Media pack 2016 The leading publication about digital TV in Russian Cable, satellite, IPTV
General information Tele Sputnik is the first Russian SATTV and CATV monthly Magazine, created in 1995. Television has been dramatically changed from analog to digital since then. Now our Magazine covers all areas of digital television such as satellite, cable, IPTV, Web TV, mobile and terrestrial TV and home networking. We also analyze the triple play technologies and data transmission such as Internet via satellite or Ethernet and DOCSIS for CATV operators. Tele-Sputnik is a monthly edition. Tele-Sputnik is a magazine in Russian. It is distributed in Russia, Byelorussia and other former parts of Soviet Union. Tele-Sputnik is a magazine for professionals - installers, vendors, PayTV operators Tele-Sputnik is a magazine about technologies, content and business. Tele-Sputnik has a site www.telesputnik.ru that unites a significant community of installers and end users interested in TV Other activities Tele Sputnik is the General Information Sponsor of the specialised Cable&Satellite Russia Exhibition (CSTB). We take part in all main industry shows (CSTB, Sviaz Expocomm, ANGA, IBC, Natexpo ), conferences (Digital TV Russia, VSAT forum, Connected TV, Cable TV congress, DVB forum etc) Tele-Sputnik is published by Telesputnik Ltd, the Russian publishing company that also produce TeleMultiMedia.ru (e-zine about broadband networks and multimedia technologies) and several yearly handbooks Cable TV, Satellite TV channels, SATTV footprints, VSAT, Digital TV and IPTV etc. Main events in 2016 Exibition CSTB (Moscow, Russia) Sviaz Expocomm (Moscow, Russia) Anga (Germany) IBC (Amsterdam, the Netherlands) NatExpo (Moscow, Russia) Issue 2, February 5, May 6, June 9, September 11, November
Advertising rates and mechanical data full colour AD Standart advert positions, inner pages euro 1/1 page 1500 1/2 page 850 1/3 page 600 1/4 page 450 1/8 page 250 ad atricle,1 page 900 Special positions euro covers outer back 2400 covers inner, inner back 2080 1st inner page 2080 page besides the Content 2000 page besides the Chief Editor article 1920 hard paper glued on insert 3750 Frequency Discounts: 3 advert 5%; 6 ads 10%; 9 ads 15%; 12 ads 20%. Discount is not applied on ad articles. Placement Policy: Content of ad article is the subject of a special agreement. To reserve an exact page in the Magazine you are to pay 10% additional fee. 10% discount is given for Advertising Agencees. Advertising Materials Requirements Size (mm) Horizontal Vertical 1/1 page trim size 210х297 size with bleeds 220х307 1/2 page 182х124 89х 252 1/3 page 182х82 58х252 1/4 page 182х58 89х124 Digital ads in PC formatted platform. File formats:tif (without compression) or jpg (quality >=8, high), CMYK colours, 350 dpi. Colour proof or pdf should be attached. Overprint for texts in black with font size <12 pt Font size for one colour text>= 4 pt, two and more colored text >= 8 pt, One colour lines weight >=2pt, multicolour lines >=5pt Total ink limit 320%, deep black colour CMYK=[50,45,40,100]. We can help to translate ad into Russian free of charge, if we are provided with a background pic ture without text (jpeg CMYK 350 dpi) and an ad sample in English (pdf ). Otherwise we can send you a Russian translation ( pdf or doc files). Design of advert is possible with the help of customers materials for extra payment.
