(1271900) Demographic Summary 2015 2020 Population 43,977 44,693 Population 18+ 35,566 36,147 Households 19,180 19,508 Median Household Income $42,016 $50,302 Participated in aerobics in last 12 months 2,752 7.7% 87 Participated in archery in last 12 months 1,171 3.3% 120 Participated in auto racing in last 12 months 744 2.1% 105 Participated in backpacking in last 12 months 873 2.5% 84 Participated in baseball in last 12 months 1,497 4.2% 94 Participated in basketball in last 12 months 2,751 7.7% 93 Participated in bicycling (mountain) in last 12 months 1,277 3.6% 89 Participated in bicycling (road) in last 12 months 3,077 8.7% 88 Participated in boating (power) in last 12 months 2,168 6.1% 115 Participated in bowling in last 12 months 3,536 9.9% 102 Participated in canoeing/kayaking in last 12 months 2,103 5.9% 110 Participated in fishing (fresh water) in last 12 months 5,224 14.7% 118 Participated in fishing (salt water) in last 12 months 1,474 4.1% 103 Participated in football in last 12 months 1,782 5.0% 100 Participated in Frisbee in last 12 months 1,319 3.7% 80 Participated in golf in last 12 months 3,338 9.4% 99 Participated in hiking in last 12 months 3,067 8.6% 86 Participated in horseback riding in last 12 months 728 2.0% 84 Participated in hunting with rifle in last 12 months 1,922 5.4% 117 Participated in hunting with shotgun in last 12 months 1,565 4.4% 109 Participated in ice skating in last 12 months 738 2.1% 81 Participated in jogging/running in last 12 months 3,377 9.5% 75 Participated in motorcycling in last 12 months 1,296 3.6% 119 Participated in Pilates in last 12 months 797 2.2% 80 Participated in skiing (downhill) in last 12 months 747 2.1% 73 Participated in soccer in last 12 months 947 2.7% 71 Participated in softball in last 12 months 1,219 3.4% 100 Participated in swimming in last 12 months 5,391 15.2% 96 Participated in target shooting in last 12 months 1,648 4.6% 102 Participated in tennis in last 12 months 1,233 3.5% 81 Participated in volleyball in last 12 months 1,030 2.9% 82 Participated in walking for exercise in last 12 months 9,815 27.6% 99 Participated in weight lifting in last 12 months 3,292 9.3% 87 Participated in yoga in last 12 months 2,070 5.8% 81 Spent on sports/rec equip in last 12 months: $1-99 1,959 5.5% 92 Spent on sports/rec equip in last 12 months: $100-$249 2,104 5.9% 91 Spent on sports/rec equip in last 12 months: $250+ 2,520 7.1% 101 Attend sports events 7,448 20.9% 89 Attend sports events: auto racing (NASCAR) 855 2.4% 119 Attend sports events: baseball game - MLB reg seas 2,699 7.6% 79 Attend sports events: basketball game (college) 1,113 3.1% 106 Attend sports events: basketball game-nba reg seas 781 2.2% 70 Attend sports events: football game (college) 2,003 5.6% 100 Attend sports events: football game-nfl Mon/Thurs 779 2.2% 85 Attend sports events: football game - NFL weekend 1,453 4.1% 88 Attend sports events: high school sports 2,035 5.7% 124 Attend sports events: ice hockey game-nhl reg seas 796 2.2% 80 2015 Esri Page 1 of 6
(1271900) Listen to sports on radio 5,002 14.1% 91 Listen to baseball (MLB reg season) on radio often 775 2.2% 92 Listen to football (NFL Mon/Thurs) on radio often 707 2.0% 104 Listen to football (NFL wknd games) on radio often 796 2.2% 101 Listen to football (college) on radio often 833 2.3% 108 Watch sports on TV 22,646 63.7% 101 Watch on TV: alpine skiing/ski jumping 1,823 5.1% 92 Watch on TV: auto racing (NASCAR) 6,373 17.9% 124 Watch on TV: auto racing (not NASCAR) 2,438 6.9% 114 Watch on TV: baseball (MLB regular season) 8,001 22.5% 95 Watch on TV: baseball (MLB playoffs/world Series) 8,138 22.9% 98 Watch on TV: basketball (college) 5,780 