Indian Journal of Science International Journal for Science ISSN 2319 7730 EISSN 2319 7749 2015 Discovery Publication. All Rights Reserved Analysis Bibliometric Analysis of Indian Journal of Marketing Journal Publication History Received: 06 August 2015 Accepted: 30 August 2015 Published: 7 October 2015 Citation Kandhimathinathan S, Amudha G. Bibliometric Analysis of Indian Journal of Marketing Journal. Indian Journal of Science, 2015, 21(71), 86-91 Page86
Bibliometric Analysis of Indian Journal of Marketing Journal S.KANDHIMATHINATHAN Research Scholar (Part-Time) Madurai Kamaraj University, Madurai 625 021 G.Amudha Librarian & Research Guide VHNSN College (Autonomous) Virudhunagar Abstract Bibliometrics is a statistical analysis of written publications, such as books or articles and is used to provide quantitative analysis of academic literature. The paper produced with the aim to analyse the journal, Indian Journal of Marketing in regard to understand the year wise distribution of articles, authorship pattern, references, citations etc., Maximum number of articles were contributed during the year 2009 and more articles were contributed by Indian authors. Most of the authors are working in academic institutions and universities. Keywords: Bibliometrics, Journal, statistical tool. Introduction Bibliometrics is a techniques used in library and information science and it is a quantitative study of various aspects of literature on a topic and is used to identify the publication pattern, authorship trend, geographical contribution, forms of documents referred. This can lead to better organization of information resources, which is essential for effective and efficient use. Bibliometrics has attained sophistication and complexity with a national, international and interdisciplinary character. With an objective to study the various aspects of literature and pattern of Indian Journal of Marketing the present study is undertaken. Need for the Study Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing, Advertising, Consumer Behavior, Sales Management, Promotion Management, Business Education, Business Information Systems (MIS), Business Law, Communication, Direct Marketing, E-Commerce, Global Business, Health Care Administration, Marketing Research, Marketing Theory & Applications, Office Administration / Management, Organizational Development, Production / Operations, Public Administration, Retailing, Sales / Selling Services, Tourism, Hospitality & Leisure, and Industrial Organization. Objectives of the study To find distribution of articles by year wise Page87
To find distribution of articles by month wise To identify Authorship pattern of articles To find authors affiliation of Institution To find Countries of origin To find out Forms of Document cited Analysis Table 1: Distribution of Articles by Year Wise Year No. of Articles 2008 91 2009 100 2010 91 2011 93 2012 81 2013 70 Table 1 reveals that in the year 2009 highest numbers of articles are published and in the year 2013 lowest number of articles are published and it also shows that from 2009 onwards there is a decreasing trend in publishing articles. Table 2: Distribution of Articles by month Month V38 V39 V40 V41 V42 V43 January 8 8 8 8 8 7 February 9 7 9 7 6 6 March 7 7 7 7 7 6 April 7 7 7 7 8 7 May 8 9 7 7 8 6 June 7 8 8 7 6 6 July 9 10 7 8 6 5 August 7 7 7 12 7 5 Page88
September 7 8 8 10 7 6 October 7 9 8 7 6 5 November 8 11 8 7 6 6 December 7 9 7 6 6 5 Table 2 infers that maximum number of articles numbering 12 is published in the month of August, volume no 41, year 2011. It also shows that the balanced pattern of publication is followed by the publisher. Table -3: Authorship pattern Authorship No of Articles Percentage Single 224 42.59% Double 250 47.53% Three 46 8.74% Four & above 6 1.14% 526 100% Table 3 reveals that Double Authored Articles are in the first position with 250 articles (47.53%), Single author articles occupies second position with 224 articles (42.59%) and it is followed by three authored articles with 46 (8.74%) and four & above authored articles in the fourth position with 6 (1.14%) articles. This also implied that combined works of authorship pattern are more in Indian journal of marketing. Table -4: Author s affiliation of Institution Type of Institution Number of authors Percentage Universities & Colleges 721 82.40% Research centers 74 8.46% Others 80 9.14% 875 100.00% Page89
Table 4 infers that the authors who are working in universities & colleges are having maximum contribution with 721 (82.40%) and it is followed by Research centers and other institutions. Table 5: Distribution by Author s Nativity Country No of authors Percentage India 812 92.80% Foreign 63 7.20% 875 100.00% Table 5 shows that the authors from Indian origin dominate with 812 articles (92.80%) than foreign authors. Table 6: Forms of Document cited Forms of Document Total No. of Citation Percentage Journals 1463 22.53% Books 3874 59.64% Seminar / Conference Proceedings 1100 16.94% Research outputs 58 0.89% Total 6495 100.00% Table 6 reveals that of the total citations of 6495, book citations occupies first with 3874 articles and it is followed by journals with 1463, seminar /conference proceedings with 1100 and research outputs with 58. Findings and Conclusion In the year 2009 highest number of articles (100) is published. Maximum number of 12 articles are published in the month of August 2011.(vol. no 41) Combined works of authorship pattern are more in Indian journal of marketing. Authors who are working in Universities and Colleges contributed more than Research centers and other institutions. With regard to authors origin Indian authors dominate with their contribution in Indian journal of marketing. Page90
The authors of articles in Indian journal of marketing are referred mostly books for their knowledge output. The present study is made with an aim to provide some vital information to the eminent educationalists, business professionals and student community. The above findings clearly gives some salient points with regard to authorship pattern, publication of articles, sources recommended for their output etc. and researcher feels with confidence that it will reach the present and future authors and other personalities and make them to more refined in all areas of publication of articles. References Verma, N., Tamrakar, R., & Sharma, P. 2007. Analysis of contributions in 'Annals of Library and Information Studies. Annals of Library and Information Studies, 54(2), 106-111. Patra, S.K., Bhattacharya, P., & Verma, N. 2006. Bibliometric study of literature on bibliometrics. DESIDOC Bulletin of Information Technology, 26(1), 27-32. Devendra Kumar etc., Bibliometric Study of Ph.D. Thesis in English : Global Journal of Academic Librarianship. Volume 1, Number 1 (2014), pp. 19-36. www.webology.org/2011/v8n1/a87.html www.webpages.uidaho.edu/~mbolin/thanuskodi-lpp.htm Page91