MAGAZINE MEDIA KIT 2018
2018pring Medi Kit S 2014 A SPRING 2016 $4.95 Experience Sip of the South UNIQUE DELTA LODGING Cool digs rule Clrksdle re PASCAGOULA DIVE BAR Jck s by the Trcks serves drinks nd ets, juke-joint style Morgn Freemn Actor ims to leve mrk on stte's eduction Also: Lurel Couple on HGTV Hill Country Music Tupelo s Cfé 212 in everyissue... MAGAZINE SIP TRIP fun rod trip or trvel itinerry nd rtistic look t cool plces to go nd interesting stops long the wy celebrtes life through the unique culture tht embodies Mississippi s lndscpe. The wrd-winning, qurterly lifestyle mgzine centers on the people, plces nd culture of Mississippi. The Sip is bout experiencing life in the South tste of culture from Front Porch perspective. Foodies, music-lovers, outdoorsmen, homemkers, grdeners, rt enthusists, tourists nd down-home historins ll embrce The Sip s behindthe-scenes guide to one of the most culturlly ffluent res in the Southest. Our reders both men nd women of ll rces, re ctive, involved nd seeking new nd different wys to enjoy life in The Sip. SUMMER 2016 SIP KITCHEN recipe from renowned Mississippi chef, foodie, resturnt or etie Sip of Nture look t Mississippi s unique products of nture Smll-Town Sip regulr column by the owner of the B.T.C. Old-Fshioned Grocerynd cookbook uthor Alexe vn Beuren The Lst Sip prting photogrph depicting life in The Sip. $4.95 FALL 2016 Experience Sip of the South CEMETERY Love +Lnce Bss EPITAPHS From humor to hostility, every grve tells tle Return to Pluto focusing on love, unity nd pece in his beloved home stte Author Richrd Grnt journeys bck to the lnd tht inspired his best-selling novel AMERICAN IDOL TRENT HARMON Amory singer tkes win for Mississippi on show's lst seson BRENNAN'S CHEF SLADE RUSHING Tutwiler ntive cooks up Southern fvorites in New Orlens THE COAST SHED BBQ Fmily cretes unique dining spot Also: Widespred's JoJo 1216 Ntionl S pring 2014 St. $4.95 Experience Sip of the South Hernndo's Are 51 Rymond Bttlefield Also: Tupelo Artists' Colony Ocen Springs LIVE Mrgie's Mixing Bowl Vicksburg, MS 39180 601-573-9975 thesipmg.com editor@thesipmg.com
2018 Medi Kit rckdistribution SOUTHWEST HEB Food Stores Wlmrt digitl DISTRIBUTION SOUTHEAST Brnes & Noble Books--Million Hrris Teeter Kroger Publix Locl Bookstores Mississippi Gift Shops Mississippi Welcome Centers Mississippi Visitor Centers Wlmrt TOP STATES Virgini Mississippi Georgi Tennessee Texs Louisin Cliforni Albm Florid New York 1216 Ntionl St. Vicksburg, MS 39180 601-573-9975 thesipmg.com editor@thesipmg.com
2018 Medi Kit demogrphics PRINT READER from The Sip reder survey READERSHIP: 40,000+/issue Circultion: 10,000 Rpidly growing subscriber list AGE: 51% re ges 30-49 INCOME: 75% incomes over $75,000 GENDER: 70% women 30% men ONLINE READER from thesipmg.com READERSHIP: vg. 4,500/month All 50 sttes nd 32 countries AGE: 66% re ges 35-64 GENDER: 54% women 46% men stts THESIPMAG.COM 7,000 pge views/month 3,000 unique visitors/month 1216 Ntionl St. Vicksburg, MS 39180 601-573-9975 thesipmg.com editor@thesipmg.com
