HELLO!PAKISTAN FASHION CELEBRITY LIFESTYLE MEDIA KIT 2016
Zahraa Saifullah CEO & Publisher Zahraa Saifullah is the CEO, Publisher of HELLO! Pakistan, the #1 international lifestyle magazine in Pakistan that reaches out to 112,000 readers monthly, more than 400,000 followers and fans across all digital and social media platforms and a targeted 500,000 online readership with its upcoming website. Following international guidelines of the brand, Saifullah has enterprisingly managed the brand from its inception till its fourth year of successful publication. HELLO! Pakistan, with each passing year is setting a benchmark for high-quality advertisements and advertorials making it the preferred platform for all leading fashion and life and style brands in Pakistan. Under her direct supervision, HELLO! Pakistan has managed to break out of traditional coverage and ventured into lucrative partnerships with international platforms. HELLO! Pakistan was the first to take Pakistani fashion designers to Lakme Fashion Week set in Mumbai, India in 2014. It also launched Pakistani designers such as Faraz Manan in London, UK giving him the mileage and exposure to an untapped market. The rapidly growing fashion industry of Pakistan with a registered of 79 per cent growth is now becoming one of the largest industrial growth rates in the world. HELLO! Pakistan is opening avenues through its multi-platform collaborations such a Fashion Parade in London, UK an annual show that showcases biggest names of the fashion industry in Pakistan. The brand is also engaged with DIL- Development in Literacy - endeavours internationally and locally. HELLO! Pakistan has been the preferred platform for groundbreaking exclusives featuring high-profile personalities with interviews of cricketer turned politician Imran Khan, the next generation of Bhuttos, Former Minister Sherry Rehman and author Tehmina Durrani. The monthly magazine is first choice read for A-list celebrities, high-profile fashion icons and Pakistani socialites across the globe. In her current role, Saifullah oversees and supervises the publication from editorial meetings to final layouts as well as marketing. Now with the upcoming website set to launch in June, HELLO! Pakistan is making waves in the digital and online world. With the success of HELLO! Pakistan, Saifullah is set to establish an impression in the fashion world with introducing Italian international Fashion magazine GRAZIA, designed to launch by the end of the year. Saifullah holds a graduate degree in Literature and Creative writing from the University of Warwick, UK and studied Film at New York Film Academy, USA. She lives in Islamabad, Pakistan with her husband and two children.
Amna R. Ali Editor Amna R. Ali is a journalist and has most recently worked in fast-paced editorial positions in international and national monthly magazines in Pakistan. She has a vast journalist portfolio and has been writing for over 15 years. Her work experience is broad-based ranging from working in education to consulting in the development sector creating materials and assessing projects accessible to a wide range of audiences. Amna R. Ali s present role as the Editor at HELLO! Pakistan is to manage the print issue as well as reshape the brand s exquisite visual aesthetic for an online audience. With an innate understanding of changing media trends and excellent writing skills, she brings in dynamism to the visual expression of stories in the print media showcasing people, lifestyle, fashion, innovation, luxury, beauty, culture, art, celebrity interviews and social events. She follows a similar ethos on digital and social platforms. She is committed to promoting Pakistan s soft image to a national and international audience: Lifestyle and culture representation in the print media is her forte. Amna R. Ali has vast portfolio of writing on contemporary popular culture: people, lifestyle, the arts, and the current cultural buzz. She has interviewed several of Pakistan s top personalities: Political leaders, filmstars, filmmakers, authors, CEOs to name a few. She is an inveterate traveller and her features reflect her interest in art, history, contemporary culture and the entertainment industry. She has also worked as freelancer for top-ranked magazines in Pakistan, including the weekly The Friday Times and monthly Newsline Magazine, where she was an assistant editor. She has contributed in Canada for The Toronto Star and was correspondent for The National in Abu Dhabi, UAE. From 2013-2014, she was Managing Editor at HELLO! Pakistan after which she continued to write for The Express Tribune, Newsline Magazine and The Sunday Times. Amna R. Ali has an MA in English Literature from the University of the Punjab and has conducted post graduate research at the School of Oriental and African Studies (SOAS) in London U.K when she was selected for the prestigious Charles Wallace Fellowship in 2003. She is a leader, enabler, coordinator and team player who will always promote a futuristic and dynamic vision for HELLO! Pakistan Shehab Farrukh Niazi Business & Strategy Consultant Shehab Farrukh Niazi has been associated with HELLO! Pakistan in various capacities since 2013 - her most recent role being the Business & Strategy Consultant. She aims to establish HELLO! as a value-adding brand partner and content creator by implementing integrated marketing and strategic solutions on multiple platforms of the magazine through collaborations and strategic partnerships. Prior to this, Shehab has worked as the Editor of HELLO! Pakistan. During her tenure as editor till May 2016, HELLO! Pakistan has featured A-listers and established itself as the biggest magazine consolidating fashion, lifestyle and entertainment. She has interviewed renowned names of the industry such as Reham Khan, Shaan Shahid, Mahira Khan, Mawra Hocane, Mehreen Syed, and Ather Shahzad to name a few. Shehab is also the founder of Fashion Snob-ish, which is a blog dedicated to her love for fashion. She has been listed among top people to follow in Pakistan on Twitter and was recently nominated among the top 10 most influential fashion bloggers in Pakistan. She is the CEO of Be Haute Consultancy, which is a bespoke digital marketing company offering innovative online marketing and branding solutions to clients spanning over a wide spectrum of industries.
