TV TECHNICAL SPECIFICATIONS FOR COMMERCIALS

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TV TECHNICAL SPECIFICATIONS FOR COMMERCIALS INFORMATION REQUIRED In expectation of a TV campaign on-air on Discovery channels it s necessary to send an email to the address materialitv@discovery.com with an advance of 4 full working days including the following information: - Client, Product, Version - Transmission Period - Total number of Copies Version - Effective lenghts - Copy Instructions - Rotation required - Channels involved COPY DEADLINES All commercial materials and written copy instructions must be given at least 4 full working days prior transmission. In the absence of copy instructions, Discovery Media will not be held responsible for wrong version telecast. In case of last minute campaign or replacements starting form the following Sunday all copies should be delivered before Thursday at 12 p.m. Italian time. However, whether it s not possible to respect these deadlines we can provide emergency procedures, but, always after receiving timely notification to our email address: materialitv@discovery.com TERMS OF DELIVERY Copies files should be delivered exclusively in 16:9 Anamorphic. The deliveries may be separated and distinct, basing on the channels involved in the campaign: Playout Discovery Roma DIGITAL DELIVERY Discovery Media uses three different services to receive and ingest TV advertising materials: Adstream, IMD, Adtoox. Creative/Post-Production agencies have to contact directly them and arrange to upload the files by transferring data (FTP). In the next pages of this document you can find all technical specifications details related to each provider and the our current Safe Area layout Playout Discovery Londra Playout Discovery Eurosport AIR TIME SALES MANAGEMENT Via Uberto Visconti di Modrone, 11-20122, Milano materialitv@discovery.com

TV TECHNICAL SPECIFICATIONS FOR COMMERCIALS ASPECT RATIO SAFE AREAS Discovery channels bugs are located in the top left or top right of the screen for the entire duration of the Commercial break, while the tag "pubblicità" is located in the bottom right corner. Please, ensure that all elements of the spot are not overlapped with our channels logo. In order to help you for testing we have made available the.tga files on our website to the following link: http://www.discoverymedia.com/offerta-tv-web/ AIR TIME SALES MANAGEMENT Via Uberto Visconti di Modrone, 11-20122, Milano materialitv@discovery.com

UK - USA - Singapore - India China - Australia South Africa Japan Sweden - Malaysia Greece Spain Hungary - New Zealand - Ireland - Italy Germany - France WHITE PAGE ADSTREAM ITALIA Via Morimondo, 22/A 20143 Milano,Italy +39 02 30.46.58.10 Help Line +39 346 80.17.118 www.adstream.com www.adstream.it Adstream accepts the following Files for Digital Delivery: MPEG2: - Standard Definition PAL (suggested) 50 Mb I FRAME ONLY Stream Format: Generic ISO MPEG stream Stream Type: MPEG-2 Program Stream Video Size: 720 x 576 (608 inc VBI) Chroma: 4:2:2 (601) Profile/Level:422P @ ML Bit Rate: 50Mb Constant CBR GOP Structure: I frame only Intra DC precision: 9 Field Dominance: Upper field first (odd) Audio Codec: Mpeg layer 2 Audio Bit Rate: 384 kbps Sampling Frequency: 48khz Quicktime - Standard Definition PAL Video Size: 720 x 576 (Rectangle pixels) Chroma: 601-4:2:2 Video codec: None (RAW format), 10 or 8 Bit Uncompressed 4:2:2, IMX mpeg2 625/50 50Mbit GOP Structure: N/A Field Dominance: Upper field first (odd) Audio codec: Integer (Big / Little Endian) Sampling Frequency: 48khz Sampling Size: 16 Bit We suggest to use rar, zip, stuffit, 7zip before delivery AVI - Standard Definition PAL Video Size: 720 x 576 (Rectangle pixels) Chroma: 4:4:4 (RGB) - 4:2:2 (YUV) Video codec: Uncompressed GOP Structure: N/A Field Dominance: Upper field first (odd - dispari) Audio codec: PCM Sampling Frequency: 48khz Sampling Size: 16 Bit We suggest to use rar, zip, stuffit, 7zip before delivery

UK - USA - Singapore - India China - Australia South Africa Japan Sweden - Malaysia Greece Spain Hungary - New Zealand - Ireland - Italy Germany - France ADSTREAM ITALIA Via Morimondo, 22/A 20143 Milano,Italy +39 02 30.46.58.10 Help Line +39 346 80.17.118 www.adstream.com www.adstream.it Asset structure: Aspect Ratio: 4:3 and/or 16:9 depending from broadcasters request. The 16:9 assets mean 4:3 anamorphic. o Not accepted 1024x576 / 1050x756 o Not accepted HD o Not accepted FullHD Audio 4 channels stereo/mono 5 (75%) and Tone 1Khz @ with AL -18dBFS 7slate with more possible infos: Client-Product - Agency - Production House Post-Prod House - Clock Number Title - Duration HH:MM:SS:FF - Aspect, ect (we suggest Cont-Down clock) 3Black. Ad 1 A/V specifications: Video signal must follow ITU-R BT.601 specification. Audio peak PML -2 dbtp (TruePeak) Following QPPM ballistic the maximum peak level must be not over -9 dbfs LOUDNESS: o The LOUDNESS value must checked following the specification of AGCOM 219/09/CSP - 05/01/2010 and next modifications. More infos below ** o The LongTerm/Center of Gravity of Loudness must be -24LKFS +- 0.5LU. ** AGCOM 219/09/CSP - 05/01/2010 and next modifications - The loudness is measured following ITU-R BS 1770 recommendation. - The measure Instrumentals is defined on ITU-R BS.1771 recommendation. - The measure will be defined using a sampling time between 300 1000 ms. During the measure will always be applied a protective function to suppress the absence of useful audio signal. This feature will be implemented by the application of a threshold with absolute value equal to or less than - 70 LKFS. All samples collected with loudness level below that threshold will be absolutely discarded.

UK - USA - Singapore - India China - Australia South Africa Japan Sweden - Malaysia Greece Spain Hungary - New Zealand - Ireland - Italy Germany - France ADSTREAM ITALIA Via Morimondo, 22/A 20143 Milano,Italy +39 02 30.46.58.10 Help Line +39 346 80.17.118 www.adstream.com www.adstream.it - It is also needed a gating function fixed at -8LU. - The value is referred by LongTherm. Note: It is possible to use the new EBU-R128 complaint instrumentals to perform similar audio check.

SD (PAL) Container MOV (QuickTime) MXF (OP1a) Video Codec IMX50 / IMX 30 IMX50 / IMX 30 Format Profile 422P@MainLevel 422P@MainLevel Frame size 720x576 (608 with VBI) 720x576 (608 with VBI) Display Aspect Ratio 16:9 / 4:3 16:9 / 4:3 Frame rate 25 fps 25 fps Interlacing Upper Field First Upper Field First Bitrate 50 Mbps / 30 Mbps 50 Mbps / 30 Mbps Chroma Subsampling 4:2:2 4:2:2 GOP Length 1 (N=1), I frame only 1 (N=1), I frame only Audio Format PCM (Little Endian) PCM (Little Endian) Channels 2 (1 stereo pair) 2 (1 stereo pair) Sample Rate 48 khz 48 khz Bit Depth 16 bits / 24 bits 16 bits / 24 bits