Tariffs for the Sale of Commercial Communications in BNT Programs Art.1 (1) Tariff for the Sale of Commercial Communications in BNT 1 based on guaranteed ratings of broadcasts at prices for a 30-second advertising spot, exclusive of VAT: 1. TARIFF FOR TH SALE OF GUARANTEED RATG BNT 1 Monday-Friday Table 1 6:00 h. Day Begins Mon-Fri 450 1.50 300 1.61 280 1.41 320 3.00 150 9:15 h. Day Begins with Culture Mon-Fri 450 1.50 300 1.61 280 1.41 320 2.81 160 10:30 h. A Close Look at Health Mon-Thu 300 1.00 300 1.20 250 0.91 330 1.88 160 11:20 h. The Bold and the Beautiful Mon-Thu 360 1.20 300 1.33 270 1.09 330 3.00 120 12:00 h. News 12:00 h Mon-Thu 360 1.20 300 1.20 300 1.33 270 3.00 120 12:30 h. Quick, Easy, Tasty/ /replay/ Mon-Thu 330 1.20 275 1.22 270 1.03 320 2.36 140 12:50 h. TV film series /replay/ Mon-Wed 216 0.80 270 0.80 270 0.80 270 1.54 140 12:50 h. Classical music concert Thu 216 0.80 270 0.86 250 0.80 270 1.66 130 14:00 h. Show of the Channel /replay/ Mon 216 0.80 270 0.80 270 0.80 270 1.35 160 14:00 h. History.BG /replay/ Tues 216 0.80 270 0.98 220 0.77 280 1.35 160 14:00 h. Referendum /replay/ Wed 216 0.80 270 0.98 220 0.77 280 1.35 160 In the Frame/ /The World Live/ 14:00 h. /replay/ Thu 216 0.80 270 0.98 220 0.80 270 1.35 160 14:00 h. Today tomorrow/replay/ Fri 216 0.80 270 0.98 220 0.80 270 1.35 160 15:00 h. Faith and society/replay/ Fri 216 0.80 270 0.80 270 0.80 270 1.20 180 15:10 h. Latin Nostalgy TV series Mon-Thu 216 0.80 270 0.86 250 0.80 270 1.20 180 16:00 h. News - 16:00h Mon-Fri 216 0.80 270 0.80 270 0.80 270 1.80 120 16:50 h. TV series Mon-Fri 216 0.80 270 0.86 250 0.80 270 1.66 130 17:20 ч. The World is 7 Fri 216 0.80 270 0.86 250 0.80 270 1.80 120 17:45 h. Quick, Easy, Tasty Mon-Thu 420 1.40 300 1.68 250 1.56 270 2.21 190 18:00 h. News - 18:00 h Mon-Fri 1050 2.50 420 2.50 420 2.50 420 5.83 180 18:30 h. More from Today Mon-Fri 756 1.80 420 1.68 450 1.80 420 4.20 180 19:15 h. TOTO 2 and Second Chance Thu 756 1.80 420 1.68 450 1.80 420 3.78 200 19:45 h. Good Night, Children Mon-Fri 600 1.50 400 1.58 380 1.43 420 2.31 260 20:00 h. News - 20:00 h Mon-Fri 1692 3.60 470 3.60 470 3.76 450 6.51 260 21:00 h. History.BG Mon 1176 2.80 420 2.80 420 2.94 400 3.68 320 21:00 h. Referendum Tues 1176 2.80 420 2.80 420 2.94 400 4.52 260 21:00 h. TV series/feature film Wed,Thu 1050 2.50 420 2.50 420 2.50 420 3.28 320 21:00 h. Panorama Fri 1176 2.80 420 2.80 420 2.94 400 4.70 250 22:00 h. TV Series Mon,Tues, Fri 840 2.00 420 2.00 420 2.00 420 2.63 320 22:30 h. In the Frame/The World Live Wed 840 2.00 420 2.00 420 2.00 420 3.23 260 22:30 h. Talking Openly Thu 840 2.00 420 2.00 420 2.00 420 2.90 290 23:00 h. News - 23:00 h Mon-Fri 840 2.00 420 2.00 420 2.10 400 2.63 320 23:30 h. Feature film Mon-Thu 270 1.00 270 1.00 270 1.00 270 1.42 190 23:30 h. Jazz Thu 270 1.00 270 1.00 270 1.00 270 1.42 190 23:30 h. Night Birds Fri 270 1.00 270 1.00 270 1.00 270 1.69 160 00:30 h. Motosport Thu 270 1.00 270 0.96 280 1.08 250 1.50 180
2. TARIFF FOR THE SALE OF GUARANTEED RATG BNT 1 Sat Table 2 7:00 h. Children s slot Sat 230 1.00 230 1.00 230 1.00 230 1.21 190 8:00 h. News - 08:00 h Sat 450 1.50 300 1.41 320 1.61 280 2.25 200 8:30 h. Plus this Sat 405 1.50 270 1.62 250 1.50 270 2.25 180 10:00 h. The Library Sat 405 1.50 270 1.62 250 1.50 270 2.25 180 11:00 h. Day Viewed Closely with Mira Sat 450 1.50 300 1.61 280 1.41 320 2.37 190 12:00 h. News - 12:00 h Sat 690 2.30 300 2.16 320 2.56 270 4.06 170 12:30 h. Furrows Sat 690 2.30 300 2.30 300 2.46 280 5.75 120 13:00 h. Bulgarian Folk Music is Coming Sat 621 2.30 270 2.48 250 2.07 300 5.18 120 14:00 h. Little Stories - studio Sat 432 1.60 270 1.73 250 1.44 300 4.32 100 15:00 h. Feature film Sat 432 1.60 270 1.73 250 1.44 300 2.70 160 17:00 h. Faith and society Sat 432 1.60 270 1.73 250 1.44 300 3.60 120 18:00 h. Life is Delicious Sat 600 2.00 300 2.14 280 1.88 320 3.00 200 19:00 h. Discovery/Smart Village Sat 630 1.50 420 1.80 350 1.40 450 2.42 260 19:45 h. Good Night, Children Sat 600 1.50 400 1.58 380 1.43 420 2.31 260 20:00 h. News - 20:00 h Sat 1974 4.20 470 4.20 470 4.39 