2018 Medi Kit 2018 editoril CALENDAR Ech issue of The Sip celebrtes the people, plces, culture nd experiences of Mississippi. Tke sip of the uthentic South with stories on food, music, rt, culture, outside nd more. BEST OF THE SIP FOOD & DRINK ART & CULTURE TRAVEL & OUTDOOR Issue Issue Issue Issue Spce: Nov. 1 Mterils: Nov. 10 On Rcks: Dec, Jn, Feb Spce: Feb. 1 Mterils: Feb. 10 On Rcks: Mrch, April, My Spce: My 1 Mterils: My 10 On Rcks: June, July, Aug Spce: Aug. 1 Mterils: Aug. 10 On Rcks: Sept, Oct, Nov dedlines ISSUE: AD RESERVATION: AD ART: IN CIRCULATION: Winter 2018 Nov. 1 Nov. 10 Dec, Jn, Feb Spring 2018 Feb. 1 Feb. 10 Mrch, April, My Summer 2018 My 1 My 10 June, July, Aug Fll 2018 Aug. 1 Aug. 10 Sept, Oct, Nov 1216 Ntionl St. Vicksburg, MS 39180 601-573-9975 thesipmg.com editor@thesipmg.com
2018pring Medi Kit S 2014 A PRINT dvertisingrates PREMIUM SPOTS Bck Cover $1,500 Inside Front Cover Inside Bck Cover $1,350 www.bcbsms.com Blue Cross & Blue Shield of Mississippi, A Mutul Insurnce Compny is n independent licensee of the Blue Cross nd Blue Shield Assocition. Registered Mrks of the Blue Cross nd Blue Shield Assocition, n Assocition of Independent Blue Cross nd Blue Shield Plns. $1,350 WEB DESIGN PRINT MARKETING SOCIAL MEDIA Rtes re net nd per insertion Unique Design. Cretive Mrketing. Your Personlity. It tkes long list of ingredients to crete uthentic Mississippi. Our rich history gives us distinct culinry regions which spek to the soul. Come discover our fresh Gulf shrimp nd frm-rised ctfish, Delt hot tmles nd brbecue, nd throw bck round from locl brewery. You ll find it ll in Mississippi. THE GUEST ROOM - STARKVILLE, MISSISSIPPI Let us build fully responsive website for you! e-commerce client mngement socil medi integrtion www.visitmississippi.org for your business 601.573.9975 www.frontporchfodder.com FOUR COLOR ADS 1X 4X Full Pge $1,200 $1,020 Two-Thirds Pge $900 $765 Hlf Pge $780 $663 discover EVEN BETTER impressions SAVE A BUNDLE BY COMBINING PRINT AND ONLINE One-Third Pge $540 $459 Qurter Pge $420 $357 l Sixth Pge $240 $204 Rtes re net nd per insertion Wer your stte pride WI TH OUR NEW Sip SHIR TS WANT n mzing Fest on our culinry trets! Peterson s Ctering & Prties M-St 10-5 1400 Wshington St., Vicksburg 601-636-7210 www.petersons.com RATE? THE SIP ORIGINAL TEE $25.00 SIP A BEER TEE $25.00 TM feturing rtwork nd imgery from The Sip Mgzine COMBINE PRINT AND ONLINE ADS IN THE SIP AND ON THESIPMAG.COM FOR BETTER RATES MORE DESIGNS COMING SOON! 603 North Fillmore St. Corinth, MS 38834 (662) 594-1925 order now! wholesle pricing vilble upon request ShopTHE Sip. C OM l 1216 Ntionl S pring 2014 St. Vicksburg, MS 39180 601-573-9975 thesipmg.com editor@thesipmg.com
2018 Medi Kit digitl ADVERTISING rtes REGULAR PRICING MAGAZINE HOMEPAGE LEADERBOARD Top (728 x 90 pixels) $500/month $5,000/yer SIDEBAR (250 X 300) $200/month $2,000/yer digitl + print ADVERTISING print + online Discounted- 15% off print + thesipmg.com sidebr d $100/month or $1,000/yer you py: discounted print: Bck Cover: $1,275/issue Inside Cover: $1,150/issue Full Pge: $1,020/issue Two-Thirds: $765/issue Hlf: $663/issue One-Third: $459/issue Qurter: $357/issue Sixth: $204/issue 1216 Ntionl St. Vicksburg, MS 39180 601-573-9975 thesipmg.com editor@thesipmg.com
