Graphic Standards Manual

OPEN HEART OPEN EARS OPEN EYES OPEN FOR INTERPRETATION OPEN WORLDS Graphic Standards Manual V4 11.2007 THE UNIVERSITY OF BRITISH COLUMBIA 1

In a brand identity system, the signature or logo is supported by the specifications for font selection, colour usage and layout applications. The system demonstrates not only construction of the logo, but how the logo is used on communication tools such as brochures and advertisements. The best brand identity systems are executed with consistency and adherence to graphic standards manuals like this one. Please take the time to read and properly implement our graphic standards. This discipline is fundamental to the success of our identity program. This guide provides you with a set of rules and examples to assist in making the best possible decisions for the creation of our communications materials. We encourage you to strive for quality and consistency to ensure that the Sauder School of Business brand is experienced with clarity and integrity. IntroductionBrand Identity

BRAND IDENTITY PARENT BRAND 1.01 Introducing the New Logo 1.02 Logo Size Relationships 1.03 Different Logo Formats 1.04 Protective Space and Minimum Sizes 1.05 Use With Partner Logos 1.06 Use With UBC Logo LOGO ELECTRONIC LIBRARY 1.07 Logo Files RESTRICTIONS 1.08 Do Nots COLOUR PALETTE 1.09 Primary Colour Palette 1.10 Secondary Colour Palette TYPOGRAPHY 1.11 Primary Typeface 1.12 Secondary Typeface 1.13 Correspondence Typeface BRAND APPLICATIONS STATIONERY 2.01 Basic Set 2.02 Letterhead First Sheet 2.03 Letterhead Second Sheet 2.04 Envelopes 2.05 Business Cards BROCHURES 2.06 Brochure Standards 2.07 Primary Brochure 2.08 Secondary Brochure SIGNAGE 2.09 Banners 2.10 Posters ADVERTISING 2.11 Advertisement With No Imagery 2.12 Advertisement With Imagery 2.13 Announcement Advertisement 2.14 Program or Course-Specific Ad IMAGERY 3.01 Photography Styles Overview 3.02 Faculty Portrait Shots 3.03 Student Portrait Shots 3.04 Student Group Shots 3.05 Scenario Shots 3.06 Conceptual Shots 3.07 On-Site Shots 3.08 Texture Shots CONTACT INFORMATION 4.01 General Inquiries 4.02 Approval Contacts Contents Brand Identity 3

1.0 Brand Identity 1.0 1.01 INTRODUCING THE NEW LOGO 1.02 LOGO SIZE RELATIONSHIPS 1.03 DIFFERENT LOGO FORMATS 1.04 SPACE AND MINIMUM SIZES 1.05 USE WITH PARTNER LOGOS 1.06 USE WITH UBC LOGO 1.07 LOGO FILES 1.08 DO NOTS 1.09 PRIMARY COLOUR PALETTE 1.10 SECONDARY COLOUR PALETTE 1.11 PRIMARY TYPEFACE 1.12 SECONDARY TYPEFACE 1.13 CORRESPONDENCE TYPEFACE 4

1.01 INTRODUCING THE NEW LOGO The Sauder School of Business logo is comprised of two main elements: a symbol and a wordmark. The symbol is an open door which aligns with many of the School s values and brand attributes including the focus on creating opportunities; acting as the portal to bring people, markets, cultures and economies together; being open in every positive way (opening eyes, opening minds, open to ideas, open to explore); and fostering a collegial and welcoming environment. The graphic nature of the symbol puts emphasis on the archway, the point of entry. The door is open, welcoming the prospect into the world of Sauder and all its possibilities. symbol wordmark logo The archway is a refreshing, light green capturing the School s brand essence of fresh perspectives. It adds life and a youthful character to the brand. In contrast, the deeper blue is more solid and traditional, helping to ground the mark with a sense of confidence and credibility. This blue is drawn from Sauder s roots as it is the primary colour for the UBC brand (see section 1.09 for colour specifications). The typeface was chosen, first within the sans serif class to maintain modern and clean lines, and secondly, this particular sans serif for its legibility. The uppercase adds prominence and authority, while the mixed case qualifier not only creates hierarchy, but functions to allow more letters within a tighter lateral measure. qualifier tagline 1.0 Brand Identity 5

1.02 LOGO SIZE RELATIONSHIPS When to use the tagline The tagline Opening Worlds supports the Sauder School of Business brand. It states the School s vision for the future and claims the leadership position in its sector. It should be handled with as much care as the corporate signature and adhere to the following guidelines: The tagline should appear on all communications materials. Whenever possible, it should be used with the wordmark or logo block as outlined here. However, the tagline and the logo can be used separately for smaller reproductions or other special cases. 2X 3X X X 3X X 6.5X 1.0 Brand Identity 6

1.03 DIFFERENT LOGO FORMATS The Sauder logo must appear prominently on all Sauder communications materials. Communicating the affiliation of the Sauder School of Business with UBC is critical to the branding program. Because space restrictions often make this difficult, there are three different options for use of the logo in print materials. With tagline preferred use May be used on materials that are distributed within and outside of the Sauder School of Business. If used externally, it must be accompanied with either the UBC crest or full logo.* With UBC tag alternate use For use on materials that are distributed outside of the Sauder School of Business. For use whenever the UBC crest or full logo cannot be utilized. Without tagline internal use only For use on materials distributed within the Sauder School of Business. * Please consult the University of British Columbia s Visual Identity Guidelines for proper usage of the UBC logo. 1.0 Brand Identity 7

1.04 PROTECTIVE SPACE AND MINIMUM SIZES Protective space The minimum protective space is equal to the distance between the top and the bottom of the letters in the word Sauder. To protect it from visual interference this space is required around all sides of the logo, including background field edges, trim and rules. X X X X X X X X X X Minimum size without tagline The logo must never appear at a size where the logo is less than 1.15" in width. PROTECTIVE SPACE WITH TAGLINE PROTECTIVE SPACE WITHOUT TAGLINE For web usage, the logo must never appear at a size where the width is less than 110 pixels. Minimum size with tagline The logo must never appear at a size where the logo is less than 1.25" in width. 1.25" For web usage, the logo must never appear at a size where the width is less than 135 pixels. 1.15" MINIMUM SIZE 1.0 Brand Identity 8

1.05 USE WITH PARTNER LOGOS Occasionally, the Sauder School of Business logo will need to be used in conjunction with a partner logo. To retain consistent branding, the primary logo positioning remains unchanged, and the partner logo is an added element. 0.3 point rule X X X Shown here is a partner logo example that commemorates the 50th anniversary of the Sauder School of Business and is designed specifically for use on the corporate stationery. The position of this partner logo is at the right of the Sauder parent logo and separated by a vertical bar. In instances where a partner logo is more vertical rather than horizontal (as in this example), the height cannot go beyond the top of the green door, or below the tagline in use. If there is no tagline in use, the height of the partner logo cannot go below the qualifier. Sauder School of Business University of British Columbia MBA Programs Office 160 2053 Main Mall Vancouver, BC Canada V6T 1Z2 www.sauder.ubc.ca/mba 1.0 Brand Identity 9

1.06 USE WITH UBC LOGO If the Sauder logo is used externally but within British Columbia, it must be accompanied by the UBC crest. If it is used externally outside of British Columbia, it must be accompanied by the full UBC logo. X X X The height of the Sauder door and the UBC crest must be the same when they are used side by side. The minimum distance between the two logos is two times x, where x equals the width of the Sauder door. USE WITH UBC CREST (EXTERNAL WITHIN BC) X T H E UNIV ERSI TY O F BR I T ISH COL UMB IA X X USE WITH FULL UBC LOGO (EXTERNAL OUTSIDE OF BC) X T H E UNIV ERSI TY O F BR I T ISH COL UMB IA X X USE WITH FULL UBC LOGO (EXTERNAL OUTSIDE OF BC) 1.0 Brand Identity 10

1.06 USE WITH UBC LOGO When the Sauder and UBC logos are applied to the Sauder brand bar along the bottom edge of advertisements and collateral pieces, the elements are positioned as shown. The Sauder logo is placed above the green portion of the brand bar and the UBC crest is placed above the blue portion of the brand bar. The full UBC name is placed within the blue portion, aligned to the left edge of the crest. See middle, right for specifics for setting the UBC text. As a general rule, the green portion of the bar will occupy approximately 30% of the total width of the brand bar. The exact proportions are flexible in order to fit well with the copy elements required in the layout but the green portion must never be smaller than 25% or larger than 35% of the total width of the brand bar. When used side-by-side UBC crest to be same height as Sauder symbol THE UNIVERSITY OF BRITISH COLUMBIA X3 65% 75% of total width X X X3 Colour bars to be same height as Sauder symbol 25% 35% of total width X2 = protective space X2 space to bar / minimum space to other elements The colour bars are to be the same height as the Sauder symbol (see X). The distance between the tagline and colour bar is equivalent to the height of the Sauder wordmark (see X2). This is also minimum protective space around the Sauder logo. When other logos are used on the same plane as the UBC crest and the Sauder logo, the distance is to be equal to the distance from the left of the Sauder door to the left of the Sauder wordmark (see X3). THE UNIVERSITY OF BRITISH COLUMBIA Interstate Bold (uppercase), Tracking 54 (InDesign), or 8 (QuarkXPress), Size: to be approximately the width of seven UBC crests, Colour: reverse out. X3 X3 Further examples and specifications for using the Sauder and UBC logos together may be found in the following sections: Stationery: Section 2.01 through 2.05 Brochures: Sections 2.06 through 2.08 Advertising: Sections 2.11 through 2.14 THE UNIVERSITY OF BRITISH COLUMBIA 1.0 Brand Identity 11

1.07 LOGO FILES Three-colour The logo should appear in its three-colour version whenever possible. The door frame is in green, the door is blue, and the wordmark appears in black. The tagline, if being used, is green. Black and white When only one colour is available for use, the door and wordmark appear in 100% black. The door frame and tagline, if being used, are 40% black. Black background When the background is black, or darker than the equivalent of 40%black, the logomark, wordmark and tagline all reverse out to white. Light background When the background is light, the logo can appear in its preferred three-colour version. There must be significant contrast to the corporate colours for the logo to read properly. Please limit the use of this option and use discretion when determining when this application is acceptable. THREE-COLOUR REVERSE ON BLACK BACKGROUND BLACK AND WHITE LIGHT BACKGROUND 1.0 Brand Identity 12

