Seattle Public Library. Making Visible the Invisible 9/19/11

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Seattle Public Library Making Visible the Invisible: An indirect crowdsourced artwork located in the Seattle Central Library Checked out items by patrons are statistically analyzed and dynamically visualized September 19, 2011 George Legrady 2 September 19, 2011 George Legrady 4 Making Visible the Invisible A public commission for the Seattle Public Library, a critical architectural work by Rem Koolhaas Began operation September 2005 Over 20000 to 36000 daily transactions (people checking out books, dvds, etc.) Over 55 million transactions to date Possibly the longest running dynamic data visualization artwork 1

Hourly Reception of Data The Mixing Chamber: A Trading Floor for Information For the next ten years: Collect hourly the circulation of books, cds, dvd s checked out by library patrons Data is analyzed, aggregated and represented through visualizations Animations are featured on 6 large LCD panels located on a glass wall behind the librarians main information desk SPL Data Thank you! Conceptualize the library as a data exchange center Visualizations based on the organization of data according to rulebased processes based on the Dewey Decimal Classifical System All books categorized according to various schema 2

Data Processing & Metadata Artwork s Conceptual Premise: How: by tracking the circulation of books/media Receive hourly circulation of books, cds, dvds, etc. that are checked out Metadata: Catalog Num, bibliography Num, date/time stamps, collection code, itemtype, barcode, title, callnumber, Dewey class, keywords Correlation is made between the flow of data (books, DVD) leaving the library and what the community of patrons considers interesting information at any specific time. The circulation of books is information that can be calculated mathematically and represented visually Emergent System: Meaning to emerge out of the organization of data Emergence driven: Local individual actions (checking out books/dvds) add up to collective positions: a statistical sample of community interests! Dewey Decimal Classification: 000 - Generalities 100 - Philosophy & Psychology 200 - Religion 300 - Social Science 400 - Language 500 - Natural Science & Mathematics 600 - Technology & Applied Sciences 700 - Arts 800 - Literature 900 - Geography & History Untangling my chopsticks has the Dewey label 641.5952, (placed in the 641 Food & drink section) 3

Dewey Decimal Data: Vital Statistics (Numerical info) ItemNumber: 1531202 BibNumber: 2180049 Ckodate: 2005-04-20 Ckotime: 16:55:00 Ckidate: 2005-05-06 Ckitime: 18:21:00 Collcode: nanf Itemtype: acbk Barcode: 0010045801205 Title: Untangling my chopsticks, a culinary sojourn in Kyoto CallNumber: 641.5952 R358U 2003 DeweyClass: 641.5952 Shows total of Dewey, non-dewey, Books, DVDs, CD s and other media Background color changes each hour, functions like a visual clock Keywords: Cookery Japanese, Japanese tea ceremony, Kyoto Japan Social life and customs, Food habits Japan Kyoto Floating Titles: ChronoSequence Librarians & Visualization Linear stream of the last hour s titles, color-coded (red: DVD, green: Books) September 19, 2011 George Legrady 16 4

Dot Matrix Rain Librarians & Visualization Non-Dewey items fall from top, then fade at bottom Dewey items pop up on screen at their numerical location, leave a mark September 19, 2011 KeyWord Map Attack Dramatic visualization of most popular words from titles and keywords Color coded, and spatially plotted according to Dewey order and usage George Legrady 18 Data Mining/Analysis Directions: Explore Change Over time Discover patterns through data mining External correlation (news events)? relevant? Feedback: How does the visualization impact on circulation? Anomalies in the classification system Explore visualization forms 5

September 19, 2011 George Legrady 22 Volume of Dewey Activities 6

Frequency Map 7

Countries & Cooking Correlation Andreas Schlegel, Preliminary interaction Design, website, data organization (2003-2004) August Black, Preliminary data organization and visualization, system administration (2004-2005) Rama Hoetzlein/Mark Zifchock Team, Final Engineering design, data organization, production and technical support (Summer 2005) 8

9

SPL Project Collaborators Andreas Schlegel, Preliminary interaction Design, website, data organization (2003-2004) August Black, Preliminary data organization and visualization, system administration (2004-2005) Rama Hoetzlein/Mark Zifchock Team, Final Engineering design, data organization, production and technical support (Summer 2005) Data Visualization as Art Summary Data Visualization Studies A cultural practice The public as active participant Necessity to create an aesthetic context through narrative Data collection & its management: Complex data processing Software design: Robust, Flexible for different environments, fast, extensible Visualization design: Allows for long term content change HEAD Geneva (fall 2010): Leila Jacquet, Ellwood Spafford, Stanislaus Bernatt, Mathieu Cherubini UCSB: Yun-Ting Chuang, Darren hardy, Daniel McDaniel, Reza Ali, Joshua Dickinson, Yun Teng, Sandeep Bhat, Domagoj Baricevic Robert W. Deutsch Fellows UCSB: Qian Liu, Karl Yerkes 10

George Legrady Director, Experimental Visualization Lab Media Arts & Technology PhD program University of California, Santa Barbara http://vislab.ucsb.edu http://www.georgelegrady.com 11