ONLINE CHANNELS
AGENDA 1. BCN CHANNELS 2. BCN VERTICALS
BCN CHANNELS
YOUR TOPICS OUR CHANNELS (1/2). TARGETED APPROACH VIA ALL SITES. FAMILY DAS HAUS BUNTE DAS KOCHREZEPT FREUNDIN MEIN SCHÖNER GARTEN SUPERILLU WOHNEN & GARTEN LISA DONNA-MAGAZIN UU:,1 mill. reach:,7 mill. FASHION + BEAUTY BUNTE FREUNDIN INSTYLE HARPER S BAZAAR ELLE SUPERILLU LISA DONNA- MAGAZIN UU:, mill. reach:,1 mill. CONSUMER ELECTRONICS DAS HAUS BUNTE FREUNDIN GUTER RAT INSTYLE ELLE HARPER S BAZAAR UU:,7 mill. reach:, mill. LIVING & LIFESTYLE BUNTE DAS HAUS ELLE FREUNDIN INSTYLE WOHNEN & GARTEN GUTER RAT DAS KOCHREZEPT MEIN SCHÖNER GARTEN SUPERILLU HARPER S BAZAAR UU:, mill. reach:, mill. ENTERTAINMENT BUNTE DAS KOCHREZEPT ELLE FREUNDIN HARPER S BAZAAR INSTYLE GUTER RAT DAS HAUS UU:,2 mill. reach: 6,66 mill. LUXURY ELLE HARPER S BAZAAR INSTYLE UU: 2, mill. reach: 1,1mill. WOMEN PREMIUM ELLE HARPER S BAZAAR INSTYLE BUNTE WOMEN ELLE HARPER S BAZAAR INSTYLE BUNTE FREUNDIN UU: 8,mill.. reach: 0,8 mill. UU:,28 mill. reach: 8, mill. Source: digital facts 2017-0, 1+ years, 6,6 mill., month Mar 2017, numbers do not include Lisa.de and donna-magaziin.de since these cannot be counted currently. reach=contacts in mill. BCN Burda Community Network GmbH
YOUR TOPICS OUR CHANNELS (2/2). TARGETED APPROACH VIA ALL SITES. SPORT & FITNESS DAS HAUS BUNTE DAS KOCHREZEPT FREUNDIN MEIN SCHÖNER GARTEN SUPERILLU UU:,67 mill. reach:,08 mill. HEALTH DAS KOCHREZEPT ELLE FREIZEIT REVUE FREUNDIN INSTYLE BUNTE LISA MEIN SCHÖNER GARTEN DONNA-MAGAZIN UU:, mill. reach: 8,7 mill. HOME + GARDEN DAS HAUS FREIZEIT REVUE GUTER RAT MEIN SCHÖNER GARTEN SUPERILLU WOHNEN & GARTEN UU: 2,1 mill. reach: 20,76mill. TRAVEL BUNTE DAS HAUS DAS KOCHREZEPT ELLE FREIZEIT REVUE HARPER S BAZAAR INSTYLE FREUNDIN DONNA-MAGAZIN UU:,21 mill. reach: 10, mill. FINANCE BUNTE GUTER RAT MEIN SCHÖNER GARTEN SUPERILLU UU: 8, mill. reach: 0, mill. FOOD DAS KOCHREZEPT GUTER RAT BUNTE ELLE FREIZEIT REVUE FREUNDIN LISA HARPER S BAZAAR INSTYLE WOHNEN UND GARTEN MEIN SCHÖNER GARTEN UU:,21 mill. reach: 10,26 mill. Source: digital facts 2017-0, 1+ years, 6,6 mill., month Mar 2017, numbers do not include Lisa.de and donna-magaziin.de since these cannot be counted currently. reach=contacts in mill. BCN Burda Community Network GmbH
FAMILY CHANNEL FAMILY DAS HAUS BUNTE DAS KOCHREZEPT FREUNDIN MEIN SCHÖNER GARTEN SUPERILLU WOHNEN & GARTEN LISA DONNA-MAGAZIN This combination is ideally suited to reach household leaders (%). 67% of the users are female 62% are living together with their partner and 21% with their partner and children in one household (index 11). Baby products are of interest for % of the users (index 1). 88% of the users have a garden or at least a balcony. % quite often took notice of interesting products or new ideas by seeing an advertisement (index ). 8% are willing to pay more for quality. 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 2 6 BCN Burda Community Network GmbH 2 8 2.000 2.00 2.00.000.000.000.000.000.000 7.000 82 86 8 8 8 6 2 8 10 1 16 16 17 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), lisa.de and donna-magazin.de noncountable 8 7 2 16
FASHION & BEAUTY CHANNEL FASHION + BEAUTY BUNTE FREUNDIN INSTYLE HARPERS BAZAAR ELLE SUPERILLU LISA DONNA-MAGAZIN This combination addresses a target group that has a high affinity for beauty and fashion topics. 6% of the users are enthusiastic about ladies wear (index 17) and 0% for cosmetics (index 10). Shoes are of interest for 62% of the users (index ). 8% of the users are interested in men s wear or men s cosmetics. The users show a great interest in beauty issues: Hair care products: % (index 6) Perfumes and fragrances: % (index ) Wellness products: 1% (index 12) 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 21 2 2.000 2.00 2.00.000.000.000.000.000.000 7.000 7 8 8 6 2 2 17 1 16 8 16 168 17 1 6 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), lisa.de and donna-magazin.de noncountable 7 BCN Burda Community Network GmbH
