2016
1st quarter 2nd quarter jan feb mar u Awards Season Releases w Sundance Film Fest w Slamdance Film Fest ed pitches: 09/04/15 ad space: 11/05/15 ad due: 11/12/15 u Star Wars ed pitches: 10/06/15 ad space: 12/03/15 ad due: 12/10/15 u ASC Awards Profiles w South by Southwest apr may jun u Optics and Digital Cameras w NAB (Las Vegas) ed pitches: 12/04/15 ad space: 02/04/16 ad due: 02/11/16 u Television Production u ASC Awards ed pitches: 01/05/16 ad space: 03/03/16 ad due: 03/10/16 ed pitches: 11/03/15 ad space: 01/05/16 ad due: 01/12/16 u Summer Blockbusters: I w Cine Gear Expo w Cine Video Expo (Mexico) ed pitches: 02/02/16 ad space: 04/04/16 ad due: 04/11/16 this year 3rd quarter 4th quarter jul aug sep u Summer Blockbusters: II u Philosophy of Camera Movement w Siggraph (Los Angeles) ed pitches: 03/02/16 ad space: 05/02/16 ad due: 05/09/16 u Digital Color Correction ed pitches: 04/06/16 ad space: 06/06/16 ad due: 06/13/16 u International Production w IBC (Amsterdam) w Cinec 2016 oct nov dec u Lighting Tools+ Techniques w Career in Film Summit - AMPAS w LDI w Siggraph Asia ed pitches: 06/01/16 ad space: 08/05/16 ad due: 08/12/16 u Creative Collaborations w AFM w AFI Film Fest w Camerimage (Poland) w CCW Expo (New York) w InterBee (Japan) w Drone World Expo ed pitches: 07/06/16 ad space: 09/02/16 ad due: 09/09/16 ed pitches: 05/04/16 ad space: 07/05/16 ad due: 07/12/16 u Holiday Season Releases w Sundance Film Fest w Goverment Video & Technology ed pitches: 08/03/16 ad space: 10/03/16 ad due: 10/10/16 Other topics that AC regularly covers are indie features, foreign films, documentaries, television, short films, music videos, commercials, and new products and services. We have also expanded our coverage of postproduction tools and techniques.
mechanicals. ad sizes: inches centimeters picas 2-page/spread: bleed 16.5" x 10.75" 41.91 x 27.31 99. x 64. 2-page/spread: non-bleed 15.125" x 9.875" 38.42 x 25.08 90.75 x 59.25 full page: bleed 8.375" x 10.75" 21.27 x 27.31 50.25 x 64.5 full page: non-bleed 7.25" x 9.875" 18.42 x 25.08 43.5 x 59.25 2/3 page 4.75" x 9.875" 12.07 x 25.08 28.5 x 59.25 1/2 page: island 4.75" x 7.25" 12.07 x 18.42 28.5 x 43.5 1/2 page: vertical 4.75" x 7.25" 12.07 x 18.42 28.5 x 43.5 1/2 page: horizontal 7.25" x 4.875" 18.42 x 12.38 43.5 x 29.25 1/3 page: square 4.75" x 4.875" 12.07 x 12.38 28.5 x 29.25 1/3 page: vertical 2.25" x 9.875" 5.72 x 25.08 13.5 x 59.25 1/6 page: horizontal 4.75" x 2.375" 12.07 x 6.03 28.5 x 14.25 1/6 page: vertical 2.25" x 4.875" 5.72 x 12.38 13.5 x 29.25 specs technical 2-page spread bleed 2-page spread NON-bleed full page bleed full page NON-bleed 2/3 1/2 island 1/2 horizontal 1/3 square 1/3 vertical 1/16 horizontal 1/16 vertical
mechanical requirements. page trims: u 8.125" x 10.5" u 20.64cm x 26.67cm u 48.725 x 63 picas safety margin: (for protection) u.375" u.95cm u 2.25 picas live area for full page: u7.25" x 9.875" u18.42cm x 25.08cm u43.5 x 59.25 picas Production Charges Any production work necessary to complete an ad will be subject to a minimum charge of $100; 4C film positives will be charged $80 for conversion. Corrections No changes to advertising copy will be made without the written authorization of the advertiser. Ad Material Requirements: (Macintosh format ONLY) Artwork should be created using QuarkXpress, Adobe Photoshop or Adobe Illustrator. When submitting application files, provide all supporting graphics and fonts. specs technical Bleed Ads Should keep all vital advertising matter at least.375"/.95cm / 2.25 picas away from gutter and trim edges. Screen 120 to 150 lines maximum. Optimum is 133. Accepted image formats are: u TIFF files (grayscale or CMYK, 300 dpi). u PDF format should be high-res and PDF/X-1A files are accepted ONLY FOR FULL-PAGE ADS, provided they are prepared for press-optimized printing in CMYK or grayscale with fonts and images embedded. Binding Perfect Bind. (Note: 2-page spreads have an.125"/.32cm/.75 picas grind off on the inside for spine.) Printing Web offset-heat set. Proofs Advertisers with halftones in their BW ads must supply a press proof or tear sheet