Demographic Summary 2016 2021 Population 155,166 158,174 Population 18+ 116,834 119,806 Households 59,999 61,651 Median Household Income $39,802 $42,632 Participated in aerobics in last 12 months 9,094 7.8% 92 Participated in archery in last 12 months 3,212 2.7% 101 Participated in backpacking in last 12 months 3,196 2.7% 89 Participated in baseball in last 12 months 5,694 4.9% 106 Participated in basketball in last 12 months 10,512 9.0% 109 Participated in bicycling (mountain) in last 12 months 3,728 3.2% 82 Participated in bicycling (road) in last 12 months 9,625 8.2% 83 Participated in boating (power) in last 12 months 6,163 5.3% 99 Participated in bowling in last 12 months 10,579 9.1% 96 Participated in canoeing/kayaking in last 12 months 5,934 5.1% 91 Participated in fishing (fresh water) in last 12 months 15,580 13.3% 108 Participated in fishing (salt water) in last 12 months 4,776 4.1% 103 Participated in football in last 12 months 6,466 5.5% 118 Participated in Frisbee in last 12 months 4,776 4.1% 95 Participated in golf in last 12 months 9,308 8.0% 87 Participated in hiking in last 12 months 9,639 8.3% 83 Participated in horseback riding in last 12 months 3,194 2.7% 111 Participated in hunting with rifle in last 12 months 5,774 4.9% 109 Participated in hunting with shotgun in last 12 months 4,730 4.0% 103 Participated in ice skating in last 12 months 2,351 2.0% 82 Participated in jogging/running in last 12 months 12,880 11.0% 83 Participated in motorcycling in last 12 months 3,517 3.0% 103 Participated in Pilates in last 12 months 2,862 2.4% 89 Participated in skiing (downhill) in last 12 months 2,581 2.2% 81 Participated in soccer in last 12 months 3,833 3.3% 86 Participated in softball in last 12 months 4,383 3.8% 109 Participated in swimming in last 12 months 16,753 14.3% 93 Participated in target shooting in last 12 months 5,465 4.7% 99 Participated in tennis in last 12 months 3,921 3.4% 85 Participated in volleyball in last 12 months 4,018 3.4% 106 Participated in walking for exercise in last 12 months 28,686 24.6% 92 Participated in weight lifting in last 12 months 9,759 8.4% 84 Participated in yoga in last 12 months 6,311 5.4% 77 Spent on sports/rec equip in last 12 months: $1-99 6,673 5.7% 99 Spent on sports/rec equip in last 12 months: $100-$249 7,000 6.0% 97 Spent on sports/rec equip in last 12 months: $250+ 8,111 6.9% 95 Attend sports events 24,601 21.1% 92 Attend sports events: baseball game - MLB reg seas 8,497 7.3% 79 Attend sports events: basketball game (college) 3,422 2.9% 102 Attend sports events: basketball game-nba reg seas 2,798 2.4% 81 Attend sports events: football game (college) 6,812 5.8% 102 Attend sports events: football game-nfl Mon/Thurs 2,896 2.5% 91 Attend sports events: football game - NFL weekend 4,506 3.9% 83 Attend sports events: high school sports 5,783 4.9% 104 2016 Esri Page 1 of 6
Listen to sports on radio 16,497 14.1% 95 Listen to baseball (MLB reg season) on radio often 2,090 1.8% 81 Listen to football (NFL wknd games) on radio often 2,309 2.0% 100 Watch sports on TV 71,085 60.8% 99 Watch on TV: alpine skiing/ski jumping 5,695 4.9% 84 Watch on TV: auto racing (NASCAR) 17,081 14.6% 106 Watch on TV: auto racing (not NASCAR) 6,587 5.6% 95 Watch on TV: baseball (MLB regular season) 22,897 19.6% 87 Watch on TV: baseball (MLB playoffs/world Series) 22,828 19.5% 89 Watch on TV: basketball (college) 18,218 15.6% 104 Watch on TV: basketball (NCAA tournament) 17,930 15.3% 102 Watch on TV: basketball (NBA regular season) 21,348 18.3% 104 Watch on TV: basketball (NBA playoffs/finals) 23,198 19.9% 103 Watch on TV: basketball (WNBA) 6,125 5.2% 118 Watch on TV: bicycle racing 3,047 2.6% 84 Watch on TV: bowling 3,822 3.3% 102 Watch on