WOMEN PREMIUM CHANNEL WOMEN PREMIUM BUNTE INSTYLE HARPERS BAZAAR ELLE This channel reaches 16,% of all women. This equates,78 mill. female unique users. Low wastage, because 6% of the users are female. 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 22 11 2 0 76 162 16 168 177 1 6 % of consumers are running their own households (household leaders). 6% of the users have a net monthly household income of at least 2,000. 8% are willing to pay more for quality (index 0). 2.000 2.00 2.00.000.000.000.000.000.000 7.000 8 11 2 1 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 8 BCN Burda Community Network GmbH
WOMEN CHANNEL WOMEN BUNTE FREUNDIN INSTYLE HARPERS BAZAAR ELLE.22 million users can be reached via this channel, and the share of women in the user group is of 6%. 7% are between 20 and 0 years of age. 7% of the female users see themselves as individualists and 80% are very mobile and often on the move (strongly/somewhat agree).,7 mill. UU are interested in women s cosmetics and,22 mill. UU in ladies wear (1.8 million unique users are even very enthusiastic about it). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 21 2.000 2.00 2.00.000.000.000.000.000.000 7.000 2 7 8 8 1 2 1 18 10 16 180 16 167 1 6 2 16 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH
CONSUMER ELECTRONICS CHANNEL ELECTRONICS DAS HAUS BUNTE FREUNDIN GUTER RAT INSTYLE ELLE HARPER S BAZAAR Very young, technology savvy target group. 6% of the users are under years old. 26% are, among their friends, one of the first to try new technologies (index 6). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 21 17 2 8 7 2 16 17 16 168 1 6 0% are interested in smartphones (index ) and % in apps (index 16). 8% are interested in computer hard- and software (index 8). 2.000 2.00 2.00.000.000.000.000.000.000 7.000 0 8 2 2 11 2 1 16 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH
LIVING & LIFESTYLE CHANNEL LIVING & LIFESTYLE BUNTE DAS HAUS ELLE FREUNDIN INSTYLE WOHNEN & GARTEN GUTER RAT DAS KOCHREZEPT MEIN SCHÖNER GARTEN SUPERILLU HARPER S BAZAAR % of the users are between 20 and years of age. 2% of the users are interested in furniture, furnishing and household equipment (index 2). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 22 7 2 10 17 171 162 168 7 8% are willing to pay more for quality. 6% intend definitely/maybe to purchase new furniture or household equipment within the next months (index ). 8% are renting their accommodation (index ). 2.000 2.00 2.00.000.000.000.000.000.000 7.000 86 2 7 2 10 0 2 16 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH
ENTERTAINMENT CHANNEL ENTERTAINMENT BUNTE DAS KOCHREZEPT ELLE FREUNDIN HARPER S BAZAAR INSTYLE GUTER RAT DAS HAUS The users are interested in movies and series: Blu-ray or DVD: % (index 1) Chargeable VOD libraries: 18% (index 1) 2% are using paid music streaming services (index 18). Cinema feeling at home is important for 17% (Interest home cinema/surround system, index 7). 6% of the users are interested in tickets for cinema, theatre, classical concerts, pop concerts or sport events (index 12). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 21 6 2.000 2.00 2.00.000.000.000.000.000.000 7.000 1 162 176 162 168 8 77 0 86 1 8 1 1 6 2 16 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH
LUXURY CHANNEL LUXURY ELLE HARPER S BAZAAR INSTYLE 8% of the users are women (index 16) and 6% under years old (index 1). 6% graduated grammar school or have a university degree (index 1). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 1 20 2 18 18 1 61 6 2 28 8 1 1 18 7 6 2 2 1 1% of the users have a net monthly household income of at least,000. Women s cosmetics or ladies wear are of very high interest (index 207). The combination reaches 1% of consumers running their own households. 2.000 2.00 2.00.000.000.000.000.000.000 7.000 1 86 82 1 8 6 8 1 1 2 1 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 1 BCN Burda Community Network GmbH
SPORT & FITNESS CHANNEL SPORT & FITNESS DAS HAUS BUNTE DAS KOCHREZEPT FREUNDIN MEIN SCHÖNER GARTEN SUPERILLU Sports play an important role for the users. 6% keep fit through regular sporting activities (index 1). % are living in a single household and 7% (7,67 mill. unique users) are very mobile and often on the move. % are willing to pay more for quality (strongly agree). 2% are interested in sporting goods and sports equipment (index ). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 22 2.000 2.00 2.00.000.000.000.000.000.000 7.000 78 1 8 2 8 0 10 10 16 16 172 16 1 7 2 16 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 1 BCN Burda Community Network GmbH