16.3% 105 Watch on TV: basketball (NCAA tournament) 5,947 16.7% 106 Watch on TV: basketball (NBA regular season) 5,749 16.2% 88 Watch on TV: basketball (NBA playoffs/finals) 6,384 17.9% 91 Watch on TV: basketball (WNBA) 1,643 4.6% 102 Watch on TV: bicycle racing 944 2.7% 90 Watch on TV: bowling 1,418 4.0% 117 Watch on TV: boxing 2,943 8.3% 96 Watch on TV: bull riding (pro) 2,575 7.2% 131 Watch on TV: Equestrian events 1,180 3.3% 100 Watch on TV: extreme sports (summer) 2,106 5.9% 96 Watch on TV: extreme sports (winter) 2,512 7.1% 104 Watch on TV: figure skating 4,203 11.8% 112 Watch on TV: fishing 2,872 8.1% 118 Watch on TV: football (college) 10,476 29.5% 111 Watch on TV: football (NFL Mon/Thurs night games) 12,441 35.0% 102 Watch on TV: football (NFL weekend games) 13,516 38.0% 105 Watch on TV: football (NFL playoffs/super Bowl) 13,812 38.8% 104 Watch on TV: golf (PGA) 5,588 15.7% 107 Watch on TV: golf (LPGA) 1,847 5.2% 105 Watch on TV: gymnastics 2,853 8.0% 98 Watch on TV: horse racing 1,461 4.1% 110 Watch on TV: ice hockey (NHL regular season) 3,194 9.0% 98 Watch on TV: ice hockey (NHL playoffs/stanley Cup) 3,179 8.9% 95 Watch on TV: marathon/road running/triathlon 701 2.0% 88 Watch on TV: mixed martial arts (MMA) 1,845 5.2% 103 Watch on TV: motorcycle racing 1,742 4.9% 107 Watch on TV: Olympics (summer) 9,867 27.7% 105 Watch on TV: Olympics (winter) 9,651 27.1% 106 Watch on TV: poker 2,718 7.6% 116 Watch on TV: rodeo 2,189 6.2% 124 Watch on TV: soccer (MLS) 1,445 4.1% 74 Watch on TV: soccer (World Cup) 2,576 7.2% 76 Watch on TV: tennis (men`s) 2,700 7.6% 83 Watch on TV: tennis (women`s) 2,752 7.7% 88 Watch on TV: track & field 1,968 5.5% 98 Watch on TV: truck and tractor pull/mud racing 1,092 3.1% 105 Watch on TV: volleyball (pro beach) 1,473 4.1% 94 Watch on TV: weightlifting 689 1.9% 110 Watch on TV: wrestling (WWE) 1,309 3.7% 112 2015 Esri Page 2 of 6
(1271900) Member of AARP 4,900 13.8% 116 Member of charitable organization 1,598 4.5% 99 Member of church board 1,485 4.2% 134 Member of fraternal order 1,028 2.9% 109 Member of religious club 1,316 3.7% 101 Member of union 1,301 3.7% 90 Member of veterans club 1,193 3.4% 142 Attended adult education course in last 12 months 2,269 6.4% 98 Went to art gallery in last 12 months 2,151 6.0% 83 Attended auto show in last 12 months 2,760 7.8% 94 Did baking in last 12 months 8,323 23.4% 101 Went to bar/night club in last 12 months 5,661 15.9% 93 Went to beach in last 12 months 7,469 21.0% 89 Played billiards/pool in last 12 months 2,463 6.9% 90 Played bingo in last 12 months 1,689 4.7% 114 Did birdwatching in last 12 months 1,861 5.2% 110 Played board game in last 12 months 4,646 13.1% 98 Read book in last 12 months 12,335 34.7% 100 Participated in book club in last 12 months 893 2.5% 92 Went on overnight camping trip in last 12 months 4,332 12.2% 96 Played cards in last 12 months 6,561 18.4% 112 Played chess in last 12 months 1,013 2.8% 88 Played computer game (offline w/software)/12 months 2,842 8.0% 111 Played computer game (online w/software)/12 months 2,627 7.4% 106 Played computer game (online w/o software)/12 months 3,697 10.4% 112 Cooked for fun in last 12 months 7,576 21.3% 97 Did crossword puzzle in last 12 months 4,530 12.7% 112 Danced/went dancing in last 12 months 2,704 7.6% 88 Attended dance performance in last 12 months 1,146 3.2% 79 Dined out in last 12 months 15,692 44.1% 98 Participated in fantasy sports league last 12 months 1,326 3.7% 91 Did furniture refinishing in last 12 months 1,083 3.0% 109 Gambled at casino in last 12 months 4,855 13.7% 93 Gambled in Atlantic City in last 12 months 583 1.6% 68 Gambled in Las Vegas in last 12 months 982 2.8% 67 Participate