Satellite-Digital Multimedia Broadcasting (DMB) Terminal of Samsung 오현석삼성전자 s910.oh@samsung.com
Contents Overview of DMB systems DMB Standards & Services DMB Network Satellite DMB Terrestrial DMB Satellite DMB Service Plan &Terminal Type Market Forecast Samsung SDMB SoC & Handset 1 삼성 S-DMB 단말개발
Overview of Digital Multimedia Broadcasting (DMB) Systems
Background of DMB Digitalization of Broadcast & Communication Giving better experiences from 2-way communications & High Quality mobile multimedia services Passiv e Expansion to Digitalization DMB Personal Expansion to Broadband Broad band Mobile Narrow band Communication Activ e terrestrial Satellite Broadcast HDTV Mass 3 삼성 S-DMB 단말개발
Digital Convergence Digital Convergence with Communication & Broadcast Satisfying user needs for using multimedia services Limited Band Width High Cost Interactivity Mobility DMB Broadband Multimedia Contents Fixed reception Low cost 4 삼성 S-DMB 단말개발
Digital Multimedia Convergence 5 삼성 S-DMB 단말개발
Target and Services of DMB Concept Support High CD quality audio and Video Streaming Support superior reception performance for fixed & Mobile Environment Offer a variety of full digitalized multimedia information Services Audio/video streaming Radio page service Link to program & channel info, and supplementary information Allow channel searching & display a signal strength Broadcast web service Hookup Internet site contents TPEG (Transport Protocol Experts Group): Traffic Congestion Information Memo (Multimedia Environmental for Mobile) R-Commerce Voting 6 삼성 S-DMB 단말개발
DMB Services Portable multimedia broadcasting service which provides high-quality A/V contents in high-speed mobile environments (100Km/h) Target terminal types are Cellular Phone, PDA and some kinds of dedicated portable devices Two-way service can be supported (eventually) CD quality Music Weather forecasting / Stock / Travel / News Audio service (MP3, ) Movie Text Service Traffic Information & Location 7 Service 삼성 S-DMB 단말개발
DMB Market Analysis Evolving Business Models: Business models involving collaboration between broadcasters and mobile operators stand the best chance of success in the long term Handset Features: Future handsets may include zoom lenses and image stabilization and simple editing functions could help users to create more acceptable content Industry initiative: Significant investments from a variety of wireless heavyweights, including Qualcomm, Crown Castle, Nokia and Texas Instruments Evolving Technologies: New technologies will allow people to watch live quality TV programs while they are mobile, giving users the ability to also interact with the programs Market Potential: As per Yankee group- wireless entertainment will be a $3.7-billion industry by 2007 8 삼성 S-DMB 단말개발
50 40 30 20 10 0 Preferred Services and Device Types Preferred Device Types for DMB Mobile Phone Automotive PC Analog TV Digital TV PDA Laptop 50 Preferred Services in DMB 40 30 20 10 Drama Music 0 NEWS/Weather Movie Sports Entertainment Show Traffic Info 9 삼성 S-DMB 단말개발 From ETRI 2004 Analysis
Korean DMB Standards Terrestrial DMB Terrestrial transmission T-DMB (Korea), Eureka 147(Europe) OFDM base Satellite DMB Satellite transmission System E (Korea, Japan) CDM Base Terrestrial DMB (Eureka147 + Enhanced FEC) RF - 200MHz (6MHz BW : 3 carrier) BB Demod - OFDM A/V Decoder - H.264 (video) -BSAC (audio) Satellite DMB (System E) RF -2.6GHz (25MHz BW : 1 carrier) BB Demod - CDM A/V Decoder - H.264 (video) -AAC+ (audio) BB Demod: Baseband Demodulator 10 삼성 S-DMB 단말개발
DMB Networks Satellite DMB S-Band (2.630~2.655GHz ) Internet Call S-Band Center Contents (Audio/Video/Data) DMB Center Ku-Band (13.824~13.883GHz) Ku-Band (12.21~12.23GHz) S-Band Gap Filler Internet Call Center Contents (Audio/Video/Data) DMB Center Terrestrial DMB 240MHz 11 삼성 S-DMB 단말개발