1.08 DO NOTS SAUDER School of Business Colour The colour of the logo must not be changed from the information in section 1.07. Type style The wordmark must not be recreated in any other type style. Minimum size The logo must not appear smaller than shown in section 1.04. Screens The logo must not appear with any screens. The only exception to this is when the logo is used in black and white, as outlined in section 1.07. Size relationship The size relationship between the logo elements must always remain constant. If any element of the logo should increase or decrease, all other elements must change proportionately. Overprinting High contrasts in images can hinder legibility of the logo. Generally, the logo should never print over, or knock out of an image. Exceptions can be made where the logo knocks out of a monochromatic (not too busy) part of an image. Please limit the use of this option and use discretion when determining when this application is acceptable. 1.0 Brand Identity 13

1.08 DO NOTS Axis of logo The axis of the logo must never be skewed. Drop shadows The logo must not appear with drop shadows. Protective space The logo must not appear without the minimum protective space around it as outlined in section 1.04. This applies to background field edges, trim and rules. White box The logo must never appear in a white box on a colour field or image area. Horizontal and vertical scaling The horizontal and vertical scale must always change equally. Never stretch or condense the logo. Tracking The tracking (letterspacing) of the wordmark must never be altered. 1.0 Brand Identity 14

1.09 PRIMARY COLOUR PALETTE Primary palette The special mix Pantone colours should be used wherever possible. When printing specifications or budget restrictions will not permit the use of Pantone colours, the process match break downs (CMYK) may be used. Also shown are the RGB equivalents for use in Word, Excel or Powerpoint, as well as hexadecimal equivalents for web applications. Pantone Coated PMS 583 Uncoated PMS 583 C M Y K C 20 M 0 Y 100 K 10 R G B R 171 G 180 B 0 H e x a d e c i m a l #ABB400 Coated PMS 288 Uncoated PMS 280 C 100 M 60 Y 0 K 20 R 0 G 48 B 130 #003082 C 0 M 0 Y 0 K 100 R 0 G 0 B 0 #000000 1.0 Brand Identity 15

1.10 SECONDARY COLOUR PALETTE Secondary palette There are twelve additional colours in the Sauder brand profile. The main purpose for these additional colours is to differentiate between the various programs in the Sauder organization. Program Assignments These colours are complementary, yet each is distinctive. Please note that colours may vary from computer to computer due to variances in monitor settings. Program colour assignments Wherever possible, these colours should be used as colour-codes to assist the differentiation of communication materials between the various business units within the Sauder School of Business. These colours are to be used in conjunction with, and secondary to, the Sauder primary colour palette. 1.0 Brand Identity 16

1.11 PRIMARY TYPEFACE Interstate was chosen to render the wordmark of the Sauder School of Business logo. The integrity of the font must be maintained at all times no vertical or horizontal scaling, no added stroke, etc. To format all formal communications (e.g. publications, advertising, signage and web applications), the specified typefaces are to be used following these recommendations: Interstate Light Body text set on a light or white background utilizes this weight. Upper and lower case type should be used. Interstate Regular Use this weight when body text is reversed out of a dark background. Interstate Bold This weight may be utilized for emphasis (e.g. headings), but should be used sparingly. Interstate Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:?!$& *) Interstate Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:?!$& *) Interstate Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:?!$& *) 1.0 Brand Identity 17

1.12 SECONDARY TYPEFACE In some marketing materials (such as particular ads and school magazines) a serif font may be desired to use in conjunction with the primary font, Interstate. In these instances, Joanna is to be utilized. Please limit the use of this option and use discretion when determining when this application is acceptable. Joanna Light Body text set on a light or white background utilizes this weight. Upper and lower case type should be used. Joanna Semi Bold Use this weight when body text is reversed out of a dark background. Joanna Bold This weight may be utilized for emphasis (e.g. headings), but should be used sparingly. Joanna Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:?!$& *) Joanna Semi Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:?!$& *) Joanna Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:?!$& *) 1.0 Brand Identity 18

1.13 CORRESPONDENCE TYPEFACE For correspondence and internally produced documents where the primary typeface is unavailable for use, the correspondence typeface may be substituted. This typeface is readily available within Microsoft Office programs (Word, Excel and PowerPoint). Common usage includes letters, labels, memos, PowerPoint presentations and invoices. Arial Regular Body text on light or dark backgrounds utilizes this weight. Upper and lower case type should be used. Arial Bold This weight may be utilized for emphasis (e.g. headings), but should be used sparingly. Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:?!$& *) Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:?!$& *) 1.0 Brand Identity 19

2.0 Brand Applications 2.0 2.01 STATIONERY BASIC SET 2.02 LETTERHEAD FIRST SHEET 2.03 LETTERHEAD SECOND SHEET 2.04 ENVELOPES 2.05 BUSINESS CARDS 2.06 BROCHURE STANDARDS 2.07 PRIMARY BROCHURE 2.08 SECONDARY BROCHURE 2.09 BANNERS 2.10 POSTERS 2.11 ADVERTISEMENT WITH NO IMAGERY 2.12 ADVERTISEMENT WITH IMAGERY 2.13 ANNOUNCEMENT ADVERTISEMENT 2.14 PROGRAM OR COURSE-SPECIFIC AD 20

2.01 STATIONERY BASIC SET The basic stationery set for the Sauder School of Business consists of a letterhead first sheet, a blank second sheet, a number 10 envelope and a double-sided business card. There are two formats for the business cards: one is double-sided and the other is double-sided and folding for instances where there is a large amount of information. Master of Management Program Office 2053 Main Mall Vancouver BC Canada V6T 1Z2 www.sauder.ubc.ca/exec_ed Each piece incorporates the full-colour Sauder logo as well as the UBC logo and crest as a separate element. For all communications, staff should be using stationery from this set and not mixing and matching with other sets. Recommended paper stock Letterhead: 24 lb Mohawk Superfine Writing, Ultrawhite Business card: 120 lb Cover McCoy Silk Number 10 envelope: 24 lb White Wove Catalogue envelope: 24 lb Natural Kraft Gerald (Jerry) A. Feltham BCom, PhD, FCA, FRSC YVR Authority Professor of Air Transportation Chair Operations and Logistics Division Director, Centre for Transportation Studies direct 604 822 8352 jerry.feltham@sauder.ubc.ca Opening Worlds 450 2033 Main Mall Vancouver BC Canada V6T 1Z2 phone 604 822 8422 fax 604 822 1271 toll free 1 877 777 6479 THE UNIVERSITY OF BRITISH COLUMBIA Master of Management Program Office 2053 Main Mall Vancouver BC Canada V6T 1Z2 phone 604 822 8422 fax 604 822 9030 www.sauder.ubc.ca/exec_ed www.sauder.ubc.ca 2.0 Brand Applications 21

2.02 LETTERHEAD FIRST SHEET The approved letterhead is illustrated on this page. The size for the sheet is the standard North American letterhead size of 8.5" x 11". 1.5" 1.75" For longer letters, a blank page can be used as a second sheet. 2" This page describes the standards for one-page letters and for the first page of longer letters. The full block typing style presents the reader with a clean, easy-to-read format. All text is flush left (not justified), with no tabs or indentations. The address, date and complimentary closing must always begin at the preset left margin. The set spacing and margins ensure the functional information (e.g. date and address) are separated from the body of the letter by the first fold. All letter formats and templates are to follow these standards. No other formats are acceptable for company correspondence. Firstname Lastname Company Name Full Street Address01 City Name, Province Name Postal Code Country Dear Mrs. Lastname, Lorem ipsum dolor 02 sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod rom tempor incidunt t labore et dolore magnea aliquam erat volupat. Ut enim ad minim emm emmodo consequat. Duis autem vel eum irrure dolor in reprehenderit in voluptate velit et iusto odio dignissim qui blandint praesent luptatum delenit aigue duos dolor et molestias deserunt mooit anim id est laborum et dolor fuga. Et harumd dereud facilis est er expedit quod maxim placeat facer possim omnis. Consectetur adipiscing elit, sed diam nonnumy eiusmod rom tempor incidunt t labore et dolore magnea aliquam erat volupat. Ut enim ad minim emm emmodo consequat. Duis autem vel eum irrure dolor in reprehenderit in voluptate velit et iusto odio dignissim qui blandint praesent luptatum delenit aigue duos dolor et molestias deserunt mooit anim id est laborum et dolor fuga. Et harumd dereud facilis est er expedit quod maxim placeat facer possim omnis voluptas. 01 CONTACT INFORMATION Font: Arial Regular Size: 8 pt Spacing: single line 02 BODY Font: Arial Regular Size: 10 pt Spacing: 1.5 line One full space between paragraphs. One space after salutation. Three full spaces before closing. Praesent luptatum delenit aigue duos dolor et molestias deserunt mooit anim id est laborum et dolor fuga. Et harumd dereud facilis est er expedit quod maxim placeat facer possim omnis voluptas assumendaipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod rom tempor. Closing Remarks, Jane Doe THE UNIVERSITY OF BRITISH COLUMBIA Master of Management Program Office 2053 Main Mall Vancouver BC Canada V6T 1Z2 phone 604 822 8422 fax 604 822 9030 www.sauder.ubc.ca/exec_ed 2.0 Brand Applications 22

