Demographic Summary 2015 2020 Population 11,398 15,465 Population 18+ 8,251 11,213 Households 4,107 5,603 Median Household Income $88,418 $101,000 Participated in aerobics in last 12 months 942 11.4% 128 Participated in archery in last 12 months 225 2.7% 99 Participated in auto racing in last 12 months 180 2.2% 109 Participated in backpacking in last 12 months 292 3.5% 121 Participated in baseball in last 12 months 425 5.2% 115 Participated in basketball in last 12 months 681 8.3% 99 Participated in bicycling (mountain) in last 12 months 484 5.9% 146 Participated in bicycling (road) in last 12 months 1,051 12.7% 130 Participated in boating (power) in last 12 months 583 7.1% 134 Participated in bowling in last 12 months 980 11.9% 122 Participated in canoeing/kayaking in last 12 months 513 6.2% 116 Participated in fishing (fresh water) in last 12 months 1,101 13.3% 108 Participated in fishing (salt water) in last 12 months 359 4.4% 108 Participated in football in last 12 months 421 5.1% 102 Participated in Frisbee in last 12 months 437 5.3% 115 Participated in golf in last 12 months 1,131 13.7% 145 Participated in hiking in last 12 months 1,117 13.5% 135 Participated in horseback riding in last 12 months 259 3.1% 129 Participated in hunting with rifle in last 12 months 367 4.4% 97 Participated in hunting with shotgun in last 12 months 345 4.2% 104 Participated in ice skating in last 12 months 276 3.3% 130 Participated in jogging/running in last 12 months 1,435 17.4% 137 Participated in motorcycling in last 12 months 290 3.5% 115 Participated in Pilates in last 12 months 286 3.5% 124 Participated in skiing (downhill) in last 12 months 339 4.1% 143 Participated in soccer in last 12 months 357 4.3% 115 Participated in softball in last 12 months 321 3.9% 114 Participated in swimming in last 12 months 1,624 19.7% 124 Participated in target shooting in last 12 months 431 5.2% 115 Participated in tennis in last 12 months 441 5.3% 125 Participated in volleyball in last 12 months 325 3.9% 111 Participated in walking for exercise in last 12 months 2,800 33.9% 121 Participated in weight lifting in last 12 months 1,247 15.1% 142 Participated in yoga in last 12 months 718 8.7% 122 Spent on sports/rec equip in last 12 months: $1-99 623 7.6% 127 Spent on sports/rec equip in last 12 months: $100-$249 646 7.8% 120 Spent on sports/rec equip in last 12 months: $250+ 837 10.1% 145 Attend sports events 2,631 31.9% 136 Attend sports events: auto racing (NASCAR) 199 2.4% 119 Attend sports events: baseball game - MLB reg seas 1,180 14.3% 149 Attend sports events: basketball game (college) 301 3.6% 124 Attend sports events: basketball game-nba reg seas 327 4.0% 126 Attend sports events: football game (college) 664 8.0% 143 Attend sports events: football game-nfl Mon/Thurs 280 3.4% 131 Attend sports events: football game - NFL weekend 551 6.7% 144 Attend sports events: high school sports 515 6.2% 135 Attend sports events: ice hockey game-nhl reg seas 323 3.9% 140 2015 Esri Page 1 of 6
Listen to sports on radio 1,583 19.2% 124 Listen to baseball (MLB reg season) on radio often 240 2.9% 122 Listen to football (NFL Mon/Thurs) on radio often 154 1.9% 97 Listen to football (NFL wknd games) on radio often 200 2.4% 110 Listen to football (college) on radio often 208 2.5% 116 Watch sports on TV 5,751 69.7% 111 Watch on TV: alpine skiing/ski jumping 585 7.1% 127 Watch on TV: auto racing (NASCAR) 1,273 15.4% 107 Watch on TV: auto racing (not NASCAR) 545 6.6% 110 Watch on TV: baseball (MLB regular season) 2,430 29.5% 124 Watch on TV: baseball (MLB playoffs/world Series) 2,344 28.4% 122 Watch on TV: basketball (college) 