NOT-FOR-PROFIT ORGANISATION MEMBERSHIP
MEMBERSHIP OF THE DPP AS A NOT- FOR- PROFIT ORGANISATION MEANS YOU HAVE THE OPPORTUNITY TO ENGAGE WITH THE DPP ON ANY AREAS OF WORK RELEVANT TO YOUR ORGANISATION
The Story So Far The first five years of the DPP Nearly five years ago colleagues from across the UK broadcast sector came together to discuss an issue that was troubling us all. The industry had become capital intensive and technologically complex; and the move to fully digital production was doing nothing to reverse this trend. A huge proliferation of bespoke products and solutions, all with differing technical standards and workflows, was creating a business model that producers and broadcasters could no longer afford and was in no one s best interest. And so in May 2010 three UK broadcasters, ITV, Channel 4 and the BBC formed the Digital Production Partnership. The aims were simple: to smooth and accelerate the move to end-to-end digital; with more benefit, less pain and less cost for everyone. The DPP immediately attracted support from the whole broadcast sector. This quickly became the partnership s unique characteristic: it brought together people who would never normally meet. At DPP events producers, post producers, manufacturers, suppliers, service providers and broadcasters were to be found sharing perspectives and offering solutions to the emerging challenges of working with digital media. And in the years that followed, those people made end-to-end digital a reality. 3
The Next Stage International Interoperability Ultra High Definition Common standards Compliance and Testing..and more It s core to the purpose of the DPP to reduce complexity and increase interoperability across the whole industry everywhere. There s rapidly growing interest in the adoption of the AS-11 DPP standard in other territories, and for international exchange. DPP Ltd has membership for broadcasters and companies from around the world, and has formed partnerships with key organisations for the adoption of international DPP standards. We have also formed a new International Interoperability Group. Ultra High Definition (UHD) is coming even faster than anyone expected. In 2015 the DPP will be defining a new common standard for the delivery of UHD programmes. We ll also be creating guidance on best practice workflows for UHD. The DPP has identified considerable industry concern around appropriate business models for network connectivity. We have a major report coming later in 2015. We ve followed the implementation of file delivery with important work on digital archiving. A definitive guide and common digital archive standards are coming this summer. There s plenty more standards work coming too: UHD commercials, interstitials and promos; news exchange; and programme acquisition. And then there s the DPP s Compliance Programme and Test-Lab supported by the BBC s world-renowned R&D department. This vital service provides quality assurance for everyone working with our standards. 4
The DPP & You Membership & Governance The DPP believes we need an industry where digital content can be shaped, moved, exploited and distributed as easily as possible. That releases time and budget to make the best content, and create the best customer experiences. Common standards and workflows can free us to compete around what really matters: quality, excellence and value. And that s why we want you to be a Member of the DPP. Only together can we identify the right areas in which to intervene and the ones to leave alone. Only together can we gain a rich enough understanding to implement the right changes, for the right people, in the right way. On the next page we describe the benefits you will get as a Not-for- Profit Organisation Member of the DPP. But the biggest benefit to you of all is access to the conversation. And how do you know what you re hearing is authoritative? The DPP is owned and run by the BBC, ITV and Channel 4. A senior executive from each sits on the DPP Ltd Board, along with the Managing Director. The Board sets strategy and direction, and holds the MD to account for delivering the DPP s mission to release the benefits of digital for everyone. The MD leads a Delivery Group made up of two representatives from each Board member broadcaster. And this Delivery Group initiates the work streams that do the work of the DPP. As a Not-for-Profit Organisation Member you get the opportunity to take part in the conversation as colleagues from the whole supply chain explore the opportunities for change; and you get to engage directly with the DPP on any areas of special interest to your organisation. 5
Membership Benefits & Opportunities The BBC, ITV and Channel 4 are committed to providing continued support to the partnership. But as the DPP looks to its next phase of work it needs active involvement of Members to achieve the reach and impact required to be successful. The DPP is recognised for its work on behalf of the whole industry and now the whole industry can make it even more effective. The benefits we offer in return for your Membership are as follows: Access to the full outputs of the DPP Opportunity to input into areas of special interest to your organisation Opportunities to grow personal and corporate networks with colleagues from across the industry Free attendance at DPP events Free access to the full versions of all DPP publications Access to DPP Member logos and other relevant marketing and information materials PLEASE NOTE: general subscribers to the DPP will only receive information from the DPP that is made publicly available. Your registration as a Member is required for you to access the member-only benefits above. We hope you ll join us to shape the work of the DPP for the years ahead. 6
DPP Membership Register for FREE membership Who do I contact? As a Not-for-Profit Organisation we are delighted to give membership FREE of charge to three of your named officers. You may feel you would like an even more active relationship with the DPP as an official PARTNER. If that is the case we d be delighted to talk to you further. To become a DPP Member, please contact us at: membership@digitalproductionpartnership.co.uk To discuss the possibility of Partnership please contact: Mark Harrison, Managing Director, DPP mark.harrison@digitalproductionpartnership.co.uk 7