2.03 LETTERHEAD SECOND SHEET 1.5" 1.75" Specifications for the production of the letterhead second sheet are the same as the first sheet on the previous page, although using a blank sheet of paper instead. This second sheet is to be used for longer letters rather than using multiple first sheets. By doing so, the area for body copy is maximized. 1.0625" Consectetur 02adipiscing elit, sed diam nonnumy eiusmod rom tempor incidunt t labore et dolore magnea aliquam erat volupat. Ut enim ad minim emm emmodo consequat. Duis autem vel eum irrure dolor in reprehenderit in voluptate velit et iusto odio dignissim qui blandint praesent luptatum delenit aigue duos dolor et molestias deserunt mooit anim id est laborum et dolor fuga. Et harumd dereud facilis est er expedit quod maxim placeat facer possim omnis voluptas. 02 BODY Font: Arial Regular Size: 10 pt Spacing: 1.5 line Praesent luptatum delenit aigue duos dolor et molestias deserunt mooit anim id est laborum et dolor fuga. Et harumd dereud facilis est er expedit quod maxim placeat One full space between paragraphs. Three full spaces before closing. facer possim omnis voluptas assumendaipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod rom tempor quod maxim placeat facer possim omnis voluptas assumendaipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod rom tempor incidunt t labore et dolore magnea aliquam erat volupat. Ut enim ad minim emm emmodo consequat. Duis autem vel eum irrure dolor in reprehenderit in voluptate velit et iusto odio dignissim qui blandint praesent luptatum delenit aigue duos dolor et molestias deserunt mooit anim id est laborum et dolor fuga. Et harumd dereud facilis est er expedit quod maxim placeat facer possim omnis voluptas assumendaipsum dolor sit amet. Consectetur adipiscing elit, sed diam nonnumy eiusmod rom tempor incidunt t labore et dolore magnea aliquam erat volupat. Ut enim ad minim emm emmodo consequat. Duis autem vel eum irrure dolor in reprehenderit in voluptate velit et iusto odio dignissim qui blandint praesent luptatum delenit aigue duos dolor et molestias deserunt mooit anim id est laborum et dolor fuga. Et harumd dereud facilis est er expedit quod maxim placeat facer possim omnis voluptas assumendaipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod rom tempor incidunt t labore et dolore magnea aliquam. Closing Remarks, Jane Doe 2.0 Brand Applications 23

2.04 ENVELOPES There are three envelopes for use within the Sauder School of Business corporate stationery: the standard Number 10 envelope (9.5" x 4.125") and two catalogue envelopes (12" x 9" and 13" x 10"). 4" Master of Management Program Office 2053 Main Mall Vancouver BC Canada V6T 1Z2 www.sauder.ubc.ca/exec_ed All envelopes are designed to be printed on one side with printing on the flap. The full Sauder logo appears on the front of the envelope with the UBC crest and return address on the back flaps. The full colour logos are to be used for both the Sauder School of Business as well as the UBC crest. For address labels, the standard sizes of either 4" x 1" (for catalogues) or 2.625" x 1" (for Number 10 envelopes) are to be used. The type style for the address labels is 8 pt Arial Regular, all uppercase with single line spacing. 3" FIRSTNAME LASTNAME STREET ADDRESS LINE 1 STREET ADDRESS LINE 2 CITY, PROVINCE POSTAL CODE, COUNTRY 3.5" Master of Management Program Office 2053 Main Mall Vancouver BC Canada V6T 1Z2 www.sauder.ubc.ca/exec_ed 1.5" FIRSTNAME LASTNAME STREET ADDRESS LINE 1 STREET ADDRESS LINE 2 CITY, PROVINCE POSTAL CODE, COUNTRY 2.0 Brand Applications 24

2.05 BUSINESS CARDS There are two business card formats for use within the standard Sauder School of Business stationery set. One is a standard 3.5" x 2" double-sided card, and the other is a folded 3.5" x 2" double-sided card. The folded card is reserved solely for persons with above average amounts of contact information or for cards that are required to have more than one language. For each business card option, the full Sauder logo appears on the front of the card, with the backside of the card reserved for the University of British Columbia crest and partner logos (if using any). Gerald (Jerry) A. Feltham BCom, PhD, FCA, FRSC YVR Authority Professor of Air Transportation Chair Operations and Logistics Division Director, Centre for Transportation Studies direct 604 822 8352 jerry.feltham@sauder.ubc.ca Opening Worlds 450 2033 Main Mall Vancouver BC Canada V6T 1Z2 phone 604 822 8422 fax 604 822 1271 toll free 1 877 777 6479 www.sauder.ubc.ca Opening Worlds SAUDER School of Business UNIVERSITY OF BRITISH COLUMBIA 450 2033 Main Mall, Vancouver BC Canada V6T 1Z2 phone 604 822 8422 fax 604 822 1271 toll free 1 877 777 6479 www.toxinhandler.com http://people.sauder.ubc.ca/faculty/jfeltham/ Gerald (Jerry) A. Feltham BCom, PhD, FCA, FRSC YVR Authority Professor of Air Transportation Chair Operations and Logistics Division Director, Centre for Transportation Studies www.sauder.ubc.ca jerry.feltham@sauder.ubc.ca direct 604 822 8352 home 604 738 6152 cell 604 818 4968 2.0 Brand Applications 25

2.05 BUSINESS CARDS For students of the Sauder School of Business, a standard, single-sided 3.5" x 2" business card format will be used. If a partner logo is being used, it can be placed between the UBC crest and the Sauder logo. The height of the partner logo should be the same as the UBC crest and Sauder logo. The distance between the partner logo and either the Sauder logo or UBC crest is to be equal to the distance from the left of the Sauder door to the left of the Sauder wordmark (see Section 1.06 samples). Megan Wong BCom 2007, Human Resources Management President, Human Resources Management Club megclw@hotmail.com phone 604 324 3417 cell 604 218 9921 6549 Elliott Street Vancouver BC Canada V5S 2M6 BCom Student 2.0 Brand Applications 26

2.06 BROCHURE STANDARDS Brochure Variations Because of the large volume of printed materials, there is a range of brochure templates that can be used depending on the type of information in each brochure. There are two specific levels of brochure: primary and secondary. Brochure Sizes In order to maintain consistent brand identity and create a cohesive family of printed communications, a set of brochure sizes have been specified for use. The two standards are to be used in conjunction with the variation of brochure. All primary brochures (e.g. program brochures) are 7.75" x 10" and saddle-stitched. Secondary brochures (e.g. flyers) may be the more standard size of 8.5" x 11" and may be saddle-stitched or a simple 2-page fold depending on the length of information. They may also take the form of a 3-panel or 4-panel folding brochure. PRIMARY BROCHURE 7.75" x 10" SADDLE-STITCHED SECONDARY BROCHURES 8.5" x 11" 2-PAGE FOLD 7.75" x 10" 3-PANEL FOLD 7.75" x 10" 4-PANEL FOLD 2.0 Brand Applications 27

2.07 PRIMARY BROCHURE: COVERS, TYPICAL The primary brochures are the most high-end in look as well as production value. The most obvious visual differentiator from the secondary brochure is the emphasis on the primary Sauder colours: blue and green. This is the preferred brochure format to be used in as many instances as possible. The size for all primary brochures is 7.75" x 10" slightly smaller than a typical letter-size in order to further distinguish from other communication material. BACK COVER 01 02 03 UBC MBA SAUDER SCHOOL OF BUSINESS UNIVERSITY OF BRITISH COLUMBIA 160 2053 Main Mall Vancouver BC Canada V6T 1Z2 toll free (Canada & USA) 1.888.988.9895 tel 604.822.8422 fax 604.822.9030 email mba@sauder.ubc.ca www.sauder.ubc.ca/mba FRONT COVER UBC Program Name Brochure Descriptor WWW.SAUDER.UBC.CA/MBA IMAGE BOX The images on the covers bleed off the top and one edge (front cover bleeds left edge, back bleeds right), and are exactly 3/16" (0.1875") from the non-bleeding edge. Images are full-colour. COLOUR BOXES The colours are programspecific (see section 1.10). These boxes house the main title of the brochure. While type sizes are often varied and at the discretion of the designer, there are some basic standards that are constant in all primary brochures. The coloured bars at the bottom of the front and back covers are standard. They have the constant heights and widths as noted on this page and are always in the Sauder green and blue. Positioning of all the logos is constant. The use of coloured boxes on the covers with white releases of 1/16" (0.0625") between boxes, is present in all Sauder brochure formats. Printed on 100% post consumer paper. Volorero Nonsequipsum Venim et Erat Henit Wissisis num Nonsenim Duissenim 04 05 06 THE UNIVERSITY OF BRITISH COLUMBIA 01 DEPT. INFO 02 CONTACT INFO 03 FRONT COVER TITLE Size: varies, Alignment: left 04 DESCRIPTOR Font: Interstate Regular, Size: 10.75/15pt, Alignment: left 05 UBC CREST Aligned with and equal in height to the Sauder door. 06 SAUDER LOGO Version with the Sauder tagline, Opening Worlds. LOGO Version with the UBC tag for the back cover. UBC FULL NAME Font: Interstate Bold, Size: 6.75 pt, uppercase, Tracking: 8 (Quark Xpress), or 54 (InDesign). Colour: reverse out BLUE BAR GREEN BAR Colour: Sauder blue, Colour: Sauder green, Height: 3/8 (0.375 ), Height: 3/8 (0.375 ), Width: 5.1875, Gap Width: 2.3125 between blue and green bar: 1/16 (0.0625 ) 2.0 Brand Applications 28

