SOTI Brand Guidelines 2012
CONTENTS Legal Guidelines 3 SOTI logo usage: / Spacing 5 Typography 6 Enterprise Products: MobiControl 7 MobiAssist 10 MobiScan 13 Pocket Controller Pro for Enterprise 16 Consumer Products PocketController Pro for berry 19 PocketController Pro for WIndows 22
SOTI / Legal / Guidelines for Using SOTI Logos and Trademarks / SOTI Logos Soft Object Technologies Incorporated, globally known and operated as SOTI, prides in the development and protection of its logos, trademarks, service marks, trade names, trade dress, and copyrights ( SOTI Marks ) and reserves all rights of ownership in all active and pending SOTI Marks. The following guidelines are for SOTI licensees, authorized resellers, developers, customers, and other third parties wishing to use SOTI Marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of SOTI Marks may be prohibited, unless expressly authorized. If you are a licensee of a SOTI Mark and have been provided with special mark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are an authorized SOTI Reseller you may be subject to additional restrictions. SOTI Marks are valuable assets. In following these guidelines, you assist SOTI to protect its valuable mark rights and strengthen the SOTI corporate and brand identities. By using a SOTI Mark, in whole or in part, you are acknowledging that SOTI is the sole owner of the mark and promising that you will not interfere with SOTI s rights in the mark, including challenging SOTI s use, registration of, or application to register such mark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any SOTI Mark. The goodwill derived from using any part of a SOTI Mark exclusively inures to the benefit of and belongs to SOTI. Except for the limited right to use as expressly permitted under these guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. You take full responsibility for any misuse, unauthorized use or damage caused to any party as a result of your use of the SOTI Mark. If you have any questions regarding these guidelines, please contact to your SOTI representative or submit your query to SOTI s legal department. A logo is a work of art and as such, SOTI carefully limits the use of its logos. No third party may use SOTI logos unless it has the express written permission of SOTI, or is licensed by SOTI to do so. The following guidelines are the limited circumstances under which third parties may use SOTI logos. SOTI logos must always be used pursuant to the specifications of the guidelines to follow. Any use outside of these specifications is strictly prohibited. Third parties may only use SOTI logos without a license only under the following limited circumstances: (i) In advertising, marketing collateral, or a website that reference your connection with SOTI provided that the in which the SOTI logo is used includes the corporate logo of at least one (1) other company with which you have a similar relationship. (ii) In an of a website, advertising, or marketing collateral exclusively dedicated to the sales of SOTI products, and in such a manner that associates licensed SOTI software with the SOTI corporate logo. The following guidelines must be followed for all use of SOTI logos: 1. The logo may not be used in any manner that might imply that any non-soti materials, including but not limited to goods, services, websites, or publications are sponsored, endorsed, licensed by, or affiliated with SOTI. 2. The logo may not be displayed as a primary or prominent feature on any non-soti materials. Third parties using the logo pursuant to these guidelines must also display in the primary and more prominent position, their own logo(s), business name, product names, or other branding. 3. The logo may not be imitated or used as a design feature in any manner. 4. The logo may not be used in a manner that would disparage SOTI or its products or services. 5. The logo must be used as provided by SOTI with no changes, including but not limited to changes in the color, proportion, or design, or removal of any words, artwork, or trademark symbols. The logo may not be animated, morphed, or otherwise distorted in perspective or appearance. SOTI Brand Guidelines 2012 / 3
