BONGUSTO THE ONLY 24/7 FOOD- CHANNEL IN D-A-CH KEYFACTS 2017
AGENDA CHANNEL Key facts & USP distribution channels & platforms PROGRAMME Current programme & premieres TARGET AUDIENCE Internal evaluation ADVERTISING Ad formats & rate card
CHANNEL
BONGUSTO KEYFACTS 2017 BonGusto is the only 24/7 food TV channel in Germany, Austria and Switzerland BonGusto fascinates with exciting in-house productions, international high-quality food license formats and culinary highlights from around the world BonGusto presents a superior range of international TV-reports about food and travel as well as video recipes on BonGusto website and YouTube channel Technical reach: 1.5m houesholds*+ Amazon Fire TV App Hubert Burda Media is majority owner of BonGusto * Source: BonGusto distribution channels, 07/2017.
HAUTE CUISINE Easy Cooking International trends Food Adventure 5
QUALITY CHARACTERISTICS USP HIGH-QUALITY PROGRAMME Acquisition of worldwide successful food productions Numerous broadcast premieres in HD IN-HOUSE PRODUCTION 3D BURDA CROSSMEDIA COMMUNICATION TV PRINT WEB Cooking studio Production on location 4K- productions 6.94m UU*; 27.83 m facebook video views** * Source: AGOF digital facts 2017-03; ** Tubular, November 2016.
BONGUSTO DISTRIBUTION CHANNELS CABLE IPTV VIDEO ON DEMAND SMART TV APPS Rezepte-App Rezepte-Widget Rezepte-App MOBILE APPS SOCIAL MEDIA WEBSITES FOOD PROGRAMME WINDOWS Privatsender Schweiz
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PROGRAMME
HIGH-QUALITY PROGRAMME WITH NUMEROUS GERMAN PREMIERES ONE NIGHT STAND follows night-reveler Annie Sibonney as she travels the world s greatest food and nightlife cities including Montreal, Tel Aviv, Barcelona, and Charleston among others to uncover the best late night eats while exploring the history, culture, music and rituals of each city. Annie s tasty trysts start with happy hour and continue through dinner, dessert and late night cravings before her final rendezvous - the no-shame morning after breakfast. Licenser: Entertainment One ANDY & BEN EAT THE WORLD/AUSTRALIA Andy & Ben Eat the World is a new, contemporary culture series that sees two best mates explore the culinary meccas of Mexico, Spain and Portugal in their own unique way. From their own restaurant studio, ex-masterchef contestants Andy Allen and Ben Milbourne take viewers back over edited segments of footage from their journeys through culinary locations, crazy situations and inspired recipe creation. Licenser: Parade Media SARAH GRAHAM FOOD SAFARI South African food blogger and cookbook author, Sarah Graham, is set to take viewers on an ambitious food safari across Zimbabwe, Zambia and South Africa. Sarah takes her kitchen on the road and proves that anything's possible with the right ingredients. Sarah unlocks an entirely new repertoire of adventures recipes that she cooks in the great outdoors for friends and family, which include some unexpected wildlife encounters along the way. Licenser: DCD Rights Limited SACHIE S KITCHEN Join vibrant and engaging food personality Sachie Nomura on a mouth-watering culinary journey of Japan. With great produce, entertaining guests and fascinating locations, this series celebrates Japanese cuisine and inspires viewers with amazing, simple to make dishes like only a local could. Licenser: Flame Distribution Pty Ltd.
HIGH-QUALITY PROGRAMME WITH NUMEROUS GERMAN PREMIERES RUSTIC ADVENRUES ITALY/ARGENTINA A hybrid food, travel and adventure show following two young, hot chefs who fulfilled their lifelong dream of building their own successful restaurants from scratch as they decide to take a much needed break and seek out inspiration for new endeavors while on a rustic food tour across Argentina/Italy. Licenser: Breakthrough Entertainment RACHEL ALLEN S CAKE DIARIES In Rachel Allen's Cake Diaries, Rachel takes a personal look at how cakes can, and do, play a part in a life full of family and friends. She reveals that they are about so much more than the traditional celebrations... RACHEL ALLEN ALL THINGS SWEET In Rachel Allen: All Things Sweet, Rachel is at home in Ireland indulging in her passion, and ours, for all things sweet! From rich desserts to afternoon tea, children's treats to that dinner party 'wow factor', Rachel has it covered. Licenser: BBC Worlwide Germany GmbH HOLLYWOOD & VINES A series celebrating wine and celebrities who love it, Hollywood & Vines asks the eternal question "red or white"? Taking you on a trip through some of the best wineries in the world, actor Jason Priestley (of Beverly Hills 90210 fame) and producer Terry David Mulligan explore vineyards, wine culture and enlist their celebrity friends along the way. Watch for the new Hollywood generation including Heath Ledger, Katie Holmes and Sienna Miller to spill about their favorite bottles and learn as seasoned veterans such as Jack Black, George Clooney, Clint Eastwood and Kyle MacLachlan dish about their favorite vino. Licenser: Entertainment One
TARGET AUDIENCE
TARGET AUDIENCE INTERNAL EVALUATION Gender: mainly female Key target audience: 40 59 years Income: average to high income Profession: mainly working * Source: Institut Blauw Research GmbH, Nürnberg; market research results according to a joint study with Kabel Deutschland; representative telephone survey February 2012; n=224 regular BonGusto viewers; Basis = 805 BonGusto viewers.
CLIENTS & RATE CARD
BONGUSTO RATE CARD BROADCASTING & PRODUCTION COSTS 7-10 PM (PRIMETIME) 10 7 PM PRODUCTION COSTS* SPOT (max. 30 sec., no film shoot) ONAIR SPOT (max. 30sec.) SPONSORING (Intro + Outro, 7 sec. each) CUT-IN (2 x 7 sec.) 180 90 from ca. 5.000 180 90 from ca. 12.500 230 115 from ca. 1.400 230 115 from ca. 500 TITLE SPONSORING 280 140 from ca. 500 TRAILER (max. 1:30) 360 180 from ca. 2.300 INFOMERCIAL/VIDEO RECIPE (3-4 min.) 410 205 from ca. 10.000 * Production costs only incur if ad format is produced by BurdaStudios. Detailed calculation of production costs after briefing. Not included: costs for location, testimonials and travelling. Production costs are not discountable.
SEE YOU ON STEFANIE LÜDEMANN Senior Sales Manager BonGusto BurdaStudios Burda Studios Pictures GmbH Arabellastraße 23, 81925 München Phone: +49 89 9250-1065 stefanie.luedemann@burdastudios.com ONE NIGHT STAND on Wednesday, 09:40 p.m. on BonGusto