HEALTH CHANNEL HEALTH DAS KOCHREZEPT ELLE FREIZEIT REVUE FREUNDIN INSTYLE BUNTE MEIN SCHÖNER GARTEN LISA DONNA- MAGAZIN In health care products and drugs are 0% of the users interested (index ). Personal care products are of relevance for 61% of the users (index 0). 1% are interested in wellness products (index 1) and more than half of the users (2%) in dental care products. Health insurance is important for 1% of the users (1,6 mill. UU). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 22 2.000 2.00 2.00.000.000.000.000.000.000 7.000 0 7 1 8 1 7 0 11 0 16 162 172 167 7 2 16 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), lisa.de and donna-magazin.de noncountable 1 BCN Burda Community Network GmbH
HOME & GARDEN CHANNEL HOME & GARDEN DAS HAUS FREIZEIT REVUE GUTER RAT MEIN SCHÖNER GARTEN SUPERILLU WOHNEN & GARTEN 21% of the users live together with their partner and children in one household (index 1), of which 8% have a garden or at least a balcony. 26% of the users have requirements for pet supplies (index 6). In furniture and furnishing are interested % of the users (index ). 0% of the users consider purchasing new furnishings within the next months (index 8). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 28 2.000 2.00 2.00.000.000.000.000.000.000 7.000 6 7 8 6 8 81 8 8 1 1 7 0 8 1 11 17 18 6 6 1 8 26 1 16 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 16 BCN Burda Community Network GmbH
TRAVEL CHANNEL TRAVEL BUNTE DAS HAUS DAS KOCHREZEPT ELLE FREIZEIT REVUE FREUNDIN HARPER S BAZAAR INSTYLE MEIN SCHÖNER GARTEN DONNA-MAGAZIN Everything around the topic travelling arouses the interest of 7% (index 7). To be precise: 26% are interested in train tickets (Index ) % are interested in flight tickets (Index 1) % are interested in hotel accommodation for holiday and business (Index ) % are interested in holiday travel, also last minute travel (Index 2) 6,88 mill. Unique users (corresponds to 6%) are planning a holiday or business trip within the next months (index 6). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 22 2.000 2.00 2.00.000.000.000.000.000.000 7.000 11 1 7 8 2 7 0 17 172 162 167 7 2 16 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), donna-magazin.de noncountable 17 BCN Burda Community Network GmbH
FINANCE CHANNEL FINANCE BUNTE GUTER RAT MEIN SCHÖNER GARTEN SUPERILLU % of the users graduated grammar school or have a university degree (index 1). 2% of the users have a net monthly household income of at least,000. 1% of the users are interested in financial investments, shares, stocks, funds or loans. The purchase of in financial investments, shares, stocks or funds within the next months is intended by 1% of the users (index ). % of the users are planning to take out a life insurance or private pensions scheme within the next months (index 1). 20% are interested in other insurances,e.g. car, household contents liability etc. 18 BCN Burda Community Network GmbH 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 26 2.000 2.00 2.00.000.000.000.000.000.000 7.000 60 8 8 1 7 8 8 18 0 1 1 168 17 7 7 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 2 1 16
FOOD CHANNEL FOOD DAS KOCHREZEPT GUTER RAT BUNTE LISA ELLE FREIZEIT REVUE FREUNDIN HARPER S BAZAAR INSTYLE WOHNEN UND GARTEN MEIN SCHÖNER GARTEN 21% of the users live together with their partner and children in one household. At least occasionally, % are using the internet as a source of information in the context of food, drinks & enjoyment (index 18). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 22 11 2 7 0 17 172 16 167 7 % are willing to pay more for quality (strongly agree). The users are interested in: Soft drinks: 8% Alcoholic beverages and spirits: 22% Dairy products: % Sweets and salty snacks: 8% Frozen foods or ready meals: 20% 2.000 2.00 2.00.000.000.000.000.000.000 7.000 8 2 7 0 0 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), lisa.de and donna-magazin.de noncountable 2 16 1 BCN Burda Community Network GmbH