for the pressmen to match. Progressive proof, Chromalin, Matchprint or color key must accompany all color advertisements. (If proof does not accompany 4C ad, one will be made at a $100 charge to the advertiser.) u If using Pantone matching color, color must be specified. u Artwork files can be delivered on CD or DVD accompanied by a Matchprint for four-color and laser proof for black-and-white ads. u PDF files are also accepted as proof of the ad. u For information on electronic submission of artwork via FTP or e-mail, or for any other questions, please contact. Ad Materials: Return or Forwarding American Cinematographer will return all artwork/disks upon request at the advertiser s expense. Forwarding artwork to other publications will be done only at the advertiser s written request and expense. Note: All advertising copy and materials may be disposed of at the end of a year after last advertising insertion date, unless instructions are received in writing detailing the disposition of material(s).
materials. Premium Positions Available at a 10% surcharge. Preferred Positions Positions within the first 20 pages are available at a 10% surcharge. Preference for position goes to 12-time advertisers on a first-come basis. Publisher will attempt to honor non-paid requests but assumes no responsibility to do so. Bleed Charges A 10% surcharge will be applied to advertising materials that require bleed. Deadline. Space Reservations First week of the second month preceding the cover date. Deadline. Ad Materials Third week of the second month preceding the cover date. Example: Space reservations for the August issue must be in by the first week of June, and ad materials for August are due by the third week of June. Late Ad Materials Ad materials arriving after the ad materials deadline are subject to a $100 surcharge at the publisher s discretion. Cancellations A late cancellation will be charged a 20% cancellation fee. Commissions 15% commission to recognized advertising agencies. Make-Good Policy All advertising make-good requests must be submitted by the advertiser or its agency in writing. Make-goods are given for the following reasons only: (1) the wrong artwork has been used for the ad due to the publisher s fault; (2) the ad has unacceptable print quality due to printer s fault. Make-goods are given over and above the number of ads booked in a current advertising contract. Placement of make-good ads are at discretion of publisher. Liability Advertisers and advertising agencies assume liability for all content of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. All copy and images subject to approval of the publisher. Other Advertising Opportunities Inserts, e-mail blasts, web banners: please contact AC office for more information. international marketplace 4" 6x, BW... 6x, 4C... 12x, BW... 12x, 4C... 3" 6x, BW... 6x, 4C... 12x, BW... 12x, 4C... 2" 6x, BW... 6x, 4C... 12x, BW... 12x, 4C... 1" 6x, BW... 6x, 4C... 12x, BW... 12x, 4C... 2.25" x 4" 2.25" x 3" 2.25" x 2" 2.25" x 1" The charge for the use of a standard color in addition to black ink is $100. A standard color is cyan, magenta, yellow or standard red (a combination of 100% magenta and 100% yellow). specs materials+ international
enewsletters We send enewsletters three to four times a month to an exclusive list of subscribers. The list comprises 73% of our total readership. The American Cinematographer preview is sent in either the first or last week of the month, and the other two newsletters are sent in the second and third weeks. Each newsletter goes out on a Tuesday or Thursday for the best open-response rate. Banners w 468 x 60 px w 300 x 250 px w 160 x 600 px Format w JPG, GIF or animated GIF (Flash, javascript and other rich media do not work for all e-mail subscribers) Circulation w Over 80,000 subscribers* Open Rate w Over 15% Links: Sample of banners on our ASC New Products Spotlight enewsletter Sample of banners on our ASC Press enewsletter Sample of Editorial Calendar enewsletter enewsletters + eblasts / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / eblasts Format w HTML file w Frame width 600-660px w No css, js or rich media w Do not use text in all caps w Include company name, contact info, address, phone number, and url where link should be directed An eblast is devoted exclusively to promoting your product or event to our subscribers. Circulation w Over 80,000 subscribers* Open Rate w Over 15% Links: Sample eblasts * Approximate circulation, ask your salesperson for the most up-to-date number Mac Tech LED - June for Cine Gear Expo promo Fiilex Q1000 LED lights - May 2015 Panasonic Post-NAB Roadshow Workshop - May 2015
