New Press PLAYTYPE. Design: Jonas Hecksher Published: FAMILY New Press 3 STYLES 1 FAMILY. concept store, created as a place to play, a

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Transcription:

1 Design: Jonas Hecksher Published: 2010 3 STYLES 1 FAMILY FAMILY Playtype is an online type foundry and concept store, created as a place to play, a home for experimentation and a showcase of our craft. MOVIE PLAYTYPE FAMILY

2 Family Regular Bold Bold Italic

3 UPPERCASE LOVERCASE STANDARD PUNCTUATION MATH SYMBOLS CURRENCY & SYMBOLS PROPORTIONAL LINING (DEFAULT FIGURES) ACCENTED UPPERCASE ACCENTED LOVERCASE ACCENTS LIGATURES ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz {[(_)]}*,.:;? &@/ \ - +<=> ± ~ $ ƒ # π% µωªº 0123456789 ÆŒØÁÀÂÄÃÅÇÉÈÊËÍÎÌÏIÑÓÒÔÖÕØÚÙÛÜŸ æœøáàâäãåçéèêëíîìïıñóòôöõøßúùûüÿ ` ˆ ˉ ˇ fi fl

Regular 4 24/25 The warm leather embrace of the cab creaks ominously to the rhythm of the street. I rest my head on the cool glass. 18/19 The harsh curves of the neon city exploding on my closed eyelids as the combination of Xanax and jet-lag slowly deadens my limbs. Rest I mouth. Then oblivion. 16/17 I ask her her name, straining to hear above the slow drone coming from the PA. She grabs my arm and inscribes»melissa«on it in neat, tightly-spaced cursive, punctuating the i with a. 14/15 The tattoo guns passes around the table- A kid etches out MOMS in blue biro ink laughing hysterically as the machine purrs across his forearm. I can see Melissa through the open door to the bathroom, perched on the toilet, a pair of boys briefs around her ankles, absentmindedly smoking a cigarette and blowing smoke rings; O followed by Q followed by Q. 12/13 More days in daze. More scripts, more novels. More pages and clammy business cards passed of in moist handshakes. More Melissa. More pointless shopping sprees and more people to please. More dusty blond boys and speedos. I flick my aviators down and read the street signs. 10/12 I keep on cracking jokes, right? Because I m funny. I want to be funny. Only each time the punch-line falls flat. My delivery is off. I keep glancing between the menu and the fois gras printed out in rounded serifs and the waiter laughing politely, anxiously. I settle on the duck since it strikes me as funny somehow. She picks her teeth and nods. 8/10 The clack of the cab door snaps me back and I nervously glance up at the departures sign. Numerals slither rapidly as I scan the board. SK402 to Copenhagen. Exhausted i push through security belt, shoes, watch, laptop and slump down at the nearest bar. I slip out my credit card, leaving it on the bar and pick at the polaroid with Melissa s number on the back. 8 digits, XXX and Melissa with a heart doting the i. 14/17 abcdefghijklmno pqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 This is dummy text. it is intended to be read but have no apparent meaning. as a simulation of actual copy, using ordinary words with normal letter frequencies, it cannot deceive eye or brain. 6/8 But can words ever be said to have no meaning? And if the words have no meaning cannot the medium of it s delivery be said to be equally meaningless. This is the existentialist paradox of the typographer; can type ever be separate from meaning? Words separate from medium? 9/11 Smart as a whip: the typographer, but never smarter than his script.»the philosophy of type«playtype is an online type foundry and concept store, created as a place to play, a home for experimentation and a showcase of our craft.