BCN VERTICALS TARGETED SELECTION OF THE CONTEXT
YOUR TOPICS OUR VERTICALS TARGETED PLACEMENT WITHIN THE EDITORIAL TOPIC CONTEXT LUXURY FASHION ELLE Fashion + Fashion Week INSTYLE Fashion HARPER S BAZAAR Fashion + Runway LUXURY BEAUTY ELLE Beauty INSTYLE Beauty HARPER S BAZAAR Beauty UU: 1,1 mill. Reach: 6,0 mill. UU: 1,21 mill. Reach:,82 mill. WOMEN FASHION ELLE Fashion + Fashion Week INSTYLE Fashion HARPER S BAZAAR Fashion + Runway FREUNDIN Mode BUNTE Fashion UU: 1,70 mill. Reach: 7,8 mill. WOMEN BEAUTY ELLE Beauty INSTYLE Beauty HARPER S BAZAAR Beauty FREUNDIN Beauty BUNTE Beauty UU: 2,27 millo. Reacjh: 6, mill. Source: digital facts 2017-0, 1+ years, 6,6 mill., month March 2017, reach=contacts in mill. 21 BCN Burda Community Network GmbH
LUXURY FASHION VERTICAL IN THE MIDDLE OF THE HIGH FASHION ENVIRONMENT Context/ Channel FASHION RUNWAY FASHION FASHION WEEKS FASHION LUXURY FASHION VERTICAL: 1,8 Mio. UU, 6,6 Mio. Kontakte 0% fashion environment. The vertical makes a targeted environment planning possible, so that you reach your target group in the appropriate context. 1,61 million users can be reached via the LUXURY FASHION VERTICAL, of which 8% are women (1, mill. unique users) 8% are willing to pay more for quality (index ). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 7 0 27 27 6 8 82 86 2 6 0 11 16 1 10 16 21 2 267 1 16 1 6 2 2 1 2.000 2.00 2.00.000.000.000.000.000.000 7.000 1 2 1 70% of the users are interested in ladies wear. 2% are even very enthusiastic about it (index 22). 6% are (very) interested in shoes (index 8). Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 22 BCN Burda Community Network GmbH
LUXURY BEAUTY VERTICAL YOUR BRAND IN THE BEAUTY ENVIRONMENT Context/ Channel BEAUTY BEAUTY BEAUTY LUXURY BEAUTY VERTICAL: 0, Mio. UU, 0, Mio. Kontakte 0% beauty environment. The vertical makes a targeted environment planning possible, so that you reach your target group in the appropriate context. The LUXURY BEAUTY VERTICAL reaches 0,87 mill. UU, mainly women (8%/index 17). The users are interested in women s cosmetics (index 17). 8% are (very) interested in Perfumes and fragrances for him and her (index 10). Hair care products are of interest for 6% of the users (index 12). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 2 1 7 8 88 81 87 1 0 1 16 200 178 22 26 1 1 20 7 2 2 1 2.000 2.00 2.00.000.000.000.000.000.000 7.000 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 26 1 2 BCN Burda Community Network GmbH
WOMEN FASHION VERTICAL IM UMFELD NEUESTER MODETRENDS Affinity index Umfeld/ Channel FASHION (WEEKS) RUNWAY MODE 0% fashion environment FASHION WOMEN FASHION VERTICAL: XX Mio. UU, XX Mio. Kontakte The PREMIUM FASHION VERTICAL reaches 1,70 mill. female UU (index 18). The vertical makes a targeted environment planning possible, so that you reach your target group in the appropriate context. 66% of the users are interested in ladies wear (index 1) and 67% in shoes (index 8). 1 bis 1 20 bis 2 2 bis 2 0 bis bis 0 bis bis 0 bis bis 60 bis 6 6 bis 6 1 6 66 8 8 10 18 1 20 27 1 1 17 7 6 2 2 Affinity index 2.000 2.00 2.00.000.000.000.000.000.000 7.000 82 86 7 0 12 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 11 2 1 2 BCN Burda Community Network GmbH
WOMEN BEAUTY VERTICAL IHRE MARKE IM ATTRAKTIVEN BEAUTY-UMFELD Affinity index Umfeld/ Channel BEAUTY 0% beauty environment BEAUTY BEAUTY WOMEN BEAUTY VERTICAL: XX Mio. UU, XX Mio. Kontakte The PREMIUM BEAUTY VERTICAL reaches 2,0 mill. UU, 78% are female. The vertical makes a targeted environment planning possible, so that you reach your target group in the appropriate context. % of the users are interested in women s cosmetics (index 16) and % in wellness product. Hair care products are of interest for 2% of the users. 1 bis 1 20 bis 2 2 bis 2 0 bis bis 0 bis bis 0 bis bis 60 bis 6 6 bis 6 17 6 6 7 82 6 8 7 1 11 7 177 162 17 1 206 1 8 8 2 Affinity index 2.000 2.00 2.00.000.000.000.000.000.000 7.000 Source: AGOF digital facts 2017-0, 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 2 1 1 2 BCN Burda Community Network GmbH