in indoor gardening/plant care 3,620 10.2% 106 Attended horse races in last 12 months 836 2.4% 85 Participated in karaoke in last 12 months 1,132 3.2% 87 Bought lottery ticket in last 12 months 13,296 37.4% 103 Played lottery 6+ times in last 30 days 4,740 13.3% 115 Bought lottery ticket in last 12 months: Daily Drawing 1,612 4.5% 109 Bought lottery ticket in last 12 months: Instant Game 6,784 19.1% 113 Bought lottery ticket in last 12 months: Mega Millions 5,586 15.7% 88 Bought lottery ticket in last 12 months: Powerball 7,366 20.7% 110 Attended a movie in last 6 months 20,247 56.9% 94 Attended movie in last 90 days: once/week or more 748 2.1% 91 Attended movie in last 90 days: 2-3 times a month 1,900 5.3% 87 Attended movie in last 90 days: once a month 3,043 8.6% 82 Attended movie in last 90 days: < once a month 12,702 35.7% 99 Movie genre seen at theater/6 months: action 8,690 24.4% 92 2015 Esri Page 3 of 6
(1271900) Movie genre seen at theater/6 months: adventure 9,125 25.7% 90 Movie genre seen at theater/6 months: comedy 8,843 24.9% 88 Movie genre seen at theater/6 months: crime 4,675 13.1% 88 Movie genre seen at theater/6 months: drama 9,795 27.5% 92 Movie genre seen at theater/6 months: family 4,214 11.8% 86 Movie genre seen at theater/6 months: fantasy 5,844 16.4% 88 Movie genre seen at theater/6 months: horror 2,365 6.6% 94 Movie genre seen at theater/6 months: romance 4,866 13.7% 89 Movie genre seen at theater/6 months: science fiction 5,184 14.6% 93 Movie genre seen at theater/6 months: thriller 5,284 14.9% 89 Went to museum in last 12 months 4,042 11.4% 88 Attended classical music/opera performance/12 months 1,161 3.3% 85 Attended country music performance in last 12 months 2,131 6.0% 109 Attended rock music performance in last 12 months 3,207 9.0% 92 Played musical instrument in last 12 months 2,430 6.8% 98 Did painting/drawing in last 12 months 1,958 5.5% 94 Did photo album/scrapbooking in last 12 months 2,154 6.1% 107 Did photography in last 12 months 3,434 9.7% 98 Did Sudoku puzzle in last 12 months 3,671 10.3% 97 Went to live theater in last 12 months 3,986 11.2% 89 Visited a theme park in last 12 months 5,444 15.3% 85 Visited a theme park 5+ times in last 12 months 1,056 3.0% 79 Participated in trivia games in last 12 months 1,821 5.1% 98 Played video/electronic game (console) last 12 months 4,161 11.7% 103 Played video/electronic game (portable) last 12 months 1,723 4.8% 108 Visited an indoor water park in last 12 months 919 2.6% 83 Did woodworking in last 12 months 1,764 5.0% 115 Participated in word games in last 12 months 3,739 10.5% 98 Went to zoo in last 12 months 4,035 11.3% 97 Purchased DVDs in last 30 days: 1 1,229 3.5% 91 Purchased DVDs in last 30 days: 2 1,091 3.1% 98 Purchased DVDs in last 30 days: 3+ 1,879 5.3% 94 Purchased DVD/Blu-ray disc online in last 12 months 2,055 5.8% 89 Rented DVDs in last 30 days: 1 1,112 3.1% 81 Rented DVDs in last 30 days: 2 1,616 4.5% 94 Rented DVDs in last 30 days: 3+ 5,769 16.2% 96 Rented movie/oth video/30 days: action/adventure 8,902 25.0% 97 Rented movie/oth video/30 days: classics 2,187 6.1% 81 Rented movie/oth video/30 days: comedy 8,698 24.5% 95 Rented movie/oth video/30 days: drama 5,729 16.1% 92 Rented movie/oth video/30 days: family/children 3,793 10.7% 96 Rented movie/oth video/30 days: foreign 915 2.6% 80 Rented movie/oth video/30 days: horror 3,579 10.1% 107 Rented movie/oth video/30 days: musical 1,019 2.9% 96 Rented movie/oth video/30 days: news/documentary 1,273 3.6% 86 Rented movie/oth video/30 days: romance 3,692 10.4% 99 Rented movie/oth video/30 days: science fiction 2,784 7.8% 96 Rented movie/oth video/30 days: TV show 2,710 7.6% 92 Rented movie/oth video/30 days: western 1,217 3.4% 104 2015 Esri Page 4 of 6
