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About Esquire is special because it s a magazine for men. Not a fashion magazine for men, not a health magazine for men, not a business magazine for men. It is not one of these things - it is all of them. IT IS, AND HAS BEEN FOR NEARLY SEVENTY YEARS, A MAGAZINE ABOUT THE INTERESTS, THE CURIOSITY, THE PASSIONS OF MEN.
Esquire Men WIT CURIOUS INTELLECTUAL SOCIALLY AWARE MAN AT HIS BEST STYLE AUTHENTIC CONFIDENT CULTURED MAVERICK GLOBALLY-MINDED
Brand Reach MAGAZINE readers: 375 000 copies: 70 000 WEBSITE 1 600 000 unique users monthly SOCIAL NETWORKS Facebook 377 000 VK 507 000 Twitter 636 000 Instagram 42 000 3 TOTAL 500 000
Audience magazine AUDIENCE PORTRAIT: 62% 67% MEN 52% HEADS AND EXCLUSIVE TOP-MANAGERS AUDIENCE* 2017 2018 GROWTH OF READERSHIP MOSCOW AUDIENCE (MAY-OCTOBER) +35% 8 % 20-24 YEARS OLD AGE 26 % 25-34 YEARS OLD 19% 35-44 YEARS OLD *read only Esquire out of all men s magazines Source: NRS-Russia 100+, 16+. March - July 2018
Editorial CITY STYLE BOOKS BUSINESS A WOMAN WE LOVE A FUNNY JOKE FROM A BEAUTIFUL WOMAN DIALOGUES WHAT I VE LEARNED FIGURES GROOMING FICTION FOOD AND DRINKS
Distribution 71,3% MOSCOW, MOSCOW REGION AND CENTRAL DISTRICT (VORONEZH, SMOLENSK, RYAZAN, TULA, VLADIMIR, YAROSLAVL) 15,93% NORTHWESTERN DISTRICT (ST. PETERSBURG, KALININGRAD) 2,60% VOLGA REGION (KAZAN, NIZHNIY NOVGOROD, PENZA, SAMARA, SARATOV, UFA, CHEBOKSARY) 3,22% URAL (EKATERINBURG, PERM, TUMEN, CHELYABINSK) 1,74% SOUTHERN DISTRICT (VOLGOGRAD, KRASNODAR, ROSTOV-ON-DON) 1,31% FAR EAST (VLADIVOSTOK, KHABAROVSK) 4,29% SIBERIA (BARNAUL, NOVOSIBIRSK) 0,54% NORTH CAUCASUS (PYATIGORSK) 4,45% REGIONS 0,86% CIS COUNTRIES 2,13% BELARUS
Schedule CONFIRMATION DEADLINE MATERIAL DEADLINE SALES START January 19/11/18 27/11/18 25/12/18 February 24/12/18 31/12/18 29/01/19 March 21/12/19 29/01/19 26/02/19 April 18/02/19 26/02/19 26/03/19 May 18/03/19 26/03/19 23/04/19 June 22/04/19 30/04/19 28/05/19 July 20/05/19 28/05/19 25/06/19 August 17/06/19 25/06/19 23/07/19 September 22/07/19 30/07/19 27/08/19 October 19/08/19 27/08/19 24/09/19 November 23/09/19 01/10/19 29/10/19 December 21/10/19 29/10/19 26/11/19
Esquire.ru As opposed to other Russian lifestyle media outlets, Esquire is not afraid to touch sharp topics, while it does not work as a news publication. In other words, Esquire.ru writes about things that people like to debate on and discuss with their successful friends. ESQUIRE.RU IS A DAILY GUIDE TO THE INFORMATION FIELD OF A YOUNG MAN. WHAT EXACTLY DOES THIS MEAN?
