MAGELLAN PRESS (Tenduro Management)

MAGELLAN PRESS (Tenduro Management) 2014 1

CONTENT Vision Legal details Background Publishing activity Publishing plans Personal story 2

VISION-2018. Magellan Press is the leading and recognized publisher in Balkan Region on travel writing, biography and military 3

LEGAL DETAILS Legal name: T Tenduro Management d.o.o. Publishing marketing name: Magellan Press Legal address: Stanoja Glavaša 15/lokal 1 11000 Beograd, Serbia, tel: +381 11 303 4317; 630 3347 ; mobile: +381 64 5710 613 Date of incorporation: January 8, 2008 Owner (100%): Milan Todorović Tax (VAT) number: SR 105371557 ID number of Company: 20369264 Registered number: BD 154407/2007 4

BACKGROUND Established formally in 2008 Partnering company & management actions with Admiral Books (publisher) since 1990 Follows tradition of Piccadilly Books Company, publisher active from 1991-1995, focusing on psychology, biography and English books (ownership of Milan Todorovic & partners) Consulting division active from the establishment in 2008, with strategic plan to include publishing division from 2011 Strong network of partnering companies and independent consultants In 2011 established only second hand specialized English books bookshop in East Europe MAGELAN BOOKSHOP (www.knjizaramagelan.com) In 2012 established publishing division MAGELAN PRESS 5

POSITIONING Focused on dedicated and engaged reader s audience. Antipod of easy reading. No fiction. Hard facts, hard lifes, hard thoughts. 6

PUBLISHING ACTIVITY INTERNATIONAL PARTNERS Signed agreement with Einaudi, Italy (2013) Signed agreement with Harvard University Press, USA (2013) Established cooperation with Corgi (photo library, 2013) Signed agreement with Mr. Borna Bebek, author, Croatia (2012) Signed agreement with Yale University Press, UK (2012) Signed agreements with John Wiley & Sons., USA (2011) Signed agreements with Carlton Books, UK (2011) Signed agreements with Polistampa, Italy (2011) Signed agreements with Rizzoli, Italy (2011) DOMESTIC PARTNERS Signed agreement with Mr. Nenad Nikolic, author & translator Signed agreement with Ms. Katarina Mitrović, author & historian Established cooperation with Mr. Aleksandar Levi & Ms. Mirela Radosavljević, translators, (O. Falacci, Umberto Eko, etc.) 7

EDITIONS 8

PUBLISHING ACTIVITY CLIPPER (travel) Edition Clipper brings books about people who moved through the world with no fear always coming back 9

CLIPPER (travel writing) PUTOPISI ( Travelwrite ) is periodical coming every six months incorporating new articles from domestic and international authors on travel writing. Unique type of publication in the region. More then 30 authors published. 400 pages First issue published in September 2012. 10

CLIPPER (travel writing) Santhana by Borna Bebek (Croatian thinker and writer) has been one of the most popular travel writing works in former Yugoslavia (80s). Published several times, including English version, this excellent piece of work that includes travel adventures through Turkey, Iran, Afghanistan and India is filled also with philosophy that every explorer should be engaged in during the travel. Pages 380. Published in May 2013. Book 1 13

CLIPPER (travel writing) Book 2 Balkan Countries originally published in Spanish in 1907. Translated into Serbian by Siniša Zdravković (Umberto Eko translator). Exciting travel writing describing travels to Greece, Turkey, Bulgaria, Romania, Serbia and Montenegro. Illustrated. 130 pages. Published in April 2013. 14

FRAM (biographies) Edition Fram brings books about people who always go forward 15

FRAM (biographies) A Man by Oriana Fallaci is one of the best biographies ever written. Proved to be long seller, originally published by Rizzoli, Italy. Published in Yugoslavia during eighties with huge success is published again, first time translated to Serbian language by Aleksandar Levi and Mirela Radosavljevic, leading translators from Italian to Serbian. Pages 560. Book 1 Published in March 2013. 16

FRAM (biographies) Book 2 Letter to Unborn Child by Oriana Fallaci is one of the long standing best-sellers worldwide. Published in new translation in Serbian language, originally published in 1970 s by Rizzoli. Pages 120. Published in March 2013. 17

FRAM (biographies) Book 3 I ll Die Standing on My Feet by Ricardo Nencini has been published in Italy 2008, by Polistampa with great success. It is part of trilogy published in Serbian about Oriana Fallaci. It describes last day of Oriana s great life (originally published by Polistampa, Italia). Pages 80. Published in March 2013. 18

