Demographic Summary 2017 2022 Population 19,687 21,499 Population 18+ 14,835 16,594 Households 7,027 7,654 Median Household Income $118,705 $120,702 Participated in aerobics in last 12 months 1,734 11.7% 142 Participated in archery in last 12 months 328 2.2% 78 Participated in backpacking in last 12 months 518 3.5% 109 Participated in baseball in last 12 months 708 4.8% 105 Participated in basketball in last 12 months 1,224 8.3% 98 Participated in bicycling (mountain) in last 12 months 925 6.2% 152 Participated in bicycling (road) in last 12 months 2,136 14.4% 140 Participated in boating (power) in last 12 months 812 5.5% 109 Participated in bowling in last 12 months 1,668 11.2% 117 Participated in canoeing/kayaking in last 12 months 1,092 7.4% 127 Participated in fishing (fresh water) in last 12 months 1,364 9.2% 77 Participated in fishing (salt water) in last 12 months 520 3.5% 85 Participated in football in last 12 months 700 4.7% 93 Participated in Frisbee in last 12 months 791 5.3% 118 Participated in golf in last 12 months 1,796 12.1% 138 Participated in hiking in last 12 months 2,284 15.4% 149 Participated in horseback riding in last 12 months 288 1.9% 84 Participated in hunting with rifle in last 12 months 433 2.9% 66 Participated in hunting with shotgun in last 12 months 395 2.7% 72 Participated in ice skating in last 12 months 517 3.5% 127 Participated in jogging/running in last 12 months 2,985 20.1% 150 Participated in motorcycling in last 12 months 353 2.4% 79 Participated in Pilates in last 12 months 610 4.1% 154 Participated in ping pong in last 12 mos 822 5.5% 131 Participated in rock climbing in last 12 mos 201 1.4% 69 Participated in roller skating in last 12 mos 207 1.4% 72 Participated in skiing (downhill) in last 12 months 660 4.4% 165 Participated in soccer in last 12 months 819 5.5% 128 Participated in softball in last 12 months 507 3.4% 105 Participated in swimming in last 12 months 3,014 20.3% 130 Participated in target shooting in last 12 months 651 4.4% 95 Participated in tennis in last 12 months 896 6.0% 159 Participated in volleyball in last 12 months 492 3.3% 99 Participated in walking for exercise in last 12 months 5,130 34.6% 128 Participated in weight lifting in last 12 months 2,143 14.4% 142 Participated in yoga in last 12 months 1,740 11.7% 154 Participated in Zumba in last 12 mos 827 5.6% 130 Spent on sports/rec equip in last 12 months: $1-99 1,051 7.1% 112 Spent on sports/rec equip in last 12 months: $100-$249 1,214 8.2% 130 Spent on sports/rec equip in last 12 months: $250+ 1,556 10.5% 135 Attend sports events 4,273 28.8% 144 Attend sports events: baseball game - MLB reg seas 1,852 12.5% 169 Attend sports events: basketball game (college) 488 3.3% 146 Attend sports events: basketball game-nba reg seas 523 3.5% 169 Attend sports events: football game (college) 1,053 7.1% 159 Attend sports events: football game-nfl Mon/Thurs 421 2.8% 144 Attend sports events: football game - NFL weekend 808 5.4% 158 Attend sports events: high school sports 669 4.5% 102 2017 Esri Page 1 of 6
Listen to sports on radio 2,416 16.3% 121 Watch sports on TV 9,974 67.2% 111 Watch on TV: alpine skiing/ski jumping 1,094 7.4% 128 Watch on TV: auto racing (NASCAR) 1,369 9.2% 75 Watch on TV: auto racing (not NASCAR) 652 4.4% 87 Watch on TV: baseball (MLB regular season) 4,018 27.1% 126 Watch on TV: baseball (MLB playoffs/world Series) 3,498 23.6% 119 Watch on TV: basketball (college) 2,479 16.7% 116 Watch on TV: basketball (NCAA tournament) 2,537 17.1% 121 Watch on TV: basketball (NBA regular season) 2,535 17.1% 107 Watch on TV: basketball (NBA playoffs/finals) 2,910 19.6% 110 Watch on TV: basketball (WNBA) 441 3.0% 80 Watch on TV: bicycle