Super Leaderboard on Homepage 970 x 90 px Vertical 300 x 600 px Square 300 x 250 px HOMEPAGE (generates 20,000-30,000 m/imp) 970 X 90 BACK ISSUES ARCHIVES (generates 15,000-17,000 m/imp) 970 X 90 CURRENT MAIN MAG. PAGE (generates 10,000-14,000 m/imp) 300 X 250 970 X 90 DIGITAL EDITION, PODCASTS/DOWNLOADS MAGAZINE ARCHIVE PAGE (generates 3,000-4,000 m/imp) 300 X 250 300 X 600 BLOGS (generates 12,000-15,000 m/imp) 300 X 250 PODCAST AUDIO SPONSORSHIP (10,000+ downloads) a) Audio mention b) Company name below podcast headline with direct link c) Permanent placement According to Google Analytics, readers visit our website (www.) from over 200 different countries worldwide each month, with 80,881 monthly visitors, 48,155 unique visitors and 257,794 pageviews. technical. Rich Media Formats. w HTML, Javascript, DHTML, Shockwave, Flash. w All Rich Media must be accompanied by a GIF for those without the plug-in. w iframes ads are supported, although click-throughs are not tracked. w Flash version 10, however Flash files not viewable on ipads or iphones. w Third party trafficking allowed. Rich Media Initial Load/Max Size. w Leaderboard: 40k/80k w Square: 40k/80k Banners with Animation/Video. w Videos & Animations may automatically play without sound for up to 15 seconds and repeat up to 3 times with an initial load of 40K. w Videos should be 18 fps or less. w An animation/video banner may automatically play. w The banner should have a visible "play/stop" button. w The audio must be initiated by the user. w The banner should display a visible "sound on/off" button. Flash Ad Guidelines. w BUTTON ACTION: The banner s button action should not be within a MovieClip. A MovieClip in Flash is added onto the timeline as new layer on the stage. If the button action is within a MovieClip, the clicktag variable must return to the root of the Movie for it to work. Example: _root.clicktag or _layer0.clicktag. w FINAL URL s: We will attempt to confirm that a banner s final URL works, but please advise us if the URL is not live. Please do not include characters such as & and? in the URL as that can cause the clicktag to fail in our banner-serving system. Links: Sample of banner on our Current Magazine web page Sample of banner on our Magazine Archive web page Sample of banner on our Digital Edition web page Sample of banner on our Podcasts & Videos web page Sample of leaderboard banner on Homepage Sample of leaderboard on Back Issues Archive Sample of blog on The Film Book Sample of blog on Parallax View the web
AC Digital Edition Promotion Opportunities Sponsorship of an Issue to over 18,000 digital subscribers. Page Sponsorship (opposite of the cover) 585x755 (Maximum size) 300x250 Leaderboard 728x90 digital edition Inserts (Page trim is 8.125" x 10.5.") A single page or multiple pages can be placed into the digital edition only. FP 1/2 P Digital Edition Intro Letter Banners: 300x250 468x60 160x600 Bind-in Card (two sided 5.875" x 4.125") A blow-in card can be inserted into the digital edition only. Additional Livelinks Each print advertiser gets one activated link (to their Web address) per ad at no extra charge. Additional link activation through an image, graphic or url can be purchased. AC Mag App Banner in Digital Edition Mobile (320x50) and Tablet (768x50) Rich Media Opportunities Flash Animation Flash animation can be incorporated into an advertiser's existing print ad. Audio Audio can be incorporated into an advertiser's existing print ad. Video Video can be incorporated into an advertiser's existing print ad.