1,486 18.0% 116 Watch on TV: basketball (NCAA tournament) 1,575 19.1% 121 Watch on TV: basketball (NBA regular season) 1,656 20.1% 109 Watch on TV: basketball (NBA playoffs/finals) 1,876 22.7% 115 Watch on TV: basketball (WNBA) 331 4.0% 89 Watch on TV: bicycle racing 302 3.7% 125 Watch on TV: bowling 265 3.2% 94 Watch on TV: boxing 638 7.7% 90 Watch on TV: bull riding (pro) 419 5.1% 92 Watch on TV: Equestrian events 302 3.7% 110 Watch on TV: extreme sports (summer) 613 7.4% 121 Watch on TV: extreme sports (winter) 738 8.9% 131 Watch on TV: figure skating 1,088 13.2% 125 Watch on TV: fishing 605 7.3% 107 Watch on TV: football (college) 2,580 31.3% 118 Watch on TV: football (NFL Mon/Thurs night games) 3,321 40.2% 118 Watch on TV: football (NFL weekend games) 3,551 43.0% 119 Watch on TV: football (NFL playoffs/super Bowl) 3,619 43.9% 118 Watch on TV: golf (PGA) 1,632 19.8% 135 Watch on TV: golf (LPGA) 496 6.0% 121 Watch on TV: gymnastics 811 9.8% 120 Watch on TV: horse racing 346 4.2% 112 Watch on TV: ice hockey (NHL regular season) 1,025 12.4% 136 Watch on TV: ice hockey (NHL playoffs/stanley Cup) 1,050 12.7% 135 Watch on TV: marathon/road running/triathlon 238 2.9% 129 Watch on TV: mixed martial arts (MMA) 493 6.0% 118 Watch on TV: motorcycle racing 408 4.9% 108 Watch on TV: Olympics (summer) 2,913 35.3% 133 Watch on TV: Olympics (winter) 2,833 34.3% 135 Watch on TV: poker 627 7.6% 116 Watch on TV: rodeo 370 4.5% 90 Watch on TV: soccer (MLS) 537 6.5% 119 Watch on TV: soccer (World Cup) 959 11.6% 122 Watch on TV: tennis (men`s) 970 11.8% 129 Watch on TV: tennis (women`s) 906 11.0% 125 Watch on TV: track & field 542 6.6% 117 Watch on TV: truck and tractor pull/mud racing 234 2.8% 97 Watch on TV: volleyball (pro beach) 413 5.0% 114 Watch on TV: weightlifting 113 1.4% 77 Watch on TV: wrestling (WWE) 234 2.8% 86 2015 Esri Page 2 of 6
Member of AARP 1,072 13.0% 110 Member of charitable organization 488 5.9% 130 Member of church board 241 2.9% 94 Member of fraternal order 233 2.8% 107 Member of religious club 335 4.1% 111 Member of union 416 5.0% 123 Member of veterans club 187 2.3% 96 Attended adult education course in last 12 months 620 7.5% 115 Went to art gallery in last 12 months 714 8.7% 118 Attended auto show in last 12 months 770 9.3% 113 Did baking in last 12 months 2,239 27.1% 118 Went to bar/night club in last 12 months 1,643 19.9% 117 Went to beach in last 12 months 2,475 30.0% 127 Played billiards/pool in last 12 months 626 7.6% 99 Played bingo in last 12 months 290 3.5% 84 Did birdwatching in last 12 months 439 5.3% 112 Played board game in last 12 months 1,453 17.6% 132 Read book in last 12 months 3,458 41.9% 121 Participated in book club in last 12 months 232 2.8% 103 Went on overnight camping trip in last 12 months 1,271 15.4% 121 Played cards in last 12 months 1,543 18.7% 113 Played chess in last 12 months 257 3.1% 96 Played computer game (offline w/software)/12 months 614 7.4% 103 Played computer game (online w/software)/12 months 649 7.9% 113 Played computer game (online w/o software)/12 months 796 9.6% 104 Cooked for fun in last 12 months 2,063 25.0% 114 Did crossword puzzle in last 12 months 995 12.1% 106 Danced/went dancing in last 12 months 715 8.7% 100 Attended dance performance in last 12 months 422 5.1% 125 Dined out in last 12 months 4,579 55.5% 123 Participated in fantasy sports league last 12 months 474 5.7% 141 Did furniture refinishing in last 12 months 240 2.9% 104 Gambled at casino in last 12 months 1,429 17.3% 118 Gambled in Atlantic City in last 12 months 179 2.2% 90 Gambled in Las Vegas in last 12 months 471 5.7% 138 Participate in indoor gardening/plant