450 9.87 200 20:50 h. Doctor Weather Sat 1596 3.80 420 3.80 420 3.99 400 9.98 160 20:55 h. Show of the Channel Sat 1596 3.80 420 3.99 400 3.80 420 9.98 160 22:00 h. Feature film Sat 1050 2.50 420 2.50 420 2.50 420 3.50 300 23:30 h. News - 23:40 h Sat 504 1.20 420 1.20 420 1.26 400 1.80 280 24:00 h. Music playlist Sat 324 1.20 270 1.20 270 1.20 270 2.16 150 3. TARIFF FOR THE SALE OF GUARANTEED RATG OF BNT1 Sun Table 3 7:10 h. Green Ambulance Sun 230 1.00 230 1.00 230 1.00 230 1.28 180 8:00 h. News - 08:00 h Sun 450 1.50 300 1.41 320 1.61 280 2.25 200 8:30 h. Day Begins with Georgi Lyubenov Sun 450 1.50 300 1.41 320 1.61 280 2.25 200 11:00 h. Day Viewed Closely with Mira Sun 450 1.50 300 1.61 280 1.41 320 2.50 180 12:00 h. News 12:00 h Sun 690 2.30 300 2.16 320 2.46 280 4.06 170 13:00 h. Concert Sun 540 2.00 270 2.00 270 2.00 270 3.86 140 14:30 h. Documentary Sun 540 2.00 270 2.00 270 2.00 270 3.86 140 15:30 h. Feature film Sun 540 2.00 270 2.00 270 2.00 270 3.86 140 17:00 h. Terra Incognita Sun 540 2.00 270 2.00 270 2.00 270 3.86 140 17:30 h. Sports Fever Sun 540 2.00 270 1.80 300 2.35 230 3.00 180 18:30 h. TOTO 2 and Second Chance Sun 756 1.80 420 1.61 470 2.16 350 3.78 200 19:00 h. Discovery Sun 630 1.50 420 1.58 400 1.50 420 2.42 260 19:45 h. Good Night, Children Sun 600 1.50 400 1.58 380 1.43 420 2.31 260 1
20:00 h. News - 20:00 h Sun 1974 4.20 470 4.11 480 4.39 450 10.97 180 20:45 h. Feature film/tv series Sun 1050 2.50 420 2.50 420 2.50 420 3.75 280 22:40 h. BG Top 40 Sun 840 2.00 420 2.00 420 2.00 420 3.00 280 23:30 h. News - 23:00 h Sun 504 1.20 420 1.20 420 1.26 400 1.80 280 23:40 h. Feature film Sun 350 1.00 350 1.00 350 1.00 350 1.30 270 (2) When new shows are included in the Program Scheme of BNT 1, the price and guaranteed rating of the show broadcast during the respective time slot shall be kept until further updates to the Tariff for the Sale of Guaranteed Rating on BNT1, or is changed, if BNT 1 has announced new prices and guaranteed rating during that time slot. All prices are in Bulgaria Leva and exclusive of VAT. (3) Commercial communications shall include: advertising spots, teleshopping spots, sponsorship announcements and product positioning within the meaning of the Radio and Television Act, and other forms of commercial communications broadcast in compliance with the existing applicable legislation. (4) BNT 1 guarantees 100% rating points for advertising spots in connection with the relevant target group and the latest Tariff for the Sale of Guaranteed Rating on BNT1 under which these have been purchased, with an exception made for sports events and special broadcasts for which BNT does not guarantee any rating. Art.2 (1) TARIFF FOR THE SALE OF COMMERCIAL COMMUNICATIONS AT FIXED S per 30-second advertising spot, exclusive of VAT, on BNT1, BNT2, BNT HD and BNT World by time slots, as follows: BNT1 Table 4 Time slot Monday- Friday Saturday Sunday 06:00-12:00 750 850 750 12:00-16:00 500 900 900 16:00-19:00 1200 1300 1400 19:00-22:00 2050 2300 2800 22:00-01:00 1 500 1 100 800 01:00-06:00 300 300 300 BNT2, BNT HD and BNT World Table 5 Monday-Sunday Time slot BNT BNT HD BNT2 World 06:00-12:00 180 180 150 12:00-16:00 180 120 180 16:00-19:00 220 250 250 19:00-22:00 250 250 300 22:00-01:00 250 220 200 01:00-06:00 150 100 100 (2) Fixed prices shall be applicable for the purchase of advertising time for in-kind consideration, whereas if the announced prices are different from the prices in the Tariff for the Sale of Guaranteed Rating of BNT 1, e.g., for special broadcasts and/or sport events, the higher of the two prices shall be applicable. Art.3 (1) TARIFFS FOR THE SALE OF COMMERCIAL COMMUNICATIONS AS PACKAGE S for 30-second advertising spot, exclusive of VAT, on BNT2, BNT HD and BNT World as per time slots, as follows: 2
