KNOCKED UP POSTER ANALYSIS BY CRAIG TURNER

KNOCKED UP POSTER ANALYSIS BY CRAIG TURNER

The slogan gives away the plot of the film and gives more information about the protagonists more then the image itself. The layout of the poster immediately makes the audience focus to the image, to give the audience an insight of the plot and establish that the film is a romantic comedy or a brom-com. The actors and actresses names are a selling point to gain interest of the audience of their favourite actor or actress in the film, for example Seth Rogen is popular for comedy films. and red; the red represents the urgency in the situation but also the love hat develops in the film. The image is very limited and teases the audience curiosity about the film. The image also sets the tone of the film with the comedic element of the focus of the stomachs. It also shows a clear difference between the characters by cleverly using mis-én-scene as the male appears to be scruffy in contrast the female appears to be groomed, emphasising that their worlds are very different. The white background makes the image, slogan and anchorage text stands out more compared to the other posters. The logos and names are more noticeable compared to the other posters. The website is on every poster to give the audience a chance to find out more about the film. The information is very limited as the age and release date is not shown.

The quote teases the audience to go and watch the film. It also builds a high expectation of the film. The pun is a selling point, as it involves another successful film that sets a high expectation of this film, which encourages the audience to go and watch the movie. The slogan explains the whole plot of the film and specifically aimed at an older audience from the ages of 20 onwards. Another deliberate selling point is showing Seth Rogen and Katherine Heigl whom are popular actors. The main image is set in a hospital room, which gives away the plot. The image tells the audience what type of characters are which was hidden from the previous poster. The audience can establish the relationship and stereotypes of each protagonist, for example the female is glamorous compared to the male who appears geeky and lazy. The relationship is distant as neither are looking at each other or holding hands. The fact the female protagonist has direct eye contact towards the audience means that the film is aimed at women, as the plot is revolves around a situation women go through. and contrasts from the background. The colour pink represents love, specifically aiming at women. The layout is very vivid yet simple and is more eyecatching compared to the first poster as it reveals more about the film. The pun of pregnancy in relation to the release date sets the tone of the film. There is still no date or age certificate for the film.

The fact the poster mentions Judd Apatow and the film 40 Year Old Virgin is a selling point and builds up high expectations for this film. It also attracts a male audience as well as a female audience as Knocked Up is considered a brom-com which is a romantic comedy aimed at men, which Judd Apatow is famous for making. The slogan gives away the plot of the film to attract potential audience members. and contrasts from the main image which is dull compared to the title. The colour red symbolises the urgency of the situation/plot. As it is a bromantic comedy it could symbolise their love which develops in the film. The main image is an extreme long shot, showing you the main protagonists in the film. From the main image the audience can recognise the relationship and personalities of the protagonists. As the woman is glamorous compared to the men who appears geeky and the relationship between them is very distant as they do not have any direct eye contact. However the male has eye contract towards the audience this time showing concern making the poster comedic. The release date has a joke about pregnancy which the film is about. It also allows potential audience members to book the day off to go and watch the film members. The logos are larger and more noticeable then the previous poster.

The direct slogan is a rhetorical question and breaks the fourth wall between audience and media text. The slogan makes the audience part of the narrative and sympathizes with the plot. The slogan gives the audience a perception of the protagonist. It is aimed at women as it is a romantic comedy. This poster reveals more information to the audience compared to the others and mainly focuses on the main protagonist in the film. The colour scheme and layout is very vivid and bright. and contrasts from the green background which could symbolise luck. The colour red could symbolise either love or danger that is included in the film. This is one of the selling points of the poster, as it gives a high expectation of this film. The release date and pun shows that it is a romantic comedy and gives away the plot. Certificate of film is finally issued on the last poster. The main image is mainly focused on the protagonist. The image gives the audience a clear perception that he is not the ideal man to be a father; this is shown through his facial expression and the direct eye contact with the audience. The fact there is only an image of Seth Rogan is a selling point as he is a popular actor. Logos of universal pictures are smaller and far less from the previous posters. The website is shown through all throughout the posters for extra information.