ENTERTAINMENT IDENTIFIER REGISTRY COMBINED MONTHLY UPDATE BUSINESS/MARKETING WORKING GROUP May 16, 2017 TECHNICAL WORKING GROUP
Agenda New EIDR Member Member Presentations S&P Global Qube Cinema Ad-ID Business Working Group EIDR Business & Marketing Update Technical Working Group EIDR Registry Operations Update EIDR Technology Update
New Members Qube Cinema Focus: Infrastructure & Media Services Cinema, Mastering, Distribution Primary Contact: Rajesh Ramachandran, President & CTO
Membership Presentation
Membership Presentation
QUBE CINEMA Corporate Brief May 2017
About Qube Cinema Qube Cinema Technologies Pvt. Ltd. is headquartered in Chennai, India Offices at Mumbai, New Delhi, Hyderabad, Bengaluru, Kochi & Kolkata Over 30 years of experience in film, video and audio domains Investors include Nomura, Intel & Cisco Qube Cinema, Inc. is based in Los Angeles, California With a presence in the United Kingdom & Portugal Real Image ME JV based in Dubai for mastering, duplication & key management Company Size 1,100+ people 60+ member development team in India & Ukraine with strong media tech specialization
Digital Cinema Business Qube Cinema (www.qubecinema.com) Range of products for the filmmaker, distributor and the exhibitor: Includes DCI & non-dci digital cinema servers and mastering solutions for DCP creation Installed systems in 48 countries across North America, Europe and Asia Qube digital cinema operations in ~4,000 screens across India (42% market share) All screen connected over satellite with QubeCast multicast receiver software Company masters 1,500+ unique features per year in India, all Indian movies Dubai mastering facility processes nearly all Arabic movies The Qube Cinema Network is a prime advertising provider in Indian cinema Uses patented Qube technology for central control of advertising with local control of movie selection and schedules
New Initiatives Qube Wire (www.qubewire.com) Web-based service for self-managing the distribution of movies Provides distributors a simple way to send DCPs and KDMs to theatres worldwide Database of worldwide screens DCP + KDM Universal Inbox & free FLM-x service for chains Moviebuff (www.moviebuff.com) Comprehensive movie database with critic and user review aggregation Justickets (www.justickets.in) Highly scalable, modern movie ticketing website/mobile apps with flexible white-label capabilities Web-based theatre POS Currently operational in India with 1500+ screens
CHEERS MOVIECRED MOVIEBUFF JUSTICKETS Audiences ICOUNT QUBE MASTER Filmmakers Exhibitors SLYDES WIRE MASTER QUBE XP Distributors Advertisers QUBE CAST TRANSFORMER QUBE WIRE QUBE ACCOUNT
Membership Presentation
Open Standard to Bind Identifiers to Media Progress Report Harold Geller May, 2017
Why domain specific identifiers Need to be Bound into Video? Content creators and distributors need an effective way of reliably binding content identifiers to audio/video content that will robustly and reliably transit an end-to-end media ecosystem Existing identifiers, such as EIDR and Ad-ID, rely on binding an identifier to a file container, data streams within a file container, or structural metadata of the file itself, which can be destroyed during processing or delivery. Research suggests that the only reliable approach is to bind the identifier within the audio/visual essence, so that it can survive throughout the end-to-end lifecycle. Binding technologies exist watermarks, fingerprints and wrappers but today these are either proprietary, are not capable of surviving transit through the end-to-end ecosystem, or both. 13
Update: Kantar Media was selected to move to the next stage in SMPTE standardization process: documentation and final vote! Commercial deployment to follow. SMPTE issued 2 tenders with quite challenging requirements : In particular OBID-TLC (large payload, recoverable through acoustic pick up) A lot of work over the past couple of years! Kantar Media leveraged its long expertise in audio watermarking: Proposed an implementation that preserves audio quality as much as possible The SMPTE watermark will come on top of Nielsen and ATSC 3.0 = 3 different watermarks Still was able to achieve the expected robustness Leveraged experience from commercial deployments The submitted technology also comes with: A global company able to support it worldwide Professional products that will be soon upgraded with the new technology An experienced team having managed the deployment of identical products 14
Next Steps on OBID Kantar is now working with SMPTE to complete documentation and voting process Should take until the end of the year for both OBID and OBID-TLC Kantar are in the process of doing patent searches These will build confidence around withstanding any legal challenges CIMM are planning a POC before the end of the year Results to be shared at industry conferences in 2018. CIMM / EIDR and Ad-ID need to work together to design POC We need to select members, registrants, and media outlets to participate 15
Movie Studio Application for Ad-ID What does an Ad-ID look like? Company Prefix User-Provided (letters, numbers) High- Def or 3D ABCD XXXXXXX H or D
Movie Studio Ad code Requirements Based on research the Ad-ID team has done, each of the 8 user provided characters have meaning to the studios The Ad-ID team is prepared to work collaboratively with EIDR and the studios to address these requirements The Ad-ID team has developed two solutions to address this custom requirement, and have two solutions we are prepared to develop
