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Main Information Title: Artist: Roger Sanchez Album: First Contact Released date: 31 July 2001 Genre: House videoclip Runtime: 4 min 56 Country: USA Language: English The Crew Director: Philippe Andre Script writer: Philippe Andre Producer: Anna Checa Producer Manager: Anna Checa Music: Roger Sanchez Technical aspects Aspect Ratio: 4:3 Sound Mix: Dolby Digital Filming Location: New York Camera: 35 mm Shooting Start: 3 rd April 2001 Shooting Duration: 7 days Shooting End: 8 th April 2001 Location: New York City Cast The girl The boy Extras Content A young lady is carrying a huge red heart throughout the streets of New York. Although she is trying to attract other people s attention, nobody notices her. As time goes by, her heart diminishes and it is then when an attractive boy talks to her that it grows up again. What is going to be the boy s feelings about the new huge heart? Roger Sanchez has used a sample of Toto s song I Won t Hold You Back from 1982 to remix. So the song itself becomes a hit for the young people, but also for those people who knew Toto s song. The images attract the spectator s attention because of its original plot. It shows peoples emotions, something that always attract us. This video clip relates to a new wave house culture that started in the 90 s in the United States. Roger Sanchez is well known all over the world for his hip hop and house music and he has been a Dj for more than fifteen years. 2
MARKETING CAMPAING Target: Boys and girls from 16 to 30 years old who know house music and usually listen to it. ALSO those kind of people who are video clips lovers and who follow Philippe Andre s work. Aim: the principle aim of the video clip is to make other people know the new Roger Sanchez single. Making a good and visual video clip, help the customers remember it and with it, the name of the music and the singer. In addition, we are touching the spectator s feelings; love is always around us and is something that we need in live. Because of that, the main idea of the video clip is attractive to spectators. Shooting Schedule 6 am 7 am 8 am 7 pm Mon 3th Day shooting The girl + extras Start Shooting Day shots through NYC streets screening of Tue 4th Night Shooting 3 pm 4 pm 5 pm (Whenever the shooting finishes) Start shooting screening of Night Shots Through NYC Streets The girl + extras Wed 5th The girl + boy Start shooting Night Shots Through NYC Streets Scenes boy and girl screening of Thur 6th The girl + boy + extras Start shooting - Disco - The girl s main door - Restaurant screening of Fri 7th The girl + extras Start Shooting - Bus - Taxi screening of Sat 8th The girl + extras Start shooting - Shooting of possible alternative shots screening of 3
Budget and finance THE BUDGET Number Of Shooting Days Number of days: 6 Exchange rate from 3 rd April Budget Summary 1 Eur = 25 CZK Total in CZK Total in EUR Above The Line 1.587.500 Kč 63.500 Below The Line Director 500.000 Kč 20.000 Scriptwriter 375.000 Kč 15.000 DOP 312.500 Kč 12.500 Producer 250.000 Kč 10.000 Actor: Girl 75.000 Kč 3.000 Actor: Boy 50.000 Kč 2.000 Extras 25.000 Kč 1.000 7.190.000 Kč 147.310 Development 75.000 Kč 3.000 Crew 980.000 Kč 39.200 Director s Crew 215.000 Kč 8.600 DOP Crew 125.000 Kč 5.000 Sound Crew 100.000 Kč 4.000 Production Crew 200.000 Kč 8.000 Electrical Unit 100.000 Kč 4.000 Art Department 150.000 Kč 6.000 Prop Department 50.000 Kč 2.000 Wadrove Unit 25.000 Kč 1.000 Make-up Unit 15.000 Kč 600 Preproduction 262.500 Kč 10.500 Casting 50.000 Kč 2.000 Location Scounting 25.000 Kč 1.000 Transport 75.000 Kč 3.000 Location manager 37.500 Kč 1.500 Art Department 75.000 Kč 3.000 Equipment 452.500 Kč 18.100 Camera Equipment 240.000 Kč 9.600 Special equipment 62.500 Kč 2.500 Lights Equipment 75.000 Kč 3.000 Sound Equipment 75.000 Kč 3.000 Stock 60.000 Kč 2.400 Negative Stock 60.000 Kč 2.400 Production Costs 265.000 Kč 10.600 Location 150.000 Kč 6.000 Catering 37.500 Kč 1.500 Transport 25.000 Kč 1.000 Production costs - Shooting 15.000 Kč 600 Other Production Costs 37.500 Kč 1.500 Postproduction Costs 375.000 Kč 15.000 Picture Post-Production 225.000 Kč 9.000 Sound Post-Production 150.000 Kč 6.000 Other Charges 1.125.000 Kč 45.000 Insurance 500.000 Kč 20.000 Legal 625.000 Kč 25.000 Contingency 10 % 87.750 Kč 3.510 TOTAL BUDGET 8.865.250 Kč 210.810 4
THE CASH FLOW Stage Income Outcome Balance Pre 10.500 Fund 13.500 13.500 Production Production 182.310 Fund 182.310 182.310 Post Production 15.000 Fund 15.000 15.000 Total 210.810 THE FUNDING The funding is divided into two major investors: Record Company: Sony MBG: 80% MTV: 20% As we have mentioned, is going to be send to some video clips festivals, so we expect to MTV is sponsoring our Video Clip, for that reason is going to be the first music channel that will premier it. RISKS In order to prevent risks during the shooting, we have provided a 10% of the budget to cover the possible costs. Some of the risks that we have to be aware of are: Weather aspects Light aspects (it is April and the day-light finishes at 6 aprox.) People in NYC streets: be aware of people who appear in the shot looking at the camera! We will have to close some streets 5
Distribuition and Promotion Distribution: We will be able to see s video clip on all musical channels such as MTV, 40P or VH1 all over the world. These are pay channels, that is why we consider it would be appropriate to create a DVD with some of the best Roger Sanchez s Video clips. In addition, the new Roger Sanchez s Hit,, is going to appear in some video clip s compilations. Price: The DVD will cost around 10 Promotion: o Merchandising Video clip promotion will have three different strategic promotions: 1. The first 100.000 DVD copies are going to be sold with an anti-stress keyring heart, just the same that the girl carries in the video clip. 2. People will be able to download the video clip to their cell phone for less than a euro. 3. A DVD is going to be sent to all those fashion discos from those cities with house culture with projectors such as New York, Los Angeles, San Francisco, London, Ibiza, Barcelona... o Mass Comunication - The new Roger Sanchez CD First Contact is going to be adverted on television, so we will take profit of that and introduce the video clip itself is in the advert on both pay and free channels. - is going to go to several Video film Festivals such as The New York Film Festival. 6