SES Omni TV. The next day of TV!!!

SES Omni TV. The next day of TV!!!

SES a global DTH partner A pioneer in satellite TV >25 years of DTH experience Starting with 1 Satellite 0 DTH Platforms 0 Channels 0 TV Homes and growing to 56 Satellites 44 DTH Platforms 6,200 TV Channels 291 million TV Homes 2

SES worldwide reach 2011 258m 2012 276m 2013 291m 291m Satellite, Cable and IPTV homes Source: SES, European Satellite Monitor YE13, B2B surveys among cable head-ends in North and Latin America, Pay-TV operators` figures, SES analyses & estimates ; Note: SES reach includes subscribers reached via Ciel-2 s spot beams 3

SES reaches 291 million TV homes 73m +3% 75m North America 143m +5% 151m Europe 26m +18% 31m Africa, India, ME 21m +5% 23m Latin America 12m -6%** 12m* Asia-Pacific Source: SES, European Satellite Monitor YE13, B2B surveys among cable head-ends in North and Latin America, Pay-TV operators` figures, SES analyses & estimates ; Note SES reach includes subscribers reached via Ciel-2 s spot beams * Indovision no longer included at YE13; ** Excluding Indovision at YE12: +7% 4

We deliver more than 6,200 TV channels worldwide

We transmit almost 1,800 HD channels worldwide * Including all local HD channels broadcast via Ciel-2 s spot beams

SES reach vs. competition 291m DTH, Cable and IPTV homes worldwide 204 million homes receive channels via Eutelsat satellites Source: Eutelsat website, 5.2.2012 / 13.3.2013 / 25.2.2014 Only some reach figures are mentioned on their website with different metrics that cannot be compared to our metric of TV homes: Intelsat 20 at 68.5E: Intelsat 19@ 166E Intelsat 1W at 1W: 120+ million viewers across Asia 37+ million Pacific Rim viewers Access to 17+ million homes in CEE and Nordic countries Int 15 /Horizons 2 at 85E: about 750,00 subscribers. Intelsat 21 @ 302E close to 100% cable head-end penetration in LAM Source: Intelsat website, 25.2.2014 8

What do TV viewers want???

What do TV viewers want??? 1.Viewers want more choice 2. Viewers want better quality 3. Viewers want even better quality 4.Viewers want TV on any screen 10

Viewers are still THERE! People continue to enjoy the TV experience Average viewing time increased to 3h16min (+6min) TV is a social activity - >40% discuss what they currently watch over social networks Linear TV remains major spare time occupation around the world and is still growing also in countries with OTT. Source: Mediametrie; Ericsson Consumerlab 11

Europe and Greece! Average viewing time 4h and 12 min 3h and 55 min 3h and 17 min Source: Mediametrie; Ericsson Consumerlab 12

1.Viewers want more choice Key success factors 13

Growth ahead of us_worldwide figures + By 2015: 100 m DTH homes + 5000 TV channels Source: Dataxis, IHS Screen Digest 14

2. Viewers want better quality 15

in Mill. HD homes 86m TV homes are watching HD_Europe 100 90 80 14,62 70 14,70 12,04 60 8,31 50 40 30 4,93 6,83 13,17 18,29 21,06 10,31 20 29,39 34,66 38,34 10 20,04 0 YE10 YE11 YE12 YE13* HD in DSTV HD in DCTV HD in IPTV HD in DTT *23 out of 35 countries updated at YE2013 Source: Satellite Monitor 16

in Mill. Digital Satellite homes 45% of Satellite homes are watching HD_Europe 100 90 80 70 60 52,04 49,90 47,86 50 55,15 40 30 20 29,39 34,66 38,34 10 20,04 0 YE10 YE11 YE12 YE13* HD in DSTV SD in DSTV *23 out of 35 countries updated at YE2013 Source: Satellite Monitor 17

3. Viewers want even better quality By 2025: + 1000 UHD channels + 497 m UHD homes Source: Dataxis, IHS Screen Digest 18

Executive Briefing Ultra HD Outlook 2/3 rd of consumers would like to have an UHD screen once they have seen it Every 4 th consumer would be ready to pay more for receiving High or Ultra High quality (Ericsson Consumer Lab 2013) Consumer Interest 55% of European consumers would buy U-HDTV (Strategy Analytics Consumer Metrix 2013) Compression HEVC will bring UHD bandwidth requirements to affordable levels for broadcasters Content Major feature films & sport events, e.g. FIFA WC 2014 are captured in UHD quality already 150 feature films and TV shows were available as UHD master copy while close to 800 were available in UHD source format by 2013 UHD is expected to serve a growing premium segment of homes with screens larger than 55 UHD growth worldwide: by 2020 200 UHD channels 100 mil UHD screens 50 mil HEVC STB s installed Growth 1000 UHD channels >500 mil UHD screens 400 mil HEVC STB s installed by 2025 UHD will become mass market in the next decade by 2025 half of all screens and STB s sold will be UHD SES Strategy & Market Intelligence May 2014 Sources: GfK, IHS, Ericsson Consumer Lab, Strategy Analytics 2014 CE Price trends UHD screens saw a 36 41% price decrease between April 2013 and April 2014 FHD & UHD Price Comparison (EUR) 8.000 7.000 6.000 5.000 4.000 3.000 2.000 1.000 0 Average Full HD screen prices were higher at launch in 2004 than UHD screens were at launch in 2013 Y0 Y1 Y2 Y3 Y4 Y5 FHD (32"-48") UHD (50"-55") UHD (56"-65") Years after Launch The price comparison shows that UHD screens exhibit a similar price entry point and price decrease as Full HD screens did when first introduced. 19