AC Digital Edition Specifications File Format 1. NXTbook Media requires electronic files to be in PDF format. If documents are currently in PostScript files, convert to PDF format using Acrobat Distiller 4.0 (or greater) with all fonts embedded (text & image PDF). Flash (SWF) files are also accepted. We cannot accept SWF files created in SWiSH, only Flash. Any SWF files should be accompanied by the FLA file from which they were created. 2. The preferred output resolution of the PDFs is 150 dpi, print-ready quality. 3. Supply the PDF compiled as single pages. If not compiled, page numbers must be indicated on file name. 4. Pages must be cropped to trim. 5. All pages need to be the same width and height (except for special pages such as gatefolds, belly bands, etc.). 6. Any gatefolds, cover wraps, bind-ins or bellybands must be clearly indicated. 7. Please do not use any custom fonts. 8. Please convert any ligatures into their proper letters before sending files. 7. Animations used on the NXTbook pages need to be created for display at the maximum zoom size. The normal maximum zoom size is 950 pixels wide, but if the maximum zoom size is made larger or smaller, we will provide different dimension for the Flash animations accordingly. 8. Animations created for the intro page, opposite the cover, should be made at 475x645 pixels or dimensions that are proportional. However, if the project is proportioned differently (such as with some trade brochures), we will provide different dimensions. 9. There should be no links in the animations we are given. We will create the links so they can be tracked. 10. There is no file-size limit on animations, but for loading purposes, the files should be as small as possible. 11. Images should be set to lossless compression instead of photo compression. 12. Filenames for Flash animation files (SWFs) should not include special characters such as brackets, question marks, quotes, commas, etc. Underscore characters are OK to use. digital edition Rich Media Audio: 1. Please send audio files embedded in a Flash document. We also accept.mp3 or.wav files. Animation: 1. Please supply animation as Flash 9 or earlier files. We will need.swf AND.fla files supplied. 2. We do not support animations created using SWiSH. 3. Make sure there is no white space around the edge of the Flash animation. 4. Set the Flash file to a frame rate of 24 fps. 5. For animations that shouldn't loop, please ActionScript it as such. 6. Avoid any ActionScript that can affect the NXTbook engine, such as the _parent layer of the animation, _level0 and _root references, or global functions like settimeinterval. Video: 1. Please send Video files as an.flv or.avi file. We also accept Windows Media Player, Real Video or QuickTime formats. 2. When sending QuickTime video files, please avoid using these video codecs: Intel Indeo Video and SoftDV. The recommended video codecs for QuickTime are: Uncompressed video; Sorenson Video 1, 2, and 3; Motion JPEG A and B 3. When sending QuickTime video files, please avoid using the IMA 4:1 audio codec. The recommended audio codecs for QuickTime is: Uncompressed audio ALaw 2:1 ADPCM 4. When sending.avi files, avoid using the Intel Indeo video codec.
The Film+Digital Industry Practically every cinematographer in the business reads AC, and two-thirds of our subscribers work in other aspects of filmmmaking. They include directors, producers, editors and production executives. AC Readership over 80,000 including print, digital and 97 % pass-along audience of AC readers read 9 out of 10 AC readers more than half of save every issue every issue 2.5 for future reference readers per copy areas of expertise. our readers are Cinematographer 72% Camera Operator 48% Director 34% Editor 29% Still Photographer 23% Producer 22% Camera Assistant 22% Gaffer 20% Colorist 19% Screenwriter 17% Grip 12% Audio & Video Technician 11% Digital Imaging Technician (DIT) 9% Instructor 8% Management 6% Advertising Agency 6% Student 6% Animation/Visual-Effects Artist 5% Production Management 5% Assistant Director 4% Visual-Effects Supervisor 4% Production Designer 3% Production Executive 3% Manufacturer 1% Lab Technician 1% Publicist 1% Other 7% None of the above 2% Source: Signet Research Inc. 2015
