media kit 2017
THÁNG 03.2017 magazine Over 140,000 100+ print readership/ month 66% HCMC; màu 34% HN phép nữ tính and other cities Cơ quan Hiệp Hội nữ doanh nhân Hà nội elle TẠP CHÍ THỜI TRANG LỚN NHẤT THẾ GIỚI TẠI việt NAm instagram In addition to its glossy full color magazine, ELLE features highly engaging mobile, web, e-newsletter, video, apps, social and event channels for its readers, allowing partners to enjoy a rich 360 promotional experience. www.elle.vn EVE RYWH E RE cách phối đồ dịp cuối xuân trò chuyện cùng các tổng biên tập ELLE trên khắp thế giới Sông nile những ngày nắng ấm diễn viên chi pu 50+ cách trang điểm tôn lên cá tính hành trình từ một hot girl tới người phụ nữ trẻ thành công những người phụ nữ thay đổi thế giới bằng cách chọn hạnh phúc Số 77. THÁNG 03-2017 8938505353 Giá: 44.500 VNđ facebook >43,000 followers >550,000 fans > 5,000,000 reach/month zalo >100,000 followers >16,300,000 elle.vn >800,000 users/month >1,700,000 sessions/month >3,200,000 page views/month ToTal reach of all elle media channels each month e-newsletters Over 25,000 subscribers spin-off supplement >140,000 print readership/month 66% HCMC; 34% HN; and other cities YoUTUbe chanel CƠ QUAN HIỆP HỘI NỮ DOANH NHÂN HÀ NỘI WEDDING ACCESSORY event CƠ QUAN HIỆP HỘI NỮ DOANH NHÂN HÀ NỘI 100 SẢN PHẨM LÀM ĐẸP ĐƯỢC YÊU THÍCH let s CELEBRATE! CÙNG ELLE LÀM MỚI BẢN THÂN TỪ TRONG RA NGOÀI CHO MÙA LỄ HỘI WhiTe label events Photoshoot Fashion show ELLE Fashion Show ELLE Beauty Awards ELLE Women in Music ELLE Shopping Fun ELLE Style Awards Brand Experience Events
VIETNAM READER Trendsetters 85% OF ELLE readers ArE ASkEd By FriENdS ANd FAMiLy FOr AdViCE ON FASHiON ANd BEAuty Sexy, stylish and spirited, the ELLE reader in Vietnam is rich in taste and means. She s hungry to discover new looks and to share her own. She s a fashion trendsetter who will spend easily for high quality products that match her aspirations and values. But she s also a passionate shopper devoted to ELLE, since the media brand connects to her via mobile, Facebook, glossy print magazine and e-newsletter. Affluent 85% OF ELLE readers HAVE A MEdiuM to VEry HigH income 91% AB SOCiO ECONOMiC CLASS (SEC) Urban 66% OF ELLE readers ArE in HO CHi MiNH 34% OF ELLE readers ArE in HANOi & OtHEr CitiES Loyal 73% OF ELLE readers BOugHt items FEAturEd in ELLE MAgAziNE Young 48% OF ELLE readers ArE 25-34 years OLd
MAGAZINE RATE CARD PREMIUM ADVERTISING POSITIONS Inside Front Cover (IFC) AD DIMENSIONS Double Page spread (DPs) 1st Double Page spread (DPs1) DPs1 2ND DPs1 3RD DPs1 4th DPs1 5th 6th DPs1 DPs1 7th DPs1 8th DPs 9th DPs 10th DPs standard DPs DPs1 Cover 3 Premium single Page () Cover 4 Facing table of Contents Facing 2nd & 3rd table of Contents Facing Masthead/Credits Facing editor s Letter (VND) (USD) 164,823,750 7,245 160,046,250 152,880,000 148,102,500 140,936,250 136,158,750 133,542,500 131,267,500 128,992,500 126,035,000 120,347,500 114,660,000 64,496,250 132,632,500 85,881,250 83,606,250 81,217,500 76,440,000 7,035 6,720 6,510 6,195 5,985 5,870 5,770 5,670 5,540 5,290 5,040 2,835 5,830 3,775 3,675 3,570 3,360 MAGAZINE ADVERTISING SPECIFICATIONS + trim size (10M M WhIte MaRGI N around) Double page spr ead: 400x265mm single page: 190x265mm + type area (CoNteNt Is PLa CeD I N DesIGNa ted area) Double page spr ead: 380x254mm single page: 170x254mm +BLeeD size (3MM extra on ea Ch side of the trim size adve Rt) Double page spr ead : 426x291mm single page: 216x291mm Facing Contributor s Page Facing elle.vn 68,250,000 65,975,000 3,000 2,900 standard single Page ssp 62,107,500 2,730 elle Focus Feature Page 74,529,000 3,276 elle Promotion Page 62,107,500 2,730 elle update Dimension 1/6 of single page includes basic information and representative picture 6,279,000 2 76
ACCESSORY C QUAN HI P H I N DOANH NHÂN HÀ N I C QUAN HI P H I N DOANH NHÂN HÀ N I WEDDIN G SUPPLEMENTS Ideal for branded content, native advertising and content marketing solutions Incorporate your product and image in a highly visible in-book environment Editorial style Optimised for brand communication 100 YÊU thích let s CELEBRATE! CÙNg ELLE LÀM M i N t trong ra NgOÀi CHO MÙA L i SPin-OFF Everything women need to know to look gorgeous, beautiful and stylish from head to toe will be featured in a special stand-alone fashion and beauty bible. Specifications Cover: 230gsm Pagination: Minimum 16 page s BOUnD in ELLE Bound-in supplemen ts feature carefully curated topics: from beauty secrets, new product innovation, healthy lifestyle ideas, fashion tips and advice Specifications Cover: 230gsm Pagination: Minimum 8 pages