2.07 PRIMARY BROCHURE: spread, TYPICAL The inside spreads of the primary Sauder brochures are divided into coloured boxes to help with the multiple levels of information. The colours used for the boxes are limited to the Sauder blue, green, grey and corresponding program colour, with screens of these colours when appropriate. TYPICAL LEFT PAGE 03 01 02 W her e Inspir ation meets Motivation Build Your Reputation on Ours The MBA at the Sauder School of Business opens the door to a lifetime of opportunities. MBA students at the Sauder School of Business are the men and women who will shape tomorrow s global economy. They come to our school to realize their career potential, hone their analytical skills and sharpen their entrepreneurial vision. An MBA for today s business world The MBA at the Sauder School of Business has been designed to meet the demands of our competitive and increasingly complex business world. Starting with the award-winning Integrated Core, our intensive 15-month program is built around a challenging and comprehensive curriculum that will enhance your leadership abilities. Using lectures, case studies, problem-based learning and group projects, our MBA prepares you to manage, motivate, innovate and lead. We link business theory with business reality through a combination of internships, industry projects, guest speakers and site visits. Our unique Career Development Program builds personal productivity and leadership skills that will prove invaluable throughout your professional life. And the Business Career Centre will partner with you in defining and achieving your career management goals. Our MBA also develops your global perspective through a strong line-up of international business courses, interaction with our multi-cultural faculty and student body, and participation in optional international exchange opportunities at leading business schools around the world. 04 TYPICAL RIGHT PAGE It is apparent that Sauder is a noteworthy competitor to other big business schools. Its Core Program is excellent, consisting of very 05 comprehensive teaching styles, methods, and subjects. The calibre of my fellow students was top notch; this is evident in the depth and diversity of their academic and professional backgrounds. Would I recommend this program to prospective students? Absolutely! Anna Shimizu UBC MBA Graduate 05 Business Analyst Specialization: Marketing Vancouver Coastal Health Authority Sub-specialization: e-business 06 07 Academic Brilliance Our MBA students learn from, and with, the best and the brightest. Our faculty and faculty advisory board comprise some of the top business thinkers in Canada. And our program attracts a diverse group of intelligent, enthusiastic, creative and committed students who share a common focus a desire to expand their professional horizons. We re proud of our international reputation for defining and teaching the future of management thinking. And we re proud of our focus on developing tomorrow s business leaders. Top Research School The Sauder School of Business is ranked annually as the top research-based business school in Canada. We re awarded more Canadian research grants than any other business school, and we re recognized as one of the leading business schools worldwide for the publication of articles in major academic journals. Our research addresses issues that are timely and relevant. We work closely with leading companies on research projects that bring the latest management thinking to the workplace where it counts, and where it can contribute to the development of a more entrepreneurial economy. The MBA workload is intense and demanding. It s also comprehensive and innovative. And when you graduate, you ll have the management skills and abilities that businesses need to succeed. IMAGE AREA Margin of 3/16" (0.1875") from page edges and spaces of 1/16" (0.0625") between other elements on the page. 01 LARGE HEADING Size: varies 02 LARGE TEXT Size: varies 03 ARROW CAPTIONS Size: varies 04 COLOUR BOXES Margins are 3/16" (0.1875") to the page edges and 1/16" (0.0625") to other boxes. Ours is a business school with a reputation a reputation for top research and professors, an impressive line-up of courses, small class sizes, and an exceptionally high calibre of students from around the world. Typical Class Profile Annual class intake 120 Average Age range age Average work experience 30 25-45 6 years Average GMAT score 620 Male/female ratio 65%/35% Canadians/non-citizens ratio 35%/65% Number of countries represented 25 Undergraduate Degree Engineering Business 33% 21% Computer Science 10% Economic s 10% Humanities Science Law Social Sciences 10% 10% 3% 3% Our admissions standards are necessarily high. But those who are accepted will take their place alongside some of the most capable MBA students anywhere. The Sauder School of Business is proud to receive accreditation from two of the world s foremost academic bodies: Association to Advance European Foundation for Collegiate Schools of Business Management Development 05 LARGE QUOTES Size: varies 06 BODY HEAD Font: Interstate Bold, Size: varies 07 BODY COPY 2 Size: 8/11.25 pt (avoid hyphenation) BOX SPACE PAGE MARGIN Consistent space of 1/16" (0.0625") between each coloured box. Consistent outside border of 3/16" (0.1875") on all pages. 2.0 Brand Applications 29

2.07 PRIMARY BROCHURE: COVERS, SPECIAL CASE The front and back covers for this special instance of the BCom brochure follow the standards of the primary brochure. The overall colour palette, however, is expanded in this case and is applied to the interior spreads. BACK COVER FRONT COVER IMAGE BOX The images on the covers bleed off the top and one edge (front cover bleeds left edge, back bleeds right), and are exactly 3/16" (0.1875") from the non-bleeding edge. Images are full-colour. 01 02 UBC BaChelor of Commer Ce 303 2053 Main Mall tel 604.822.8333 sa Uder s Chool of BUsiness Vancouver BC fax 604.822.0655 Uni Versi TY of Bri Tish Col UmBia Canada V6t 1Z2 email bcom@sauder.ubc.ca www.sauder.ubc.ca/bcom Questions? askme.ubc.ca c anadian c itizens for more information on UBC, including and Permanent r esidents program fees, housing, scholarships, tel 604.822.9836 sports and recreation and more, visit toll-free (Canada & Usa ) 1.877.272.1422 https://you.ubc.ca/vancouver or contact: fax 604.822.6943 Questions? askme.ubc.ca Welcome Centre, Brock hall University of British Columbia international students 1200-1874 east mall (non-c anadians) Vancouver, BC, Canada V6T 1Z1 tel 604.822.8999 fax 604.822.9888 Questions? askme.ubc.ca 03 UBC BCom 04 2008 Entry your future starts here > COLOUR BOXES The colours are programspecific (see section 1.10). These boxes house the main title of the brochure. 01 DEPT. INFO 02 CONTACT INFO 03 FRONT COVER TITLE Size: varies, Alignment: left 04 COVER SUBTITLE Size: varies, Alignment: right Colour: program specific 05 06 05 UBC CREST Aligned with and equal in height to the Sauder door. LOGO Version with the UBC tag for the back cover. the university of british columbia UBC FULL NAME Font: Interstate Bold, (uppercase), Size: 6.75 pt, Tracking: 54 (InDesign), or 8 (Quark XPress), Colour: reverse out. BLUE BAR Colour: Sauder blue, Height: 3/8" (0.375"), Width: 5.1875", Gap between blue and green bar: 1/16" (0.0625") GREEN BAR Colour: Sauder green, Height: 3/8" (0.375"), Width: 2.3125" 06 SAUDER LOGO Version with the Sauder tagline, Opening Worlds. 2.0 Brand Applications 30

2.07 PRIMARY BROCHURE: SPREAD, SPECIAL CASE Like the primary brochure typical spread, the pages are divided into coloured boxes to help with the multiple levels of information. What makes the BCom brochure a special case is the fact that it does not limit the colours used for the boxes to the Sauder blue, green, grey and corresponding program colour. In this instance, the colours used for the boxes are taken from the entire Sauder School of Business colour palette. The inside front cover, shown here, can be used for large introductory copy, and is again housed in a coloured box. Imagery inside the brochure is also full-colour and treated with the same page-edge margins (3/16") as the boxes. INSIDE FRONT COVER Every 01 year, students from across Canada and around the globe choose UBC s four-year Bachelor of Commerce program. Their goal is to get a world-class university degree. They re eager to earn credentials that will impress future employers. They want to develop the skills and confidence needed to become leaders in the business world and beyond. They arrive on campus with the spirit, enthusiasm and motivation to get them where they want to go, and they believe the Sauder School of Business is the best place to begin their journey. They know a UBC BCom can open worlds for them. Discover where it can take you. 02 03 FRONT COVER (FROM LEFT TO RIGHT) Salim Hassan UBC BCom 4th year international student from the United Arab Emirates Specialization Marketing J anic e Ch e am UBC BCom 4th year student Specialization Marketing Derek Sawkins UBC BCom 4th year student Specialization Finance Salim, Janice and Derek got a taste of entrepreneurship through their experiences in the Sauder School of Business popular New Venture Design course. This course brings business and engineering students together to develop a new product and a business plan to bring it to market. Combining creativity and teamwork, they developed an innovative product called the PowerTab, a device that plugs into any household electrical outlet and provides real-time feedback about the amount of electricity that is being consumed. Their work in the course earned them first place in the Enterprise Conference and Business Plan Competition, second place at the Lee Kuan Yew Global Business Plan Competition in Singapore, and recognition by Natural Resources Canada through the national Energy Ambassadors Competition. After graduation, they hope to see Energy Aware Technology Inc. become a functioning company. TYPICAL PAGE > consider 07 00 Our strengths UBC has built its reputation on innovative and excellent teaching and research since 1915. As Canada s third largest university, we ve earned our place as a leader of higher education. UBC s 12 faculties and 11 schools offer students a tremendous range of options in their studies. We are home to Canada s biggest intramural sports program and second largest university library system including the David Lam Management Resource Library. Our West Coast spirit Surrounded by the Pacific Ocean and snow-capped mountains, no other Canadian university can match our location. Our 1,000-acre campus boasts some of Vancouver s best attractions and recreation facilities including the world-famous Museum of Anthropology, the Chan Centre for the Performing Arts and the UBC Botanical Garden. Take in a concert. Bike in nearby Pacific Spirit Park. Or just relax and enjoy the view. See UBC for yourself at www.welcome.ubc.ca. The story behind our name When British Columbia business leader William L. Sauder gave UBC Commerce $20 million in June 2003, it was the largest single private donation ever made to a Canadian business school. In recognition of his gift, we became the Sauder School of Business. Did we mention Dr. Sauder was a UBC BCom grad? 2 1 05 04 IMAGE AREA Margin of 3/16" (0.1875") from page edges and spaces of 1/16" (0.0625") between other elements on the page. 01 LARGE TEXT Size: varies 02 CAPTION HEAD (uppercase), Size: varies 03 CAPTION TEXT Size: varies 04 SECTION TITLE Size: varies, Alignment left 05 BODY HEAD Font: Interstate Bold, Size: varies 06 BODY COPY Size: 8/11.25 pt (avoid hyphenation) 07 SECTION NUMBERS Size: varies BOX SPACE Consistent space of 1/16" (0.0625") between each coloured box. PAGE MARGIN Consistent outside border of 3/16" (0.1875") on all pages. COLOUR BOXES Margins are 3/16" (0.1875") to the page edges and 1/16" (0.0625") to other boxes. 2.0 Brand Applications 31