TV: boxing 9,787 8.4% 104 Watch on TV: bull riding (pro) 6,550 5.6% 109 Watch on TV: Equestrian events 4,035 3.5% 103 Watch on TV: extreme sports (summer) 6,488 5.6% 93 Watch on TV: extreme sports (winter) 6,990 6.0% 92 Watch on TV: figure skating 10,595 9.1% 90 Watch on TV: fishing 8,266 7.1% 107 Watch on TV: football (college) 31,119 26.6% 103 Watch on TV: football (NFL Mon/Thurs night games) 39,684 34.0% 100 Watch on TV: football (NFL weekend games) 41,755 35.7% 99 Watch on TV: football (NFL playoffs/super Bowl) 42,960 36.8% 99 Watch on TV: golf (PGA) 15,470 13.2% 93 Watch on TV: golf (LPGA) 4,999 4.3% 90 Watch on TV: gymnastics 9,440 8.1% 98 Watch on TV: horse racing (at track or OTB) 3,336 2.9% 101 Watch on TV: ice hockey (NHL regular season) 8,365 7.2% 77 Watch on TV: ice hockey (NHL playoffs/stanley Cup) 8,545 7.3% 77 Watch on TV: marathon/road running/triathlon 2,827 2.4% 95 Watch on TV: mixed martial arts (MMA) 5,756 4.9% 97 Watch on TV: motorcycle racing 5,430 4.6% 104 Watch on TV: Olympics (summer) 28,661 24.5% 91 Watch on TV: Olympics (winter) 27,714 23.7% 91 Watch on TV: poker 5,674 4.9% 87 Watch on TV: rodeo 6,312 5.4% 115 Watch on TV: soccer (MLS) 5,074 4.3% 81 Watch on TV: soccer (World Cup) 7,481 6.4% 73 Watch on TV: tennis (men`s) 8,850 7.6% 90 Watch on TV: tennis (women`s) 9,099 7.8% 94 Watch on TV: track & field 7,195 6.2% 109 Watch on TV: truck and tractor pull/mud racing 4,184 3.6% 121 Watch on TV: volleyball (pro beach) 5,061 4.3% 97 Watch on TV: wrestling (WWE) 4,279 3.7% 115 Interest in sports: college basketball Super Fan 4,764 4.1% 109 Interest in sports: college football Super Fan 8,309 7.1% 108 Interest in sports: golf Super Fan 2,084 1.8% 87 Interest in sports: high school sports Super Fan 3,829 3.3% 105 Interest in sports: MLB Super Fan 5,168 4.4% 80 Interest in sports: NASCAR Super Fan 4,055 3.5% 103 Interest in sports: NBA Super Fan 7,723 6.6% 112 Interest in sports: NFL Super Fan 16,672 14.3% 105 Interest in sports: NHL Super Fan 3,098 2.7% 76 2016 Esri Page 2 of 6
Member of AARP 13,400 11.5% 98 Member of charitable organization 4,125 3.5% 83 Member of church board 4,066 3.5% 113 Member of fraternal order 3,043 2.6% 99 Member of religious club 4,553 3.9% 104 Member of union 3,789 3.2% 87 Member of veterans club 2,571 2.2% 98 Attended adult education course in last 12 months 7,608 6.5% 96 Went to art gallery in last 12 months 7,180 6.1% 82 Attended auto show in last 12 months 8,650 7.4% 96 Did baking in last 12 months 24,297 20.8% 96 Went to bar/night club in last 12 months 17,310 14.8% 89 Went to beach in last 12 months 23,950 20.5% 82 Played billiards/pool in last 12 months 8,641 7.4% 96 Played bingo in last 12 months 5,234 4.5% 111 Did birdwatching in last 12 months 4,750 4.1% 94 Played board game in last 12 months 13,606 11.6% 92 Read book in last 12 months 37,358 32.0% 94 Participated in book club in last 12 months 3,043 2.6% 93 Went on overnight camping trip in last 12 months 13,155 11.3% 94 Played cards in last 12 months 18,623 15.9% 103 Played chess in last 12 months 3,782 3.2% 100 Played computer game (offline w/software)/12 months 7,300 6.2% 95 Played computer game (online w/software)/12 months 8,405 7.2% 105 Played computer game (online w/o software)/12 months 11,094 9.5% 105 Cooked for fun in last 12 months 26,666 22.8% 100 Did crossword puzzle in last 12 months 12,844 11.0% 103 Danced/went dancing in last 12 months 9,133 7.8% 98 Attended dance performance in last 12 months 4,445 3.8% 85 Dined out in last 12 months 47,890 41.0% 91 Participated in fantasy sports league last 12 months 4,602 3.9% 94 Did furniture refinishing in last 12 months 4,018 3.4% 103 Gambled at casino in last 12 months 13,970 12.0% 87 Gambled in Atlantic