in money market fund 3,788 4.1% 81 Own shares in mutual fund (bonds) 4,083 4.4% 89 Own shares in mutual fund (stock) 5,585 6.0% 80 Own any stock 6,732 7.2% 93 Own common/preferred stock in company you work for 1,946 2.1% 92 Own common stock in company you don`t work for 4,756 5.1% 93 Own U.S. savings bond 5,353 5.8% 100 Own investment real estate 3,512 3.8% 104 Own vacation/weekend home 2,205 2.4% 68 Used a real estate agent in last 12 months 5,378 5.8% 106 Used financial planner in last 12 months 5,725 6.2% 101 Own 1 credit card 17,013 18.3% 120 Own 2 credit cards 12,483 13.4% 102 Own 3 credit cards 7,457 8.0% 89 Own 4 credit cards 4,916 5.3% 89 Own 5 credit cards 3,397 3.7% 105 Own 6+ credit cards 4,260 4.6% 81 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. 2014 Esri Page 1 of 3

Finances Market Potential Number of Product/Consumer Behavior Adults Percent MPI Avg monthly credit card expenditures: <$111 13,024 14.0% 118 Avg monthly credit card expenditures: $111-$225 6,660 7.2% 111 Avg monthly credit card expenditures: $226-$450 5,801 6.2% 99 Avg monthly credit card expenditures: $451-$700 4,631 5.0% 91 Avg monthly credit card expenditures: $701-$1000 4,040 4.3% 100 Avg monthly credit card expenditures: $1001+ 7,666 8.2% 90 Own 1 debit card 45,444 48.9% 113 Own 2 debit cards 10,140 10.9% 114 Own 3+ debit cards 1,912 2.1% 94 Avg monthly debit card expenditures: <$91 4,052 4.4% 104 Avg monthly debit card expenditures: $91-$180 4,564 4.9% 109 Avg monthly debit card expenditures: $181-$225 4,910 5.3% 112 Avg monthly debit card expenditures: $226-$450 10,120 10.9% 133 Avg monthly debit card expenditures: $451-$700 9,583 10.3% 120 Avg monthly debit card expenditures: $701-$1000 7,103 7.6% 117 Avg monthly debit card expenditures: $1001+ 6,478 7.0% 101 Own/used last 12 mo: any credit/debit card 71,326 76.7% 104 Own/used last 12 mo: any major credit/debit card 63,545 68.3% 104 Own/used last 12 mo: any store credit card 23,032 24.8% 92 Credit/debit card rewards: airline miles 7,398 8.0% 93 Credit/debit card rewards: cash back 19,051 20.5% 103 Credit/debit card rewards: gasoline discounts 2,538 2.7% 87 Credit/debit card rewards: gifts 4,235 4.6% 93 Credit/debit card rewards: hotel/car rental awards 2,218 2.4% 86 Own/used card last 12 mo: American Express Green 2,528 2.7% 89 Own/used card last 12 mo: American Express Gold 2,307 2.5% 85 Own/used card last 12 mo: American Express Platinum 2,225 2.4% 99 Own/used card last 12 mo: American Express Blue 2,538 2.7% 85 Own/used card last 12 mo: Discover 9,713 10.4% 101 Own/used card last 12 mo: MasterCard Standard 13,026 14.0% 107 Own/used card last 12 mo: MasterCard Gold 3,504 3.8% 92 Own/used card last 12 mo: MasterCard Platinum 6,310 6.8% 101 Own/used card last 12 mo: MasterCard debit card 6,258 6.7% 103 Own/used card last 12 mo: Visa Regular/Classic 21,769 23.4% 115 Own/used card last 12 mo: Visa Gold 2,850 3.1% 84 Own/used card last 12 mo: Visa Platinum 8,840 9.5% 96 Own/used card last 12 mo: Visa Signature 3,290 3.5% 88 Own/used card last 12 mo: Visa debit card 23,074 24.8% 112 Paid bills last 12 mo: by mail 38,736 41.7% 89 Paid bills last 12 mo: online 44,317 47.7% 114 Paid bills last 12 mo: in person 26,407 28.4% 93 Paid bills last 12 mo: by phone using credit card 18,578 20.0% 112 Paid bills last 12 mo: by mobile phone 10,549 11.3% 128 Paid bills last 12 mo: charged to credit card 10,339 11.1% 99 Paid bills last 12 mo: deducted from bank account 22,657 24.4% 104 Wired/sent money in last 6 months 20,155 21.7% 105 Wired/sent money in last 6 mo: using MoneyGram 2,563 2.8% 104 Wired/sent money in last 6 mo: using PayPal 11,207 12.1% 114 Wired/sent money in last 6 mo: using Western Union 4,461 4.8% 107 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. 2014 Esri Page 2 of 3