care 823 10.0% 103 Attended horse races in last 12 months 259 3.1% 114 Participated in karaoke in last 12 months 297 3.6% 99 Bought lottery ticket in last 12 months 3,324 40.3% 111 Played lottery 6+ times in last 30 days 971 11.8% 102 Bought lottery ticket in last 12 months: Daily Drawing 304 3.7% 89 Bought lottery ticket in last 12 months: Instant Game 1,343 16.3% 96 Bought lottery ticket in last 12 months: Mega Millions 1,756 21.3% 119 Bought lottery ticket in last 12 months: Powerball 1,931 23.4% 124 Attended a movie in last 6 months 5,648 68.5% 114 Attended movie in last 90 days: once/week or more 170 2.1% 89 Attended movie in last 90 days: 2-3 times a month 614 7.4% 121 Attended movie in last 90 days: once a month 964 11.7% 112 Attended movie in last 90 days: < once a month 3,526 42.7% 118 Movie genre seen at theater/6 months: action 2,528 30.6% 115 2015 Esri Page 3 of 6
Movie genre seen at theater/6 months: adventure 2,756 33.4% 118 Movie genre seen at theater/6 months: comedy 2,687 32.6% 116 Movie genre seen at theater/6 months: crime 1,429 17.3% 116 Movie genre seen at theater/6 months: drama 2,873 34.8% 116 Movie genre seen at theater/6 months: family 1,379 16.7% 122 Movie genre seen at theater/6 months: fantasy 1,786 21.6% 116 Movie genre seen at theater/6 months: horror 494 6.0% 84 Movie genre seen at theater/6 months: romance 1,546 18.7% 122 Movie genre seen at theater/6 months: science fiction 1,491 18.1% 115 Movie genre seen at theater/6 months: thriller 1,571 19.0% 114 Went to museum in last 12 months 1,269 15.4% 119 Attended classical music/opera performance/12 months 379 4.6% 120 Attended country music performance in last 12 months 583 7.1% 129 Attended rock music performance in last 12 months 1,004 12.2% 125 Played musical instrument in last 12 months 606 7.3% 105 Did painting/drawing in last 12 months 444 5.4% 92 Did photo album/scrapbooking in last 12 months 553 6.7% 118 Did photography in last 12 months 1,007 12.2% 124 Did Sudoku puzzle in last 12 months 1,076 13.0% 123 Went to live theater in last 12 months 1,304 15.8% 126 Visited a theme park in last 12 months 1,966 23.8% 132 Visited a theme park 5+ times in last 12 months 423 5.1% 136 Participated in trivia games in last 12 months 462 5.6% 107 Played video/electronic game (console) last 12 months 975 11.8% 104 Played video/electronic game (portable) last 12 months 373 4.5% 101 Visited an indoor water park in last 12 months 326 4.0% 127 Did woodworking in last 12 months 344 4.2% 96 Participated in word games in last 12 months 1,035 12.5% 117 Went to zoo in last 12 months 1,309 15.9% 135 Purchased DVDs in last 30 days: 1 456 5.5% 146 Purchased DVDs in last 30 days: 2 269 3.3% 104 Purchased DVDs in last 30 days: 3+ 463 5.6% 100 Purchased DVD/Blu-ray disc online in last 12 months 686 8.3% 128 Rented DVDs in last 30 days: 1 399 4.8% 126 Rented DVDs in last 30 days: 2 538 6.5% 135 Rented DVDs in last 30 days: 3+ 1,665 20.2% 119 Rented movie/oth video/30 days: action/adventure 2,588 31.4% 121 Rented movie/oth video/30 days: classics 693 8.4% 111 Rented movie/oth video/30 days: comedy 2,619 31.7% 124 Rented movie/oth video/30 days: drama 1,742 21.1% 121 Rented movie/oth video/30 days: family/children 1,116 13.5% 121 Rented movie/oth video/30 days: foreign 230 2.8% 86 Rented movie/oth video/30 days: horror 726 8.8% 94 Rented movie/oth video/30 days: musical 238 2.9% 97 Rented movie/oth video/30 days: news/documentary 384 4.7% 112 Rented movie/oth video/30 days: romance 1,110 13.5% 128 Rented movie/oth video/30 days: science fiction 748 9.1% 111 Rented movie/oth video/30 days: TV show 771 9.3% 113 Rented movie/oth video/30 days: western 275 3.3% 101 2015 Esri Page 4 of 6
