Academic & Professional

Market research and statistics Academic & Professional Market Statistics 2 October 2014 PASM PARTICIPANTS TOTAL (HOME & EXPORT) SALES OF ACADEMIC & PROFESSIONAL PHYSICAL BOOKS AND DIGITAL PRODUCTS JANUARY-JUNE 2012, 2013 & 2014 300 250 200 150 100 50 0 Social Sci/humanities STM Total Social Sci/humanities STM Total Social Sciences/humanities STM Total Jan-June 2012 Jan-June 2013 Jan-June 2014 Home physical sales Export physical sales Digital sales NB: Unspecified academic and professional digital sales are not included in the above. Source: PA Sales Monitor: Publisher sales: January-June 2012, 2013, 2014 PASM represents over 75% of total UK publishers sales. www.publishers.org.uk

1 UK PUBLISHERS TOTAL SALES OF ACADEMIC AND PROFESSIONAL BOOKS: PRINT & DIGITAL BOOKS UK publishers total sales of academic physical and digital books rose by 1% to 1,082m in 2013, up 7.4% since 2009. 1200 1000 800 600 400 200 0 2009 2010 2011 2012 2013 Home Physical 455 457 431 414 399 Export Physical 445 490 490 479 467 Digital 107 134 147 181 216 Total 1,007 1,081 1,067 1,074 1,082 Source: PA statistics yearbook 2013, The Publishers Association 2014 2 UK PUBLISHERS TOTAL SALES OF ACADEMIC/PROFESSIONAL BOOKS BY CATEGORY The increase in sales was due to increases of 18% and 23% in digital sales of Social Sciences and Humanities and STM respectively, which offset the decline in sales of physical books. Source: PA statistics yearbook 2013, The Publishers Association 2014 2 2 October 2014 The Publishers Association

3 APD UK HIGHER EDUCATION TEXTBOOK SURVEY Total sales of the academic publishers within the APD Higher Education Textbook Survey rose by 0.1% between 2012 and 2013, but 11% lower than in 2009. Digital sales now represent 11% of total sales. Source: PA statistics yearbook 2013, The Publishers Association 2014 4 UK PUBLISHERS SALES OF LEARNED JOURNALS The total value (home and export) of the participating publisher income from learned journals rose by 4% to 924m in 2012 due to 4% increase in subscriptions, and a 2% increase in other non-subscription income. At the same time the volume of articles published in journals grew 5%. In contrast income from advertising declined by 11%. 1 TOTAL Subscriptions Advertising Other nonsubscription 2011 892 754 17 121 2012 924 786 15 123 % change in income 2012/2011 +3.6 +4.2-10.8 +2.0 NB: % changes calculated before rounding NB (2): not grossed up to represent the industry 1 In 2013 The Publishers Association collected data on publisher s income from learned journals from members of its Serial Publishers Executive (SPE). Approximately two-thirds of the SPE members participated in this collection, accounting for over 70% of total journal turnover of UK-based entities. This data is based on the amalgamated responses of the participating companies only, and has not been grossed up to represent the industry. 2 October 2014 The Publishers Association 3

5 UK MARKET SIZE OF ACADEMIC AND PROFESSIONAL PHYSICAL BOOKS The UK market size for physical academic and professional books declined by 3.3% to 666m in 2013. 6 UK CONSUMER MARKET (NIELSEN) The Adult Non-Fiction Specialist value sales of physical books through Nielsen s total consumer market, fell by 5.6% to 158.3m in 2013, and by 23% since 2009. 2009 2010 2011 2012 2013 Value 206,655,135 198,219,937 181,712,141 167,685,726 158,338,248 Volume 11,350,428 10,921,489 9,895,835 8,971,470 8,463,250 Source: Nielsen Bookscan, September 2014 Retail sales by subject level 2009 and 2013 Volume Value 2009 2013 2009 2013 Language & Linguistics 1,044,813 762,114 14,067,763 11,626,544 Computing & IT 1,607,246 1,167,689 27,072,837 19,669,039 Philosophy & Psychology 693,173 569,230 11,249,654 9,549,372 Social Sciences 2,086,232 1,599,940 31,918,237 25,468,135 Management, Business, Economics & Industry 2,582,656 1,820,677 44,218,178 32,882,621 Law 699,405 500,058 19,882,699 15,276,198 Medicine 1,103,869 722,125 27,152,199 18,205,257 Mathematics & Sciences 925,181 827,302 16,840,590 14,835,333 Geography, Environment & Agriculture 210,898 159,533 3,789,841 2,962,161 Engineering & Technology 396,955 334,582 10,463,137 7,863,588 Total 11,350,428 8,463,250 206,655,135 158,338,248 Source: Nielsen Bookscan, September 2014 4 2 October 2014 The Publishers Association

