An independent record label built for emerging artists

over 20,000 tracks are uploaded to music streaming platforms everyday. even more music content is posted to social networks every hour. the challenge now is how to cut through the noise. welcome to frtyfve records.

who we are founded by conrad withey (previously president of warner music entertainment), frtyfve records is an independent record label based in london and new york. we focus on helping artists where they need it most. we start by building a global and engaged fanbase and continue with building a brand, pitching for playlists, investment in marketing or just a bit of funding when the time is right.

build a global fanbase releasing your music is easy and lots of distributors can get your music into playlists on streaming platforms, but how do you connect with your fanbase and turn streams into a music career? we believe building an engaged and loyal fanbase is the most important factor in achieving success in music, which is why we partner with our artists on developing a bespoke digital strategy which enables our artists to find, connect and engage with their fanbase.

build a global fanbase each of our artists are partnered with an audience development manager who combines data, passion and creative, to develop a strategy and content which connects with an audience. we also provide all of our artists with marketing investment for every release. we tailor our budgets based on realtime data and performance. our dedicated team of social media experts have worked with the likes of warner brothers, capitol records, warner music japan and east west.

what we do

flexible deals global distribution we understand the importance of maintaining control over your fanbase and career we distribute music in 200 territories around the world as well as all the key digital platforms such as apple music, spotify, itunes, google play and many more. which is why we offer flexible and transparent deals based on you the artist, allowing you to retain your rights, without a long-term lock in. we also help our artists get the best from youtube, protecting their rights and ensuring the money they make on youtube ends up in their account!

streaming first strategy transparent reporting our close relationships with the major digital streaming platforms and curators allow us to pitch your music to the very best playlists, putting your music infront of a global audience. we provide our artists with real time and transparent insights and analytics around royalties, the performance of tracks, playlists, videos and audience.

build your brand synch defining an artist s proposition and developing a strong visual brand are the key to capturing and connecting with fans. our team of designers work with our artists to develop a strong visual identity and create assets inline with releases. securing your music in branded content, tv or film can transform your career. we work with our global synch partners, to ensure our artists are put forward in the right synch pitches to maximise the potential of securing a synch.

investment in marketing releasing your music is the easy part, but how do you get your music in-front of new audiences? we provide all of our artists with marketing investment for every release. we tailor our budgets based on realtime data and performance.

editorial pitching editorial pitching we pitch each of our releases to spotify and apple music to increase your chances of getting included in editorial playlists. below are some of the playlists our artists have been featured in.

our releases dancing on my own calum scott 1M+ downloads 200M+ streams survivor tim halperin 7M+ streams 600k+ monthly listeners sober cviro & gxnxvs 6M+ streams 400k+ monthly listeners check out the rest of our releases here.

artists we ve worked with calum scott calum partnered with us in early 2016 with the goal of building a large and engaged fanbase online, which he could leverage around the release of his debut single 'dancing on my own (released in march 2016). following a 6 month audience development strategy, calum achieved: #3M+ downloads #290M+ streams #2 on the official uk top 40 #youtube subscriber increase of 98% #274M youtube views #signed major label deal with capitol records

artists we ve worked with social media strategy catherine mcgrath catherine partnered with frtyfve in 2015 after we discovered her cover videos on youtube. we partnered with catherine on an artist development strategy which focussed on building her brand, building a global fanbase, a&r and marketing. the results: #signed to warner bros. in 2016 #supported jamie lawson, the shires, kelsey ballerini, dan & shay #sold out headline shows #collaborated with hunter hayes #written with renowned writers such as liz rose, #bbc radio 2 track of the day #Support from bbc radio 1 - scott mills #signed to closer publishing #12 consectutive new music friday playlist features #elton john beats one feature

artists we ve worked with dan caplen atlantic records artist, dan caplen, partnered with frtyfve to find and connect with a global fanbase across his instagram platform in preparation for the release of his new music. the results: #dan saw a 690% increase in his instagram following #collaboration with mabel #2.8M+ streams on his release flat champagne dan has since gone on to collaborate with rudimental and jess glynne on #1 hit, these days.

artists we ve worked with tayá atlantic records development artist, tayá, partnered with frtyfve to find and connect with a global fanbase across her instagram platform in preparation for the release of her new music. the results: #tayá saw a 550% increase in her instagram following #collaborated with social media influencers #1M+ streams on new music release

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