racing 581 3.9% 128 Watch on TV: bowling 299 2.0% 76 Watch on TV: boxing 781 5.3% 73 Watch on TV: bull riding (pro) 341 2.3% 59 Watch on TV: Equestrian events 361 2.4% 86 Watch on TV: extreme sports (summer) 797 5.4% 108 Watch on TV: extreme sports (winter) 1,037 7.0% 120 Watch on TV: figure skating 1,569 10.6% 119 Watch on TV: fishing 532 3.6% 64 Watch on TV: football (college) 4,461 30.1% 120 Watch on TV: football (NFL Mon/Thurs night games) 5,733 38.6% 116 Watch on TV: football (NFL weekend games) 6,186 41.7% 118 Watch on TV: football (NFL playoffs/super Bowl) 6,270 42.3% 116 Watch on TV: golf (PGA) 2,488 16.8% 127 Watch on TV: golf (LPGA) 712 4.8% 114 Watch on TV: gymnastics 961 6.5% 106 Watch on TV: high school sports 719 4.8% 91 Watch on TV: horse racing (at track or OTB) 466 3.1% 95 Watch on TV: ice hockey (NHL regular season) 2,062 13.9% 148 Watch on TV: ice hockey (NHL playoffs/stanley Cup) 2,047 13.8% 146 Watch on TV: marathon/road running/triathlon 332 2.2% 104 Watch on TV: mixed martial arts (MMA) 549 3.7% 80 Watch on TV: motorcycle racing 420 2.8% 81 Watch on TV: Olympics (summer) 3,721 25.1% 127 Watch on TV: Olympics (winter) 4,272 28.8% 134 Watch on TV: rodeo 323 2.2% 62 Watch on TV: soccer (MLS) 868 5.9% 111 Watch on TV: soccer (World Cup) 2,119 14.3% 137 Watch on TV: tennis (men`s) 1,562 10.5% 144 Watch on TV: tennis (women`s) 1,427 9.6% 135 Watch on TV: track & field 715 4.8% 99 Watch on TV: volleyball (pro beach) 525 3.5% 103 Watch on TV: wrestling (WWE) 410 2.8% 49 Interest in sports: college basketball Super Fan 463 3.1% 84 Interest in sports: college football Super Fan 1,017 6.9% 99 Interest in sports: golf Super Fan 290 2.0% 106 Interest in sports: high school sports Super Fan 458 3.1% 90 Interest in sports: MLB Super Fan 747 5.0% 94 Interest in sports: NASCAR Super Fan 272 1.8% 57 Interest in sports: NBA Super Fan 689 4.6% 83 Interest in sports: NFL Super Fan 2,030 13.7% 97 Interest in sports: NHL Super Fan 609 4.1% 114 Interest in sports: soccer Super Fan 430 2.9% 91 2017 Esri Page 2 of 6
Member of AARP 2,025 13.7% 114 Member of charitable organization 876 5.9% 138 Member of church board 392 2.6% 83 Member of fraternal order 438 3.0% 116 Member of religious club 627 4.2% 109 Member of union 656 4.4% 124 Member of veterans club 304 2.0% 87 Attended adult education course in last 12 months 1,336 9.0% 122 Went to art gallery in last 12 months 1,467 9.9% 133 Attended auto show in last 12 months 992 6.7% 103 Did baking in last 12 months 4,450 30.0% 127 Went to bar/night club in last 12 months 3,157 21.3% 127 Went to beach in last 12 months 5,439 36.7% 144 Played billiards/pool in last 12 months 1,099 7.4% 96 Played bingo in last 12 months 451 3.0% 76 Did birdwatching in last 12 months 755 5.1% 112 Played board game in last 12 months 2,497 16.8% 125 Read book in last 12 months 6,201 41.8% 124 Participated in book club in last 12 months 539 3.6% 128 Went on overnight camping trip in last 12 months 2,035 13.7% 113 Played cards in last 12 months 2,591 17.5% 115 Played chess in last 12 months 423 2.9% 90 Played computer game (offline w/software)/12 months 1,042 7.0% 109 Played computer game (online w/software)/12 months 1,107 7.5% 103 Played computer game (online w/o software)/12 months 1,355 9.1% 100 Cooked for fun in last 12 months 4,383 29.5% 125 Did crossword puzzle in last 12 months 1,580 10.7% 107 Danced/went dancing in last 12 months 1,225 8.3% 108 Attended dance performance in last 12 months 736 5.0% 112 Dined out in last 12 months 8,491 57.2% 127 Participated in fantasy sports league last 12 months 888 6.0% 132 Did furniture refinishing in last 12 months 611 4.1% 115 Gambled at casino in last 12 months 2,505 16.9% 122 