SOTI / Legal / SOTI Logos (ctd.) 6. Use only approved SOTI logo artwork. 7. To properly stage the logo, a minimum clearance between the logo and other elements must be maintained. 8. The logo must always be at least 60 pixels in width. 9. The logo must appear only in a horizontal position. 10. The logo must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols. 11. The logo must not be incorporated or used in any manner as part of, or in close proximity to another company s name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks. The logo must never appear with any other symbol or icon (except the registered trademark symbol); contained within a box, circle, or other shape; or combined with any other name, logo, or icon to create a co-branded logo. 12. The attribution clause must accompany use of the logo. 13. Neither the logo nor the SOTI name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like. 14. Non-SOTI materials should not mimic any SOTI advertising, product packaging, or website design. 15. Under no circumstances may third parties use, imitate, or play off of the SOTI corporate tagline ( We Manage Mobility TM ). SOTI Marks in the following list are registered or pending with the U.S. Patent and Trademark Office and in other jurisdictions: BlitFire TM MobiAssist MobiControl The absence of a SOTI Mark from this list does not imply that SOTI does not use the mark, that the mark is not a registered trademark of SOTI or that the SOTI product or service is not actively marketed or is not significant within its relevant market. On product, product documentation, or other product communications that will be distributed, use the appropriate trademark symbol (TM, SM, ) the first time the SOTI Mark appears in the text of the advertisement, brochure, documentation or other material. MobiScan PocketController SOTI Do not change the form or representation of the product name, including capitalization or punctuation. Do not translate the text of any SOTI Mark. SOTI Marks should never be used in the possessive or plural form. The product name should be used as a proper adjective followed by an appropriate descriptor. Do not use SOTI Marks in your product or service name or your company name. SOTI reserves the right in its sole discretion to terminate or modify permission to display logos, and may request that third parties modify or delete any use of a logo that, in SOTI s sole judgment, does not comply with these guidelines, or might otherwise impair SOTI s rights in the logo. SOTI further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law. Refer to the SOTI Mark list for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark. Include an attribution of SOTI ownership of trademark in the credit notice section of your documentation, advertisement, or page/screen. Please follow this format example: MobiControl is a registered trademark of SOTI Inc in the United States and in other jurisdictions. Do not shorten, abbreviate, or create acronyms for SOTI Marks. Do not use product, service, or company names that could be confused with SOTI Marks. Do not mimic or copy product packaging, advertising, or trade dress for any of the SOTI Marks. Do not use any SOTI Mark more prominently than your product or service name. You should maintain a visual distinction between your company and product name and any SOTI Mark. Do not create or use any logos that include SOTI Marks unless your use is pursuant to a license from SOTI. SOTI Brand Guidelines 2012 / 4
SOTI / Logo Usage / SOTI logo with tagline SOTI logo without tagline Pantone: 282 Process s: C 100, M 87 Y 37, K 29 Web s: R 25, G 49, B 91 Hex : 19315b / Spacing determined by the character height of SOT (excluding the dot over the i) formed into a square. *The SOTI Trademark () must always be included on the top right corner of the logo. SOTI Brand Guidelines 2012 / 5
SOTI / T ypography / SOTI Fonts / SOTI uses thes following select fonts from the Myriad Pro font family: Myriad Pro Regular Myriad Pro Italic Myriad Pro Semibold Myriad Pro Semibold Italic Myriad Pro Bold Myriad Pro Bold Italic SOTI Typography Headings: Myriad Pro Bold Italic Enterprise Mobile Device Management for Smartphones, Tablets & Rugged Devices Keep text in left aligned with italic shape when heading text flows onto 2 lines. Subheads: Myriad Pro Semibold Efficient Software Distribution Body Copy: Myriad Pro Regular Custom application catalogs ensure all employees have secure and easy access to enterprise and 3rd party applications. Track and report on a variety of live device information to monitor status, security, and condition of all mobile assets. SOTI Brand Guidelines 2012 / 6
MobiControl SOTI MobiControl / Logo Usage Pantone: 660 Process s: C 72, M 51 Y 2, K 0 Web s: R 83, G 119, B 183 Hex : 5377B7 SOTI Brand Guidelines 2012 / 7
SOTI MobiControl / Logo matrix SOTI MobiControl with icon: SOTI MobiControl without icon: SOTI MobiControl SOTI MobiControl SOTI MobiControl SOTI MobiControl SOTI MobiControl *The SOTI MobiControl trademark () must always be included on the top right corner of the logo. SOTI MobiControl *The SOTI MobiControl t rademark () must always be included on the top right corner of the logo. SOTI Brand Guidelines 2012 / 8
SOTI MobiControl / Logo spacing SOTI MobiControl Horiz. align with base of top device in radar determined by the height of the M formed into a square. SOTI MobiControl Horiz. align with base of top device in radar determined by 1/4 square size of icon. This size runs equal on all 4 sides of the icon. determined by the height of the M formed into a square. SOTI Brand Guidelines 2012 / 9