City in last 12 months 2,072 1.8% 77 Gambled in Las Vegas in last 12 months 3,092 2.6% 67 Participate in indoor gardening/plant care 10,063 8.6% 93 Attended horse races in last 12 months 2,773 2.4% 92 Participated in karaoke in last 12 months 3,776 3.2% 94 Bought lottery ticket in last 12 months 42,045 36.0% 96 Played lottery 6+ times in last 30 days 14,048 12.0% 102 Bought lottery ticket in last 12 months: Daily Drawing 5,079 4.3% 114 Bought lottery ticket in last 12 months: Instant Game 22,327 19.1% 105 Bought lottery ticket in last 12 months: Mega Millions 18,471 15.8% 88 Bought lottery ticket in last 12 months: Powerball 24,286 20.8% 97 Attended a movie in last 6 months 65,609 56.2% 94 Attended movie in last 90 days: once/week or more 2,695 2.3% 95 Attended movie in last 90 days: 2-3 times a month 5,568 4.8% 81 Attended movie in last 90 days: once a month 11,445 9.8% 97 Attended movie in last 90 days: < once a month 38,829 33.2% 94 Movie genre seen at theater/6 months: action 28,197 24.1% 93 2016 Esri Page 3 of 6
Movie genre seen at theater/6 months: adventure 29,991 25.7% 91 Movie genre seen at theater/6 months: comedy 29,142 24.9% 96 Movie genre seen at theater/6 months: crime 20,762 17.8% 100 Movie genre seen at theater/6 months: drama 29,808 25.5% 93 Movie genre seen at theater/6 months: family 12,123 10.4% 94 Movie genre seen at theater/6 months: fantasy 20,016 17.1% 94 Movie genre seen at theater/6 months: horror 9,898 8.5% 105 Movie genre seen at theater/6 months: romance 13,408 11.5% 98 Movie genre seen at theater/6 months: science fiction 15,097 12.9% 91 Movie genre seen at theater/6 months: thriller 17,866 15.3% 93 Went to museum in last 12 months 11,396 9.8% 79 Attended classical music/opera performance/12 months 4,076 3.5% 83 Attended country music performance in last 12 months 6,729 5.8% 102 Attended rock music performance in last 12 months 9,444 8.1% 85 Played musical instrument in last 12 months 7,070 6.1% 93 Did painting/drawing in last 12 months 6,724 5.8% 94 Did photo album/scrapbooking in last 12 months 6,525 5.6% 99 Did photography in last 12 months 10,109 8.7% 86 Did Sudoku puzzle in last 12 months 10,147 8.7% 87 Went to live theater in last 12 months 12,568 10.8% 83 Visited a theme park in last 12 months 17,688 15.1% 86 Visited a theme park 5+ times in last 12 months 3,895 3.3% 88 Participated in trivia games in last 12 months 5,927 5.1% 99 Played video/electronic game (console) last 12 months 11,906 10.2% 98 Played video/electronic game (portable) last 12 months 5,233 4.5% 98 Visited an indoor water park in last 12 months 3,536 3.0% 101 Did woodworking in last 12 months 5,116 4.4% 99 Participated in word games in last 12 months 12,605 10.8% 100 Went to zoo in last 12 months 12,096 10.4% 93 Purchased DVDs in last 30 days: 1 3,978 3.4% 100 Purchased DVDs in last 30 days: 2 2,811 2.4% 92 Purchased DVDs in last 30 days: 3+ 6,142 5.3% 101 Purchased DVD/Blu-ray disc online in last 12 months 6,764 5.8% 90 Rented DVDs in last 30 days: 1 4,238 3.6% 95 Rented DVDs in last 30 days: 2 4,608 3.9% 89 Rented DVDs in last 30 days: 3+ 15,797 13.5% 96 Rented movie/oth video/30 days: action/adventure 26,759 22.9% 93 Rented movie/oth video/30 days: classics 7,327 6.3% 91 Rented movie/oth video/30 days: comedy 26,321 22.5% 93 Rented movie/oth video/30 days: drama 17,452 14.9% 93 Rented movie/oth video/30 days: family/children 12,242 10.5% 98 Rented movie/oth video/30 days: foreign 2,661 2.3% 82 Rented movie/oth video/30 days: horror 10,470 9.0% 102 Rented movie/oth video/30 days: musical 3,317 2.8% 96 Rented movie/oth video/30 days: news/documentary 3,744 3.2% 89 Rented movie/oth video/30 days: romance 9,863 8.4% 90 Rented movie/oth video/30 days: science fiction 8,353 7.1% 93 Rented movie/oth video/30 days: TV show 8,619 7.4% 91 Rented movie/oth video/30 days: western 3,627 3.1% 107 2016 Esri Page 4 of 6