FRAM (biographies) My Life As Leader by Francis Hesselbein is the great businessbiography book. It taken several prestigious book prizes in USA, marking long time succesfull career of this extraordinary women leader. Francis has been long time management partner of Peter Drucker who was announced as the most influential management guru in USA of all times. Originally published by John Wiley, USA. Pages 240. Published in May 2013. Book 4 19

ALEXANDRIA (books on books) Edition Alexandria brings books about books that change lives 20

ALEXANDRIA (books on books) Book 1 84 Charring Cross Road by Helen Hanf is the great book that turned into lovely movie starring Anthony Hopkins. It tells emotional story linked to both side of Atlantic abouth people who are great lovers of antique books. Originally published many times by Carlton Books, UK. Pages 220. Published in June 2013. 21

VICTORIA (military life and history) VICTORIA (military life and history) Edition Victoria brings books about battles for victory 22

VICTORIA (military life and history) Book 1 Days and Years by Radoje Jankovic is the first hand experience and memory of Great War (1914-1918) in Serbia. The author personally experienced all hardship with Serbian Army protecting country that suffered. Documentary of first class, originally published in 1926. Pages 120. Published June 2013. 23

VICTORIA (military life and history) Book 2 The Death of Adolf Hitler by Lev Bezymenski is contoroversial book published in 1950 s, presenting new facts adn documents about Hitler s death in 1945. It is considered as Russian propaganda on the West, but it presents real life documents and witness reports from Victory days in Berlin 1945. Pages 180. Published in August 2013. 24

VICTORIA (military life and history) Book 3 Book THE ART OF WAR by Niccollo Machiavelli is famous books from great political writer about the wisdom of warfare, strategy and managing of an army organization. The book was originally written at the beginning of XVI c. and this is very first translation into Serbian language. This book represents very top of political, military and statesman practical philosophy that is vey useful nowadays. Translated by Aleksandar Levi and Mirela Radosavljević. Paperback, 190 pages. Published in December 2013. 25

VICTORIA (military life and history) Book 4 Ramon Llull and his BOOK ABOUT KNIGHTS ORDER is unique work written seven hundreds years ago. It was great success when published in XV c. in English and French. Today is also the most influential book about knights order and conduct by well known Catalonian wirter and philosopher. Translated by: Sinisa Zdravkovic Paperback, 100 pages. Published in December 2013. 26

VICTORIA (military life and history) Book 5 WAR IN BALKANS by Ben H. Shepherd is originally published by Harvard University Press in 2012. It is great work on history of WWII in Balkans bringing new historical facts and interpretation on complicated historical context among ethnic groups and German army in period 1941-1943. Translated by Alisa Koljenšić Radić. Paperback, 365 pages. Published in March 2014. 27

OKO (occultism, history, psychology, philosophy) Edition Oko ( Eye ) brings books about enlgihtening human soul, history and destiny 28

OKO (occultism, history, psychology, philosophy) Book 1 Venice: Priests of Kotor by Katarina Mitrović, leading author and historian on Venice Republic history in Balkan countries. On very detailed approach, new historical resources consulted, the author presents great history of Kotor town thorugh religious leaders lifes in mid-ages. 2nd edition Pages 380. Published in June 2013. 29

OKO (occultism, history, psychology, philosophy) Book 2 Becoming by Gordon Allport is important book on personal psychology development and psychology of personality. It is second edition in Serbian language, originally published by Yale University Press. Pages 120. Published in August 2013. 30

OKO (occultism, history, psychology, philosophy) Book 3 The book by Nenad Nikolić is about secret history of Perast, historical town in Boka Kotorska, Montenegro. Secret signs of history are bringing occult dimension into this special place and its history. Paperback, 222 pages. Published in January 2014. 31

PUBLISHING PLANS 2014. to be published Siniša Mišić: Historical Geography (history) Seaton-Watson: Sarajevo (military history) Leo Pfeffer: Investigation in Sarajevo Assasination (military history) Nicolai Lilin: Siberian Education Jewish Travellers (travel) Old Ships Paintings (travel/maritime) ed. Katarina Mitrović: Book About Kotor (history, travel) Ferdinand Magellan (biography) F. Nansen: Siberia R. Amundsen: My Life As Explorer 32

PERSONAL STORY Born 1966, Serbia Travelled extensively since age of 14 Graduated Industrial Psychology, University of Belgrade Established his own private company at the age 22 Lived in England many years, completed MBA in UK Collected more then 300.000km on mcycle Crossed Europe several times on mcycle Crossed North Pacific in March 2013 on 66f sailing boat as crew member Worked for multionational companies more then 15years Reads obscure travel, philosophy, history, occultism Published 2 books as author and many articles in magazines Running his own publishing and consulting company PhD candidate at UN University in Strategic Management 33