2.08 SECONDARY BROCHURE: COVERS, TYPICAL The typical secondary brochure is the three-panel folding brochure. With this format, the folded size is 7.75" x 10" the same size as the primary brochure. Three-panel folding brochures also use full-colour reproduction and are divided into coloured boxes to help with the multiple levels of information. The colours are limited to the Sauder blue, green, grey and corresponding program colour, with screens of these colours when appropriate. The difference is the fact that the content is limited and therefore does not require the coverage or expense of a multi-page, saddle-stiched brochure. Shown here are only the front and back covers of the three-panel folding brochure. An interior spread example showing all three panels is detailed on the following page. 01 DEPT. INFO 02 CONTACT INFO 03 LARGE HEADING Size: varies 04 BODY HEAD Font: Interstate Bold, Size: varies 05 BODY COPY Size: 8/11.25 pt (avoid hyphenation) BACK COVER 15-Month MBA Program Calendar Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 8-12 WEEK INTERNSHIPS OPTIONAL INTERNATIONAL *ISP + OR INDUSTRY PROJECTS EXCHANGES PRE- CORE INTEGRATED CORE SPECIALIZATIONS/MODULES *ISP: International Student Preparation Program Vacation Optional Pre-Core Career Development 01 02 UBC MBA SAUDER SCHOOL OF BUSINESS UNIVERSITY OF BRITISH COLUMBIA Application Procedure Apply online at www.sauder.ubc.ca/mba with an application fee of $125 CAD. Program Tuition $36,000 CAD for Canadian & International Students Note that tuition fees are subject to change. For most current fee listings, please refer to www.sauder.ubc.ca/mba Application Deadline International Applicants February 28th Canada and USA Applicants April 30th 04 160 2053 Main Mall toll free (Canada & USA) 1 888 988 9895 Vancouver BC tel 604 822 8422 V6Z 3B7 fax 604 822 9030 email mba@sauder.ubc.ca www.sauder.ubc.ca/mba 03 Admissions Information 05 Admission Criteria The MBA candidate selection process is rigorous, reflecting our emphasis on academic achievements, personal and professional experiences and initiative and motivation. Candidates with diverse academic and professional backgrounds are encouraged to apply. Admission to our MBA program requires a prior university degree from an accredited institution, with a strong academic record and a competitive GMAT score. Competitive applicants generally have more than two years of full-time professional work experience. Applicants who completed their degree in a language other than English must submit an acceptable TOEFL, IELTS, or MELAB score to demonstrate English language proficiency. Complete details on our scholarships or loans and admissions requirements, including the specific minimum academic requirements from different countries, can be found at www.sauder.ubc.ca/mba. A rolling admissions process is used, so it is to your advantage to submit your completed application with all official supporting documents as early as possible prior to the deadline. Early applicants will also have first consideration for entrance scholarships. FRONT COVER 06 UBC MBA 15-Month Full-Time Program 08 09 THE UNIVERSITY OF BRITISH COLUMBIA 07 Where ideas meet, doors open. IMAGE BOX The images on the covers bleed off the top and one edge (front cover bleeds left edge, back bleeds right), and are exactly 3/16" (0.1875") from the non-bleeding edge. Images are full-colour. COLOUR BOXES The colours are programspecific (see section 1.10). These boxes house the main title of the brochure. 06 FRONT COVER TITLE Size: varies, Alignment: left 07 COVER SUBTITLE Size: varies, Alignment: left Colour: program specific 08 UBC CREST Aligned with and equal in height to the Sauder door. 09 SAUDER LOGO Version with the Sauder tagline, Opening Worlds. LOGO Version with the UBC tag for the back cover. UBC FULL NAME Font: Interstate Bold, (uppercase), Size: 6.75 pt, Tracking: 54 (InDesign), or 8 (Quark XPress), Colour: reverse out. BLUE BAR Colour: Sauder blue, Height: 3/8" (0.375"), Width: 5.1875", Gap between blue and green bar: 1/16" (0.0625") GREEN BAR Colour: Sauder green, Height: 3/8" (0.375"), Width: 2.3125" 2.0 Brand Applications 32

2.08 SECONDARY BROCHURE: spread, TYPICAL The inside spread of the secondary three-panel folding brochure is divided into coloured boxes, similar to the primary brochure format. The colours used for the boxes are limited to the Sauder blue, green, grey and corresponding program colour, with screens of these colours when appropriate. TYPICAL LEFT PAGE SAUDER IS THE PORTAL 02 Build Your Reputation on Ours A Business School Like No Other The Sauder School of Business is a diverse, dynamic and innovative business school. We re also a business school with a reputation a reputation for top research and professors, an impressive line-up of courses, small class sizes and an exceptionally high calibre of students from around the world. The Sauder School of Business is ranked annually as the top research-based business school in Canada. We work closely with leading companies on projects that bring the latest management thinking to the workplace where it counts and where it can contribute to the development of a more entrepreneurial economy. Our business school defines and teaches the future of management thinking. The students in our 15-month MBA program are the men and women who will shape tomorrow s global economy. They come to the Sauder School of Business to realize their career potential, hone their analytical skills and sharpen their entrepreneurial vision. We ve designed our MBA to deliver results. The program is built around a comprehensive curriculum that reflects our competitive and increasingly complex business world. This is an MBA program that provides graduates with the management skills and abilities that organizations need to excel. WHERE INNOVATION MEETS EXCELLENCE A Classroom with a View Our classroom is as big as the business world. Our MBA students have the opportunity to complement their academic learning with direct business experiences through internships, industry projects, specialization clubs and our unique Career Development Program. 01 T ake a close look at us. Put us into context. What you ll see is a busine s s school like no other. A school that is connected to it s man y c ommunities. A school that links people and ideas together t o cr e at e s ynergy and borderless opportunities. Our MBA also features a strong offering of international business courses, interaction with our multi-cultural faculty and student body, and participation in optional international exchanges at the premiere business schools around the world. A Top-ranked University The Sauder School of Business is part of the University of British Columbia (UBC), Canada s third largest university. Situated in the scenic city of Vancouver, against a backdrop of mountains and ocean, UBC boasts one of the most beautiful campuses in North America. The university attracts more than 40,000 students annually from all corners of the globe. TYPICAL CENTRE PAGE Anna Algard BUSINESS ANALYST V ANC OUVER C O A S T AL HEALTH AUTHORITY 05 UB C MB A Gr aduat e 05 Specialization: Marketing Sub-specialization: e-business 03 Where Breadth Meets Depth The Sauder MBA Curriculum Our award-winning 15-month MBA program has been designed to deliver the broad management perspective, cross-functional experience and decision-making skills required to tackle the most complex business issues. The program uses lectures, case studies, 04 problem-based learning and group projects to prepare you to manage, motivate, innovate and lead. Integrated Core At the heart of our MBA program is an intensive 13-week course covering the foundations of finance, marketing, accounting, human resources, statistics, managerial economics and information systems. The Integrated Core enhances your understanding of the true multi-dimensional nature of business problem solving. The Core is team-taught and allows you to work collaboratively in teams under the guidance of faculty team leaders. Specialization Studies Following the Integrated Core, you may choose to complement your broad management education by developing expertise in a number of key areas: Entrepreneurship, Finance, Information Technology and Management, Marketing, Organizational Behaviour and Human Resources, Strategic Management, and Supply Chain Management. In addition, two optional sub-specializations are offered: e-business and International Business. "It is app ar ent that Sauder is a noteworthy competitor to o ther big business schools. Its Core Program is excellent, consisting of very comprehensive teaching styles, methods, and subjects. The calibre of my fellow students was top no t ch; this is evident in the depth and diversity of their academic and professional backgrounds. Would I recommend this program to prospective students? Absolutely! Each specialization comprises required and elective modules we offer more than 90 modules in 13 subject areas. Each six-week module allows you to customize your focus of study, while either enhancing the depth of your chosen specialization or broadening your overall business knowledge base. Pre-Core Program This intensive three-week, non-credit series of refresher courses is an optional preparatory program that reviews key concepts and prepares incoming students for the demanding nature of the Integrated Core. Most students take the Pre-Core to strengthen their foundation knowledge and ease their entry back into the academic environment. International Student Preparation (ISP) Program The non-credit ISP is an optional preparatory program designed to strengthen the oral, listening, reading and business writing skills of international students for whom English is a second language. The ISP also includes a cultural component to ease the transition to student life in Canada. TYPICAL RIGHT PAGE Dean Keyworth SENIOR VICE PRESIDENT S TR UC TURED CREDIT PR ODUC T S HSBC BANK USA UB C MB A Gr aduat e 00 Specialization: Strategic Management Where Momentum Meets the Open Road Internships and Industry Projects Internships and industry projects allow you to put your classroom knowledge into practice in a specific business setting. It s where business theory meets business reality.you can initiate your own internship or project, or work with our Business Career Centre, which facilitates the matching of MBA students to potential sponsors. Our internships and industry projects are eight to 12 weeks in duration and are completed under the supervision of a faculty advisor. Specialization Clubs Our student-driven MBA specialization clubs allow you to gain valuable exposure to the business community and advance your knowledge in areas of interest. The clubs initiate industry visits, guest speaker presentations and meetings, all of which provide an excellent opportunity for career exploration and networking. Career Development Program Our Career Development Program a mix of seminars, guest speakers, discussion groups, self-directed activities and career coaching delivered throughout the MBA program fosters learning outside the classroom. The program is designed to help you develop personal productivity and career management skills, and offers the flexibility you need to tailor a personal development plan that reflects your specific professional goals. Dean s job as a biologist in an environmental consulting firm evolved into a project management role. I wanted to build on my skills and experience to develop a career in business management. In just 15 months, the UBC MBA program gave me the exposure, the opportunities, and the practical knowledge that I needed in order to make this happen. Career Guidance The Business Career Centre helps our MBA students navigate the waters of today s highly competitive job market. The centre coordinates job interviews and provides interview space for hiring firms, and it helps students arrange valuable work experience opportunities through internships and industry projects. Each year, corporate recruiters from prominent companies interview our MBA graduates on campus, and hundreds of career opportunities are posted year-round on the centre s website. Career Placements for 2004* Employed after graduation 92% A v erage starting salary $79,000 Typical Class Profile Annual class intake 100-130 A v er a g e a g e 30 A g e r a n g e 25-45 Median work experience 6 years Median GMAT score 620 01 LARGE HEADING Size: varies 02 CAPTION HEAD Font: Interstate Regular, (uppercase), Size: varies 03 BODY HEAD Font: Interstate Bold, Size: varies 04 BODY COPY Size: 8/11.25 pt (avoid hyphenation) 05 TESTIMONIAL TITLES Font: Interstate Regular, Size: 7/8 pt Mar tin Glynn PRESIDENT & CEO, HSBC BANK USA UB C MBA GRADUATE 76 "We continue to hire Sauder School of Business graduates on a global basis because they are of such consistently high calibre. It makes sense because their abilit y t o learn and adapt the knowledge they gain positively affects the bottom line. Male / f emale r atio 65 %/ 35% Canadians/non-citizens ratio 35%/65% Number of countries represented 24 Number o f language s spok en 33 * More details on current placements and salaries can be found at www.sauder.ubc.ca/mba BOX SPACE Consistent space of 1/16" (0.0625") between each coloured box. PAGE MARGIN Consistent outside border of 3/16" (0.1875") on all pages. LARGE COPY TESTIMONIAL NAMES QUOTES IMAGE AREA COLOUR BOXES Font: Interstate Regular, Size: varies Size: 13 pt Font: Interstate Regular, Size: varies Margin of 3/16" (0.1875") from page edges and spaces of 1/16" (0.0625") between other elements on the page. Margins are 3/16" (0.1875") to the page edges and 1/16" (0.0625") to other boxes. 2.0 Brand Applications 33