Industry Professionals The only subscription-based, paid magazine in the industry is American Cinematographer. That means professionals in all areas of filmmaking, including television, commercials, music videos and features, depend on AC enough to pay for it. professional activity. Independent Films 72% Commercials 63% Documentaries 51% Music Videos 45% Industrial or Corporate Prod. 43% Network TV Productions 33% Web Series 32% Studio Features 29% Cable or Pay-TV Prod. 25% Other 8% % of AC Readers Film School Attendance: 36 % No 5 % No, but plan to 59 % yes, attended Source: Signet Research Inc. / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / 15.9 Average # of years as a full-time professional tools of the trade. used or owned Digital Cameras 89% Camera Accessories 87% Lenses 84% Lights 82% Computers 77% Monitors 75% Hard Drives 71% Still Cameras 65% Grip Equipment 63% Gaffer/Electrical Equipment 60% Editing Systems 59% Digital Recording Devices 54% Digital Storage Systems 53% Microphones 49% Audio Equipment 44% Film Cameras 36% Film 34% Visual-Effects Equipment/Software 25% Projectors 21% Previsualization Software 17% Animation Software 15% 3-D 8% Lab Equipment 7% Animation Equipment 6% Other Production Tools 24% None of the Above 2% our readers are
Management Decision-Makers Almost 9 out of 10 subscribers report that they took action in the past 12 months as a result of seeing an advertisement in American Cinematographer. On average, subscribers report the total value of all services purchased by them/their company in the past three years to be about $2.2 million. our readers are level of influence. u Preproduction Choice of visual-effects facility 62% Choice of location 83% Buying of software/hardware 78% u Production Studio booking 66% Choice of location 83% Choice of equipment rental house 87% Buying of equipment 87% Buying of software 71% Buying of services 81% u Postproduction Choice of facility 71% Buying of software/hardware 65% Buying of services 68% Source: Signet Research Inc. make or influence decision-making / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / 58 % visit the advertiser s website 51 % discuss an ad with others 31 % save an ad for reference / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / Actions taken after seeing advertising. 23% Recommended the purchase of an advertised product/service 21% Purchased an advertised product/service 7% Contacted an advertiser directly 4% Met with salesperson Reader Profile. 92/8% Male/Female readership 41.5 Average age $103,100 Average household income
Reached Worldwide 84% of subscribers read the print edition of American Cinematographer, while 53% read the digital edition. bonus events. festival or market / city month # copies Sundance Film Fest (Dec. 2015 issue)jan. 750 Sundance Film Fest Jan. 750 Slamdance Film Festival Jan. 750 South by Southwest (SXSW) March 1,500 NAB / Las Vegas April 5,000 Cine Gear Expo / Los Angeles June 2,000 Cine Video Expo / Mexico City June 1,500 Siggraph July 1,000 IBC / Amsterdam Sept. 1,500 Cinec / Germany Sept. 1,000 LDI / Las Vegas Oct. 1,500 Career in Film Summit / Los Angeles Oct. 500 AFI Film Festival / Los Angeles Nov. 1,000 AFM / Santa Monica Nov. 750 CCWExpo.com / New York Nov. 1,500 Drone World Expo / San Jose Nov. 500 Inter Bee / Japan Nov. 1,500 Siggraph Asia Nov. 750 Camerimage / Poland Nov. 1,800 Government Video & Tech. Dec. 1,250 Monthly promotional copies to airlines. w Continental w Delta w US Airways w United YEARLY TOTAL: 26,800 5,000 monthly copies / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / where in the world. u UNITED STATES # copies New England (CT, ME, MA, NH, RI, VT) 1,020 Middle Atlantic (NJ, NY, PA) 3,620 East North Central (IL, IN, MI, OH, WI) 1,150 West North Central (IA, KS, MN, MO, NE, ND, SD) 600 South Atlantic (DE, DC, FL, GA, MD, NC, SC, VA, WV) 2,075 East South Central (AL, KY, MS, TN) 925 West South Central (AR, LA, OK, TX ) 750 Mountain (AZ, CO, ID, MT, NV, NM, UT, WY) 790 Pacific (AK, CA, HI, OR, WA) 12,607 subtotal: 23,537 u INTERNATIONAL Canada 1,395 Mexico 470 Central America & the Caribbean 25 South America 640 Europe 5,350 Asia 1,005 Middle East & North Africa 280 Africa 175 Australia & Oceania 613 Other Territories 10 subtotal: 9,963 SRDS June 2015 TOTAL: 33,500 our readers are