Presentation of the MEDIA Salles European Cinema Yearbook - Digital section Elisabetta Brunella, Secretary General of MEDIA Salles at the training course DigiTraining Plus: New Technologies for European Cinemas Kuurne, 6 April 2005 MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government.
MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government.
EUROPEAN CINEMA YEARBOOK - 2004 final edition - 33 European countries 4 Sections: - Cinema-going in Western, Central, Eastern European countries and Mediterranean Rim - Cinema-going worldwide - Multiplexes in Europe as at October 2004 - Digital cinema worldwide as at December 2004 Now in four languages (Italian, English, French, Spanish) CD Rom and printed edition Available on www.mediasalles.it
EUROPEAN CINEMA YEARBOOK Section on digital cinema: digital cinemas worldwide (Cinemas equipped with DLP Cinema TM technology projectors) Now updated as at December 2004 Including information on: name of the company town number of digital screens type of digital projector - NEW resolution - NEW projector s owner server for each cinema listed
EUROPEAN CINEMA YEARBOOK Section on digital cinema: digital cinemas worldwide (Cinemas equipped with DLP Cinema TM technology projectors)
EUROPEAN CINEMA YEARBOOK Section on digital cinema: digital films worldwide (Films originally in digital format and/or masterized in digital) Now updated as at December 2004 Including information on: release year nationality distributor for each film listed
EUROPEAN CINEMA YEARBOOK Section on digital cinema: digital films worldwide (Films originally in digital format and/or masterized in digital)
DIGITAL CINEMA WORLDWIDE
DIGITAL SCREENS WORLDWIDE (cinemas equipped with DLP Cinema TM projector ) In the last two years digital screens increased from 154 (February 2003) to 291 (December 2004) February 2003 + 89% June 2004 December 2004 var % dec04/ feb03 Source: European Cinema Yearbook 2004 final edition var % dec04/ jun04 AFRICA - - 1.. ASIA 51 110 136 167% 24% EUROPE 16 37 55 244% 49% LATIN AMERICA 7 11 11 57% - NORTH AMERICA 79 85 86 9% 1% OCEANIA 1 2 2 100% - TOTAL 154 245 291 89% 19%
DIGITAL SCREENS WORLDWIDE (cinemas equipped with DLP Cinema TM projector ) The highest increase took place in the last 6 months February 2003/June 2004 (16 months): +91 screens June 2004/December 2004 (6 months): +46 screens Considering figures by continent, the quickest increase was registered in Asian and European countries, while the US, the first country equipped with digital projectors, show a much lower growth percentage.
DIGITAL FILMS WORLDWIDE Digital films: scarce but growing supply of movies in a digital format 1999 2000 2001 2002 2003 2004 total 1999-2004 Number of films released 4 13 23 32 46 43 161 (as at December 2004)
kkkk MEDIA Salles Newsletter: EUROPEAN CINEMA JOURNAL No. 1/2004 Special issue devoted to digital cinema
MEDIA Salles Newsletter: EUROPEAN CINEMA JOURNAL NEW No. 2/2005 kkkk Special issue devoted to digital cinema
CINEMA RESEARCH LIBRARY www.mediasalles.it Cinema Research Library Call for papers Cinema exhibitions in Europe The US cinema exhibition industry Multiplexes The young audience The history of cinema exhibition Cinemas and new technologies Cinema & Finance Guests of the Research Library "Digital Technologies: which opportunities for the cinemas?" Talk by Elisabetta Brunella, Secretary General of MEDIA Salles at the Seminar "New technologies in film marketing and distribution, Kino Expo 2004, Moscow, 18 September "MEDIA Salles and the European Cinema Yearbook - Special section on digital cinema". Speech by Elisabetta Brunella - Secretary General of MEDIA Salles during Global Film Finance 4 at the Cannes Film Festival Cannes (F), 17 May 2004. "Electronic screenings: children's films in Norway" by Tonje Hardersen, in "European Cinema Journal" No. 2/2004, page 2 (versione italiana) Alternative content: novelties from Kinepolis" in "European Cinema Journal" No. 2/2004, page 2 (versione italiana) "China: the operation and development of digital cinemas - Part 2" Interview with Zhou Tiedong, in "European Cinema Journal" No. 2/2004, page 3 (versione italiana)
CINEMA-GOING IN EUROPE
CINEMA-GOING IN WESTERN EUROPE 2003 overall result -5.1% compared to 2002 from 958 to 909 million spectators admissions on the 5 main markets are decreasing D: -9.1%, E: -2.3%, F: -5.6%, UK: -4.9%, I: -5.5% total screens in 2003: 27 243 (+2.5%) screens are stable in D, still growing in E (+6.8%), I (+6.4%), UK (+0.9%), F (+0.6)
CINEMA-GOING IN CENTRAL AND EASTERN EUROPE 2003: total admissions are decreasing: -3.9% from 102 in 2002 to 98 million spectators in 2003 the main markets record different trends in admissions: CZ: +13.5%, HU: -11.4%, PL: -6.7%, RO: -14.8%, TR: +0.5% total screens in 2003: 4 709 (-2.4%)
HOW FREQUENTLY DO EUROPEANS GO TO THE CINEMA?