The list of Tele-Sputnik regular topics includes: 1. Pay TV channels Russian and foreign. 2. Russian, the CIS and international business news. 3. Interview with key persons in the industry. 4. Articles about SAT-TV, CATV and OTT technical solutions 5. Case studies CATV, SAT-TV, IPTV and Video via Internet networks. 6. Satellite launches 7. Test reports (STB, CA modules, and other consumer TV equipment ) 8. Modern trends in telecommunications and multimedia, reports from exhibitions. 9. Frequency chart and transponder news. 10. Regulatory updates. January Main topics Editorial calendar CSTB Show preview Training and recruitment in CATV and the companies involved in technical developing or system integration Deadline for articles and comments Deadline for advertising 25.11.2015 10.12.2015 February OTT 24.12.2015 10.01.2016 March DTH-projects 25.01.2016 10.02.2016 April TV Channel Business in a new legal and economic conditions 25.02.2016 10.03.2016 May June Import substitution and access to the international market (Technical developing and system integration) CATV - business strategiesunder condition of market saturation TV backbones and contribution networks 25.03.2016 10.04.2016 25.04.2016 10.05.2016 July VSAT 25.05.2016 10.06.2016 August Pay TV and Satellite communications 24.06.2016 10.07.2016 September October November December Home networks and media- gateways Related works for SAT-TV installers Interactive services in different media National content development Overseas activity of Russian TV channels and content providers Conditional access systems for different media. TV studios security Satellite operators new services. Digital TV and wireless multimedia networks. Hybrid consumer receivers 25.07.2016 10.08.2016 25.08.2016 3.09.2016 26.09.2016 10.10.2016 25.10.2016 10.11.2016 If you want to contribute your own views and articles, please, contact us in advance
Distribution (2016) The monthly circulation is 12,000 copies. Tele Sputnik is distributed on subscription and by retail, among private persons and Companies on the territory of the former Soviet Union. Subscription takes 20% of the monthly circulation. 20% is sold by Press distribution Companies (press shops), 55% is distributed through the wide network of SAT and CATV equipment vendors on the territory of the former USSR. 5% is distributed free of charge at specialized events and for marketing purposes. Telesputnik offices are situated in St Petersburg (main office), Moscow. Distribution in republics of the former soviet union Russia 11000 copies, including Moscow (1000 copies) and S. Petersburg (500 copies) Ukraine 200 copies Lithuania 100 copies Latvia 100 copies Kasakhstan 350 copies Byelorussia 200 copies Azerbaidjan&Armenia 150 100 200 100 1000 500 3500 1000 700 3500 800 200 350 70 80 Our readers: Our marketing researsh shows that 50% of readers are professionals, working in SATTV (70%), CATV(50%), terrestrial TV(50%) and Telecommunications(14%). Another half of our readers are SATTV and SMATV installers. Free monthly distribution 500 free copies are sent to decision makers of the industry on the territory of the former USSR. 200 free copies are sent to different companies in Europe, Asia, Americas (SAT operators, SAT TV broadcasters, manufacturers of equipment and Public Organisations). Approximately 300 copies are distributed at specialized events.
Telesputnik.ru is a well-known Russian site about SATTV and CATV. Number of visitors is approx. 11000 per day and approx. 60000 views per day. Site statistics: http://www.liveinternet.ru/stat/telesputnik.ru/index.html?lang=en We offer weekly views and clicks statistics for online ads. Site sections Main page (3000 views per day) Forum (40000 views per day) Archives (2500 views per day) Frequency table (12000 views per day) Mobile verion m.telesputnik.ru (6500 views per day) Ad sizes Main page: 470x100; 380x60 and 180x60 pixels Forum: 380x60 pixels Archives 470x100 and 468x60 pixels Frequency table 470x100 and 468x60 pixels Mobile verion 320x50 pixels Formats and size File formats: gif, jpg, swf. File size: up to 50Mb Instructions for swf: http://www.adobe.com/resources/richmedia/tracking/designers_guide/ Prices Main page (russian version). One banner in the header 470x100, 6 euro for 1000 ad views or 600 euro/month/banner, 4 banners 380x60, price 300 euro/ month/banner, 4 banners 180x60, price is 200 euro/month/banner; 100% probability. Forum section, 3 banners 380x60, 50% probability, price 300 euro/month/ banner. Archive section, one banner one banners 470x100, 100% probability, price 150 euro/month/banner, 2 banners 468x60, 100% probability, price 130 euro/ month/banner/ Frequency table section, one banners 470x100, 50% probability, price 150 euro/month/banner, 2 banners 468x60, 50% probability, price 130 euro/ month/banner. Mobile version, one banner 320x50,100% probability, price 150 euro/month. Discounts 5% for 2 months, 10% for 3 months, 15% for 4 months, 20% for 6 months (in the case of full prepayment only)