Rented/purch DVD/Blu-ray/30 days: from amazon.com 313 3.8% 115 Rented DVD/Blu-ray/30 days: from netflix.com 1,256 15.2% 120 Rented/purch DVD/Blu-ray/30 days: from Redbox 1,976 23.9% 134 HH owns ATV/UTV 237 5.8% 105 Bought any children`s toy/game in last 12 months 3,139 38.0% 115 Spent on toys/games for child last 12 months: <$50 553 6.7% 109 Spent on toys/games for child last 12 months: $50-99 232 2.8% 105 Spent on toys/games for child last 12 months: $100-199 582 7.1% 114 Spent on toys/games for child last 12 months: $200-499 986 12.0% 124 Spent on toys/games for child last 12 months: $500+ 505 6.1% 123 Bought any toys/games online in last 12 months 737 8.9% 135 Bought infant toy in last 12 months 670 8.1% 124 Bought pre-school toy in last 12 months 643 7.8% 110 Bought for child last 12 months: boy action figure 596 7.2% 101 Bought for child last 12 months: girl action figure 262 3.2% 108 Bought for child last 12 months: action game 194 2.4% 90 Bought for child last 12 months: bicycle 623 7.6% 115 Bought for child last 12 months: board game 1,048 12.7% 126 Bought for child last 12 months: builder set 386 4.7% 118 Bought for child last 12 months: car 766 9.3% 99 Bought for child last 12 months: construction toy 474 5.7% 115 Bought for child last 12 months: fashion doll 356 4.3% 92 Bought for child last 12 months: large/baby doll 480 5.8% 87 Bought for child last 12 months: doll accessories 322 3.9% 109 Bought for child last 12 months: doll clothing 340 4.1% 109 Bought for child last 12 months: educational toy 1,209 14.7% 123 Bought for child last 12 months: electronic doll/animal 195 2.4% 98 Bought for child last 12 months: electronic game 792 9.6% 119 Bought for child last 12 months: mechanical toy 347 4.2% 117 Bought for child last 12 months: model kit/set 231 2.8% 115 Bought for child last 12 months: plush doll/animal 676 8.2% 111 Bought for child last 12 months: sound game 130 1.6% 73 Bought for child last 12 months: water toy 910 11.0% 118 Bought for child last 12 months: word game 275 3.3% 106 2015 Esri Page 5 of 6
Bought digital book in last 12 months 1,227 14.9% 133 Bought hardcover book in last 12 months 2,125 25.8% 115 Bought paperback book in last 12 months 3,261 39.5% 117 Bought 1-3 books in last 12 months 1,785 21.6% 109 Bought 4-6 books in last 12 months 1,009 12.2% 114 Bought 7+ books in last 12 months 1,839 22.3% 123 Bought book (fiction) in last 12 months 2,785 33.8% 120 Bought book (non-fiction) in last 12 months 2,381 28.9% 122 Bought biography in last 12 months 690 8.4% 114 Bought children`s book in last 12 months 892 10.8% 112 Bought cookbook in last 12 months 841 10.2% 112 Bought history book in last 12 months 693 8.4% 106 Bought mystery book in last 12 months 1,157 14.0% 121 Bought novel in last 12 months 1,640 19.9% 122 Bought religious book (not bible) in last 12 mo 548 6.6% 101 Bought romance book in last 12 months 640 7.8% 108 Bought science fiction book in last 12 months 523 6.3% 112 Bought personal/business self-help book last 12 months 574 7.0% 116 Bought travel book in last 12 months 237 2.9% 121 Bought book online in last 12 months 2,133 25.9% 135 Bought book last 12 months: amazon.com 1,774 21.5% 132 Bought book last 12 months: barnes&noble.com 339 4.1% 124 Bought book last 12 months: Barnes & Noble book store 1,803 21.9% 137 Bought book last 12 months: other book store (not B&N) 1,033 12.5% 106 Bought book last 12 months: through book club 177 2.1% 117 Bought book last 12 months: mail order 154 1.9% 84 Listened to/purchased audiobook in last 6 months 461 5.6% 121 2015 Esri Page 6 of 6