Mission Statement Hello! Pakistan is Pakistan s first International fashion and lifestyle magazine with an extensive outreach to national and international readers. As wealth in Pakistan increases rapidly, Pakistan now features in luxury statistics across Asia. People with household incomes higher than Rs.100, 000/- are at 1 million-plus and the figure is growing at around 15% annually. Since its inception, Hello! Pakistan has aimed to depict the softer image of Pakistan, focusing on glamorous, talented individuals, whose accomplishments are a source of national and international pride. In its first year, Hello! Pakistan has more than doubled its advertisements and circulation becoming available in all GCC countries via subscription. Moving forward, as Hello! Pakistan marks its four years with unequivocal triumph this year, the magazine aspires to better itself constantly with each new issue. In its first year, with more fans on its Facebook page than any other publication in the country Hello! Pakistan came to the fore as an unrivaled publication. Fashion 48% Beauty 8% Other 3% Lifestyle 31% Entertainment/Celebrity 10%
Brand Positioning HELLO!Pakistan is positioned higher than any other magazine in the country. We achieved our objective of building HELLO! as an international brand with credible content. The HELLO! International brand name carries with it the strength to attract clients that are already loyal to the international version of the brand. The strategy is to combine sampling, direct mail and group membership solicitation to build circulation through both subscriptions and newsstand distribution. A combination of multi-channel distribution principles have been employed, each with a differing margin structure to maximize the potential outreach of the magazine.
Demographics & Readership With over four years of successful publication, Hello! Pakistan has established an amicable relationship with its readers. The laudable editorial content comprises of exclusive news stories, photo features, celebrity interviews, fashion reviews, coverage of prominent personalities and high-end social events. The introduction of our annual HOT 100 list achieves our purpose of commending various personalities from Pakistan who have reached great levels of success in an array of fields. HELLO! Pakistan is loved by its readers! With 2 million readers each month, it accounts for 14% of the celebrity market. Our target readership comprises of high income group readers aged between 18-55. Read predominantly by women (86%) and highest female A and AB reader profile in the market, makes Hello! Pakistan the best bred celebrity monthly. According to Gallup Survery in 2015, Hello! Pakistan held the top slot for the highest revenue generating magazine in its field in Pakistan. MAGAZINE Akbar-e-jahan Newsweek Hello Pakistan Family RS(BN) 0.103 0.040 0.030 0.026 %SHARE 6 2 2 2 Herald Mag She 0.023 0.021 0.020 2 1 1 Gallup Survey 2015
Print Annual Circulation Annual Readership Target Audience Social media Instagram 336,000 1,344,000 22-44 350,000 Followers Facebook Twitter Target Audience 156,000 Followers 25000 Followers 16-35
Sponsorship HELLO! Pakistan s sponsorship opportunities provide valuable media exposure to approximately 2 million readers on a weekly basis and additionally provide an alternative creative approach above and beyond the standard display advertising. Sponsorship consists of a header ( In association with or Brought to you by strip) and signoff footer.
Content Plan HELLO! Pakistan reports on latest fashion trends, celebrity interviews, lifestyle reviews, health and beauty features. We focus on the champagne & caviar lives of various public figures such as actors, athletes, designers and royal family members. To maintain the standard of the brand, HELLO! Pakistan strictly follows the editorial and style guide set internationally.