7 STUDENT EXPENDITURE ON BOOKS 7.1 Undergraduate expenditure on books 7.1.1 Government figures (DIUS) The estimated total expenditure on books by both part-time and full-time Undergraduates (UGS) was 184m in 2012/13, down 5.6% over, due to the decline in the number of students. Table 2.1: Total student expenditure on books by mode of study No of FT undergraduates FT UGS ave. expenditure on books FT UGS expenditure on books No of PT undergraduates PT UGS ave. expenditure on books PT UGS expenditure on books Total FT & PT expenditure on books Sources: DIUS, DFES, & HESA 2007/08 2012/13 % change -2012/13 1,232,005 1,411,975 1,385,675-1.8 130 104 104-160,160,650 146,845,400 144,110,200-1.8 572,965 516,165 418,165-18.9 98 95 95-56,150,570 49,035,675 39,725,675-18.9 216,311,220 194,881,075 183,835,875-5.6 Applying the HESA student figures by broad subjects for 2012/13 to the DIUS figure for average expenditure by broad subject, we can provide an estimate on student total expenditure by subject. Expenditure by FT students Expenditure by PT students 2007/08 2012/13 2007/08 2012/13 Medicine/Dentistry 4,995 4,129 5,270 N/A N/A N/A Subjects allied to Health 18,996 17,428 19,485 8,576 5,034 4,149 Sciences/Eng. Tech/IT 22,316 33,738 38,102 5,906 7,112 6,450 Human/Soc/Sci/Bus/law 54,374 54,621 67,999 13,774 12.616 9,878 Creative Arts/ Lang/ humanities 40,544 32,323 38,346 9,540 10,857 8,824 Education 6,467 6,793 6,996 7,882 4,432 3,438 Combined 997 501 699 N/A N/A N/A Sources: DIUS, DFES, & HESA 2 October 2014 The Publishers Association 5

7.1.2 The Sodexo University Lifestyle Survey The overall average expenditure on books per week has increased by 34.2% from 4.70 in 2012 to 6.31 in 2014, but remains 14.7% lower than in 2010. Only a third of students (35%) spend something on books in a typical week in 2014, down from 42% in 2012. Of those who do buy, nearly all (30% of all respondents) spent 20 or less in an average week, with 3% spending between 21 and 50 a week and 2% more than 50. Source: Sodexo University Biennial Lifestyle surveys 2008, 2010, 2012, 2014 6 2 October 2014 The Publishers Association

Those students studying humanities and art subjects were one of the biggest spenders, with 6% spend 21 or more a week on books (7% of law students also did the same), compared to just 3% of those doing maths, computing or technology subjects, who were more likely to spend nothing. % of students who spent over 21 on books by category % Students spending 1-20 on books by category % of Students spending 0 on books by category 2 October 2014 The Publishers Association 7

7.1.3 Nielsen Book Research According to Nielsen s student survey, based on 1,000 students, the average price students pay for an ebook is 4.60 per ebooks; Business and management students claim to pay the most at some 6.30 per ebook. Half the students using ebooks said they usually downloaded them for free, a further 38% borrow them from the library, and only 7% usually bought them. Of the 88% of students who used printed books, 50% of them borrowed the books from the library, 23% bought them new, and 19% purchased them second hand. Source: Students and ebooks, Bookbrunch/PW London Daily Show 10/04/14. The key study resources used by UK undergraduate students are shown below. Source: Students and ebooks, Bookbrunch/PW London Daily Show 10/04/14. 8 2 October 2014 The Publishers Association