Gambled in Atlantic City in last 12 months 394 2.7% 115 Gambled in Las Vegas in last 12 months 823 5.5% 139 Participate in indoor gardening/plant care 1,517 10.2% 111 Attended horse races in last 12 months 411 2.8% 104 Participated in karaoke in last 12 months 466 3.1% 90 Bought lottery ticket in last 12 months 5,683 38.3% 107 Played lottery 6+ times in last 30 days 1,495 10.1% 88 Bought lottery ticket in last 12 months: Daily Drawing 434 2.9% 81 Bought lottery ticket in last 12 months: Instant Game 2,431 16.4% 89 Bought lottery ticket in last 12 months: Mega Millions 3,120 21.0% 123 Bought lottery ticket in last 12 months: Powerball 3,624 24.4% 120 Attended a movie in last 6 months 10,449 70.4% 119 Attended movie in last 90 days: once/week or more 311 2.1% 87 Attended movie in last 90 days: 2-3 times a month 1,040 7.0% 123 Attended movie in last 90 days: once a month 1,944 13.1% 132 Attended movie in last 90 days: < once a month 6,362 42.9% 122 Movie genre seen at theater/6 months: action 4,484 30.2% 120 2017 Esri Page 3 of 6
Movie genre seen at theater/6 months: adventure 5,509 37.1% 125 Movie genre seen at theater/6 months: comedy 4,586 30.9% 116 Movie genre seen at theater/6 months: crime 2,669 18.0% 119 Movie genre seen at theater/6 months: drama 4,392 29.6% 123 Movie genre seen at theater/6 months: family 1,507 10.2% 109 Movie genre seen at theater/6 months: fantasy 2,850 19.2% 117 Movie genre seen at theater/6 months: horror 1,241 8.4% 103 Movie genre seen at theater/6 months: romance 1,750 11.8% 124 Movie genre seen at theater/6 months: science fiction 3,228 21.8% 120 Movie genre seen at theater/6 months: thriller 3,281 22.1% 130 Went to museum in last 12 months 2,857 19.3% 156 Attended classical music/opera performance/12 months 738 5.0% 124 Attended country music performance in last 12 months 933 6.3% 107 Attended rock music performance in last 12 months 1,864 12.6% 134 Played musical instrument in last 12 months 1,041 7.0% 109 Did painting/drawing in last 12 months 966 6.5% 104 Did photo album/scrapbooking in last 12 months 949 6.4% 118 Did photography in last 12 months 1,991 13.4% 129 Did Sudoku puzzle in last 12 months 1,675 11.3% 123 Went to live theater in last 12 months 2,722 18.3% 141 Visited a theme park in last 12 months 3,604 24.3% 136 Visited a theme park 5+ times in last 12 months 895 6.0% 148 Participated in trivia games in last 12 months 848 5.7% 109 Played video/electronic game (console) last 12 months 1,308 8.8% 89 Played video/electronic game (portable) last 12 months 613 4.1% 92 Visited an indoor water park in last 12 months 552 3.7% 129 Did woodworking in last 12 months 562 3.8% 85 Participated in word games in last 12 months 1,702 11.5% 115 Went to zoo in last 12 months 2,231 15.0% 131 Purchased DVDs in last 30 days: 1 584 3.9% 130 Purchased DVDs in last 30 days: 2 366 2.5% 104 Purchased DVDs in last 30 days: 3+ 566 3.8% 75 Purchased DVD/Blu-ray disc online in last 12 months 1,318 8.9% 141 Rented DVDs in last 30 days: 1 777 5.2% 148 Rented DVDs in last 30 days: 2 756 5.1% 111 Rented DVDs in last 30 days: 3+ 1,902 12.8% 103 Rented movie/oth video/30 days: action/adventure 4,151 28.0% 119 Rented movie/oth video/30 days: classics 1,129 7.6% 119 Rented movie/oth video/30 days: comedy 4,025 27.1% 117 Rented movie/oth video/30 days: drama 2,910 19.6% 124 Rented movie/oth video/30 days: family/children 1,722 11.6% 110 Rented movie/oth video/30 days: foreign 404 2.7% 115 Rented movie/oth video/30 days: horror 832 5.6% 68 Rented movie/oth video/30 days: musical 339 2.3% 79 Rented movie/oth video/30 days: news/documentary 540 3.6% 101 Rented movie/oth video/30 days: romance 1,489 10.0% 119 Rented movie/oth video/30 days: science fiction 1,260 8.5% 108 Rented movie/oth video/30 days: TV show 1,422 9.6% 118 Rented movie/oth video/30 days: western 261 1.8% 70 2017 Esri Page 4 of 6