Bold 5 24/25 The warm leather embrace of the cab creaks ominously to the rhythm of the street. I rest my head on the cool glass. 18/19 The harsh curves of the neon city exploding on my closed eyelids as the combination of Xanax and jet-lag slowly deadens my limbs. Rest I mouth. Then oblivion. 16/17 I ask her her name, straining to hear above the slow drone coming from the PA. She grabs my arm and inscribes»melissa«on it in neat, tightly-spaced cursive, punctuating the i with a. 14/15 The tattoo guns passes around the table- A kid etches out MOMS in blue biro ink laughing hysterically as the machine purrs across his forearm. I can see Melissa through the open door to the bathroom, perched on the toilet, a pair of boys briefs around her ankles, absentmindedly smoking a cigarette and blowing smoke rings; O followed by Q followed by Q. 12/13 More days in daze. More scripts, more novels. More pages and clammy business cards passed of in moist handshakes. More Melissa. More pointless shopping sprees and more people to please. More dusty blond boys and speedos. I flick my aviators down and read the street signs. 10/12 I keep on cracking jokes, right? Because I m funny. I want to be funny. Only each time the punchline falls flat. My delivery is off. I keep glancing between the menu and the fois gras printed out in rounded serifs and the waiter laughing politely, anxiously. I settle on the duck since it strikes me as funny somehow. She picks her teeth and nods. 8/10 The clack of the cab door snaps me back and I nervously glance up at the departures sign. Numerals slither rapidly as I scan the board. SK402 to Copenhagen. Exhausted i push through security belt, shoes, watch, laptop and slump down at the nearest bar. I slip out my credit card, leaving it on the bar and pick at the polaroid with Melissa s number on the back. 8 digits, XXX and Melissa with a heart doting the i. 14/17 abcdefghijklmno pqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 This is dummy text. it is intended to be read but have no apparent meaning. as a simulation of actual copy, using ordinary words with normal letter frequencies, it cannot deceive eye or brain. 6/8 But can words ever be said to have no meaning? And if the words have no meaning cannot the medium of it s delivery be said to be equally meaningless. This is the existentialist paradox of the typographer; can type ever be separate from meaning? Words separate from medium? 9/11 Smart as a whip: the typographer, but never smarter than his script.»the philosophy of type«playtype is an online type foundry and concept store, created as a place to play, a home for experimentation and a showcase of our craft.

Bold Italic 6 24/25 The warm leather embrace of the cab creaks ominously to the rhythm of the street. I rest my head on the cool glass. 18/19 The harsh curves of the neon city exploding on my closed eyelids as the combination of Xanax and jet-lag slowly deadens my limbs. Rest I mouth. Then oblivion. 16/17 I ask her her name, straining to hear above the slow drone coming from the PA. She grabs my arm and inscribes»melissa«on it in neat, tightly-spaced cursive, punctuating the i with a. 14/15 The tattoo guns passes around the table- A kid etches out MOMS in blue biro ink laughing hysterically as the machine purrs across his forearm. I can see Melissa through the open door to the bathroom, perched on the toilet, a pair of boys briefs around her ankles, absentmindedly smoking a cigarette and blowing smoke rings; O followed by Q followed by Q. 12/13 More days in daze. More scripts, more novels. More pages and clammy business cards passed of in moist handshakes. More Melissa. More pointless shopping sprees and more people to please. More dusty blond boys and speedos. I flick my aviators down and read the street signs. 10/12 I keep on cracking jokes, right? Because I m funny. I want to be funny. Only each time the punchline falls flat. My delivery is off. I keep glancing between the menu and the fois gras printed out in rounded serifs and the waiter laughing politely, anxiously. I settle on the duck since it strikes me as funny somehow. She picks her teeth and nods. 8/10 The clack of the cab door snaps me back and I nervously glance up at the departures sign. Numerals slither rapidly as I scan the board. SK402 to Copenhagen. Exhausted i push through security belt, shoes, watch, laptop and slump down at the nearest bar. I slip out my credit card, leaving it on the bar and pick at the polaroid with Melissa s number on the back. 8 digits, XXX and Melissa with a heart doting the i. 14/17 abcdefghijklmno pqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 This is dummy text. it is intended to be read but have no apparent meaning. as a simulation of actual copy, using ordinary words with normal letter frequencies, it cannot deceive eye or brain. 6/8 But can words ever be said to have no meaning? And if the words have no meaning cannot the medium of it s delivery be said to be equally meaningless. This is the existentialist paradox of the typographer; can type ever be separate from meaning? Words separate from medium? 9/11 Smart as a whip: the typographer, but never smarter than his script.»the philosophy of type«playtype is an online type foundry and concept store, created as a place to play, a home for experimentation and a showcase of our craft.

7 Big Play Big Play

8 The Big Play