GRAPHIC GUIDELINES Contents: Introduction page 2 The logo page 3 Logo placement page 4 The seal page 6 Colours page 8 Fonts page 9 Decorative bar page 11 Adopted by the Director of Communications, 20 November 2017 (UFV 2017 / 2015) Updated 10 September 2018
Uppsala University s graphic guidelines The graphic guidelines are our tool for strengthening the identity and visibility of Uppsala University as the source of communications. Everyone has a responsibility to convey a consistent and professional image of the University in all communications, from printed and online material to signs and trade fairs. All Uppsala University employees must comply with these graphic guidelines. The Communications Division has overarching responsibility for evaluating and developing the graphic guidelines. The graphic guidelines are based on a few basic rules, which are presented here. 2
The logo The logo is a registered trademark and must not be manipulated. The seal and the text Uppsala universitet together comprise the Uppsala University logo in both national and international contexts. The logo exists only in Swedish. The name Uppsala universitet and the seal must not be separated. The logo exists in three versions (see illustration): red seal with black text black seal with black text white seal with white text (shown here against a black background) Choose the logo that best suits the background. Make sure you achieve a clear contrast. X Y X Clear zone The logo has a margin, a clear zone. No visual elements (image, text etc.) may be placed within this area. 0.5 Y X X LOGO PLACEMENT SEE NEXT PAGE 3
1/5 Logo placement scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad eum. Eam ut epicurei referrentur. Logo in border (vertical layout) The logo is placed in the top left-hand corner. The width of the logo is 1/5 of the width of the area. If the border colour is the same as the background (such as a white border on a white cover), the lower edge is to be marked with a 0.5 p black line. 1/5 Logo in label (vertical layout) The logo is placed at the lower edge of the label, whose width comprises 1/5 of the width of the area. The label can be placed within the zone marked by the dashed line, i.e. to within half a label s width from the outer edge. scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad The label s proportions are 1 x 1.5. See illustration on the left. Examples. Five examples of how a logo in a label can be designed or coloured. 1.5 1 SOME EXAMPLES LOGO IN BORDER AND LABEL SEE NEXT PAGE 4
SOME EXAMPLES: LOGO IN BORDER OR LABEL dolor sit amet dolor sit amet dolor sit amet dolor sit amet epicurei referrentur. dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad eum. Eam ut epicurei referrentur. epicurei referrentur. dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad eum. Eam ut epicurei referrentur. epicurei referrentur. dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad eum. Eam ut epicurei referrentur. epicurei referrentur. dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad eum. Eam ut epicurei referrentur. epicurei referrentur. epicurei referrentur. epicurei referrentur. epicurei referrentur. Examples. Two examples of logo placed in border. Examples. Two examples of logo placed in label. 5
The seal The seal may be used as a decorative element in a cropped form, as in the examples shown here, but only in combination with the complete logo. The seal may be reproduced in 5 90% black. scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad Some examples Seal in 5% black. White background. Seal in 5% black. 20% black background. Seal in 30% black. White background. Seal in 50% black. 10% black background. SOME EXAMPLES SEAL AS DECORATION SEE NEXT PAGE 6
SOME EXAMPLES: SEAL AS DECORATION Example. Seal in 10% black. White background. dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad www.uu.se Example. Seal in 80% black. Black background. dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad Example. Seal in 10% black. 20% black background. 7
Red Profile colours Uppsala University s profile colours are red, white, grey and black. White RED: CMYK: Cyan 0%, Magenta 91%, Yellow 72%, Black 23% RGB: 153/0/0 Pantone 187 NCS (Paint): S 2070-R The red colour must not be tinted and must always be reproduced at 100%. Grey GREY: Reproduced in different percentages of black: 5 90% If a grey border is used, it may only be reproduced in 10% black. Black RGB: Light grey: 230/230/230 Medium grey: 190/190/190 Darker grey: 130/130/130 Hex: #CCCCCC NCS (Paint): S 1005-R70B (corresponds to 10% black) 8
Gill Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Berling Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Fonts Uppsala University s fonts are: Gill Alt One MT Berling Arial and Times respectively can be used as replacements if Gill and/or Berling are unavailable. In external communications, Gill and/or Berling are always used. In internal communications, Arial and/or Times may be used. Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Times Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gill is best to use in shorter texts, such as headings, captions, fact boxes etc. Berling is best to use in longer texts, such as body text and preambles. In formal, traditional contexts, Berling is recommended for both the heading and body text. Supplementary fonts To reinforce a message, a third font of your choice may be used in headings in combination with Gill and/or Berling. Special characters Dissertations and scholarly publications sometimes require the use of special characters (for example, α β Σ Φ Ψ Ω ) that are not available in the limited character set in Berling or Gill. In these cases, another font may be used, such as Times. SOME EXAMPLES SUPPLEMENTARY FONTS SEE NEXT PAGE 9
SOME EXAMPLES: SUPPLEMENTARY FONT IN HEADING Font Herculanum Regular. dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad Welcome! dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad www.uu.se Font Stencil Regular. dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad Font Edwardian Script. 10
Approx 5 mm Decorative bar plus logo in label scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad eum. Eam ut epicurei referrentur. A decorative bar with logo in label is placed at the top edge of a cover, for example, and reproduced in white, red, grey or black. See example 1. As decoration, images from the ceiling paintings in the University Main Building may be used, for example in formal invitations. See example 2. scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad Example 1. Example 2. SOME EXAMPLES DECORATIVE BAR WITH LABEL SEE NEXT PAGE 11
SOME EXAMPLES: DECORATIVE BAR WITH LABEL Example of decorative bar. dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad Three examples of decorative bars used in formal contexts. Gold edge + decorative image Gold edge + decorative image at the lower edge dolor sit amet, sed admodum luptatum scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad www.uu.se scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad scribentur id, ea consul lobortis consequuntur quo. Ne clita everti cum, mei eu novum epicuri adipisci. Facilisis intellegebat et eam, legendos reprehendunt ad Right: decorative image 12