NORTH CAROLINA THEATRE PLAYBILL 2018-19 Season Media Kit Updated: 11/20/18
North Carolina Theatre Playbill M E D I A K I T ABOUT NORTH CAROLINA THEATRE Established in 1984, North Carolina Theatre is Raleigh s premier, non-profit professional regional theatre. With its successful formula of producing top quality musicals with top national performers and local talent, North Carolina Theatre has been instrumental in the revitalization of downtown Raleigh over the years. Through its conservatory, it has provided exceptional arts training to hundreds of local youth. By offering broad access to live theatre, while strengthening economic growth, the organization continues to fortify the cultural vitality of the region. BENEFITS OF ADVERTISING WITH NORTH CAROLINA THEATRE By purchasing an ad in our playbill you are investing in the continued growth of North Carolina Theatre and the arts in Raleigh, as well as the growth of your business. You ll gain access to 60,000 theatre patrons at 6 mainstage performances. This is your opportunity to be a part of downtown Raleigh s exciting arts scene. Support the arts in your community! WHO ARE OUR PATRONS? North Carolina Theatre ticket buyers, whether they purchase a season package or individual show tickets, are generally well educated individuals residing within 35 miles of downtown Raleigh, NC. They have higher than average household incomes and discretionary incomes making them the perfect audience to get your products and services in front of. HOW WE PROMOTE OUR SHOWS. At North Carolina Theatre we develop fully integrated marketing communications strategies to reach our patrons and prospective patrons. This includes a media mix with an array of traditional (TV, print, radio, out of home, etc.) and highly targeted digital advertising. Some of the places where you can expect to see our shows advertised include The News & Observer, Indy Week, Midtown Magazine, WRAL, and iheart Media stations. Based on the show s content and target audience we tailor each marketing strategy to reach prospective patrons in the Triangle. Page 1
Season Subscribers Single Ticket Buyers Page 2
2018-19 SHOWS IN THE HEIGHTS October 16-21, 2018 Raleigh Memorial Auditorium North Carolina Theatre Playbill From the creator of HAMILTON, IN THE HEIGHTS tells the universal story of a vibrant community in New York s Washington Heights neighborhood a place where the coffee from the corner bodega is light and sweet, the windows are always open and the breeze carries the rhythm of three generations of music. It s a community on the brink of change, full of hopes, dreams and pressures, where the biggest struggles can be deciding which traditions you take with you, and which ones you leave behind. JERSEY BOYS November 13-18, 2018 Raleigh Memorial Auditorium They were just four guys from Jersey, until they sang their very first note. They had a sound nobody had ever heard...and the radio just couldn t get enough of. But while their harmonies were perfect on stage, off stage it was a very different story a story that has made them an international sensation all over again. Featuring the legendary top ten hits Sherry, Big Girls Don t Cry, Walk Like A Man, Can t Take My Eyes Off You and December, 1963 (Oh What A Night). MAMMA MIA! February 12-17, 2019 Raleigh Memorial Auditorium The ultimate feel-good show! A mother. A daughter. Three possible dads. And a trip down the aisle you'll never forget! The story-telling magic of ABBA's timeless songs propels this enchanting tale of love, laughter and friendship, creating an unforgettable show. A large cast, non-stop laughs and explosive dance numbers combine to make a guaranteed smash. Featuring hits Dancing Queen, Gimme! Gimme! Gimme!, Take a Chance on Me and many more! THE KING AND I March 19-24, 2019 Raleigh Memorial Auditorium One of Rodgers & Hammerstein s finest works, THE KING AND I boasts a score which features such beloved classics as Getting To Know You, I Whistle a Happy Tune, Shall We Dance and Something Wonderful. Set in 1860 s Bangkok, the musical tells the story of the unconventional and tempestuous relationship that develops between the King of Siam and Anna Leonowens, a British schoolteacher whom the modernist King, in an imperialistic world, brings to Siam to teach his many wives and children. MURDER FOR TWO April 26-May 5, 2019 A.J. Fletcher Opera Theater Officer Moscowicz is a small town policeman with dreams of making it to detective. One fateful night, shots ring out at the surprise birthday party. With the nearest detective an hour away, Marcus jumps at the chance to prove his sleuthing skills with the help of his silent partner, Lou. But whodunit? The perfect blend of music, mayhem and murder! In this hilarious show, 2 performers play 13 roles not to mention the piano in a witty and winking homage to old-fashioned murder mysteries. You won t want to miss this killer musical comedy! ANNIE July 23-28, 2019 Raleigh Memorial Auditorium With equal measures of pluck and positivity, little orphan Annie charms everyone's hearts despite a next-to-nothing start in 1930s New York City. She is determined to find the parents who abandoned her years ago on the doorstep of a New York City Orphanage that is run by the cruel, embittered Miss Hannigan. With the help of the other girls in the Orphanage, Annie escapes to the wondrous world of NYC. In adventure after fun-filled adventure, Annie foils Miss Hannigan's evil schemes, befriends President Franklin Delano Roosevelt, and finds a new home and family in billionaire, Oliver Warbucks. Page 3
RATES 6 Shows Per Season 4 Shows Per Season 1-2 Shows Per Season Full Page $1,795 $2,150 $2,500 Half Page $1,195 $1,495 $1,795 Quarter Page $695 $995 $1,295 Premium positions are sold on an annual basis unless otherwise noted. AD SPECS/DEADLINES Size Specs Notes Full Page (bleed) 5.375 wide x 8.375 high add.125" to all sides for bleed Full Page (non-bleed) 5" wide x 8" high inset.187" on all sides with border Half Page Quarter Page 5" wide x 3.875" high 2.437" wide x 3.875" high Insertion Deadline Material Deadline IN THE HEIGHTS September 17, 2017 September 24, 2018 JERSEY BOYS October 15, 2018 October 22, 2018 MAMMA MIA! January 14, 2019 January 21, 2019 THE KING AND I February 18, 2019 February 25, 2019 MURDER FOR TWO April 1, 2019 April 8, 2019 ANNIE June 24, 2019 July 1, 2019 Page 4