FREQUENCY PER CAPITA IN THE 5 MAIN MARKETS OF WESTERN EUROPE 4,00 3,00 2,00 1,00 0,00 2000 2001 2002 2003 D E F I UK 2000 2001 2002 2003 D 1,86 2,16 1,99 1,80 E 3,39 3,64 3,44 3,31 F 2,82 3,15 3,11 2,92 I 1,70 1,82 1,82 1,71 UK 2,39 2,60 2,97 2,82 Average frequency per capita in Western Europe in 2003: 2.32
FREQUENCY PER CAPITA IN THE 5 MAIN MARKETS OF CENTRAL AND EASTERN EUROPE 2,00 1,50 1,00 0,50 0,00 2000 2001 2002 2003 CZ HU PL RO TR 2000 2001 2002 2003 CZ 0,85 1,01 1,05 1,19 HU 1,40 1,54 1,50 1,34 PL 0,54 0,72 0,70 0,66 RO 0,23 0,26 0,24 0,21 TR 0,39 0,38 0,32 0,32 Average frequency per capita in Central and Eastern Europe in 2003: 0.53
WESTERN EUROPE vs EASTERN and CENTRAL EUROPE
WESTERN EUROPE- 2003 (18 countries) One cinema every 332 Km 2 One screen every 135 Km 2 One cinema per 35 522 inhabitants One screen per 14 408 inhabitants Average size of cinema: 2,5 screens Frequency per capita: 2,32 tickets per year Average ticket price: 5,77 euro
CENTRAL and EASTERN EUROPE - 2003 (15 countries) One cinema every 578 Km 2 One screen every 430 Km 2 One cinema per 53 415 inhabitants One screen per 39 724 inhabitants Average size of cinemas: 1,3 screens Frequency per capita: 0,53 tickets per year Average ticket price: 2.82
WESTERN EUROPE vs CENTRAL and EASTERN EUROPE Frequency per capita in Western Europe is four times higher than in Central and Eastern Europe (2,32 vs 0,53). The average ticket price in Western Europe is almost double that of Central and Eastern Europe (5,77 euro vs 2,82 euro). In the 1998 2003 period, - gross box office in Central and Eastern Europe increased by 50.4%, as against the 21.7% increase recorded in Western Europe, - on the other hand, admissions in Western Europe increased by 7,5% and in Central and Eastern Europe decreased by 0,1%, - the average ticket price in Western Europe increases slightly, growing from 5,10 to 5,77 euro, as against the increase from 1,87 to about 2,82 recorded in Central and Eastern Europe. Western Europe has 1 screen every 14 408 inhabitants whilst Central and Eastern Europe have 1 every 39 724 inhabitants. The ratio of the two regions is over 2:1 (2,75).
WHICH MOVIES DO EUROPEANS WATCH AT THE CINEMA?