Rented/purch DVD/Blu-ray/30 days: from amazon.com 3,906 3.3% 83 Rented DVD/Blu-ray/30 days: from netflix.com 11,230 9.6% 83 Rented/purch DVD/Blu-ray/30 days: from Redbox 20,745 17.8% 94 HH owns ATV/UTV 3,161 5.3% 106 Bought any children`s toy/game in last 12 months 38,453 32.9% 102 Spent on toys/games for child last 12 months: <$50 6,674 5.7% 97 Spent on toys/games for child last 12 months: $50-99 3,363 2.9% 106 Spent on toys/games for child last 12 months: $100-199 7,769 6.6% 105 Spent on toys/games for child last 12 months: $200-499 10,372 8.9% 97 Spent on toys/games for child last 12 months: $500+ 5,044 4.3% 91 Bought any toys/games online in last 12 months 7,262 6.2% 88 Bought infant toy in last 12 months 8,142 7.0% 105 Bought pre-school toy in last 12 months 8,224 7.0% 103 Bought for child last 12 months: boy action figure 9,356 8.0% 110 Bought for child last 12 months: girl action figure 3,553 3.0% 100 Bought for child last 12 months: action game 3,237 2.8% 110 Bought for child last 12 months: bicycle 8,221 7.0% 105 Bought for child last 12 months: board game 11,304 9.7% 98 Bought for child last 12 months: builder set 4,916 4.2% 98 Bought for child last 12 months: car 11,367 9.7% 107 Bought for child last 12 months: construction toy 5,557 4.8% 99 Bought for child last 12 months: fashion doll 5,670 4.9% 106 Bought for child last 12 months: large/baby doll 8,659 7.4% 112 Bought for child last 12 months: doll accessories 4,169 3.6% 98 Bought for child last 12 months: doll clothing 4,322 3.7% 99 Bought for child last 12 months: educational toy 13,176 11.3% 99 Bought for child last 12 months: electronic doll/animal 3,143 2.7% 105 Bought for child last 12 months: electronic game 9,124 7.8% 100 Bought for child last 12 months: mechanical toy 3,971 3.4% 97 Bought for child last 12 months: model kit/set 2,944 2.5% 102 Bought for child last 12 months: plush doll/animal 8,501 7.3% 100 Bought for child last 12 months: sound game 2,757 2.4% 119 Bought for child last 12 months: water toy 10,310 8.8% 97 Bought for child last 12 months: word game 3,422 2.9% 98 2016 Esri Page 5 of 6
Bought digital book in last 12 months 13,578 11.6% 88 Bought hardcover book in last 12 months 22,486 19.2% 92 Bought paperback book in last 12 months 35,271 30.2% 96 Bought 1-3 books in last 12 months 22,842 19.6% 100 Bought 4-6 books in last 12 months 11,712 10.0% 95 Bought 7+ books in last 12 months 18,022 15.4% 90 Bought book (fiction) in last 12 months 29,426 25.2% 92 Bought book (non-fiction) in last 12 months 25,270 21.6% 94 Bought biography in last 12 months 7,483 6.4% 87 Bought children`s book in last 12 months 10,208 8.7% 96 Bought cookbook in last 12 months 10,244 8.8% 107 Bought history book in last 12 months 7,910 6.8% 85 Bought mystery book in last 12 months 12,282 10.5% 94 Bought novel in last 12 months 16,054 13.7% 88 Bought religious book (not bible) in last 12 mo 8,354 7.2% 108 Bought romance book in last 12 months 8,652 7.4% 98 Bought science fiction book in last 12 months 6,275 5.4% 97 Bought personal/business self-help book last 12 months 5,949 5.1% 88 Bought travel book in last 12 months 2,013 1.7% 82 Bought book online in last 12 months 18,750 16.0% 83 Bought book last 12 months: amazon.com 16,602 14.2% 82 Bought book last 12 months: barnes&noble.com 2,916 2.5% 83 Bought book last 12 months: Barnes & Noble book store 14,260 12.2% 83 Bought book last 12 months: other book store (not B&N) 12,885 11.0% 96 Bought book last 12 months: mail order 3,085 2.6% 117 Listened to/purchased audiobook in last 6 months 4,680 4.0% 91 2016 Esri Page 6 of 6