BNT2, BNT HD and BNT World Table 6 Gross budget Price for a 30-sec spot Levels From To BNT HD BNT2 BNT World 1 1 000 3 000 190 175 195 2 3 001 5 000 165 150 170 3 above 5 001 130 130 120 (2) The package prices shall be valid for the purchase of advertising time at one s own choice in one or more of the listed channels and the volumes realized for a period of 4 weeks, whereas for a longer period of time the budget increases in proportion to the booked period. The broadcasts shall be positioned by the Sales Department and 30% thereof shall be planned during Prime-Time. (3) The package prices shall not be valid for the first emission of special broadcasts/or sport events, for which there are unit pries, different from the fixed prizes per time slots. Art.4 For the purchase of advertising time at fixed prices, the advertising forms shall be calculated based on their broadcasting time. Art.5 (1) The prices for different durations of 30-second advertising spots and the prices for other types of advertising forms shall be calculated on the basis of 30-second spots as per the Tariff for the respective BNT Programs (BNT1, BNT2, BNT HD and BNT World ) based on the following ratios: Table 7 Duration Ratios: 5-7" spot 40% х price 30" 8-12" spot 60% х price 30" 13-17" spot 75% х price 30" 18-22" spot 90% х price 30" 23-27" spot 95% х price 30" 28-32" spot 100% х price 30" 33-37" spot 120% х price 30" 38-42" spot 140% х price 30" 43-47" spot 160% х price 30" 48-52" spot 180% х price 30" 53-57" spot 190% х price 30" 58-60" spot 200% х price 30" (2) The price for the broadcasting of spots longer than 60 seconds shall be calculated linearly for the difference after the 60 th second based on the price for 30 seconds. BNT1, BNT2, BNT HD and BNT World Table 8 Other advertising forms: Index for 30 seconds Duration in seconds Paid report/interview for advertising purposes 150% 60 (3) The price for the broadcasting of paid reports with a duration longer than one minute and more or interviews for advertising purposes shall be calculated linearly for the difference after the first minute based on the price for one minute of paid report or an interview for advertising purposes. (4) The price for filming and producing one minute of paid report is 700, exclusive of VAT, for the town of Sofia and 900, exclusive of VAT, for venues outside Sofia. 3
Table 9 Other alternative advertising forms *: Index for 30 seconds at BNT1, BNT2, BNT HD and BNT World Maximum duration in seconds Package of sponsorship tags 100% 10+10 Single sponsorship tag 50% 10 Sponsored promotional announcement (a tag up to 10 sec. + self-promotion) 50% - Package of ad intros (opening + closing) with sound on 120% 7+7 Package of ad intros (opening + closing) with sound off 100% 7+7 Horizontal + Vertical form 100% 10 Vertical form (Skyscraper) 70% 10 Horizontal form (Cut-in) 70% 10 Branded bug 50% 10 Branded promo bug 50% 10 *BNT draws out special offers to meet the needs of its clients, including alternative forms of advertising. (5) The price for testimonials with a duration of 4 seconds for the provision of venue, clothing, accessories, equipment and services for the filming of a broadcast in the closing credits for all TV programs of BNT stands at the amount of 50, exclusive of VAT. (6) The price for testimonials with a duration of 4 seconds for the provision of filming venue, requisites, wardrobe, etc., necessary for the filming and broadcasting of series, film productions and co-productions of BNT, in the closing credits, shall be between 100 (one hundred), exclusive of VAT, and 1 000 (one thousand), exclusive of VAT. (7) The testimonials shall be priced only for their first broadcasting. They are not priced for replays of the broadcast. (8) BNT drafts individual offers for product positioning in series, film productions and co-productions of BNT. Art.6. Markups for advertising and sponsorship in BNT Programs (BNT1, BNT2, BNT HD and BNT World): Markups: Choice of an advertising slot Choice of a position in the commercial break Choice of a position and a commercial break Joint advertising 20% increase of price 20% increase of price 30% increase of price Up to 30% increase for every additional advertiser Table 10 The markups shall be calculated on a 30-second basis under the Tariff for each BNT Program (BNT1, BNT2, BNT HD and BNT World). 4