Scripted Series : a reflection of our society Abstract Jacques Balducci International Sales Director
Eurodata TV Worldwide: a multidimensional expertise 100+ TERRITORIES LONG-LASTING RELATIONSHIPS WITH WORLD MEASUREMENT INSTITUTES 3.7 BILLION+ POTENTIAL VIEWERS 7,000+ CHANNELS ACCESS TO A UNIQUE VOLUME OF TV DATA A BUSINESS CULTURE Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 2
T H E M A T I C Sources C R O S S S E C T O R International TV trends One TV Year In The World Multiscreen T H E M A T I C Sport Report Kids TV Report Young Adult Report Entertainment Report Scripted Series Report A D- H O C Tailor Made Services 3
Summary Scripted series consumption on TV What s hot? Society issues in series What will tomorrow be made of? 4
1 Scripted series consumption on TV
Scripted series consumption on TV Local series win viewers heart Semi-national Co-production 6% National 65% Imported 30% 100% 100% 100% 100% Scripted series viewing in prime time 87% 89% 87% 67% South Korea Turkey % Hours % Viewing Venezuela Sweden % Hours % Viewing Methodology: Figures based on Scripted Series Report 2015: Sept2014-Jun2015 / Prime time / Main channels only / Countries: Denmark, France, Germany, Israel, Italy, Netherlands, South Korea, Spain, Sweden, Turkey, United Kingdom, USA Networks, Venezuela. Each country has the same weight and each channel is weighted depending on its audience and volume. Source: Eurodata TV Worldwide / Relevant partners All rights reserved 6
Scripted series consumption on TV New series top the 2015 rankings #1 11.2 m / 65.1% shr (SABC1) #2 1.7 m / 33.5% shr (TVI) NEW 34% SERIES in the Top 10 of 78 territories Uzalo TV Television #2 5.7 m / 22.3% shr (FOX TV) #3 1.4 m / 64.3% shr (NRK1) #10 6.3 m / 26.5% shr (Rossiya 1) Rodina (Hatufim adaptation) Surec Film AB Svensk Filmindustri / NRK Twentieth Century Fox Television Distribution Source: Based on the 10 best performing programs in 2015 78 territories OTVY in the world 2016 Source: Eurodata TV Worldwide / Relevant partners All rights reserved 7
2 What s hot?
What s hot? Making history Biopics Bodo Luisa Spagnoli Rivals Forever : The Sneaker Battle Telewizja Polska S.A. Rai Fiction Global Screen +39.3% shr vs prime 4+ (TVP1) +54.9% shr vs prime 4+ (Rai 1) OTHER UPCOMING: The Black 22s (USA) Source: Eurodata TV Worldwide / Relevant partners All rights reserved 9
What s hot? Dramedies to picture family and people bond Family Non dirlo al mio capo The Durrells This is us Lux Vide / Rai Fiction BBC Worldwide 20th Century Fox TV 800 Words +64.7% shr vs Irresponsable prime 4+ (ITV) Ex-onnelliset All3Media International Tetra Media Fiction/ La Pépinière Dionysos Films +78.9% shr vs prime 0+ (Seven) +45% shr Premiere vs prime 10+ (MTV3) OTHER UPCOMING: Wanderlust (UK), Bonusfamiljen (Sweden) Source: Eurodata TV Worldwide / Relevant partners All rights reserved 10
3 Society issues in series
Society issues in series People facing their issues in nowadays society #Hashtag Boomerang SVT / Film Väst Encore Television / Contenu QMI +45.8% shr vs prime 2+ (TVA) Kiara Lâcher prise Côte Ouest Audiovisuel Encore Television OTHER UPCOMING: When We Rise (ABC), The House (Arte) Source: Eurodata TV Worldwide / Relevant partners All rights reserved 12
4 What will tomorrow be made of?
What will tomorrow be made of? The rise of adaptations in Europe % of adaptations among new launches Countries that inspire Europe in 2015-2016 11% 4% 5% 5% Sept12-Jun13 Sept15-Jun16 A lot of upcoming adaptations in Euope includes: Denmark, France, Germany, Israel, Italy, Netherlands, Poland, Spain, Sweden, Turkey, United Kingdom World: + Argentina, Australia, Brazil, China, Egypt, Japan, South Korea, United States Same scope of channels Only originals and adaptations taken into account Source: Eurodata TV Worldwide / Relevant partners All rights reserved 14
Key learnings Europe: home of a booming original creation Social, political, economical issues influence this creation The question of responsibility is at stake Collective or individual responsibility to show a unique point of view of our contemporary society 15
Thank you for your attention! Jacques Balducci International Sales Director jbalducci@eurodatatv.com +33 1 47 58 94 34 16