Website sections NEWS LITERATURE STYLE AND GROOMING HEROES WHAT I VE LEARNED STORIES FILM AND SERIES ENTERTAINMENT VACATION LONG-READ EDITORIAL TEXTS AND PHOTO- FEATURES ARE THE MOST POPULAR FORMATS ON ESQUIRE.RU
Esquire.ru Numbers 1,6 MILLION UNIQUE USERS PER MONTH AGE 11% 18-24 39% 25-34 26% 35-44 12% 45-54 8% 55-64 6% 64+ 54%, MEN 46%, WOMEN USERS 12,7 MLN/YEAR 17 MLN/YEAR СЕАНСЫ ПРОСМОТРЫ 2017 2018 22,7 MLN/YEAR 25 MLN/YEAR 44 MLN/YEAR 45 MLN/YEAR DUPLICATION RATE OF THE MAGAZINE AND THE WEBSITE 2% 4 160 000 MILLION PAGE VIEWS PER MONTH
Content strategy for on Esquire.ru Pop-up publications - a big tendency in media: trends and topics rise fast and disapear just as fast, with the audience s attention switching constantly, so it makes more sense to create a platform for a specific mono-topic, and after a certain period of time replace it with a new platform. Using this logic, we have created an entire pop-up section. It will be a separate section on the website s home page, with a different design than others, to attract the reader s attention. The topic will be changing once every 2-3 months.
Style and grooming on Esquire.ru THREE-STAGE DEVELOPMENT STRATEGY INFLUENCERS Rubrics New brand, Interview, Team STORYTELLING History behind the brand or launch ANALYTICS Analysis of the product, for the mass readers
Esquire Events LITERATURE BREAKFASTS Every August we publish a special literature issue of Esquire, which features the newest and most relevant texts and stories from some of the best Russian and foreign authors. As part of this project, we collaborate with Coffeemania, where throughout the month of August all guests of the restaurant chain will receive an Esquire booklet with the best literary works from the special issue. https://esquire.ru/editorial-blog/61082-esquire-literary-issue-presentation/ HEROES The launch of the March issue of Esquire, which features a big material in which the editorial team of Esquire chooses 12 heroes of the new generation, who we think will make it big in different professional areas, such as film, literature, business, theatre, music, technology, gastronomy. Esquire Heroes will be presented during a special event in the format of an evening cocktail, which will be hosted by Esquire s Editor-in-Chief Sergey Minaev. The Heroes will present their projects. https://esquire.ru/editorial-blog/44552-esquire-heroes-presentation/ ESQUIRE STORIES Esquire Stories - are open dialogues of the Editor-in-Chief Sergey Minaev with leaders in different areas, such as film industry, business, theatre, art, technology and many others. These events will be a platform for discussions and communication. Those, who have already created successful projects and those who are in search of new content and want to be in touch with the latest trends, will be able to meet and discuss the options and opportunities. Every Esquire Stories event is a new topic, a new venue, and a new format, which is defined by the topic of the event. http://esquire.ru/editorial-blog/74622-chitali-vsluh-slushali-muzyku-i-pili-kak-proshli-treti-esquire-stories/
Esquire Weekend ESQUIRE WEEKEND 2018 5000 15 More than people More than partners 10 4headliners on the music stage interactive zones AN INTERACTIVE FESTIVAL PROJECT OF ESQUIRE IN A 360 FORMAT, WHICH GATHERS ALL MODERN LIFESTYLE TRENDS AND INTERESTS OF THE READER ON ONE VENUE, AND ALSO MATERIALISES THE VALUES AND ONGOING RUBRICS OF THE ESQUIRE MAGAZINE. In May 2018 Esquire Weekend has held in Moscow for the second year. The zones of the festival are real life main sections of the magazine.
СПЕЦИАЛЬНОЕ ПРИЛОЖЕНИЕ К ЖУРНАЛУ ESQUIRE Special Projects The Special projects division can handle your brief and offer a unique project, which will fully reach your goals and audience targets, while being designed in Esquire s recognizable style. MAGAZINE WEBSITE OFFLINE КАК НЕ ПОТЕРЯТЬСЯ И ЧТО НЕ ПРОПУСТИТЬ? РУССКОЕ ИЗДАНИЕ 16+ 1 1 ГИДОВ ESQUIRE И 8 ФУТБОЛИСТОВ СБОРНОЙ ПУТЕВОДИТЕЛЬ
Contacts EDITOR-IN-CHIEF Sergey Minaev minaev@imedia.ru DEPUTY EDITOR-IN-CHIEF Sergey Yakovlev s.yakovlev@imedia.ru ШЕФ РЕДАКТОР САЙТА Анастасия Полетаева a.poletaeva@imedia.ru PUBLISHER Ekaterina Krylova e.krylova@imedia.ru ADVERTISING DIRECTOR Alla Khechumova a.khechumova @ imedia.ru BRAND DIRECTOR Anna Dokienko a.dokienko @ imedia.ru