Crofts, C. (2008) Film is digital. In: Invited research seminar, University of Bedfordshire, 7th May [Unpublished]

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Crofts, C. (2008) Film is digital. In: Invited research seminar, University of Bedfordshire, 7th May 2008. [Unpublished] We recommend you cite the published version. The publisher s URL is http://madwiki.beds.ac.uk/madwiki/index.php/2007/8 Research Seminars Refereed: No (no note) Disclaimer UWE has obtained warranties from all depositors as to their title in the material deposited and as to their right to deposit such material. UWE makes no representation or warranties of commercial utility, title, or fitness for a particular purpose or any other warranty, express or implied in respect of any material deposited. UWE makes no representation that the use of the materials will not infringe any patent, copyright, trademark or other property or proprietary rights. UWE accepts no liability for any infringement of intellectual property rights in any material deposited but will remove such material from public view pending investigation in the event of an allegation of any such infringement. PLEASE SCROLL DOWN FOR TEXT.

Film is Digital HD Cinema Project: Practice as Process Charlotte Crofts croftscv@lsbu.ac.uk Dr Charlotte Crofts University of the West of England charlotte.crofts@uwe.ac.uk

Practice Research HEFCE Promising Researcher Fellowship July- Dec 2006 3 minute promo Panavision, Technicolor and Kodak Curzon Community Cinema, Clevedon Shot on HDV Sony Z1 Edited on Standard Definition DV PAL

Themes Cacophony of conflicting voices (Blight, John Smith, 1994-6) Engulfment of Hollywood cinema (John Williams score, Raiders of the Lost Arc) Emotion, nostalgia, sentimentality Exploring structures of feeling (Raymond Williams) The work of production - revealing the craft behind the film production process (Kodak, Tacita Dean, 2007) Cinema cultures and viewing practices (Pearl and Dean Asteroid ident)

Key Interviews Jeff Allen, Panavision Lionel Runkel, Technicolor Clive Ogden, Kodak Maurice Thornton, Film Projectionist Jon Webber, ex-manager, Curzon Community Cinema, Clevedon Also Aardman Animations

No Industry Standard Stock - Format Wars 100yrs of film vs broken chain of video and digital formats, HDCam, HDTV, Hard Disk recording, etc. Digital Film a misnomer Cameras Built-in Obsolescence Sony F23, Sony F35 (http://www.sony.co.uk/biz/view/showproduct.action?product=f35&pagetype=benefits&imagetype=main&category= HDseries) 2K Panavision Genesis Superman Returns (Bryan Singer, 2006) Thomson Viper Arri D-20 REDOne (www.red.com) claimed to be 6K in 2006, now prototyping 5K early 2009 Progressive / interlaced CCD / CMOS chips

Digital Film Language Oldspeak Genesis Sony camera in 35mm body Technicolor s Digital Printer Light maintains DOP s control of look and feel of the film Kodak s Display Manager and Look Manager Systems Newspeak Digitographer Digital Imaging Technician Speed Racer, Wachowski Bros (http://speedracerthemovie.warnerbros.com/) 0s and 1s instead of rushes or dailies Sohonet (http://speedracerthemovie.warnerbros.com/)

Pipelines and Workflows Postproduction, Special Effects & Sound Already digital, neg cut & optical fx thing of the past Off-line / on-line Digital Intermediate as opposed to cutting neg and intermediate prints. Grading digital filters drawing on film terminology: bleach bypass chemical process

Digital Decay 10,000 word article Commissioned for Moving Image the journal of the Association of Moving Image Archivists Exploring the impact of digital projection, the threat of end of 35mm film stock on archiving and preservation Work in progress.

Outputs Distribution 35mm film prints / digital distribution different business models Hard disk distribution Satellite distribution - Godfrey Cheshire s argument about cinema becoming television http://www.picturehouses.co.uk/metropolitan_opera http://www.myvue.com/corporate/news.asp?sb=1&sessionid=1&cn=8&ln=1&intthispagestructureid=6456 http://www.cinegames.es/english.html Exhibition 35mm vs Digital projection Psychology of perception pixels vs molecules UK Film Council s Digital Screen Initiative Standardising at 2-4K Economics of Scale

If you don t preserve it, it s gone forever Archive Preservation / restoration / reconstruction Access Commercial vs public Future Proofing Nitrate, acetate, polyester, video, digital Triple dye transfer Digital Betacam HDCAM-SR No stable digital archiving format

What is driving the technology? Market Forces Built in obsolescence, multinational corporations, different business models VS Aesthetics Resolution, 2K, 4K, 6K, gain / grain, different tools in the palette, horses for courses, do you want a Mini or a Rolls?

What s new? Technological determinism Paradigms of techophilia and technophobia The radical potential of new technology is absorbed by the dominant culture (Brian Winston, Jon Dovey) What is different is the sheer pace of technological change We are living in an upgrade culture Obsolescent knowledge - obsoledge (Alvin and Heidi Toffler)

Academic Contexts "film and video have, despite claims to the contrary, merged" (Holly Willis 2005: 3) "Post-medium condition" (Rosalind Kraus 1999) "postcomputer cinema" in which "computer media redefine the very identity of cinema" (Lev Manovich 2001: 249, 293) Cinema is dead, long live Cinema (Peter Greenaway)

Practice Research How to take research forward as practice? Ambitions for feature-length documentary focused more on the creatives - directors and DOPs Curzon Community Cinema s 100th anniversary in 2012 - documenting this Shorter forms - 3-Minute Wonders Blog / web / wiki to disseminate work in progress.