FIRST NAME (PLEASE PRINT) TITLE LAST NAME DEPARTMENT ( A R E A C O D E ) T E L E P H O N E F A X E-MAIL COMPANY NAME ADDRESS P.O. BOX / STREET PROVINCE / POSTAL CODE N A M E ( P L E A S E P R I N T ) N A M E ( P L E A S E P R I N T ) CREDIT CARD NUMBER NAME OF CARDHOLDER (PLEASE PRINT) T I T L E T I T L E TYPE OF BUSINESS CITY COUNTRY EXPIRY DATE SIGNATURE TELEPHONE TELEPHONE 2.08 SECONDARY BROCHURE: COVERS, SPECIAL CASE This special case secondary brochure format is used in program- or course-specific communications that are shorter in content length or more limited in budget. In this format, the colours are limited to two: black plus the program s colour. In this example, the colour is PMS 7454, the blue designated for Executive Education. Type sizes, coloured boxes and layout are derived from the primary brochure format. The differences are the limited use of colour, less imagery and a standard brochure size of 8.5" x 11". OPTIONAL POSTAGE AREA If a self-mailer, the top 2.75" is designated the postal area for mailing back to Sauder. 01 RETURN ADDRESS HEAD Font: Interstate Bold, Size: 7. 25/9 pt, Space after: 5 pt 02 RETURN ADDRESS BODY Size: 7/9 pt 03 FORM TITLE Size: 16/19 pt 04 FORM HEAD Font: Interstate Bold, Size: 8/11.25 pt 05 FORM DESCRIPTOR Font: Interstate Light (uppercase), Size: 4.75/11.25 pt, Tracking: 18 (InDesign), or 2 (Quark XPress) Space after: 13.5 pt, Rule: 10% above. 06 FORM BODY Font: Interstate Light Size: 8/11.25 pt BACK COVER Return to: Executive Education Sauder School of Business The University of British Columbia 800 Robson Street Vancouver BC V6Z 3B7 03 Registration Form 06 Meeting the Leadership Challenge Please check which session you wish to attend: October 2-7, 2005 May 14-19, 2006 Personal and Company Information Mr. Mrs. Ms. Organization size: 1-20 21-50 51-100 101-500 501+ Additional Registrants Method of Payment Cheque (payable to UBC) Visa MasterCard I would like to receive future Executive Education mailings: Yes No Return to 01 02 04 05 fax 604 822 8496 Or Register Online www.sauder.ubc.ca/exec_ed CONTACT INFO Font: Interstate Bold, Size: 8/11.25 pt FRONT COVER 07 UBC Executive Education Meeting the Leadership Challenge 9 UBC Robson Square, Vancouver BC 10 THE UNIVERSITY OF BRITISH COLUMBIA LOGO UBC FULL NAME BAR Reversed version with the UBC tag for the back cover. Font: Interstate Bold, (uppercase), Size: 6.75 pt, Tracking: 54 (InDesign), or 8 (Quark XPress), Colour: reverse out. Colour: program colour, Height: 3/8" (0.375"), Width: 5.5625", Gap between bars: : 1/16" (0.0625") 08 OCTOBER 2 7, 2005 MAY 14 19, 2006 Opening Worlds LOGO Black version with the Sauder tagline, Opening Worlds in the program colour. IMAGE BOX The images on the front cover always bleeds off the top and left and is exactly 3/16" (0.1875") from the right edge. The image is a fake duotone: the background field is the program colour and image is a black halftone. COLOUR BOXES The colours are program-specific (see section 1.10). 07 FRONT COVER TITLES Always placed in coloured box. Size: 15 pt Size: varies, Alignment: left 08 DATES Always placed in coloured box. (uppercase), Size: 8/1 1 pt, Tracking: 90 (InDesign), or 10 (Quark XPress) 09 LARGE COVER TEXT In the white space under the boxes. Font: Interstate Regular, Size: 11/14 pt 10 UBC CREST Aligned with and equal in height to the Sauder door. 2.0 Brand Applications 34

2.07 SECONDARY BROCHURE: SPREAD, SPECIAL CASE The inside spreads of the secondary two-page folding brochures are divided into coloured boxes as in the primary brochures. The colours are limited to screens of black plus the one program colour. The grid is broken down into three columns. Large quotes always run the length of the three columns combined and the body either runs the width of two columns combined or in two columns. TYPICAL LEFT PAGE TESTIMONIAL This course was very comprehensive in its knowledge and hard-skill sections, 02 but especially powerful in its entirety. I can t imagine another program that spends the time or money on all the various mind/body components that cause so much strength to come from within us all. Sheri Josephson YMCA 4 01 03 Session Leaders Program Director Dr. Daniel Skarlicki Dr. Skarlicki is the Edgar Kaiser Chair of Organizational Behaviour at the Sauder School of Business. He has taught executive programs in organizations across North and South America, as well as in Europe and Asia. His clients have included the Government of Canada, VanCity, YMCA and Glaxo. An active educator, he has won numerous teaching and international research awards. His interests focus on how people respond to justice and injustice in the workplace. Program Faculty Diana Cawood Ms. Cawood has worked with managers and work teams in corporate settings large and small. As a consultant, trainer, teacher, author and coach, she provides guidelines and support for people to increase their commitment and take charge of quality results. She has worked with clients in Canada and the U.S., and has taught in the Sauder School of Business. David McPhillips Mr. McPhillips is a Barrister and Solicitor and Associate Professor, Em eritus at the Sauder School of Business, where he received awards for teaching excellence. He has expertise in negotiations as well as in labour relations, employment law and collective bargaining. He serves as a private arbitrator and mediator, and lectures extensively for professional programs and private clients. Joanna Piros Ms. Piros, a senior consultant with Counterpoint Communications, has been a working journalist for more than 20 years. As an expert communicator, she divides her time between strategic communications consulting, teaching and coaching, and producing communications materials. She is an effective and entertaining speaker on communication issues. Recent clients have included the RCMP, Vancouver Fire and Rescue Services, BC Hydro, Pinnacle Systems and BC Transit. Cheryl Willcocks Ms. Willcocks is a Director of Pinnacle Pursuits, a Vancouver-based company specializing in experiential, action-based learning programs that focus on leadership and team development. Her specific expertise is in group dynamics, facilitating group processing, establishing high-functioning teams and strategically designing training programs to enhance learning and achieve results. Jonathan Willcocks Mr. Willcocks is the Founding Director of Pinnacle Pursuits. His particular focus is on motivation, goal setting, and helping others realize their unique assets, competencies and inspirations in order to add meaning to life and work. He has worked with clients across North America and Europe. TYPICAL RIGHT PAGE TESTIMONIALS The environment was rich with learning and the setting was amazing, as were all the individuals involved. The lights were flashing on all over the place for me! Although the message was for 20 people, it was at such a personal level that it seemed exclusively mine. Keith Matterson Business Manager Progressive Solutions Program Logistics Location This program will be held at the Liu Centre for the Study of Global Issues, 6476 N.W. Marine Drive, UBC Campus, Vancouver. The campus setting allows participants to absorb new ideas and hone their skills in an intellectually stimulating environment away from the daily pressures of the office. The Liu Centre provides access to computers and telephones. To facilitate participant interaction and focus in this highly intensive residential program, accommodations are also on-campus in single suites with private bath and telephone. Dates And Hours October 2 7, 2005 May 14 19, 2006 This six-day residential program opens on Sunday morning at approximately 8:30 a.m. It concludes with a graduation luncheon, ending at approximately 3:00 p.m. on Friday. On Monday to Thursday, activities begin at 7:00 a.m. each morning and end at 8:00 p.m. each evening. Group Size To maximize interaction and individual attention, enrollment is limited to 26 participants. Fee The program fee of $5,900.00 plus GST ($413.00) per person includes tuition, books, instructional materials, accommodation for Sunday through Thursday, and all meals. Payment can be made by credit card (Visa or MasterCard), cheque or money order. Please make cheques payable to the University of British Columbia, and remit in Canadian funds. Our Guarantee Customer satisfaction is very important to us. If you are not satisfied with this program for any reason, we will be glad to give you a credit note or refund your seminar fee. To Register Send or fax your completed registration form to Executive Education, or register online. tel 604 822 8400 fax 604 822 8496 e-mail exec.ed@sauder.ubc.ca www.sauder.ubc.ca/exec_ed Executive Education Sauder School of Business The University of British Columbia 800 Robson Street Vancouver BC V6Z 3B7 Upon receiving your registration, we will contact you regarding your background, personal leadership issues and program expectations. For information about cancellation or other policies, please call or refer to our website. As much as I hate public presentations, this was one of the most interesting and entertaining of programs! It forced us to step out of the box, look at the big picture and refocus. Paul Tompkins Southern Railway of BC 04 05 5 01 HEAD CAPTION (uppercase), Size: 6/9 pt, Tracking: 90 (InDesign), or 10 (Quark XPress), Space after: 5 pt 02 LARGE QUOTES Size: 16/21, Space after: 10 pt 03 LARGE HEADING Size: 16 04 BODY HEAD Font: Interstate Bold, Size: 8/11.25 pt 05 BODY COPY Size: 8/11.25 pt Hyphenation unacceptable BOX SPACE PAGE MARGIN Consistent space of 1/16" (0.0625") between each coloured box. Consistent outside border of 3/16" (0.1875") on all pages. 2.0 Brand Applications 35

