j Initial Publications Inc. 1741 Akron-Peninsula Road Akron, OH 44313 Tel.: (330) 864-2122 Fax: (330) 864-5298 www.wiretech.com BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2018 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. WIRE & CABLE TECHNOLOGY INTERNATIONAL is a technical B2B brand intended for manufacturers, processors, distributors and users of all types of electrical, communication and mechanical wire and cable including fiber optic cable. The brand content and editorial scope of the publication includes projecting trends, tracking technology developments, and reporting on the most efficient, productive and safest operating processes. Wire & Cable Technology International is the independent voice of the wire and cable industry. FIELD SERVED WIRE & CABLE TECHNOLOGY INTERNATIONAL serves the Wire Manufacturing field including aluminum, steel, copper and other metal wire manufacturers, Insulated Electrical and Communications Wire & Cable, and Steel Cable, Wire Rope manufacturers. Also served are wire & cable processors and users; industry suppliers; independent distributors/ representatives; consultants, government and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are individuals in executive, general, and administrative management, engineering, operations/production, technical/research & development, quality control, purchasing, sales and marketing and other functions and functions not available, including company copies. CHANNELS WIRE & CABLE TECHNOLOGY INTERNATIONAL MAGAZINE 3 issues in the period 10,118 average circulation EXECUTIVE SUMMARY Below are the average contacts per occurrence, including frequency per period reported Non-Paid Paid Average WIRE & CABLE TECHNOLOGY INTERNATIONAL MAGAZINE * (3 issues in the period) 10,118-10,118 a. Print 9,046-9,046 THE CRITERION SOCIAL MEDIA b. Digital 2,567-2,567 1. Requested 2,567-2,567 2. Non-Requested - - - * represents unique recipients, not the sum of Print and Digital. www.bpaww.com
MAGAZINE CHANNEL Official Publication of: None/Established: 1973/Issues Per Year: 6 AVERAGE NON-QUALIFIED CIRCULATION Non-Qualified Not Included Elsewhere Copies Other Paid Circulation 9 Advertiser and Agency 707 *Allocated for Trade Shows and Conventions 783 All Other 280 *See Additional Data TOTAL 1,779 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Total Qualified Qualified Non-Paid Qualified Paid Qualified Circulation Copies Percent Copies Percent Copies Percent Individual 10,118 100.0 10,118 100.0 - - Sponsored Individually Addressed - - - - - - Membership Benefit - - - - - - Multi Copy Same Addressee - - - - - - Single Copy Sales - - - - - - TOTAL QUALIFIED CIRCULATION 10,118 100.0 10,118 100.0 - - 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2018 Issue Print Digital Qualified* January/February 9,036 2,649 10,068 March/April 9,057 2,579 10,164 May/June 9,043 2,473 10,121 * Qualified represents unique recipients, not the sum of Print and Digital. www.bpaww.com WIRE & CABLE TECHNOLOGY INTERNATIONAL / June 2018 2
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2018 This issue is -% or 5 copies above the average of the other 2 issues reported in Paragraph 2. Business and Industry Total Qualified Percent of Total General & Administrative Management (A) Executive, Engineering/ Operations Production (B) Analysis by Primary Job Function Technical/ Research & Development/ Quality Control Purchasing (C) (D) Sales & Marketing (E) Other titled and non-titled recipients (F) I. WIRE MANUFACTURING A. Aluminum & Aluminum Alloys (including bare wire, rod/bar) B. Copper & Copper Alloys (including bare wire, rod/bar) C. Steel & Steel Alloys (including bare wire, rod/bar) 121 1.2 37 44 16 8 16-312 3.1 103 97 45 16 47 4 418 4.1 142 150 62 17 44 3 D. Other metal (including bare wire, rod/bar) 113 1.1 46 31 12 3 19 2 E. Insulated Electrical Wire & Cable 