Motion Picture TV Ad-ID UPAB3010001H Advertiser prefix Product / Brand (Movie Title) Spot # Within this movie (For Title) Overflow digits (start in character 11) UP AB 30 1 0 001 H Commercial Length Version (From List) Definition (Blank or H)
Next Steps regarding Ad-ID The Ad-ID team would like to engage with the studios to understand any other issues that are barriers to adoption We would appreciate the appointment of an EIDR / Ad-ID working group to address this capability
MARKETING & BUSINESS UPDATE
Use Case Development Status Internal Systems Integration (WB) and Digital Supply Chain (Google) marketing handouts completed for NAB Developing outreach plan for these two use cases both use cases presented at booth during NAB (50 attendees) use case handouts sent to top prospects: Discovery, Apple, AMC develop further detail, metrics in slide presentations plan further presentations to prospects in these categories Measurement use case deliverables (SPE) target IBC Broadcast use case in progress (NBCU)
Event Report - NAB Great support from FilmTrack THANK YOU!! Also reception with EMA. Use case presentations by Google, WB 25 attendees ea. Security presentations by Vobile, Viaccess Orca http://www.mesalliance.org/cdsa-nab-2017 Member meetings Viacom, A&E, PBS Recruiting leads: LGE, Ericsson, Vimeo, TVGlobo, Apple
2017 Member and Industry Events May 25 Hollywood IT Summit, Los Angeles, CA (MESA) May 30-31 ANGA Com Munich, Germany (joint with TiVo Europe) Jun 21 VidCon, Anaheim, CA (tentative seeking other venues) Sep 15-19 IBC, Amsterdam (also MESA Europe Event, London 9/14)
TECHNOLOGY UPDATE
2.1 De-Dupe Patch Released April 29 without incident Please note the following changes in 2.1 Cross-Season De-Duplication May return candidates from different Seasons Alt ID De-Duplication May return candidates with different Referent Types Director in De-Dupe candidate lists May return candidates without a title in common
Estimating Approximate Length Proposed conversions when duration is supplied as film length: Film Measured in Feet: 1915 or earlier: Divide 60 (average speed was 16fps) 1916-1920: Divide by 67.5 (average speed was 18fps) 1921-1925: Divide by 75 (average speed was 20fps) 1926-1929: Divide by 82.5 (average speed was 22fps) 1930 or newer: Divide by 90 (average speed is 24fps) In all cases, round up to the nearest integer. This gives an approximate running time in minutes. Film Measured in Meters: Multiply by 3.28084, then apply conversion for Feet Film Measured in Reels: 1929 or earlier: 12 minutes 1930 or later: 10 minutes A Work only identified as a Short with no length or duration provided: Use 15 minutes A Work only identified as a Feature with no length or duration provided: Use 60 minutes
REGISTRY OPERATIONS UPDATE
Content Database Overview 1,200,000 1,100,000 1,000,000 900,000 800,000 700,000 600,000 500,000 Edits & Manifestations Shorts One-Time-Only TV TV Episodes TV Seasons TV Series Movies 400,000 300,000 200,000 100,000 0 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16
Content Database Details Category Total records YTD 2017 EOY 2016 EOY 2015 EOY 2014 EOY 2013 1,166,134 1,090,840 826,914 723,709 581,798 Original/title-level content: Movies 171,616 169,626 143,556 130,137 75,800 Shorts 18,670 18,292 14,999 7,919 3,039 One-Time-Only TV 41,783 41,170 36,290 32,323 29,709 Series 24,135 21,189 16,855 14,881 13,409 Seasons 38,894 30,549 24,374 20,804 18,082 Episodes 546,738 507,826 387,467 346,458 313,328 Edits 306,680 285,119 187,971 161,389 121,513 Manifestations 16,350 15,936 14,734 9,576 6,866
Alternate IDs in EIDR 1,600,000 1,500,000 1,400,000 1,300,000 1,200,000 1,100,000 1,000,000 900,000 800,000 700,000 Content records Alternate IDs 600,000 500,000 400,000 300,000 200,000 100,000 0 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16
Top Alternate IDs in EIDR Alt. ID Type Today Sony 245,844 IMDb 232,514 ISAN 161,145 ITV 108,815 Warner 100,720 Flixster- Rotten Tomatoes 95,517 AlloCiné 70,792 Baseline 65,469 AV Observatory 54,371 Cinemasource 47,725 NBCU 43,709 Netflix 40,202 Google 39,401 Comcast 35,042
Recent Registration Activity On Production: AlloCiné 8.2K Warner 3.6K Sony 3.2K Premiere Digital 3K (including Google IDs) Viaplay 2.5K (does not include matching) ITV 1K Global Eagle 1K (does not include matching) TiVo 0.6K (does not include matching) Media-Press.tv (matching only) * On Production; Registration or adding Alternate IDs with at least 0.5K
Registry User Training Sessions Session #1: Wed., May 24, 2017 from 7:00-8:00 a.m. PST, 10:00-11:00 a.m. EST, 3:00-4:00 p.m. GMT (Scheduling consideration for European and Eastern North American members.) Session #2: Thur., May 25, 2017 from 12:00-1:00 p.m. PST, 3:00-4:00 p.m. EST, 8:00-9:00 p.m. GMT (Scheduling consideration for all North American members.) Contact the EIDR Secretariat to RSVP today!
Operations Notices Don t use the Distributor alone to satisfy the Participant requirements for a Title record (use a Producer instead or cast) Don t mark title as release unless you are sure. Never mark a season as release unless it has a real name. Don t mark more than one title as release (except in very rare cases). Reminder: Unknown country = XX in EIDR 2.1
QUESTIONS AND NEW BUSINESS