2.08 SECONDARY BROCHURE: COVERS, SPECIAL CASE, FOUR-PANEL This special case secondary brochure format is a 7.75" x 10" four-panel folding BCom mailer. Similar to all other brochure formats, the pages are divided into coloured boxes. Like the special case primary BCom brochure, the BCom mailer uses an expanded colour palette which includes all of the Sauder School of Business program colours. Shown here are only the front and back covers of the four-panel folding brochure. An interior spread example showing all four panels is detailed on the following page. BACK COVER > get in touch We want to meet you and answer all your questions about UBC and the BCom program. You can connect with an academic advisor by calling, emailing, or just dropping in. 2 O ur Office Hours Monday Friday 8:30 am to 4:30 pm except Wednesdays 8:30 am to 3:30 pm 3 1 O ur Location 102 2053 Main Mall Vancouver BC, Canada V6T 1Z2 tel 604 822 8333 fax 604 822 0655 email bcomquestions@sauder.ubc.ca www.sauder.ubc.ca/bcom FRONT COVER 5 4 step 01 step 02 step 03 step 04 UBC BCom target: UBC > 01 LARGE HEADING Size: 36 pt, Alignment: left 02 BODY HEAD Font: Interstate Bold, Size: 8.65/11.25 pt 03 BODY COPY Size: 8/11.25 pt (avoid hyphenation) 04 LARGE HEADING Size: 36 pt, Alignment: right 05 FRONT COVER TITLE Size: varies 06 UBC CREST Aligned with and equal in height to the Sauder door. 07 SAUDER LOGO 6 7 Version with the Sauder tagline, Opening Worlds. 06 THE UNIVERSITY OF BRITISH COLUMBIA IMAGE BOX COLOUR BOXES LOGO UBC FULL NAME BLUE BAR GREEN BAR The image box on the back cover has left and right margins of 3/16"(0.1875") Margins are 3/16" (0.1875") to the page edges and 1/16" (0.0625") to other boxes. Reversed version with the UBC tag for the back cover. Font: Interstate Bold, (uppercase), Size: 6.75 pt, Tracking: 54 (InDesign), or 8 (Quark XPress), Colour: reverse out. Colour: Sauder blue, Height: 3/8" (0.375"), Width: 5.125", Gap between blue and green bar: 1/16" (0.0625") Colour: Sauder green, Height: 3/8" (0.375"), Width: 2.375" 2.0 Brand Applications 36

2.08 SECONDARY BROCHURE: SPREAD, SPECIAL CASE, FOUR-PANEL The inside spread of the secondary four-page folding brochure is also divided into coloured boxes, similar to all other brochure formats. LEFT PAGE CENTRE LEFT PAGE CENTRE RIGHT PAGE RIGHT PAGE Welcome to the Sauder School of Business at the University of British Columbia. We re proud to welcome you to our community of excellence. 01 A community of learning Learn from our internationally renowned faculty, inside the classroom and beyond. Get involved in case competitions, field trips, and research projects that provide you with unique opportunities to learn from a faculty coach. The UBC Bachelor of Commerce is one of the most prestigious undergraduate business degrees anywhere. Great teaching, great friends, great support, all in a great location; welcome to the best y e ars of your life. A community of friends Take part in a network of clubs, special events, and social opportunities that link you to your fellow students, faculty, and the business community. You ll be surrounded by bright, enthusiastic, and ambitious fellow students like yourself who value a challenging academic education and a rich social life. A community of life-long support Our caring and dedicated academic advisors help ensure your classroom success, and our career centre advisors help ensure your professional success. You will continue to be supported through our alumni office in meeting your personal, learning, and career goals. > get planning 01 The majority of 1st year courses are put into a Standard Timetable (STT) to make registration easier and to allow you to have common classes with other BCom students. You can get detailed information on program requirements and registration at www.sauder.ubc.ca/bcom/academic_program, but with the basic information below, you ll find that designing your timetable is as easy as A, B, C. Year One Included in Standard Timetable (STT) 1,2 Step A 1,2 Register for Standard Timetable (STT) C OMM 292 Management and Organizational Behaviour 3 C O M M 293 C O M M 299 E C O N 101 02 03 F i n a n c i a l A c c o u n t i n g B u s i n e s s C o m m u n i c a t i o n s P r i n c i p l e s o f M i c r o e c o n o m i c s 3 1 3 > get to know us 02 It s a fact that students who take part in orientation activities do better in their first year of university. There are several orientation programs in late August and the first week of September you won t want to miss. GALA-International Orientation If you re an international student, the GALA-International Orientation will teach you everything you need to know about making a smooth transition to life at UBC and in Canada. GALA is the largest international student orientation in Canada. It s held the week before classes begin, so you should plan to arrive in Vancouver in time to attend. After GALA, you ll feel right at home. For more information, go to www.students.ubc. ca/orientations/international.cfm. Imagine UBC Imagine spending your first day on campus taking part in fun activities with 4,500 other students instead of going to classes. Imagine UBC is the campus-wide orientation day for 1st year students. You ll be teamed up with 10 students in a MUG (My Undergraduate Group) and a senior student (MUG Leader) to explore the campus, take part in the Main Event Carnival, and cheer for your school at a pep rally where you ll be welcomed by UBC s President. For more information, go to www.students.ubc. ca/orientations/imagine.cfm. 01 LARGE TEXT Size: varies 02 LARGE HEADING Size: 36 pt, Alignment: left 03 IMAGE AREA Margin of 3/16" (0.1875") from page edges and spaces of 1/16" (0.0625") between other elements on the page. E C O N 102 P r i n c i p l e s o f M a c r o e c o n o m i c s 3 MATH 104 or Differential Calculus with Applications MATH 184 to Commerce and Social Sciences 3/4 No t i n clu d ed i n STT Tips to help you set up your 1st year timetable: BCom Frosh Get the scoop on life in the BCom program from more experienced business students Step B at th is Labour Day weekend orientation organized Register for first year English Course 3 E N G L 112 S t r a t e g i e s f o r U n i v e r s i t y W r i t i n g 3 1. Choosing the right STT 2. Advanced Credit for International 4. Electives b y the Commerce Undergraduate Society. From If you have completed Calculus 12 B ac calaureate, Advanced Placement Choose non-commerce electives that ic e-b r e akers and friendly competitions to seminars Step C ( or equivalent), register for an STT and A-Levels interest you or complement your choice on s t u dyi ng and taking exams, BCom Frosh is Register for non-commerce electives 4 N o n - C o m m e r c e E l e c t i v e s 12 that i ncludes MATH 104. If you have advanced credit for any of career. wher e y ou ll g et insider information you can t get o f the courses in the STT, contact If you have not completed Calculus 12 Keep in mind that you will need to a n ywher e els e as well as the chance to connect the Undergraduate Office to get these (or equivalent), register for an STT t ak e s en i or l evel electives in 3rd and with cl as smat e s! The fun continues into the TOTAL CREDITS IN YEAR ONE 31/32 c ourses dropped from your STT. You can that includes MATH 184. 4th y e ar. S ome s en ior level courses e v en i ngs with social events. op t to take additional electives that may ha v e pr e- r equis it es so plan your be cr edited towards your second year. Register early as space may be limited. Check out pr ogr am e arly. www.sauder.ubc.ca/bcom for more details on our 3. First Year English Avoid taking non-commerce electives orientation programs. Register in your English course that are not-for-credit in the BCom regardless of whether you have passed program by checking the Electives the Language Proficiency Index (LPI) section of the BCom website. exam. You can keep your seat in the English course by passing the LPI by the deadlines. 01 02 03 04 BOX SPACE PAGE MARGIN FEATURE COPY COLOUR BOXES BODY HEAD BODY COPY Consistent space of 1/16" (0.0625") between each coloured box. Consistent outside border of 3/16" (0.1875") on all pages. Size: varies Margins are 3/16" (0.1875") to the page edges and 1/16" (0.0625") to other boxes. Font: Interstate Bold, Size: 8.75/11.25 pt Size: 8/11.25 pt (avoid hyphenation) 2.0 Brand Applications 37

2.09 BANNERS A banner template has been devised for use at various public events such as conferences and information sessions. The banners are branded with the Sauder blue and green and incorporate the full Sauder logo. The top portion of the banner is reserved for a full colour image, while the bottom is clean white space. The secondary branding of the University of British Columbia is represented with the UBC crest reversed out of the image on the top right of the banner. 2.0 Brand Applications 38

2.10 POSTERS The template for the poster is similar to the advertisements that do not have imagery. The type is dominant and reversed out in white on a Sauder green background. Again, to retain brand uniformity, the layout incorporates coloured boxes and minimal type. 01 HEADLINE Font: Interstate Regular, Size: varies, Alignment: left Colour: reversed out 02 SUBHEAD Font: Interstate Regular, Size: varies 01 02 Use a vital business tool. Your brain. Lorem ipsum dolor sit amet, consectetur adipis 03 BODY COPY Size: varies (avoid hyphenation) 04 UBC CREST Aligned with and equal in height to the Sauder door. 05 UBC FULL NAME Font: Interstate Bold, (uppercase), Size: 6.75 pt, Tracking: 54 (InDesign), or 8 (Quark XPress), Colour: reverse out. 06 SAUDER LOGO Version with the Sauder tagline, Opening Worlds. 03 Elit sed diam nonnumy eiusmod rom tempor? incidunt t labore et dolore magnea aliquam volupat? Ut enim ad minim emm emmodo consequat. Duis autem vel eum irrure dolor in reprehenderit in voluptate velit et iusto odio dignissim qui blandint praesent luptatum delenit aigue duos dolor et molestias deserunt mooit anim id est laborum et dolor fuga. Et harumd dereud facilis. - Placeat facer possim omnis voluptas assumenda es, onis dolor relendi - Temporibud autem quinsud et aur ipsum dolor sit amet, consectetur adipisc - Sed diam nonnumy eiusmod rom tempor incidunt t labore et dolore magnea 04 06 05 THE UNIVERSITY OF BRITISH COLUMBIA 2.0 Brand Applications 39

2.11 ADVERTISING WITH NO IMAGERY There are four basic formats for Sauder advertising: brand advertisements with no imagery, brand advertisements with imagery, announcement advertisements and program or course-specific advertisements. Like the brochure formats, advertisements are anchored at the bottom by the Sauder and UBC logos as well as the blue and green bars. Brand advertising with no imagery This format uses creative headlines and bold typography to command attention. One main idea is conveyed through the use of clever copywriting. All headlines must be approved by the Marketing and Communications department. 01 Higher learning potential. 01 HEADLINE Font: Interstate Regular, Size: varies, Alignment: right Colour: reversed out 02 BODY COPY (URL: Interstate Regular), Size: varies, Alignment: left (avoid hyphenation) 03 UBC CREST Aligned with and equal in height to the Sauder door. 04 UBC FULL NAME Font: Interstate Bold, (uppercase), Size: 6.75 pt, Tracking: 54 (InDesign), or 8 (Quark XPress), Colour: reverse out. Headlines always reverse out of a block of Sauder green. The height of the green box varies according to the overall shape of the advertisement but as a general rule the box should have a height between 50 and 65% of the total height of the ad. Body copy should be kept as minimal as possible, be set in one column and always be placed directly underneath the green box. 02 Highly stimulating. The Sauder School of Business at the University of British Columbia, Canada s leading academic business school. Learn more about our 15-month Full-time MBA, Part-time MBA, and International MBA in Shanghai at www.sauder.ubc.ca 05 SAUDER LOGO Version with the Sauder tagline, Opening Worlds. 03 05 04 THE UNIVERSITY OF BRITISH COLUMBIA 2.0 Brand Applications 40