1,215 12.0 279 465 260 46 148 17 F. Insulated Communications Wire & Cable: Copper or Fiber Optic 412 4.1 68 183 95 17 46 3 G. Steel Cable, Wire Rope 78 0.8 12 27 26 3 10 - II. INDUSTRY SUPPLIERS Sub-Total 2,669 26.4 687 997 516 110 330 29 A. Machinery, Materials, Accessories, Services III. WIRE AND CABLE PROCESSORS AND USERS A. Wire Harnesses, Cable Assemblies, Contract Manufactures, OEM & End Users IV. INDEPENDENT DISTRIBUTORS/REPRESENTATIVES 2,072 20.5 604 454 313 68 609 24 3,991 39.4 816 2,131 409 225 390 20 895 8.8 233 158 61 53 379 11 V. CONSULTANTS 295 2.9 80 77 87 7 33 11 VI. GOVERNMENT 82 0.8 9 45 19 1 7 1 OTHERS ALLIED TO THE FIELD 117 1.2 38 28 20 3 22 6 TOTAL QUALIFIED CIRCULATION 10,121 100.0 2,467 3,890 1,425 467 1,770 102 PERCENT 100.0 24.4 38.4 14.1 4.6 17.5 1.0 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2018 Qualified Within Qualification Source 1 Year 2 Years 3 Years Total Qualified I. Direct Request: 2,417 1,242 1,502 5,161 51.0 II. Request from recipient s company: 173 137 177 487 4.8 III. Membership Benefit: - - - - - IV. Communication from recipient or recipient s company (other than request): V. *Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources: Percent - - - - - 2,655 1,037 781 4,473 44.2 VI. Single Copy Sales: - - - - - *See Additional Data TOTAL QUALIFIED CIRCULATION 5,245 2,416 2,460 10,121 100.0 PERCENT 51.8 23.9 24.3 100.0 www.bpaww.com WIRE & CABLE TECHNOLOGY INTERNATIONAL / June 2018 3
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS 6-Month Period Ended: Audit Average Qualified:*** Unique Qualified Non-Paid Total:*** Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim July December 2015 January June 2016 July December 2016 January June 2017 July December 2017 January June 2018* 10,201 10,066 10,204 10,093 10,092 10,118 10,201 10,066 10,204 10,093 10,092 10,118 Print: 8,624 8,597 8,771 8,816 8,888 9,046 Digital: 3,810 3,637 3,579 3,219 3,031 2,567 Unique Qualified Paid Total:*** - - - - - - Print: - - - - - - Digital: - - - - - - Post Expire Copies included in Total Qualified Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: January June 2018 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. *** Qualified represents unique recipients, not the sum of Print and Digital. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2018 State Print Digital Qualified* Percent Maine 7 2 7 New Hampshire 59 11 63 Vermont 24 3 25 Massachusetts 216 51 244 Rhode Island 47 13 53 Connecticut 164 42 183 NEW ENGLAND 517 122 575 5.7 New York 212 61 229 New Jersey 176 37 193 Pennsylvania 269 63 297 MIDDLE ATLANTIC 657 161 719 7.1 Ohio 351 68 382 Indiana 307 40 327 Illinois 880 95 926 Michigan 347 39 364 Wisconsin 1,049 54 1,078 EAST NO. CENTRAL 2,934 296 3,077 30.4 Minnesota 200 24 213 Iowa 86 5 91 Missouri 80 12 86 North Dakota 14 2 16 South Dakota 13 1 13 Nebraska 16-16 Kansas 37 6 38 WEST NO. CENTRAL 446 50 473 4.7 Delaware 17 2 19 Maryland 28 7 30 Washington, DC 1-1 Virginia 54 10 60 West Virginia 9 1 9 North Carolina 130 22 139 South Carolina 85 13 90 Georgia 198 35 211 Florida 141 29 158 SOUTH ATLANTIC 663 119 717 7.1 * Qualified represents unique recipients, not the sum of Print and Digital. State Print Digital Qualified* Percent Kentucky 48 8 50 Tennessee 59 6 62 Alabama 66 3 68 Mississippi 6 3 8 EAST SO. CENTRAL 179 20 188 1.8 Arkansas 33 4 34 Louisiana 7 3 9 Oklahoma 29 5 30 Texas 226 64 253 WEST SO. CENTRAL 295 76 326 3.2 Montana 1 1 2 Idaho 10-10 Wyoming 4-4 Colorado 41 6 43 New Mexico 8 2 9 Arizona 52 8 57 Utah 15 6 19 Nevada 6 1 6 MOUNTAIN 137 24 150 1.5 Alaska 3-3 Washington 43 10 48 Oregon 31 5 33 California 272 51 293 Hawaii 1-1 PACIFIC 350 66 378 3.7 UNITED STATES 6,178 934 6,603 65.2 U.S. Territories 6 1 7 Canada 271 79 299 Mexico 202 79 243 Other International 2,386 1,380 2,969 APO/FPO - - - UNIQUE TOTAL QUALIFIED CIRCULATION* 9,043 2,473 10,121 100.0 