7.2 Postgraduate (PGS) In 2010 the National Union of Students conducted a survey of FT and PT postgraduate students. Based on 2,457 respondents, it found the average annual expenditure on books/library fines was 336, for FT 380 and PT 410. Multiplied by the HESA figures for PGS in 2012/13 (All 535440, FT 296,470 and PT 239,965) the estimated expenditure on books and library fines based on average expenditure was was between 181m and 221m. PGS Average monthly spend on books & library fines Average monthly expenditure on other learning resources Est. average annual spend on books& library fines Est. average annual spend on other learning resources FT (not OU students) 31.68 12.45 380 149 PT (not OU students 34.17 11.04 410 132 All respondents 27.07 14.55 336 175 Source: Broke & Broken: Taught postgraduate students on funding and finance, NUS 2010 7.3 Laptop use and ownership In a recent NUS survey released on 14 June 2014, the majority (78%) of the 1,668 respondents from 140 UK universities reported owning a laptop, while only a minority own other types of device. Source: Degrees of Discrimination, NUS 14 June 2014 2 October 2014 The Publishers Association 9

7.4 HESA changes in student enrolments on HE courses For undergraduate enrolments the greatest percentage increase was also observed in Veterinary science (3%) while undergraduate enrolments in Education decreased by 13%. The greatest percentage increase in postgraduate student enrolments between and 2012/13 was observed in Veterinary science (4%). Source: Higher Education Statistics Agency 10 2 October 2014 The Publishers Association

7 UK LIBRARY EXPENDITURE 7.1 Expenditure by University Libraries on books and journals University libraries expenditure on learning resources (books, journals and electronic items) rose by 5.2% to 272m in 2012/13. Books +/- previous Serials* 2009/10 2010/11 2012/13 % change 2012/13 vs. 46,826 46,636 46,434 47,464 +2.2 155,485 159,817 163,083 169,650 +4.0 +/- previous Electronic items 36,801 43,301 48,849 54,802 +12.2 +/- previous Total 239,112 249,754 258,366 271,916 +5.2 *Including Full text journals databases (which used to be included in electronic items pre 2009/10) Source: Academic Library Statistics, SCONUL various years. The SCONUL figures shows the breakdown of electronic items as shown in the graphic below. Source: Academic Library Statistics, SCONUL various years. 2 October 2014 The Publishers Association 11

Market research and statistics The following chart breaks down the serial subscriptions by format between 2009/10 and 2012/13. 2009/10 2010/11 2012/13 % change 2012/13 vs. % change 2012/13 vs. 2009/10 Print serials 32,654 25,632 28,224 22,813-19.2-30.1 Print & electronic 41,389 39,223 30,028 29,881-0.5-27.8 serials Electronic only 59,823 68,647 74,843 88,436 +18.1 +47.8 serials Full text journal 21,619 26,315 29,988 28,520-4.9 +31.9 databases Total 155,485 159,817 163,083 169,650 +4.0 +9.1 Source: Academic Library Statistics, SCONUL 2009, 2010, 2011, 2012 7.2 British Library expenditure on books and journals While the British Library grant in aid acquisition grew in 2013/2014, the expenditure on books and serials declined. Total grant in aid acquisition 2009/10 2010/11 2012/13 2013/14 19.3 17.1 16.5 14.4 15.3 Books (monographs) 2.8 2.0 1.7 1.8 1.5 Serials 14.2 12.2 12.7 10.45 10.34 Source: British library, ` October 2014 7.3 Public library expenditure on books and periodicals Public library expenditure on books declined by 6.8% to 68m in 2012/13, and was 23.5% lower than in 2008/09. 2008/09 2009/10 2010/11 Books 89 85 77 73 68 Periodicals 7 7 6 6 5 Source: LISU The Publishers Association 29b Montague Street London WC1B 5BW t + 44 (0) 20 7691 9191 f + 44 (0) 20 7691 9199 e mail@publishers.org.uk w www.publishers.org.uk The Publishers Association is limited is a company limited by guarantee. Registered in England and Wales number 32828779. Registed office 6th Floor, 25 Farringdon Street, London EC3A 4AA