SOTI MobiAssist / Logo Usage Pantone: 5285 Process s: C 51, M 38, Y 22, K 0 Web s: R 135, G 146, B 170 Hex : 999999 Pantone: 282 Process s: C 100, M 87 Y 37, K 29 Web s: R 25, G 49, B 91 Hex : 19315b SOTI Brand Guidelines 2012 / 10
SOTI MobiAssist / Logo COLOr matrix SOTI MobiAssist with icon: SOTI MobiAssist without icon: *The SOTI MobiAssist trademark () must always be included on the top right corner of the logo. *The SOTI MobiAssist trademark () must always be included on the top right corner of the logo. SOTI Brand Guidelines 2012 / 11
SOTI MobiAssist / Logo SPaCINg Horiz. align with base of top device in radar determined by the character height of SOT (excluding the dot over the i) formed into a square. Horiz. align with post on helicopter determined by 1/4 square size of icon. This size runs equal on all 4 sides of the icon. determined by the character height of SOT (excluding the dot over the i) formed into a square. SOTI Brand Guidelines 2012 / 12
SO TI MobiScan SOTI MobiScan / Logo Usage Pantone: 660 Process s: C 71, M 521 Y 2, K 0 Web s: R 84, G 120, B 183 Hex : 5478B7 SOTI Brand Guidelines 2012 / 13
SOTI MobiScan / Logo matrix SOTI MobiScan wordmark with icon: SOTI MobiScan wordmark without icon: SSO OTII MobiScan SOTI MobiScan SOTI MobiScan SOTI MobiScan SOTI MobiScan SSO OTII MobiScan SOTI MobiScan *The SOTI MobiScan trademark () must always be included on the top right corner of the logo. SOTI MobiScan *The SOTI MobiScan trademark () must always be included on the top right corner of the logo. SOTI Brand Guidelines 2012 / 14
SOTI MobiScan / Logo spacing SSO OTII MobiScan SSO OTII MobiScan SSO OTII MobiScan SSO OTII MobiScan determined by the width and 1/2 height of the icon. This size runs equal on all 4 sides of the icon. determined by the character height of the M formed into a square. determined by the character height of the M formed into a square. SOTI Brand Guidelines 2012 / 15
SOTI Pocket Controller Pro Enterprise / Logo Usage Pantone: Cool Gray 7 Process s: C 43, M 35, Y 35, K 1 Web s: R 153, G 153, B 153 Hex : 999999 Pantone: 294 Process s: C 98, M 77, Y 50, K 56 Web s: R 3, G 71, B 149 Hex : 034795 SOTI Brand Guidelines 2012 / 16
SOTI PocketController Pro Enterprise / Logo COLOr matrix SOTI Pocket Controller Enterprise with icon: SOTI Pocket Controller Enterprise without icon: *The SOTI Pocket Controller Enterprise Trademark () must always be included on the top right corner of the logo. *The SOTI Pocket Controller Enterprise Trademark () must always be included on the top right corner of the logo. SOTI Brand Guidelines 2012 / 17
SOTI PocketController Pro Enterprise / Logo SPaCINg determined by 1/4 square size of icon. determined by 1/4 square size of icon. This size runs equal on all 4 sides of the icon. determined by 1/4 square size of icon. SOTI Brand Guidelines 2012 / 18
SOTI Pocket Controller Pro For Berry / Logo Usage Pantone: 6 Process s: C 20, M 20, Y 20, K 100 Web s: R 0, G 0, B 0 Hex : 000000 Pantone: 294 Process s: C 98, M 77, Y 50, K 56 Web s: R 3, G 71, B 149 Hex : 034795 SOTI Brand Guidelines 2012 / 19
SOTI PocketController Pro for Berry / Logo COLOr matrix SOTI Pocket Controller Pro with icon: SOTI Pocket Controller Pro without icon: *The SOTI Pocket Controller Pro for Berry trademark () must always be included on the top right corner of the logo. *The SOTI Pocket Controller Pro for Berry trademark () must always be included on the top right corner of the logo. SOTI Brand Guidelines 2012 / 20
SOTI PocketController Pro for Berry / Logo SpaCINg Align left edge with icon angle determined by the character height of CONTROLLER formed into a square. determined by 1/4 square size of icon. This size runs equal on all 4 sides of the icon. determined by the character height of CONTROLLER formed into a square. SOTI Brand Guidelines 2012 / 21
SOTI Pocket Controller Pro For Windows / Logo Usage Pantone: 6 Process s: C 20, M 20, Y 20, K 100 Web s: R 0, G 0, B 0 Hex : 000000 Pantone: 294 Process s: C 98, M 77, Y 50, K 56 Web s: R 3, G 71, B 149 Hex : 034795 SOTI Brand Guidelines 2012 / 22
SOTI PocketController Pro for Windows / Logo COLOr matrix SOTI Pocket Controller Pro for Windows with icon: SOTI Pocket Controller Pro for Windows without icon: *The SOTI Pocket Controller Pro for Windows trademark () must always be included on the top right corner of the logo. *The SOTI Pocket Controller Pro for Windows trademark () must always be included on the top right corner of the logo. SOTI Brand Guidelines 2012 / 23
SOTI PocketController Pro for Windows / Logo SpaCINg Align left edge with icon angle determined by the character height of CONTROLLER formed into a square. Align left edge with icon angle determined by 1/4 square size of icon. This size runs equal on all 4 sides of the icon. determined by the character height of CONTROLLER formed into a square. SOTI Brand Guidelines 2012 / 24