ADMISSIONS IN EUROPE BY FILM ORIGIN 100,0% 50,0% 0,0% 1996 1997 1998 1999 2000 2001 2002 2003 US F ilm s National films on their own market European films outside their own market Others 1996 1997 1998 1999 2000 2001 2002 2003 US Films 71,6% 65,9% 77,5% 69,2% 73,3% 65,1% 70,5% 72,1% National films on their own market 17,0% 21,3% 14,4% 17,5% 15,7% 20,6% 17,9% 19,4% European films outside their own market 8,8% 10,8% 7,0% 11,3% 7,2% 10,8% 9,9% 6,3% Others 2,6% 2,0% 1,1% 2,0% 3,8% 3,5% 1,7% 2,2%
MARKET SHARES IN WESTERN EUROPE - 2003 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% B CH D DK E F FIN I IS L N NL S Domestic films European films US films Other films D:gross distribution revenues FIN: percentages of admissions I: Cinetel data
MARKET SHARES IN CENTRAL AND EASTERN EUROPE - 2003 100% 80% 60% 40% 20% 0% CS CY CZ EE HU LT LV PL RO SK Domestic films European films US f ilms Other films CS, EE, HU, PL: new releases PL: percentage of admissions
ADMISSIONS IN EUROPE BY FILM ORIGIN Breakdown of admissions by film origin is stronly affected by the success of US films which mantain an extremely high share of total admissions, around 70%, over the years. In alternative years, specifically in 1997, 1999 and 2001, Domestic films gained significant shares of admissions, as did, to a lesser extent, European films in general. Thanks to the success of a few titles, the latter managed to influence the overall market trend. In 2003, faced with a predominance of US films, it was mostly Domestic films that managed to play a significant role in Europe, gaining significant shares of box office (F: 34.5%, DK: 23.2%, I: 22.0%, S: 18.9%, CZ: 23.7%, CS: 18.5%, PL: 9.8%) Instead the market shares of non-domestic European films remain quite small.
CINEMA-GOING WORLDWIDE: WESTERN EUROPE vs INTERNATIONAL MAJOR MARKETS
CINEMA-GOING WORLDWIDE: ADMISSIONS (x 1 000 000) 1995 1996 1997 1998 1999 2000 2001 2002 2003 var% 95/03 var% 03/02 W. Europe 664,2 711,1 761,6 815,9 803,2 835,4 923,8 926,4 879,4 32,4% -5,1% USA 1 262,6 1 338,6 1 387,7 1 480,7 1 465,2 1 420,8 1 487,3 1 639,3 1 574,0 24,7% -4,0% Japan 127,0 119,3 140,7 153,1 144,7 135,4 163,3 160,8 162,3 27,8% 0,9% Australia 69,0 73,9 76,0 80,0 88,0 82,0 92,5 92,5 90,0 30,4% -2,7% Russia.... 24,6 30,2 36,4 40,5 68. 67,9% NUMBER OF SCREENS 1995 1996 1997 1998 1999 2000 2001 2002 2003 var% 95/03 var% 03/02 W. Europe 18 928 19 728 20 757 21 908 23 207 24 117 24 950 25 744 26 325 39,1% 2,3% USA 27 805 29 690 31 640 34 186 37 185 37 396 36 764 35 280 35 786 28,7% 1,4% Japan 1 776 1 828 1 884 1 993 2 230 2 524 2 585 2 635 2 681 51,0% 1,7% Australia 1 137 1 251 1 431 1 576 1 748 1 817 1 855 1 872 1 907 67,7% 1,9% Russia.... 100 130 220 350 542. 54,9% Russia: the number of screens refers to the theatres of new generation
WESTERN EUROPE - USA: NUMBER OF ADMISSIONS 3 000,0 2 500,0 2 000,0 1 500,0 1 000,0 500,0,0 1995 1996 1997 1998 1999 2000 2001 2002 2003 W. Europe USA Europe 1995 2003: + 32% Europe 2000 2003: + 5% USA 1995 2003: +25% USA 2000 2003: +11%
WESTERN EUROPE - USA: NUMBER OF SCREENS 80 000 60 000 40 000 20 000 1995 1996 1997 1998 1999 2000 2001 2002 2003 W. Europe USA Europe 1995 2003: + 39% Europe 2000 2003: + 9% USA 1995 2003: +29% USA 2000 2003: -4%
USA: THEATRES BY NUMBER OF SCREENS Total number of Theatres in 2003 6.066 Source: MPAA Single screen 2-7 screens (Miniplex) 8-15 screens (Multiplex) 16 or more screens (Megaplex) 2002 2003 Var. % 03/02 Single screen 1 682 1 684 0,1% 2-7 screens (Miniplex) 2 457 2 419-1,5% 8-15 screens (Multiplex) 1 437 1 473 2,5% 16 or more screens (Megaplex) 474 490 3,4%
For further information: infocinema@mediasalles.it www.mediasalles.it