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THE FOX MAGAZINE (HTTPS://THEFOXMAGAZINE.COM/) N.COM/COMPANY/THE-FOX-MAGAZINE) (HTTP://WWW.INSTAGRAM.COM/THEFOXMAGAZINE) MUSIC ARTICLE ELROW ANNOUNCED NORTH AMERICAN BIGGEST OUTDOOR EVENT IN NYC NEXT MONTH // / / https://thefoxmagazine.com/music/elrow-announced-north-american-biggest-outdoor-event-in-nyc-next-month/ 1/17

3/7/218 elrow Announced North American Biggest Outdoor Event In NYC Next Month The Fox Magazine Claire Legeron and 1 more (https://thefoxmagazine.com/author/clairelegeron/) 21 FEAT 8 TREND URED S Discogs July 4th Launches BBQ Essentials: A Major Android Party Hosting App Update Edition Like The Fox Magazine (https://www.facebook.com/sharer.php? u=https%3a%2f%2fthefoxmagazine.com%2fmusic%2felrow-announced-north-americanbiggest-outdoor-event-in-nyc-next-month%2f) Follow The Fox Magazine (https://twitter.com/intent/tweet? text=%25%25title%25%25%2%25%25page%25%25%2%25%25sep%25%25%2%25%25sitename% announced-north-american-biggest-outdoor-event-in-nyc-next-month/&via=thefoxmag) elrow returns to NYC on July 28 for their largest ever North American 1hour B2B outdoor extravaganza. elrow (https://www.elrow.com/en/) will touch down in trend-setting East Williamsburg for an extended celebration featuring a rare all back-to-back line-up at Brooklyn Mirage, the outdoor space for Avant Gardner, which the New York Times called a huge, architecturally ambitious destination for deep house and techno parties. https://thefoxmagazine.com/music/elrow-announced-north-american-biggest-outdoor-event-in-nyc-next-month/ 2/17

3/7/218 elrow Announced North American Biggest Outdoor Event In NYC Next Month The Fox Magazine 21 FEAT 8 TREND URED S Discogs July 4th Launches BBQ Essentials: A Major Android Party Hosting App Update Edition (https://i2.wp.com/thefoxmagazine.com/wpcontent/uploads/218/6/363169_41345551581712_333983864469979136_n.jpg? ssl=1) The gathering will be elrow s first North American outdoor event, and features outrageous art, installations, and enthralling performers, in a carnival setting. This show will be the biggest and most outrageous elrow to ever take place in North America so far, Juan Arnau Lasierra, elrow s CEO, said. There will be lots of surprises, and we re even bringing in a larger stage that doesn t t in a normal warehouse, so production wise this will be the rst time we almost don t have any limitations! We look forward to delivering the highest level of entertainment for New Yorkers. https://thefoxmagazine.com/music/elrow-announced-north-american-biggest-outdoor-event-in-nyc-next-month/ 3/17

218 FEATURED TRENDS elrow New York - Rowlympic Games Posted by elrow 15,851 Views The world s leading event production company also revealed the event s colorful theme: Rowlympics. Set in 5 B.C. in a place called Elrowia, occupied by the Romans, the Rowlympics were created as a gesture of peace, and aim to distinguish the most world-class party athlete of all. Supporting revelers in their quest will be the world s most trending house music artists, playing a very rare, and one of the most uplifting B2B sets this summer, creating a fantasyfueled musical extravaganza. As with their three previous sold out shows in New York, over 2, early bird tickets for Rowlympics (https://www.residentadvisor.net/events/119322) were sold in less than 24 hours based solely on word-of-mouth, without any musical talent announced. https://thefoxmagazine.com/music/elrow-announced-north-american-biggest-outdoor-event-in-nyc-next-month/ 4/17

3/7/218 elrow Announced North American Biggest Outdoor Event In NYC Next Month The Fox Magazine 21 FEAT 8 TREND URED S Discogs July 4th Launches BBQ Essentials: A Major Android Party Hosting App Update Edition (https://i.wp.com/thefoxmagazine.com/wpcontent/uploads/218/6/35756913_115765853489968_53457987569216_n.jpg? ssl=1) Described as a cross between Cirque du Soleil and Burning Man by RBMA, elrow events take place in over 5 cities on all seven continents, including residencies in Ibiza, Dubai, Madrid and Barcelona, and stages at major festivals, including Glastonbury and Electric Zoo. Hailed as one of the most successful and outlandish party brands around the world by Billboard (https://www.billboard.com/articles/news/dance/8457738/elrow-ibiza-218), elrow is a global phenomenon that can run five events simultaneously and is used to selling out as many as 15, tickets in under four hours, even before lineups are announced. In 218 alone, they have over 4 events planned, each guaranteed to sell out as well. While their recipe for success is conveniently summarized as 25% performances, 25% decoration, 25% the people and 25% music, it is the family s fantasy-driven philosophy that re-imagines world traditions and cultures throughout the ages, that have propelled elrow to the top of international party people s to-do lists. https://thefoxmagazine.com/music/elrow-announced-north-american-biggest-outdoor-event-in-nyc-next-month/ 5/17

218 FEATURED TRENDS Categories: Events (https://thefoxmagazine.com/category/events/), Featured (https://thefoxmagazine.com/category/featured/), Industry Insight (https://thefoxmagazine.com/category/music/industry-insight/), Music (https://thefoxmagazine.com/category/music/) Tags: elrow (https://thefoxmagazine.com/tag/elrow/), Event (https://thefoxmagazine.com/tag/event/), Music (https://thefoxmagazine.com/tag/music/), New York (https://thefoxmagazine.com/tag/new-york/), party (https://thefoxmagazine.com/tag/party/), summer (https://thefoxmagazine.com/tag/summer/) https://thefoxmagazine.com/music/elrow-announced-north-american-biggest-outdoor-event-in-nyc-next-month/ 6/17

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