Rented/purch DVD/Blu-ray/30 days: from amazon.com 1,158 7.8% 153 Rented DVD/Blu-ray/30 days: from netflix.com 2,428 16.4% 131 Rented/purch DVD/Blu-ray/30 days: from Redbox 3,441 23.2% 123 HH owns ATV/UTV 250 3.6% 75 Bought any children`s toy/game in last 12 months 5,079 34.2% 105 Spent on toys/games for child last 12 months: <$50 651 4.4% 75 Spent on toys/games for child last 12 months: $50-99 414 2.8% 106 Spent on toys/games for child last 12 months: $100-199 1,006 6.8% 104 Spent on toys/games for child last 12 months: $200-499 1,493 10.1% 113 Spent on toys/games for child last 12 months: $500+ 953 6.4% 134 Bought any toys/games online in last 12 months 1,683 11.3% 149 Bought infant toy in last 12 months 1,097 7.4% 107 Bought pre-school toy in last 12 months 1,100 7.4% 111 Bought for child last 12 months: boy action figure 1,142 7.7% 97 Bought for child last 12 months: girl action figure 477 3.2% 94 Bought for child last 12 months: action game 279 1.9% 72 Bought for child last 12 months: bicycle 1,099 7.4% 113 Bought for child last 12 months: board game 1,774 12.0% 116 Bought for child last 12 months: builder set 727 4.9% 98 Bought for child last 12 months: car 1,227 8.3% 93 Bought for child last 12 months: construction toy 890 6.0% 109 Bought for child last 12 months: fashion doll 683 4.6% 102 Bought for child last 12 months: large/baby doll 871 5.9% 90 Bought for child last 12 months: doll accessories 651 4.4% 111 Bought for child last 12 months: doll clothing 653 4.4% 109 Bought for child last 12 months: educational toy 1,884 12.7% 112 Bought for child last 12 months: electronic doll/animal 321 2.2% 85 Bought for child last 12 months: electronic game 1,197 8.1% 110 Bought for child last 12 months: mechanical toy 599 4.0% 116 Bought for child last 12 months: model kit/set 470 3.2% 117 Bought for child last 12 months: plush doll/animal 1,136 7.7% 99 Bought for child last 12 months: sound game 207 1.4% 74 Bought for child last 12 months: water toy 1,522 10.3% 112 Bought for child last 12 months: word game 400 2.7% 89 2017 Esri Page 5 of 6
Bought digital book in last 12 months 3,244 21.9% 154 Bought hardcover book in last 12 months 3,905 26.3% 128 Bought paperback book in last 12 months 5,285 35.6% 119 Bought 1-3 books in last 12 months 3,329 22.4% 118 Bought 4-6 books in last 12 months 1,929 13.0% 126 Bought 7+ books in last 12 months 3,206 21.6% 127 Bought book (fiction) in last 12 months 5,291 35.7% 131 Bought book (non-fiction) in last 12 months 4,338 29.2% 126 Bought biography in last 12 months 1,375 9.3% 129 Bought children`s book in last 12 months 1,609 10.8% 119 Bought cookbook in last 12 months 1,241 8.4% 113 Bought history book in last 12 months 1,626 11.0% 140 Bought mystery book in last 12 months 2,106 14.2% 125 Bought novel in last 12 months 3,174 21.4% 139 Bought religious book (not bible) in last 12 mo 934 6.3% 99 Bought romance book in last 12 months 1,046 7.1% 105 Bought science fiction book in last 12 months 944 6.4% 111 Bought personal/business self-help book last 12 months 1,144 7.7% 131 Bought travel book in last 12 months 417 2.8% 138 Bought book online in last 12 months 4,619 31.1% 161 Bought book last 12 months: amazon.com 4,221 28.5% 156 Bought book last 12 months: barnes&noble.com 610 4.1% 154 Bought book last 12 months: Barnes & Noble book store 2,868 19.3% 141 Bought book last 12 months: other book store (not B&N) 1,855 12.5% 112 Bought book last 12 months: mail order 238 1.6% 72 Listened to/purchased audiobook in last 6 months 935 6.3% 138 2017 Esri Page 6 of 6