www.bpaww.com WIRE & CABLE TECHNOLOGY INTERNATIONAL / June 2018 4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2018 Region/Country Print Digital Qualified* Percent ASIA Azerbaijan - 1 1 Bangladesh 5 1 6 China 70 61 106 Hong Kong - SAR 9 17 22 India 380 183 422 Indonesia 25 10 26 Japan 35 17 42 Korea, Republic Of 71 55 91 Malaysia 78 37 91 Nepal 2-2 Pakistan 46 20 48 Philippines 35 12 39 Singapore 45 26 54 Sri Lanka 10 4 10 Taiwan 42 25 50 Thailand 72 31 81 Uzbekistan 1 1 1 Vietnam 27 19 29 Subtotal 953 520 1,121 11.1 MIDDLE EAST Bahrain 2 1 3 Iran 87 53 106 Iraq 3 1 4 Israel 7 8 13 Jordan 8 3 9 Kuwait 2 3 3 Lebanon 1 1 1 Oman 3 2 4 Qatar 11 8 14 Saudi Arabia 69 44 84 Syrian Arab Republic 2 2 3 United Arab Emirates 31 15 38 Subtotal 226 141 282 2.8 EUROPE Albania - 1 1 Andorra 2 1 2 Austria 10 14 19 Belarus 2 1 3 Belgium 20 15 28 Bosnia and Herzegovina - 1 1 Bulgaria 2 1 3 Croatia 3 1 3 Cyprus - 2 2 Czech Republic 2 2 4 Denmark 5 5 9 Estonia 1-1 Finland 18 16 29 France 34 25 48 Germany 66 48 92 Greece 6 8 13 Hungary 4 3 5 Iceland 1 1 1 Ireland 4 4 6 Italy 168 63 196 Luxembourg - 1 1 Macedonia 1 1 1 Malta 1-1 Moldova 1 1 1 Netherlands 33 29 54 Norway 3 2 5 Poland 38 17 44 Portugal 28 12 32 Romania 12 5 15 Russian Federation 13 17 25 SOCIAL MEDIA CHANNEL Serbia 8 4 10 Slovakia 1 2 3 Slovenia - 1 1 Spain 39 20 51 * Qualified represents unique recipients, not the sum of Print and Digital. Region/Country Print Digital Qualified* Percent Sweden 24 14 33 Switzerland 28 22 43 Turkey 96 55 117 Ukraine 4 1 4 United Kingdom 128 79 167 Subtotal 806 495 1,074 10.6 AFRICA Algeria 5 7 9 Botswana 1 1 1 Burkina Faso 4-4 Cote D'Ivoire 1 1 1 Egypt 31 30 46 Ghana 5 2 5 Kenya 6 2 8 Libyan Arab Jamahiriya 1-1 Madagascar - 1 1 Mali 1-1 Morocco 11 9 13 Nigeria 23 8 23 South Africa 29 10 34 Sudan 2 2 2 Tunisia 30 23 33 Uganda 1-1 Zambia 9 4 10 Zimbabwe 8 3 8 unspecified Africa 2 1 3 Subtotal 170 104 204 2.0 NORTH AMERICA Canada 271 79 299 Mexico 202 79 243 United States 6,184 935 6,610 Subtotal 6,657 1,093 7,152 70.7 CARIBBEAN Dominican Republic 2 1 3 Jamaica - 1 1 Subtotal 2 2 4 - CENTRAL AMERICA Costa Rica 2 1 3 El Salvador 2 1 2 Guatemala 1-1 Nicaragua 4 2 5 Panama - 1 1 Subtotal 9 5 12 0.1 SOUTH AMERICA Argentina 27 12 35 Bolivia 2 1 3 Brazil 78 32 90 Chile 15 3 16 Colombia 28 16 35 Ecuador 2 2 3 Peru 5 4 7 Uruguay 2-2 Venezuela 6 4 9 Subtotal 165 74 200 2.0 ASIA PACIFIC Australia 45 34 58 Fiji 1-1 New Zealand 9 5 13 Subtotal 55 39 72 0.7 UNIQUE TOTAL QUALIFIED CIRCULATION* 9,043 2,473 10,121 100.0 www.bpaww.com WIRE & CABLE TECHNOLOGY INTERNATIONAL / June 2018 5
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the Version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. AVERAGE NON-QUALIFIED CIRCULATION: Trade Show Copies: 2018 Show/Location Copies February 13-17 WHMA 2018 Conference held in Scottsdale AZ 100 February 26-28 Advanced Cable North America held in Atlanta, GA 150 March 6-8 AMI Cables 2018 Conference held in Cologne, Germany 100 April 16-20 WIRE 2018 held in Dusseldorf, Germany 1,100 May 9-10 Electrical Wire Processing Technology Expo held in Milwaukee, WI May 14-16 WAI Operations Summit & Wire Expo held in Nashville, TN 300 600 PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 390 copies or 3.9%. Other sources include 4 sources of circulation for quantities of 626 copies or 6.2% to 1,632 copies or 16.1%, including Electrical Wire Processing Technology Expo. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Chip Lippincott, Publisher Richard Jarrett, Circualtion Director (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed July 16, 2018 State Ohio County Summit Received by BPA Worldwide July 16, 2018 Type BD ID Number W025B0J8 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com Recycled Paper Copyright 2018 BPA Worldwide. All rights reserved. WIRE & CABLE TECHNOLOGY INTERNATIONAL / June 2018