1 - Strauss Free Raised logo mark To the right is the Strauss Free Raised logo mark. It is the principal mark that represents the brand. It should be used to represent the brand to all audiences. The logo mark is always used in full color. From American Pastures is to be used on all packaging that has product inside, but is not essential on applications where it does not encompass product.
2 - Logo Minimum space and size For maximum impact, a set minimum space should separate the Strauss Free Raised logo mark from all other graphic and typographic elements. This area forms an invisible frame around the logo mark. The minimum space around the logo mark is based on the height of the S within the shield. The logo mark should have a consistent minimum space of the S height on all four sides. Please note that the minimum size requirement for the logo mark is one inch tall. 1 inch minimum size
3 - Strauss Free Raised shield To the right is the Strauss Free Raised shield. It may be used when the logo mark in full color application is not available or as a secondary brand identification.
4 - Shield Minimum space and size For maximum impact, a set minimum space should separate the Strauss Free Raised shield from all other graphic and typographic elements. This area forms an invisible frame around the shield. The minimum space around the shield is based on the height of the S within the shield. The shield should have a consistent minimum space of the S height on all four sides. Please note that the minimum size requirement for the shield is one inch wide. 1 inch minimum size
5 - Acceptable Shield use The Strauss Free Raised shield may be applied in the specific brand color or black and white. To the right is a chart of the approved color appearances for the shield. The shield may be printed in Strauss Brown (process color or special mix ink) or black. Please see the Brand Color Palette section for specifications. Black and White Strauss Brown (Process or Spot Color)
6 - Free RAISED Brand Image with Logo mark or shield The Free Raised brand image is used with the Strauss Free Raised logo mark or shield. The logo mark must always be placed in the sky area as it fades to white to allow the blades of grass to be seen. The shield may be used within in the blue sky area or on the horizon line. *Please note: Strauss Free Raised Shield does not have a white rule around it.
7 - Strauss Free Raised Tag line The Strauss Free Raised tag line embodies the brand promise. This simple statement defines our commitment to raising cattle in a compassionate and natural manner free to roam on open pastures, never administered antibiotics or hormones, whiles receiving a nature-intended diet. All our cattle are raised by America s great independent family farmers. The tag line may be used as a headline for advertising, promotions and in packaging. Use the tag line art as shown; do not substitute with another font outside of the font family. It may be used as a single line or two lines stacked. It must always appear with the trademark symbol.
8 - Applications for the Logo mark and tag line Shown to the right are examples of the Strauss Free Raised logo mark and tag line in use. The advertising example shows the logo mark and brand image as the main visual with the Free Raised tag line used as a headline reversed out of Strauss Brown. The packaging examples show the Strauss Free Raised logo mark on the brand image and on a white background. Never tethered - free to roam with herd on open pastures Never ever administered antibiotics or growth hormones* Unlimited access to mother s milk Agriculturally sustainable and environmentally friendly Advertising Packaging
9 - Applications for the Shield Shown to the right are applications of the Strauss Free Raised shield. The info card shows the shield used in a two-color application. The case rail strip is an example of the shield used with the Free Raised brand image for maximum impact in a retail environment. Info Card Case Rail Strip
10 - Brand color palette To the right is the family of brand colors chosen for Strauss Free Raised. Strauss Brown is the signature color of the Strauss logo. The spot color is a special order mix. STRAUSS BROWN Spot color Special mix Process equivalent: C:67 M:72 Y:83 K:47 Blue PANTONE 278C Process equivalent: C:39 M:14 Y:00 K:00 SAGE PANTONE 5855C Process equivalent: C:12 M:5 Y:44 K:15
11 - Type recommendations A consistent type style is important in building recognizability and establishing an identity. The Bliss, ITC Slimbach and Ministry Script font families have been chosen to complement the Strauss logo mark. These fonts should be used for all packaging, advertising, collateral and printed communications. Bliss Font Family Bliss Light Bliss Medium Bliss Bold ITC Slimbach Font Family ITC Slimbach Book ITC Slimbach Book Italic ITC Slimbach Medium Ministry Script Font Family Ministry Script Regular