Circulation HELLO! Pakistan, since its first issue has managed to reach a circulation of 28,000 per month. Moreover, HEL- LO! Pakistan is the only magazine in Pakistan to get sold out on various occasions, which is unprecedented in the local market. With an accelerating following on digital and social media platforms, Hello! Pakistan is now thrilled to cater to an initial projected audience of 300k-500k with our upcoming website. This opens suitable avenue for international brands to advertise in Pakistan. ANALYSIS MAGAZINE Reader's Digest She Women's Own Magazine Visage Libas POSITIONING Monthly informative and easy readership Monthly medium end magazine for girls Monthly medium end magazine for girls Monthly medium to highend fashion glossy Monthly highend glossy and fashion CIRCULATION 5,000 5,000 5,000 6,000 8,000 READERSHIP 80,000 120,000 80,000 240,000 100,000 GT Fortnightly magazine for socialites 10,000 96,000 HELLO! Pakistan Monthly high end fashion & lifestyle magazine 28,000 112,000
2016 HELLO! Pakistan Yearly Calender JANUARY NEW YEAR Print ad Close: 2nd January Print-on-Sale: 12th January APRIL ANNIVERSARY SPECIAL Print ad close: 2nd April Print on sale: 12th April JULY BODY AND FITNESS Print ad close: 2nd July Print on sale: 12th July OCTOBER CINEMA Print ad close: 2nd October Print on sale: 12th Otober FEBRUARY VALENTINES DAY Print ad Close: 2nd February Print-on-sale: 12th Feb MAY MOTHERS DAY / SUMMER Print ad close: 2nd May Print on sale: 12th May AUGUST PATRIOTISM Print ad close: 2nd Aug Print on sale: 12th Aug NOVEMBER BRIDAL Print ad close: 2nd November Print on sale: 12th November MARCH SPRING SPECIAL Print ad close: 2nd March Print on sale: 12th March JUNE - Print ad close: 2nd June Print on sale: 12th June SEPTEMBER FASHION Print ad close: 2nd September Print on sale: 12th September DECEMBER HOT 100 Print ad close: 2nd December Print on sale: 12th December
Rate card DOUBLE PAGE SPREAD PAGE SPREAD Cover Foldout 1st Double Page Spread 2nd Double Page Spread 3rd Double Page Spread First Half Double Page Spread Ordinary Double Page Spread Rs 500,000 Rs 500,000 Rs 400,000 Rs 350,000 Rs 150,000 Rs 80,000 Back Cover Inside Back Cover Centre Double Page Spread Ordinary Single Page Spread Product Placement 5 page fashion spread SUPPLEMENT: PRINT RUN 24,000 COPIES Dimensions: Height - 215.9mm, Width - 279.4mm, Bleed - 5mm Rs 500,000 Rs 400,000 Rs 350,000 Rs 45,000 Rs 30,000 Rs 250,000 OPTION A Page count: Between 28 to 32 Pages Rate: PKR 800,000/-0 OPTION B Page count: Between 16 to 24 Pages Rate: PKR 600,000/-
Rate card SOCIAL MEDIA PACKAGES FOR INSTAGRAM RATE PER POST: PKR 8,000 /- OPTION A OPTION B (MONTHLY 5 POSTS: PKR 30,000/- 8 POSTS: PACKAGE) PKR 40,000/- OPTION C OPTION D 48 POSTS: (6 MONTHS): PKR 100,000 96 POSTS: (12 MONTHS) PKR 200,000 WEBSITE ADVERTISEMENTS TARIFF A. 665 x 80 HEADER MASTHEAD PLACEMENT DURATION 2 Weeks PRICE PKR 30,000/- B. 300 x 250 SIDEBAR RECTANGLE PLACEMENT DURATION 2 Weeks PRICE PKR 20,000/- C(i). 682 x 256 BODY SPONSORED CONTENT 1: *300-350 Words C(ii). 682 x 256 BODY SPONSORED CONTENT 2: *400-500 Words DURATION 2 Weeks PRICE PKR 7,000/- DURATION 2 Weeks PRICE PKR 10,000/- D. 327 x 516 PRODUCT REVIEW PLACEMENT E. 993 X 127 FOOTER PLACEMENT DURATION 2 Weeks PRICE PKR 30,000/- DURATION 2 Weeks PRICE PKR 15,000/-
Islamabad Office: Office No. 1403, Floor - 14 South, ISE Towers, Jinnah Avenue, Islamabad - Pakistan Tel: +92-51-843 7339 Email: info@hellopakistan.com.pk Karachi Office: 1C - First Stadium Lane, Khayaban-e-Shamsheer, DHA Phase V, Karachi www.hellopakistan.com.pk ADVERTISING CONTACTS: Sundus Jamil Marketing Executive Cell: +92-312-5076858 Email: sundus@hellopakistan.com.pk Nada Shah Digital Marketing Executive Cell: +92-333-3898927 Email: nada.shah@hellopakistan.com.pk Hassaan Syed Web & E-Marketing Executive Cell: +92-331-7752418 Email: hassan.syed@hellopakistan.pk