2018 Medi Kit PRINT dvertising SPECS Bck Cover, Inside Covers nd Full Pge TRIM: 8.375 X 10.875 BLEED: 8.625 x 11.125 NO BLEED: 7.375 x 9.625 Qurter Pge 3.5625 x 4.6875 Qurter Pge Hlf Pge Verticl 3.5625 x 9.625 Pge Design showing Trim size, bleed, nd live res. Hlf Pge 7.375 x 4.6875 Sixth Pge 2.2917 x 4.6875 One- Third Verticl 2.2917 x 9.625 One-Third Squre horiz 4.8333 x 4.6875 Two-Thirds Verticl 4.8333 x 9.625 Trim Line (Mgzine Size): 8.375 x 10.875 Live Are: 7.875 x 10.375 Bleed (.125 ): 8.625 x 11.125 Trim/Bleed Size: All importnt text or imges must be t lest.5 inside the finl trim size. On full pge, inside cover, nd bck cover ds tht bleed, the rtwork or imge must extend.125 beyond the trim line on ech side. Bleeds do not pply to frctionl ds: hlf, qurter nd sixth. Our publiction is printed on n offset press, t 150 line screen, with perfect bound spine. Submitting your own d rtwork: Ad designs should be submitted s PDF file, with resolution of t lest 300 d.p.i. (dots per inch), nd sved in CMYK color mode. Build ll ds to the sizes listed to the left. All highresolution imges nd fonts must be embedded into the PDF when the file is sved. Plese send your PDF file vi e-mil to editor@thesipmg.com. Let us design your d: We cn design n d using your submitted mterils. The finished d is yours to use exclusively for The Sip Mgzine. All d photogrphy nd grphics should be submitted s hi-resolution, 300 d.p.i., digitl medi. Text should be sent to us in Word document. Finlizing your d: You re responsible for crefully reviewing the design nd proofreding the copy. The dvertiser grees to obtin ny necessry releses or permissions for ny rt, photogrphy, or other copyrighted mterils tht my be provided for the d design. The Sip will not be held lible for copyright infringement. 1216 Ntionl St. Vicksburg, MS 39180 601-573-9975 thesipmg.com editor@thesipmg.com
2018 Medi Kit Advertising Contrct (Plese Print) Dte Nme Business Nme Address City / Stte / Zip Phone E-mil Yes! I wnt to combine Print nd Digitl Advertising with The Sip: Print Ad Size Bleed: YES NO Issue(s) # of Runs Rte per Run I will provide my own d rtwork, s print-redy PDF file. I wnt the Sip dvertising deprtment to design my d. Digitl Ad Size Rte per Run Lederbord Sidebr Frequency: Annully Monthly Specify Run Dtes: I prefer to py the print only or online only dvertising rte with terms specified bove. I m interested in the following prtnership opportunities (check ll tht pply nd someone will contct you to discuss): Content Prtnership Sip Trip Online Stories E-newsletter Event Prtnership Socil Pyment We ccept csh, check or credit crd. Ad pyment is due on or before the d rt dedline, which is the dte ll d mterils re due to our dvertising deprtment. Plese view ll dedlines closely. If tersheet is required, pyment is due upon receipt of tersheet nd invoice or, for stte nd government gencies, up to 45 dys from receipt. A lte pyment my pply if not received within the pyment terms. Signture (By signing, I gree to the terms listed in The Sip s Ad Specs.) 1216 Ntionl St. Vicksburg, MS 39180 601-573-9975 thesipmg.com editor@thesipmg.com