(1271900) Rented/purch DVD/Blu-ray/30 days: from amazon.com 1,046 2.9% 89 Rented DVD/Blu-ray/30 days: from netflix.com 3,820 10.7% 85 Rented/purch DVD/Blu-ray/30 days: from Redbox 5,877 16.5% 93 HH owns ATV/UTV 1,045 5.4% 99 Bought any children`s toy/game in last 12 months 11,636 32.7% 99 Spent on toys/games for child last 12 months: <$50 2,250 6.3% 103 Spent on toys/games for child last 12 months: $50-99 872 2.5% 92 Spent on toys/games for child last 12 months: $100-199 2,340 6.6% 106 Spent on toys/games for child last 12 months: $200-499 3,182 8.9% 93 Spent on toys/games for child last 12 months: $500+ 1,645 4.6% 93 Bought any toys/games online in last 12 months 2,154 6.1% 91 Bought infant toy in last 12 months 2,169 6.1% 93 Bought pre-school toy in last 12 months 2,750 7.7% 110 Bought for child last 12 months: boy action figure 2,446 6.9% 96 Bought for child last 12 months: girl action figure 875 2.5% 84 Bought for child last 12 months: action game 819 2.3% 88 Bought for child last 12 months: bicycle 2,244 6.3% 96 Bought for child last 12 months: board game 3,337 9.4% 93 Bought for child last 12 months: builder set 1,472 4.1% 104 Bought for child last 12 months: car 3,317 9.3% 99 Bought for child last 12 months: construction toy 1,895 5.3% 107 Bought for child last 12 months: fashion doll 1,737 4.9% 104 Bought for child last 12 months: large/baby doll 2,724 7.7% 114 Bought for child last 12 months: doll accessories 1,317 3.7% 103 Bought for child last 12 months: doll clothing 1,241 3.5% 92 Bought for child last 12 months: educational toy 4,235 11.9% 100 Bought for child last 12 months: electronic doll/animal 885 2.5% 104 Bought for child last 12 months: electronic game 2,884 8.1% 100 Bought for child last 12 months: mechanical toy 1,081 3.0% 84 Bought for child last 12 months: model kit/set 766 2.2% 88 Bought for child last 12 months: plush doll/animal 2,669 7.5% 101 Bought for child last 12 months: sound game 855 2.4% 112 Bought for child last 12 months: water toy 3,017 8.5% 91 Bought for child last 12 months: word game 979 2.8% 88 2015 Esri Page 5 of 6
(1271900) Bought digital book in last 12 months 3,580 10.1% 90 Bought hardcover book in last 12 months 7,547 21.2% 94 Bought paperback book in last 12 months 10,954 30.8% 91 Bought 1-3 books in last 12 months 7,131 20.1% 101 Bought 4-6 books in last 12 months 3,548 10.0% 93 Bought 7+ books in last 12 months 5,525 15.5% 86 Bought book (fiction) in last 12 months 9,551 26.9% 96 Bought book (non-fiction) in last 12 months 7,640 21.5% 91 Bought biography in last 12 months 2,274 6.4% 87 Bought children`s book in last 12 months 3,171 8.9% 92 Bought cookbook in last 12 months 3,311 9.3% 103 Bought history book in last 12 months 2,399 6.7% 85 Bought mystery book in last 12 months 4,193 11.8% 102 Bought novel in last 12 months 5,306 14.9% 92 Bought religious book (not bible) in last 12 mo 2,228 6.3% 96 Bought romance book in last 12 months 2,651 7.5% 104 Bought science fiction book in last 12 months 2,024 5.7% 101 Bought personal/business self-help book last 12 months 1,768 5.0% 83 Bought travel book in last 12 months 720 2.0% 85 Bought book online in last 12 months 5,829 16.4% 85 Bought book last 12 months: amazon.com 4,615 13.0% 80 Bought book last 12 months: barnes&noble.com 999 2.8% 85 Bought book last 12 months: Barnes & Noble book store 4,209 11.8% 74 Bought book last 12 months: other book store (not B&N) 3,991 11.2% 95 Bought book last 12 months: through book club 637 1.8% 98 Bought book last 12 months: mail order 923 2.6% 117 Listened to/purchased audiobook in last 6 months 1,633 4.6% 99 2015 Esri Page 6 of 6