DIGITAL RATE CARD PRODUCTION DESCRIPTION FREQUENCY ELLE.vn DESKTOP AND MOBILE PREMIUM PROMOTIONS (VND) (USD) elle homepage takeover Custom integration of campaign imagery with elle website. site background changes to match campaign. Premium ad positions can also be integrated with takeover. Desktop version only. size: 1366x710 (allowing 1000x495 for elle main article box). Further customisation is available for bigger impact. Weekly 32,987,500 1,450 top Banner* appears above elle logo on homepage. sizes: Desktop: 970x90 - Mobile: 320x 100. 20,475,000 900 Middle Banner* appears below elle Network on homepage. sizes: Desktop: 728x90 - Mobile: 300x250. 17,062,500 75 0 Right Banner 1* appears right of top article on subchannel and detail page. Desktop version only. size: 300x250. 11,375,000 500 Right Banner 2* appears right of top article on subchannel and detail page. Desktop version only. size: 300x250. 11,375,000 500 Bottom Banner* appears above footer on homepage and sub channels and below article on detail pages. sizes: Desktop: 970x90 - Mobile: 300x250. 11,375,000 500 elle Featured article Partner or Focus Feature article (1 of 5) featured at the top of elle.vn homepage. Daily 17,062,500 75 0 Promotional article a partner article published in a specific section of the elle.vn website. Per insertion 12,512,500 550 elle tv Focus Feature original video created by elle and published on elle.vn tv section. also featured on elle Vietnam youtube Channel. Campaign 62,562,500 2,750 elle tv Promotional Video Partner video published on elle.vn tv section and also featured on elle Vietnam youtube Channel. Per insertion1 17,062,500 75 0 elle Product Placement Creative integration of a partner product and/or service inside of elle.vn editorial content. Per insertion 1,137,500 50 elle.vn special section sponsor Integrated sponsorship of elle style Calendar, elle Wiki and/or elle Beauty Finder. In addition to top-result promotion on elle Beauty Finder, partner s product/service is included in elle Loves It feature in weekly e-newsletter. Weekly 12,512,500 550
DIGITAL RATE CARD PRODUCTION DESCRIPTION FREQUENCY (VND) (USD) ELLE FACEBOOK PREMIUM POSITION Cae. Aque is autatem haribus molor ape eum amus modit aboressint rero od quis dolo mo beatur sam rae inus rae preprendios a volorem re porem. Tu sandem que corit endae quam alibus alignam fuga. Me nati am atias dolorerem es mi, vel magnatur aligniment venimil Fanpage Cover Photo Replaces ELLE fanpage cover image with promotional advertisement. Size: 851x315. Weekly 17,062,500 15,750,000 7500 Posting on Fanpage Includes text, single image and hyperlink. Per insertion 6,825,000 6,300,000 300 Photo Album on Fanpage App or Game Integration on Facebook Includes text, <20 images and hyperlink. Per insertion 10,237,500 9,450,000 450 Integrate a unique app or game to the ELLE Vietnam Facebook fan page. Cost does not include production. Sponsor gifts not included. Per insertion 44,362,500 40,950,000 1,950 ELLE E-NEWSLETTER PREMIUM POSITIONS Advertising positions of ELLE s website on mobile version Direct Promotional E-Newsletter A unique partner e-newsletter sent to all ELLE e-newsletter subscribers. Per insertion 32,987,500 30,450,000 1,450 Top Banner Weekly To p banner display ad in ELLE Weekly e-newsletter. Weekly 17,062,500 15,750,000 7500 Top Banner Network To p banner display ad in ELLE Network weekly e-newsletter updates. Weekly 11,375,000 10,500,000 500 ELLE APP AND TABLET PREMIUM POSITIONS ELLE Weekly Edition Promotional Package An original editorial and promotional content and commercial package creatively integrated into the layout of the ELLE mobile app on all IOS and Android devices. Weekly 28,437,500 26,250,000 1,250 ELLE Tablet Promotional Package An original editorial and promotional content and commercial package creatively integrated into the layout of ELLE monthly edition on all IOS, Android and Windows systems. Monthly 68,250,000 63,000,000 3,000 ELLE INSTAGRAM PREMIUM POSITION Advertising positions of ELLE s website on desktop version Photo Includes 1 image with short caption. Per insertion 1,085,175 1,000,000 47.7 47,7 Sponsored Photo Includes 1 sponsored image with short caption, and a hyperlink driving users to the client's website. Per insertion 3,250,975 3,000,000 142.9 142,9