Thermaltake Corporate Trademark Logo Guidelines Version 1.1, September 2008 - The following pages contain all necessary details for proper use of Thermaltake Logo. - Any application of Thermaltake Logo that fall outside of these specifications is strictly prohibited.
Content Index Acceptable Configuration... 1 Alignment Grid... 1 Minimum Logo Size... 1 Color Specification... 2 Background Dos and Don ts... 3 Clear Space Requirements... 4 Improper Logo Usage... 5
Acceptable Configuration Alignment Grid All elements forming Thermaltake Logo are arranged in a precise relationship to each other; the alignment grid below shows the correct configuration and proportion of the logo elements. Resizing or duplication of Thermaltake logo must strictly follow these criteria to assure the memorability and consistency of Thermaltake corporate image. Horizontal Configuration 8 7 6 5 4 3 2 1 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Vertical Configuration 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Minimum Logo Size To protect legibility and impact, Thermaltake logo must be reproduced in sizes no smaller than those shown below. 25 mm 10 mm 1
Color Specification Color design in brand identity symbols is one important element for high recognition value. The specific colors used in Thermaltake logo are provided below with the color list in the most commonly used media formats. RED ORANGE Pantone CMYK PANTONE 1795C C:0 M:100 Y:100 K:0 C:0 M:70 Y:100 K:0 RGB R:255 G:0 B:0 R:255 G:120 B:0 Horizontal Configuration PANTONE 1795C Vertical Configuration PANTONE 1795C 2
Background Dos and Don ts Thermaltake Logo may be placed over any background color or images. However, colors and textures of the background must be selected accordingly to maximize legibility. Insufficient contrast between the logo and the background should be avoided. Gray Scale Color BK 0 Colors to avoid: C:0 M:100 Y:0 BK 10 Colors to avoid: C:0 M:100 Y:100 BK 20 Colors to avoid: C:0 M:50 Y:100 BK 30 C:0 M:20 Y:100 BK 40 C:0 M:0 Y:100 BK 50 C:50 M:0 Y:100 BK 60 C:100 M:0 Y:100 BK 70 C:100 M:0 Y:0 BK 80 C:100 M:50 Y:0 BK 90 C:100 M:100 Y:0 BK 100 C:50 M:100 Y:0 3
Clear Space Requirements Proper margin/ clear space allowances around the Thermaltake logo must be maintained to ensure strong presence and enhance visual effectiveness. The X height as demonstrated in the diagram below is the minimum clear space requirements that should be treated as an integral part of Thermaltake logo; it is also the minimum margin in any working materials with predefined or restricted space. The presence of gray frames, lines and dotted lines in the below illustration is for clear space illustration only, which should not appear in the actual print. Exceptions: - When conflict between the background patterns and clear space is unavoidable, maximum contrast must be ensured to retain the impact of Thermaltake logo. Minimum Clear Space Horizontal Configuration 1X Vertical Configuration 1X 4
Improper Logo Usage All applications of Thermaltake logo should be consistent to strengthen and maintain the strong corporate image; any alternations or distortion on the style or color that hinders the effectiveness of Thermaltake logo should be avoided. Please see examples of improper logo usage below: Similar color conflicts Adding borders Unapproved color backgrounds and outlined box Alternation of logo elements Unapproved frames or decorations Incorrect color treatments Alternation of logo colors Adding effects Outlined logo Alternation of letter style/ thickening T h e r m a l t a k e Busy backgrounds Alternation of letter spacing T h e r m a l t a k e Distortion of logo shape Recreation of logo from ordinary type 5