4. Viewers want TV on any screen Region Average number of connected screens per household 2013 2017 5 7 Developed 2 3 Emerging Multiscreen is developing rapidly not only in developed, but also in emerging markets 20

Changing TV viewing habits TV screen is the mainstay in viewing TV content Increasingly being complemented by an array of new devices Need to deliver high quality broadcast to these devices 21

Year End 2013 The Greek TV market

Digitalisation rates in Greece Year End 2013 SATELLITE TERRESTRIAL IPTV Digital 0.77 100% Analogue only 0,80 27% Digital 0,11 100% Base Base Base 0.77 mill. 2.95 mill. 0.11 mill. Satellite homes Terrestrial homes Digital 2,15 73% IPTV homes Source: Satellite Monitor, Focus Bari 23

in Mill. Digital Satellite households HD vs. SD Satellite Households in Greece 0,9 0,8 0,7 0,6 0,30 0,5 0,39 0,4 0,3 0,2 0,46 0,31 0,1 0,0 YE11 YE13 HD in DSTV SD in DSTV Source: Satellite Monitor, Focus Bari 24

HD Satellite Households penetration in Greece 61 % of all Greek Satellite homes are watching HD Source: Satellite Monitor, Focus Bari 25

SES households in Mill. SES Household Coverage in Greece 0,6 0,5 0,09 0,45 0,4 0,06 0,3 0,30 0,2 0,17 0,1 0,13 0,0 YE04 YE08 YE11 YE13 Total 0,13 0,17 0,36 0,54 IPTV 0,06 0,09 Satellite 0,13 0,17 0,30 0,45 Source: Satellite Monitor, Focus Bari 26

Outlook for DTH SES meets consumer needs Key Success Factors for DTH in the future Support More More choice Choice Satellite support free and pay multichannels More Quality Encourage innovation and industry cooperation More Screens Develop new standard to bring TV to any screen Satellite enables growth & innovation to meet consumer needs 27

29 Feeding DTT Networks by Satellite Satellites supporting the primary distribution of video content

Why Feeding DTT Networks by Satellite Coverage: Immediate coverage of all terrestrial transmitters Allows for swift network expansion Financial benefits: Network roll-out at a fix, hence, controllable cost Allows for network expansion at no incremental cost Infrastructure availability, security and reliability No further signal processing required, at towers level, in case of distribution of complete terrestrial MUX Satellite protected bandwidth 4 Ground Segment Solutions Space Segment Solutions Consumer Premises Equipment

Why SES MFN REGION SFN REGION Content is aggregated at a central head-end before being up-linked to the satellite Time-synchronisation and deterministic multiplexing at transmission sites ensures SFN compliance Satellite transponder is operated in classical DTH MCPC mode Low data rate overhead to be carried over the DTH MUX (up to a couple of hundreds of kbps) The satellite can feed both DTT transmitter sites and DTH receivers from the same transmission October 2011 (Date in Arial Regular 10 pt) Document Name (Name in Arial Regular 10 pt) 31

Astra 1G @31.5 East, West beam, BSS The coverage map of the BSS High Power Beam provided by Astra 5B perfectly covers the Greek territory, offering a very high EIRP and G/T satellite values

Astra 5B @31.5 East, High Power beam, BSS

Why SES Astra 5B satellite benefits from the latest technical advancements in the satellite technology and provides reliability for safety planning the next 15 years. The coverage map of the BSS High Power Beam provided by Astra 5B perfectly covers the Greek territory, offering a very high EIRP and G/T satellite values Best-in-class infrastructure availability @ 99.999988% Leading satellite operator Financial stability, Fleet flexibility & Long-term fleet development plans Teleport/contribution services Upink services, as an option, by SES teleports. Multiplexing (DTT) including encryption if required 5

THANK YOU! Pietro Guerrieri, General Manager SES Astra Italia pietro.guerrieri@ses.com

Back up slides

SES Orbital Position for Greece

19.2ºE Benefits SES Customers Key Numbers 19.2ºE: Europe s prime DTH position 840+ channels 114 million homes 19.2ºE is Europe s prime DTH position and key access to D, A, F, ES and Benelux Coverage: Pan-European coverage plus over Northern Africa Reach: Total 114 m homes Neighborhood: 688 SD & 152 HD channels Co-location: Astra 1KR, Astra 1L, Astra 1M, and Astra 2C ensures reliability Duo LNB: Monoblock with 23.5ºE increases the reach as secondary position Footprint: Astra 1M SES Corporate Development, Strategy & Market Intelligence Source: SES Satellite Monitor, Lyngsat Q3 2012 39

23.5ºE Benefits SES Customers Key Numbers 23.5ºE: Fastest growing DTH position in Benelux and CEE 250+ channels 29 million homes 23.5ºE is the key DTH position in Benelux and Central Eastern Europe Coverage: Pan-European Coverage Reach: Total 29 m homes Neighborhood: 175 SD & 79 HD channels Co-location: Astra 3A and Astra 3B ensures reliability Duo LNB: Monoblock with 19.2ºE increases the reach as secondary position Footprint: Astra 3B Ku wide beam SES Corporate Development, Strategy & Market Intelligence Source: SES Satellite Monitor, Lyngsat Q3 2012 40

31.5ºE Benefits SES Customers Key Numbers 31.5ºE: Enables a new media landscape 150+ channels Reach 12 million homes 31.5ºE - a central part in developing the media landscape in the East Coverage: Central and Eastern Europe, W. Russia, Caucasus, Turkey Reach: 12 M Tv homes Neighborhood: 149 SD & 8 HD channels New capacity: Astra 5B add to capacity next to Astra 1G in 2013 SES Corporate Development, Strategy & Market Intelligence Footprint: Astra 1G Ku Eastern Europe beam Source: SES Satellite Monitor, Lyngsat Q3 2012 41