2.12 ADVERTISING WITH IMAGERY Brand advertising with imagery This format is image-dominant but also uses creative headlines and bold typography to command attention. One main idea is conveyed through the use of clever copywriting. All headlines must be approved by the Marketing and Communications department. Headlines may be reversed out of the image or overprinted in black, depending on the image and what creates the best contrast. The height of the image box varies according to the overall shape of the advertisement but as a general rule the box should have a height between 50 and 65% of the total height of the ad. Body copy should be kept as minimal as possible, be set in one column and always be placed directly underneath the image. 02 Brains and Beauty. 01 Inspiring educ ation in an inspiring s e t ting. T he S auder S chool of Business at the University of British Columbia. Study at Canada s leading academic business school in Vancouver*, one of the world s most naturally beautiful cities. L e arn about our a ward-winning 15-month MBA program at www.s auder.ubc.ca/mba. Comprehensive curriculum 7 specializations Pioneering integrated core Internships Ex change s with 2 6 t op schools in 22 countries International student body 24,000 alumni in 60 c ountries 01 HEADLINE Font: Interstate Regular, Size: varies, Alignment: varies Colour: reversed out 02 BODY COPY (URL: Interstate Bold), Size: varies, Alignment: left (avoid hyphenation) 03 UBC CREST Aligned with and equal in height to the Sauder door. 04 UBC FULL NAME Font: Interstate Bold, (uppercase), Size: 6.75 pt, Tracking: 54 (InDesign), or 8 (Quark XPress), Colour: reverse out. 05 SAUDER LOGO Version with the Sauder tagline, Opening Worlds. *Vancouver, Canada Ranked #1 in Liveability in the World, Economist Intelligence Unit 2005 03 05 04 THE UN I VERSITY OF BRITISH C OL UMBIA 2.0 Brand Applications 41

2.13 ANNOUNCEMENT ADVERTISING Announcement Advertising This format is used for general announcements and to create public awareness of the Sauder School of Business. The Sauder door is the main focus in this format, with headline copy placed directly underneath. The headline should be short and simple and should revolve around actions or words related to doors (e.g. Arrived, Open to success, Open for business ). All headlines must be approved by the Marketing and Communications department. Body copy should be kept as minimal as possible, be set in one column and always be placed directly underneath the headline. 01 02 01 HEADLINE Font: Interstate Regular, Size: varies, Alignment: centred Colour: black 02 BODY COPY Size: varies, Alignment: centred (avoid hyphenation) 03 SMALL COPY (URL: Interstate Bold) Size: varies, but is always smaller than body copy by 1 2 pt, Alignment: left 04 UBC CREST Aligned with and equal in height to the Sauder door. 05 UBC FULL NAME Font: Interstate Bold, (uppercase), Size: 6.75 pt, Tracking: 54 (InDesign), or 8 (Quark XPress), Colour: reverse out. 06 SAUDER LOGO Version with the Sauder tagline, Opening Worlds. 03 04 06 05 2.0 Brand Applications 42

2.14 PROGRAM OR COURSE-SPECIFIC AD Program or course-specific ad with imagery This format is similar to the brand advertising with imagery format but has the colour boxes used in the brochures incorporated as well. It is used primarily for program or course-specific advertisements, such as ads for information sessions or for a specific event/seminar. The headline is program-specific and is reversed out of the left-hand colour box and contact information reverses out of the right-hand colour box. Like all other ad formats, headlines must be approved by the Marketing and Communications department. Body copy tends to be slightly more extensive with this format as the information requirements are higher. Care should be taken however, to minimize the copy as much as possible. 01 With the UBC MBA, every door is open 02 www.sauder.ubc.ca/mba mba@sauder.ubc.ca 604 822 8422 01 PROGRAM HEADLINE Font: Interstate Bold, Size: varies, Alignment: left Colour: reversed out 02 CONTACT INFO Font: Interstate Regular, Size: varies, Alignment: right Colour: reversed out 03 BODY COPY Size: varies, Alignment: left (avoid hyphenation) 04 SESSION INFO Font: Interstate Regular, Size: varies, Alignment: left 05 UBC CREST Aligned with and equal in height to the Sauder door. 06 UBC FULL NAME Font: Interstate Bold, (uppercase), Size: 6.75 pt, Tracking: 54 (InDesign), or 8 (Quark XPress), Colour: reverse out. 03 It begins with you. Specifically, it begins with your decision to take the next step in your professional development. Whether that means exploring a challenging new career, or building upon your existing expertise, consider the UBC MBA at the Sauder School of Business. 04 The 15-month UBC MBA is a professional graduate degree that is internationally respected and is consistently ranked among the top 100 MBA programs globally. With a comprehensive curriculum and award-winning teaching faculty from Canada s leading academic business school, the program offers an educational experience that is second to none. Wednesday, January 11, 2006 5:30 pm 7:00 pm UBC Robson Square Room C-100 800 Robson Street Vancouver BC 07 SAUDER LOGO Version with the Sauder tagline, Opening Worlds. To learn more about how the UBC MBA full-time program at the Sauder School of Business can open a world of new opportunities for you, attend our upcoming information session. 05 07 06 2.0 Brand Applications 43

3.0 Imagery 3.0 3.01 PHOTOGRAPHY STYLES OVERVIEW 3.02 FACULTY PORTRAIT SHOTS 3.03 STUDENT PORTRAIT SHOTS 3.04 STUDENT GROUP SHOTS 3.05 SCENARIO SHOTS 3.06 CONCEPTUAL SHOTS 3.07 ON-SITE SHOTS 3.08 TEXTURE SHOTS 44

3.01 PHOTOGRAPHY STYLES OVERVIEW In the interest of maintaining quality, consistency and brand integrity, the photography guidelines for the Sauder School of Business have been divided into six sections: faculty portraits, student portraits, student groups, scenarios, conceptually-driven, on-site and textures. The different groupings allow maximum flexibility and variation throughout the various Sauder publications. Whereas some of the image groupings can be used together (faculty, student, student groupings, on-site and scenarios), others have very specific uses (textures). 3.0 Imagery 45

3.02 FACULTY PORTRAIT SHOTS The faculty portraits are to be shot using the following guidelines: Where possible, lighting is preferred to be natural, outdoor and available light, rather than ambient or artificial light. If there is not adequate available light, then the artificial light should strive to mimic natural lighting conditions. Composition should be simple, with the focus on the individual in the foreground. Backgrounds are to be out-of-focus to create interesting depth and to serve as subtle background texture. Where possible, look for interesting angles that enhance background perspective. Strive for relaxed and natural expressions with the individual either looking directly into the camera or into the distance. To reflect their leadership position within the university, clothing should be business casual with simple colour and pattern. There should not be any logos on any of the clothing (unless it is small and not readable). 3.0 Imagery 46

3.03 STUDENT PORTRAIT SHOTS The student portraits are to be shot using the following guidelines: As with the faculty portraits, lighting should be natural, outdoor and available, rather than ambient or artificial light. Again, if there is not adequate available light, then the artificial light should strive to mimic natural lighting conditions. Composition is simple with the focus on the person. Both background and foreground should be out-of-focus to create interesting depth. Where possible, look for interesting angles that enhance background perspective. Expressions for the student portraits should be relaxed, positive, approachable, and friendly. The person can either look directly into the camera or off into the distance. Clothing should be of one dominant colour, refraining from fussy patterns or details. There should not be any logos on any of the clothing (unless it is small and not readable). 3.0 Imagery 47

3.04 STUDENT GROUP SHOTS The student group photos have the following guidelines: As with the portraits, preferred lighting is natural, outdoor and available, rather than ambient or artificial light. Again, if there is not adequate available light, then the artificial light should strive to mimic natural lighting conditions. Composition is simple with the focus on the group. Backgrounds should be quite out-of-focus to create interesting depth as well as to further emphasize the students. Where possible, look for interesting angles that enhance background perspective. Refrain from any groups larger than three as the image will become increasingly cluttered. Where appropriate, highlight one student by playing with depth of field and by having the other student(s) looking away from the camera. Expressions for the student portraits should be relaxed and upbeat. Clothing for each individual should be of one dominant colour, refraining from fussy patterns or details. Where possible, refrain from having dominant colours that clash (i.e. orange and blue, or green and red). There should not be any logos on any of the clothing (unless it is small and not readable). 3.0 Imagery 48

3.05 SCENARIO SHOTS The scenarios are to be shot using the following guidelines: As with all the UBC Sauder images, lighting should be natural and available, rather than ambient or artificial light. Again, if there is not adequate available light, then the artificial light should strive to mimic natural lighting conditions. Composition is simple with the focus on one or two key people. Both background and foreground elements should be out-of-focus to create interesting depth. Where possible, look for interesting angles that enhance background perspective. In scenarios where there are many people, they should act as a textural, out-of-focus background. Expressions should be completely natural and relaxed as if the subjects are unaware of the photographer. 3.0 Imagery 49

3.06 CONCEPTUAL SHOTS The conceptual images are to be shot/chosen based on the following guidelines: Composition is critical to these images. It should be strong through the use of dynamic angles or well-balanced proportions. There should be one central focus to the image with a dynamic and uncluttered composition. Where possible, the dominant colour for each of the images should be either blue or green to represent the Sauder brand. 3.0 Imagery 50

3.07 ON-SITE SHOTS The on-site shots are to use the following guidelines: As the majority of these images are taken outdoors, lighting should be natural and available, rather than ambient or artificial light. Again, if there is not adequate available light, then the artificial light should strive to mimic natural lighting conditions. Composition is simple with the key focus on the environment or building while also incorporating people as a secondary element where possible. 3.0 Imagery 51

3.08 TEXTURE SHOTS The textures are to be shot using the following guidelines: An example use for these textural shots is for the covers of the secondary special case brochures (section 3.07). The subject matter is architectural with an emphasis on the city scape. Buildings need not be recognizable, however, as they are to be used only to suggest a downtown landscape. Composition is critical for these images with an emphasis on strong angles and lines of perspective. Use of unusual vantage points is encouraged. 3.0 Imagery 52