Satellite DMB ITU-R Regulation Rec. ITU-R BO. 789-2: System Requirement Rec. ITU-R BO. 1130-4: System Recommendation ITU-R 955-3: Broadcasting signal characteristics reference Comparisons of Major Satellite DMB Standards Country Europe US Korea, Japan System Standards System A System D H System E Audio coding MPEG-1 layer2 CT-AAC+(PAC) MPEG-2 AAC+ Modulation π/4-dqpsk DQPSK QPSK System Spec. Throughput Bandwidth 0.8-1.7Mbps 1.536MHz/carrier 1.536Mbps 2.3 MHz/carrier 16.12Mbps 25MHz(total) Multiplexing OFDM TDM CDM Tech. Details Satellite HPA requirement 4kW/25MHz(36.1dBW) 83W/25MHz(19.2dBW) 812W/25MHz(29.1dBw) Spectrum Efficiency 0.5-1.1 0.7 0.4-0.7 Required Eb/N0 7.2dB@10E-4 2.7dB@10E-4 5.6(2.3)dB@10E-4 12 삼성 S-DMB 단말개발
Terrestrial DMB Comparison of Major Terrestrial DMB Standards Country Europe US Japan Europe System Standards Eureka-147 Hybrid IBOC ISDB-Tsb(1segment) DVB-H Audio coding MPEG-1, MPEG-2 BC PAC MPEG-2 AAC MPEG-2 Transmission technology OFDM OFDM BST-OFDM OFDM System Spec. Throughput Bandwidth 0.8-1.7Mbps 1.536MHz 144-160kbps 약 140kHz 280-1787kbps 429, 430, 432 khz 5~31Mbps 5,6,7,8 MHz No. of Audio CH. 6 1 3 (Video,audio):13 Tech. Details Spectrum Band VHF/TV, L-band FM band VHF/TV UHF Multipath effect superior good superior superior 13 삼성 S-DMB 단말개발
Satellite Digital Multimedia Broadcasting (S-DMB)
Satellite DMB Terminal Requirement Antenna diversity CDM demodulator + FEC (Viterbi/RS decoder) Source decoding Video : QVGA, H.264, 15frame per sec. 384kbps per each video stream Audio : AAC+ 32, 64, 128 kbps per each audio stream MPEG2 TS demux CA (Conditional Access) DVB descrambler + SI, EMM/ECM filter + Smart card Premium channel / Pay Per View Functionality Interoperability with 1x EV DO service Cellular + DMB terminal only EPG display defined by TU Media cop. Recoding Functionality (permitted channel only) Small size, Low power consumption 15 삼성 S-DMB 단말개발
Satellite DMB Market Forecast Europe DMB carrier : Global Radio (Target market : Vehicles and Home Radio) Korea/Japan : SKT (Korea) and MBCo (Japan) (Service Start : 2004.4Q) (Target Market : Car, Handset, PDA) (unit: thousands) 16,000 14,000 12,000 10,000 8,000 6,000 SystemA(Europe,DAB) SystemE(Korea,DMB) SystemE(Japan,DMB) 4,000 2,000 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source : SKT 방식표준지역 2003 2004 2005 2006 2007 2008 2009 2010 SystemA(DAB) Europe 200 1,294 4,780 7,800 11,300 14,000 위성 Korea 490 1,050 2,180 3,970 6,050 7,240 7,980 SystemE(DMB) Japan 660 1,460 2,410 3,550 4,880 6,350 8,000 Total 0 1,150 2,710 5,884 12,300 18,730 24,890 29,980 16 삼성 S-DMB 단말개발
Satellite DMB Terminal Type Cellular Phone Type Car Dedicated Terminal Maximizing Convenience of Clients By Supporting Diverse Terminal Devices PDA Type 17 삼성 S-DMB 단말개발
Korea Satellite DMB Service Plan Satellite Body 2004. 03 Launching 2005.5 Infra Broadcasting Center Gap Filler 2003. 8 Build-up start 2003. 10 Build-up start 2004.05 Complete Continuing Build-up Commercial Service Start Terminal 2004.11 Commercial Product Service Channel & Charging Video (11 ch) Audio (25 ch) Terrestrial TV Contents Re-direction Music, Audio (News, Education, etc) Receiving fee Subscription (Entry charge) 12,000~15,000 won/month (10~11$) : Flat rate 20,000 won (~17$) Data (3 (3 ch) Traffic information, Stock, Weather forecast Advertise. Download base 18 삼성 S-DMB 단말개발
Channel Structure of Satellite DMB Contents (MEPG ) CA (Scrambler) packet packet packet packet packet packet packet packet packet packet packet packet 19 삼성 S-DMB 단말개발
SDMB Chip Set Solution [2004 한국전자전 ] 전자부품기술대상 최우수상수상 ( 헤럴드경제 04.10.06) 20 삼성 S-DMB 단말개발
World First S-DMB phone : SCH-B100 Overview Samsung s World First S-DMB Phone : 05. Jan launched in market! Built-in MMC, Digital Camera (2M CCD), VOD Wide LCD screen : 260K Color, 2.2 QVGA 05. Jan. Test service(9ch), Mar. Commercial service Design & Specifications Mode Dimensions CDMA (800MHz) + CDM 2.6GHz 120 X 49 X 24 (mm) Memory Display F/M 128MB+SDRAM 32MB 320 x 240 pixels, 260K Color TFT LCD Features - Satellite DMB reception - QVCA 15 frames/sec, Stereo(64kbps AAC+) - Built-in Camera (2Mega) - Intenna Design 21 삼성 S-DMB 단말개발
SCH-B100 and Its Applications 22 삼성 S-DMB 단말개발
World 1 st S-DMB Handset (SCH-B100) 23 삼성 S-DMB 단말개발
3GSM World Congress 2005 DMB Phones 2005.2.14~2.17 France DMB Phone 전시 - 위성 DMB Phone - 지상 DMB Phone -DVB-H Phone 24 삼성 S-DMB 단말개발